The Confidence Curve

What does it take to build Phoenix’s largest PR firm? For Jennifer Kaplan, founder and CEO of Evolve PR and Marketing, it started with embracing discomfort and a no-excuses mindset.

From being voted “most talkative” in high school to leading a team built on trust—not micromanagement—Jennifer shares how culture, communication, and strong writing skills have fueled Evolve’s growth. She dives into the difference between brand and reput...

What does it take to scale a business to 150+ locations through 28 acquisitions? For Ira, CFO of GO Car Wash and a recent CFO of the Year, it starts with culture. With over 30 years of experience, Ira shares how transparency, structure, and people-first leadership have fueled Go Car Wash’s growth from day one.

In this episode, Ira breaks down why culture matters more than cost savings in acquisitions, how finance teams can become tr...

Storytelling isn't just for movies, it’s one of the most powerful tools in business. In this episode, Caleb Marsh, founder of Red Legend Media, shares how great stories can win customers, inspire teams, and drive real results.

From growing up on film sets to leading a top video production company, Caleb reveals his unique formula: every great story has a character, a journey, and, most importantly, a transformation. He explains...

After surviving a devastating car accident at 18, Stephanie Waldrop turned personal adversity into a game-changing approach to employee benefits. 

From insurance executive to founder of Employee Benefits International, Stephanie reveals how strategic benefits planning can drive retention, cut costs, and transform workplace culture. She exposes the misaligned incentives in the healthcare system and shares how her high-touch...

Join us for an insightful conversation with Heather Zorge, CFO of evolvedMD, as she shares her journey from PricewaterhouseCoopers to leading in the fast-paced world of integrated healthcare. Heather’s career isn’t just about climbing the corporate ladder—it’s about aligning personal values with professional impact. She breaks down her experience in integrating behavioral health into primary care and the unique challenges of workin...

Join us for an inspiring conversation with Sean from New Frontier Immigration, a former fighter pilot turned founder of one of America’s fastest-growing law firms.

Sean shares how his strategic mindset and business coaching helped him and his wife build a team of 120 employees and grow their business from the ground up, all while navigating challenges without local connections. He also explores the cyclical nature of busin...

What if you could confidently navigate the complexities of healthcare consulting?

Join us on the Confidence Curve podcast as we welcome Stefan Van Der Heyden, a visionary entrepreneur from Arizona, who transforms the landscape of healthcare consulting and virtual assistant solutions. Discover how Stefan's journey from medical administration to founding Health Operation Solutions & VirtueStaff reveals untapped pote...

Unlock the secrets to empowering incarcerated women and transforming their lives through employment in our latest episode with the remarkable Michelle Cirocco from the Televerde Foundation.

Discover how this nonprofit is turning the tide against staggering unemployment rates for the 70 million Americans with criminal records by providing essential training and support. Michelle shares inspiring personal stories that shatte...

Join us for an engaging episode of the Confidence Curve as we welcome Jen Folk, the dynamo behind the operations team at TriPoint Connect. From her beginnings as employee number one, Jen has been instrumental in scaling the company from a mere concept to a thriving team of 75 members in just a year. Her insights on navigating the whirlwind of a startup environment, while balancing the need to wear multiple hats and eventually deleg...