Expert In Demand With Dean Seddon
Expert In Demand, hosted by Dean Seddon, is the podcast for experts, coaches, consultants and founders who want to build a more sustainable, profitable business by turning their knowledge into demand online using social selling. Each episode explores how to grow your authority, attract better clients and reduce reliance on referrals through personal branding, social selling, LinkedIn and modern marketing strategies designed for expert-led businesses. Who is Dean Seddon? I'm one of the the top global expert in social selling. I've done this for 15 years. I've helped clients generate more than $100m in revenue. Trained more than 25,000 salespeople and business owners. I help people whose businesses have sell deep expertise, complex services and likely get most of their business from referrals. I work with them to build simple systems that make winning clients predictable. No hype, no complex funnels, just clearer positioning, better offers, and a repeatable way to create conversations that turn into clients.
Episodes
In this episode, I sit down with Helen Tudor, a LinkedIn coach and spiritual business mentor who has spent ten years building her personal brand, and who returned to the podcast five years after her first appearance to talk about the reinvention she is going through right now.
We ...
In this episode, I sit down with Flo LaBrado, an executive leadership coach who spent 27 and a half years in telecommunications and technology, 25 of those in leadership, before leaving corporate life to build her own coaching practice.
We talk about the gradual process of getting clear on her own values, strengths and relationship with work, and how that clarity gave her more courage than the fear of starting something new. It was...
I went down the self-absorbed rabbit warren of Googling myself this week, and what came back changed how I write.
Past the usual Companies House stuff, there was a snippet: my net worth. So I clicked. And Gemini told me, accurately, that I run Maverrik, roughly what the business t...
In this episode, I share seven toxic habits that stopped my business growing, slowed my progress, cost me money and made running the business harder than it needed to be.
These are not habits I have observed from a distance. I have done every one of them.
I talk about how comparing myself with competitors damaged my confidence and pushed me towards changing ...
In 2018, I stopped trying to sell everything and focused on one clear LinkedIn offer. Within four months, the business was generating £30,000–£40,000 a month, and that decision helped me make my first million.
In this episode, I explain why too many offers create confusion for you and your buyers, how focus improves your marketing, and why predictable revenue should come before diversification. You wi...
If you get most of your business from referrals, this episode is for you. Being referral dependent feels comfortable, but it means you're relying on someone else's trust to bring you clients, and you don't control how or when that happens. In this episode I explain why that's a risky place to be and what to build instead.
Walk into a Rolex shop and try to buy the watch everyone wants. You can't. There's a waitlist. That scarcity is exactly why they can charge what they charge and choose their terms. Your business can work the same way.
In this episode, I take apart the most logical trap I see expert-led businesses fal...
Take the quiz: https://www.5pathstogettingclients.co.uk/quiz Discover a focused system to add $10,000/month from LinkedIn without a huge audience or endless activity. Learn how 30 minutes a day, the right high-ticket offer, and the right setup can create a steady pipeline of clients.
Episode highlights: build a single $5K offer, pre-sell it through your profile and content, and use a simple pipeline (Leads → Appointments → Proposa...
People have been telling me the same thing. Summer's coming, projects are coming to an end, new ones aren't starting until September, and they've got a gap to fill.
In this episode, I'm sharing five simple ways to drum up business right now without cold calling, paid ads or spending hours and hours on marketing.
These are practical strategies you can put into action straight away using your computer, the internet and your social ch...
In this episode, discover why repeating a simple, emotionally resonant message is essential to getting noticed and winning clients. Learn how the mere exposure effect, low cognitive load, and owning a memorable slogan—like successful political campaigns and famous brands—help build familiarity and trust so prospects are more likely to choose you.
Use consistent repetition, reduce complexity, and decide now what key idea...
What if the key to everything you want in your business (higher prices, better clients, a constant waitlist, and effortless lead generation) is actually much simpler than you think?
In this episode, I break down the exact "Category of One" architecture that takes you out of the crowded, price-competing marketplace and positions you as a world class specialist. If you have been feeling the frustration of shouting into the social med...
Most people know they should post more content, share more opinions and put themselves out there more online, but they stop themselves because they are worried about what other people might think.
In this episode, I recorded a podcast publicly on Miami Beach because I wanted to challenge that fear in myself too. It felt awkward. It felt uncomfortable. But it reminded me how often we let random people influence our behaviour, even w...
I believe experts and service businesses grow faster when they focus on building deep trust with a smaller number of the right people.
In this episode, I break down how high-value, low-volume businesses create stronger demand, attract better-fit clients, and build more sustainable growth online.
We also explore:
• Why a smaller audie...
I spent years stuck in feast and famine. One good month gave me hope. The next month wiped it out. Everything depended on me chasing business, closing quickly, and solving short term pressure.
Then I realised the problem. I had not built the infrastructure that created consistent demand.
In this episode, I break down the exact social selling system I used to become known for one specific problem, attract inbound leads, and get clie...
You're in your 40s or 50s and watching 20-somethings dominate social media.
You don't have the energy for dance videos.
You don't want to chase followers.
I made a $1.3 million marketing mistake and it cost me $68,000 in losses before I worked out what had gone wrong. In this episode I share exactly how it happened, what I did to fix it, and the lesson every business owner needs to hear.
I switched off the LinkedIn Lives and...
If you're winning referrals but losing organic leads, the sales call is where the deal is going wrong.
Most business owners run the same call for both. Referrals already trust you, so the call is easy. Organic leads turn up curious, and you have to show the value on the ca...
In 14 years of coaching over 500 clients, I’ve seen one foundational mistake stall more businesses than any bad tactic: the "Upstream" message failure. Many people dive into social selling thinking they need a secret strategy, but they’re missing the core hook that actually makes a prospect stop scrolling.
In this episode, you’ll learn why your current outreach is likely being ignored and how to fix your "Upstream...
I reveal how my podcast makes me $8,000 a month without sponsorships, brand deals, or on-air product pitches. I explain why I almost did not start it, the freelancer who pushed me to do it, and what three years of consistent publishing has taught me about building trust at scale.
My first business failed because I never decided who I was selling to. I tried different offers, different tactics, different marketing. None of it worked.
I ran out of clients, ran out of money and moved back in with my parents.
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