Are you posting every day but hearing crickets? Wondering how your competitors are booking clients while you’re stuck refreshing your likes? Feeling like social media is a giant, time-sucking black hole? Hi, I’m Cheyanne Cleyman, and NO! You’re not crazy—social media can feel like a full-time job. But what if you could actually get clients without being glued to your phone 24/7? Welcome to Social Media Marketing for Small Businesses! The podcast for entrepreneurs, service providers, and small business owners who want real results from social media—without wasting time on strategies that don’t work. As co-founder of Cleyman Social Media, trust me—I get it. Once upon a time, I thought social media success meant posting daily, throwing out hashtags like confetti, and waiting for magic to happen. Spoiler alert: it didn’t. Instead, I discovered that engagement—not just content—is what actually moves the needle. Now, my agency helps business owners like you turn their social media into a lead-generating, client-attracting, money-making machine—without you having to lift a finger. In each bite-sized episode (under 10 minutes!), you’ll get no-fluff, straight-to-the-point strategies to actually grow your business online, the secret to turning followers into paying clients (hint: it’s NOT just posting) simple, repeatable engagement tactics that take minutes, not hours and the latest social media trends, decoded for small businesses. I won’t promise you viral posts or overnight success (because ew—we don’t do gimmicks here). But if you want to finally see real ROI from social media, this podcast is for you. More engagement. More clients. More sales. Less stress. So grab your coffee (or wine—no judgment), hit subscribe, and let’s turn your social media into a client-magnet—without the stress, the guesswork, or the burnout. Let’s do this! Xo, Cheyanne IG: @CleymanSocial.Media @CheyanneCleyman
There’s a moment most small business owners know all too well: you open Instagram, feel the pressure to post, spend 30–40 minutes trying to come up with something… and still end up feeling behind.
If that sounds familiar, this episode is going to shift how you think about social media entirely.
Because the truth is—posting more content is no longer the growth strategy it once was. And in 2026, it’s becoming even less effective.
In ...
There’s something happening right now that most people aren’t talking about: AI isn’t ruining your sales… but it is making your biggest business weaknesses more visible than ever.
If your message is unclear, AI will scale confusion. If your positioning feels scattered, AI will amplify noise. And if your authority isn’t solid, AI will only make that more obvious.
In this episode, I’m breaking down the real reason your content might ...
There’s a quiet shift happening in the online space right now: automate more, streamline everything, let AI handle it. And on the surface, it sounds smart. But what if automation isn’t the solution… it’s actually where things are going wrong?
In this episode, I’m breaking down why most small business owners are automating the least profitable parts of their business, and how that might be the very reason your content isn’t converti...
Your brand is becoming just another face in the digital crowd while you starve for a connection that feels substantial. You lean into your sales funnel only to find that closing deals feels more difficult.
You do not have to sacrifice your soul for efficiency. It is entirely possible to use tools as a support system while keeping human connection at the very heart of your brand. Your online business should feel like a mission, not...
Have you ever scrolled through your DMs and felt that sting of realizing you forgot to reply to a warm lead?
This heavy mental load happens when your small business marketing lacks a reliable system, causing your social media sales to stall while potential clients feel forgotten.
It looks like a lack of discipline is stopping your progress, but underneath, it is actually the absence of a reliable sales system that supports your me...
Are you pouring your heart into a content cycle that only rewards your hustle with total silence? You are likely noticing that posting more often does not lead to more conversations when your message feels generic. So many people in the service industry let tools take the driver's seat, instead of using them for support. When your content creation feels cold, your community will secretly notice the lack of personality and you migh...
I see so many service-based businesses making the mistake of letting technology lead their brand instead of using it as a support tool. When you do this, your social media content loses that human edge that makes people want to connect with you in the first place.
You don't have to choose between being efficient and being yourself when it comes to your content strategy. It is entirely possible to use modern tools to help your busin...
There’s an unspoken pressure happening right now: learn all the AI tools, use every automation, post more, and do more. But what if doing more isn’t the answer? What if connection is the missing piece, not content?
In this episode, I’m breaking down the real reason your content might feel off and your audience has stopped responding. I’ll show you how AI for small business can support your content strategy and save time in your sma...
Most small business owners are stuck in a cycle of chasing what’s new: the latest features, must-try hacks, and trendy tools. But even with all that effort, conversions stay low and conversations feel one-sided. Without human marketing, the connection doesn’t stick. And without it, long-term success stays out of reach.
