Mindset, Marketing, & Money with Dean Seddon

Are you pouring hours into social media and seeing zero real money back?

I get it, because so many people are falling for the biggest scam on LinkedIn and social media: this idea that just creating "content" is going to make you rich.

I'm going to show you exactly why 95% of content creators are struggling, and then reveal how of business owners are actually crushing it by using what I call the "demand creator" model.

Stop wasting ...

Get my 7-Day Client System

https://www.deanseddon.io/7-day-client-system

Ever hit that terrifying moment when your sales pipeline suddenly runs dry?

You know the one — you start the year full of hope and clients, but come mid-year, everything slows to a frustrating crawl. Dead silence. No leads. No sales. It feels like the business is on the brink of collapse, and panic starts to set in.

But here’s the hard truth most people won’...

Get access to the 7-Day Client System https://www.deanseddon.io/7-day-client-system

A few summers ago, I was 10 days from payroll and £13K short. No fluff, no runway, just panic. In this episode, I share exactly how I closed that gap in 7 days using a simple one-page Google Doc, two LinkedIn posts, and a couple of DMs.

I break down the 7-day client system I created from that pressure cooker moment, something that’s now helped over...

Only 4% of creators make $100k+ online. I teach the simple system to join them.

➡️ Join my newsletter: https://signalnewsletter.deanseddon.io/

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One of our TikTok videos got 9,648 views.

The account was brand new. It only had 32 followers. And we knew exactly what would make it take off.

In this episode, we walk through what we did and why it worked. It has nothing to do with trending sounds, dancing, or posting every day. It’s...

You're putting in the hours. You’re active online. You’re trying every tip, tool and strategy that promises results. But your income still isn’t showing it.

In this episode, we break down why so many business owners feel like they’re doing everything right but still not getting paid. The problem isn’t your work ethic. It’s what you’re focusing on. Chasing leads, switching strategies, launching new offers every few weeks might feel ...

Sign up for my newsletter to grow and get clients: https://signalnewsletter.deanseddon.io/ LinkedIn in 2020 rewarded almost anything. A quote, a blog link, a quick thought from your day. If you showed up regularly, it worked.

In 2025, that approach falls flat. The platform is more crowded, the algorithm is pickier, and the audience is more selective. What used to get reach now gets ignored. What used to convert now gets scrolled p...

From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn

What do you do when the thing you’re good at is slowly draining the life out of you?

Aaron Bart had the title, the team, the 60-hour weeks, and the kind of agency leadership role people chase for years. But behind the scenes? Burnout. Resentment. And a creeping sense that this wasn’t it anymore.

In this episode, we dig into the shift—from running cre...

LinkedIn wasn’t working for me either - until I stopped trying to prove I was the expert and started showing it instead.

In this episode, I sit down with Rob Reich to unpack the biggest mistakes solopreneurs make on LinkedIn, why posting more isn’t the answer, and how to finally start turning visibility into actual business.

No gimmicks. No cold DMs. Just the stuff that actually works.

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✍️Join my newsletter: https://signa...

Selling shouldn’t feel like guesswork.

But for most solopreneurs, it still does.

In this episode, I’m joined by sales pro Paul Owen to unpack why even the smartest founders stall when it comes to closing - and how to finally fix it.

You’ll learn:

• Why follow-up fear is costing you thousands (and how to fix it fast)

• The simple mindset shift that makes sales feel natural - not awkward

• How to qualify leads without feeling lik...

Most founders believe that if they just follow the plan, success will come.

But Elizabeth Gooch - who built a global tech company from her bedroom with £1 - says that’s rubbish.

In this episode, she tears apart the fantasy that growth is just about working harder or sticking to a five-year roadmap. Business isn’t predictable, and those who cling to their plans instead of adapting are the ones who get stuck. She talks about the real...

For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it.

In this episode, I break down why followers are no longer the key to visibility and what actually moves the needle now. If you’ve been trying to gro...

Most people start a business for freedom. Then reality slaps them in the face.

In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy.

We cover: 🔥 The messy middle - what happens when the excitement fades and reality sets in. 🔥 Why most new business owners set themselves up for failure (...

you’ve probably felt the pain of the feast-and-famine cycle.

One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal.

Years ago, I found myself needing £13k in a single week or my business was finished.

Bank account empty. Bills stacking up. Panic setting in.

I was out of options.

In that moment, I realised most of what I’d been taugh...

You know your stuff.

You’ve got the experience, the results, the credibility—but online, it’s like no one sees it.

Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation.

Frustrating, right?

You’re careful with your words because you don’t want to sound arrogant.

You try to share value, but it gets lost in the noise. And every time you see someone less qualified bl...

For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen.

They didn’t.

No engagement. No clients. No one cared.

And then I realised something brutal: boring is worse than being hated.

Agitation: I see so many people making the same mistake I did—hiding their personality, watering down their opinions, trying to appeal to everyone. And then wo...

AI is creeping into every industry—now it’s coming for coaching.

With AI-powered apps offering sessions for less than the price of a coffee, some coaches are already feeling the heat.

But here’s the real question… Is AI a threat or the biggest opportunity the coaching industry has ever seen?

In this episode, I break down:

• The coaching jobs AI will replace (sooner than you think)
• The areas where human coaches will always have t...

As the looming TikTok ban sends shockwaves through the creator economy, many are grappling with the fragility of platform dependency.

Learn why building an email list is the ultimate safeguard for your business and how to take control of your audience - no matter what happens with platforms like TikTok, LinkedIn, or Instagram.

Packed with actionable tips and real-world success stories, this episode is a wake-up call for creators ...

Networking isn’t about pitching; it’s about building relationships—but so many people get it wrong.

In this episode, I chat with Jamie, the founder of Circle Networks, about why traditional approaches to networking often fail and how to do it differently.

Jamie shares his journey, from hating online networking to creating a model that focuses on real conversations and mutual value.

We’ll unpack why most people show up to sell but f...

Have you ever felt stuck in the never-ending chase for more followers, more likes, more engagement, thinking that’s the only way to win clients?

I used to believe that too, but what if I told you there’s another way - one that doesn’t involve chasing vanity metrics?

In this episode, I’m flipping the script on everything you’ve been told about needing a massive audience to succeed. I’ll share how I’ve won clients consistently with a...