In this episode, I’m showing you how real growth happens when you step away from trend-chasing and focus on connec...
When sales conversations fall apart, it’s usually not due to lack of interest. It’s often because there’s no strategy in place to guide the next steps, support trust building, or create consistent sales. Without it, leads slip through the cracks.
In this episode, I share a smarter approach to client outreach for your service-based business. You’ll learn a simple sales system that drives small business growth and helps you stay inte...
You’re posting consistently and showing up in your content, but the response isn’t matching the effort. Conversations feel one-sided, your DMs are quiet, and sales aren’t coming through the way you expected. If you run a service-based business and feel like you’re doing everything “right” but still not seeing traction, this episode offers clarity and direction.
In this episode, I break down why visibility alone doesn’t lead to clie...
Too many offers, platforms, and strategies at once can lead to overwhelm and confusion for both you and your audience. When your message isn’t clear, client conversion slows down or stops altogether.
In this episode, you’ll learn how to simplify your marketing strategy so it works more effectively. We’ll cover what to prioritize so your content leads people through a clear path, making their next step obvious and easy to follow.
I...
Most business owners burn out because they’ve been taught that success requires constant posting, complicated content planning, and hours spent creating the perfect post. That approach kills consistency, hurts audience engagement, and makes lead generation feel out of reach.
In this episode, I’m breaking down how social media planning can actually be simple. I walk you through a realistic content strategy that fits into just 15 min...
Hate selling but love helping people?
If the thought of pitching in the DMs makes your heart skip, but you still want more clients and income, it might be time to change how you’re approaching sales.
There’s a way to sell that aligns with your values and actually feels good. When your marketing is rooted in authentic connections, selling becomes a natural next step.
In this episode of Social Media Marketing for Small Businesses, I...
You’re replying to comments, posting consistently, and sharing your heart in stories but your DMs are still quiet. You’re doing everything the experts say, yet those thoughtful interactions aren’t leading to real clients. If you’re wondering why your audience engagement isn’t turning into sales, this episode is your missing link.
In this episode, I’m breaking down why surface-level engagement doesn’t convert and how to shift from v...
53 \\ Content That Converts! Why Great Posts Still Don’t Bring Clients (and the Shift That Fixes It)
Do you ever feel like your content is thoughtful and consistent, yet your calendar still isn’t filling up? You’re posting regularly, showing up on stories, testing Reels, but something’s not clicking. If you’re starting to wonder why people aren’t reaching out, this episode will help you find the missing piece.
In this episode, I’m breaking down why helpful posts don’t always equal paying clients and how to shift your social media ...
Do you want to share your work in a way that actually brings in aligned clients, grows your community, and feels good to sustain? Do you want your posts to feel like an extension of your purpose, instead of content you feel you “have to” push out just to keep up with the social media algorithm? In this episode, I’m walking you through a simple algorithm strategy that centers connection, clarity, and integrity so you can grow with ...
Are you building an online service business and spending valuable time creating small business content? Hoping all that effort turns into real conversations that move your business forward?
Get ready to learn how to shift from surface-level engagement to meaningful, authentic conversations that lead to tangible results.
In this episode, we’ll break down three simple shifts that help you move from likes to leads using a practical e...
Having conversations in your DMs, showing up with heart on social, and giving value, but sales are still not happening? Do your leads seem warm but the trail goes cold right before the pivot?
Let’s change that!
In this episode, we’re getting into the kind of permission-based selling that feels good for both you and the client. If you’re a service-based business or online business owner trying to grow without burnout, this framework...
Your post was seen. The caption was heartfelt. The image? On point. But no one clicked, commented, or reached out. Is it your content that missed the mark? Or is it that your audience doesn’t know what to do next?
In this episode, we're diving deep into the one thing most small business owners are missing: a clear, intentional call to action. If you're creating small business content but struggling to see results, chances are your ...
Saskia Inwood woke up one morning, knowing her life would never be the same. The night before, she learned the unimaginable – that the husband she knew in the light of day was a different person after dark. This season unpacks Saskia’s discovery of her husband’s secret life and her fight to bring him to justice. Along the way, we expose a crime that is just coming to light. This is also a story about the myth of the “perfect victim:” who gets believed, who gets doubted, and why. We follow Saskia as she works to reclaim her body, her voice, and her life. If you would like to reach out to the Betrayal Team, email us at betrayalpod@gmail.com. Follow us on Instagram @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.