Cincinnati Business Podcast

Veteran sales strategist Sean O’Shaughnessy joins the Cincinnati Business Podcast to unpack 40 years of wisdom on what really drives B2B sales success — trust, process, and people. Sean shares how he helps small and mid-market companies go from chaos to scalable systems, why most businesses fail at defining their Ideal Client Profile, and how AI is transforming sales — not by replacing people, but by augmenting the best ones.

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Most jobs are never listed, and nearly 80% of new opportunities come from referrals. But what if networking as we know it is broken? In this episode, Amy P. Vaughan — creative entrepreneur, author, and CEO of Together Digital — reveals why introverts often make the best networkers, how to close the “networking gap,” and what really builds meaningful business relationships.

Amy shares her journey from aspiring medical professional to...

Data isn’t just for tech giants like Apple and Google — it’s the hidden key to small and mid-sized business success. In this episode of the Cincinnati Business Podcast, Brian Erickson sits down with Kyle Carter, founder of Zenylitics, to explore how data can uncover blind spots, simplify decision-making, and even save businesses from costly mistakes.

Kyle shares real stories — from urgent care centers losing thousands in missed oppo...

Is it better to roast or toast your competition online? In this episode, we dive into fascinating research from NKU professors Dr. Jose Torres and Dr. Ahn Dang, who studied how brands like Wendy’s and Coca-Cola use humor on social media to boost engagement.

We explore:

• Why roasting works for big brands but can backfire for small ones

• How “neutralization messages” can prevent backlash

• What local businesses should be doing to build a...

John McCarthy is a talent expert, author of The Purpose Promise, and the founder of AG Management and PurposePromise.org. In this episode, we explore why so many professionals feel stuck at work—and what to do about it. John breaks down how self-awareness, reflection, and alignment with your purpose can help you find meaningful work and avoid the “treadmill of disengagement.”

We also explore the future of work: why top employees are...

Too many business owners are their business, which makes it nearly impossible to sell. In this episode, M&A advisor JT Harp, from Transworld Business Advisors, shares what founders need to understand if they ever want to exit successfully and create long-term value. We dive into succession planning, brand independence, and how to think beyond just building a great product.

Whether you're thinking about your next move or ...

In this powerful episode, Chuck Mingo and Troy Jackson from Undivided reveal how business, faith, and community leaders can be catalysts for racial healing. From early experiences with race to launching a national movement, this conversation pulls back the curtain on how honest storytelling and courageous conversations are helping create spaces of true belonging. They break down what Undivided is, how it started in Cincinnati, and ...

Most business owners feel powerless when they see their health insurance premiums skyrocket year after year. But what if you could actually get money back from your plan?In this episode, we sit down with Scott Hetzel from Assured Partners to break down the hidden truths behind group health insurance—why some businesses get slammed with 50% rate hikes and others get paid by their plans. If you’ve ever been frustrated by your insuran...

Season 1, Episode 021
Is Podcasting the Secret Weapon for Business Growth? (feat. Patrick Jones & Brian Erickson)

From Xavier University baseball to coaching with the Baltimore Orioles to launching a thriving recruiting business — Patrick Jones reveals how podcasting changed his career.

In this episode, Patrick breaks down:

• Why podcasting is the hardest but most powerful content medium

• How he used his show to land a job with...

What if your towel is dirtier than your toilet seat?After a career in professional soccer across the UK, Iceland, and the US, Tyler Collishaw made an unexpected pivot—launching Epiphany, a consumer product that tackles invisible problems lurking in your home and gym.In this raw, practical, and energizing conversation, Tyler shares how he went from a near-MLS draft pick to emailing 1,000 CEOs (and actually getting replies), to launc...

Discover what Cincinnati business leaders are missing when it comes to HR! In this episode of the Cincinnati Business Spotlight, we dive deep with Melissa and the team from HR Elements to uncover how human resources can be a game-changing asset for small and medium-sized businesses.

You’ll learn:
✔️ Why HR isn’t just compliance — it’s strategy
✔️ Common HR pitfalls that are costing companies big money
✔️ How to attract and ...

Who will shape the future of Cincinnati?

In this exclusive two-part episode, Cincinnati Business Podcast sits down separately with mayoral candidates Brian Patrick Frank and Cory Bowman to hear their bold visions for the city.

From tackling corruption scandals to fixing infrastructure, education reform, business development, and bold new ideas for Cincinnati’s future — nothing is off the table.

🔥 Whether you're a voter, business owne...

What if improving your business performance didn’t mean working harder—but thinking smarter? In this episode of the Cincinnati Business Podcast, host Brian Erickson sits down with Dr. Teresa Anderson, an interventional psychiatrist using cutting-edge technology called PR-TMS (Personalized Repetitive Transcranial Magnetic Stimulation).

Dr. Anderson explains how this mind-blowing innovation can scan your brain like a diagnostic tool, ...

In this episode, we sit down with Chandler Lyles—entrepreneur, marketer, and co-founder of High Beam Marketing—to break down the real truths behind digital advertising, scaling businesses, and why most entrepreneurs waste their marketing budget.

💡 Learn how to actually create influence, why emotional resonance trumps flashy graphics, and how Chandler turned a failed restaurant into a powerhouse agency serving e-commerce brands. Thi...

In this episode, we sit down with Carlos Sanchez, owner of Continental Roof Company. Carlos a powerhouse in networking, leadership, and how to build healthy, connected teams in Cincinnati. Discover how he transformed challenges into stepping stones, built a lasting legacy, and continues to influence business culture with heart and purpose.

🎙️ Carlos dives deep into the importance of mentorship, being a caring neighbor, and . This c...

In this episode of the Cincinnati Business Podcast, we sit down with Jill Morenz, President of Aviatra Accelerators, to uncover the challenges women face in starting and funding businesses. Jill shares her personal journey from interior design to nonprofit leadership, her insights into the world of business accelerators, and how Aviatra is empowering women entrepreneurs in Cincinnati and beyond. Whether you're a budding entrepreneu...

In this episode of the Cincinnati Business Podcast, we sit down with Adam Mills, the creator of Adam Makes Beer. Adam shares his incredible journey from being a high school teacher to becoming a professional brewer and YouTube content creator. We dive into the business of beer, how to monetize a niche YouTube channel, and what it takes to build a personal brand online. If you're a Cincinnati business owner or entrepreneur looking t...

What if your company’s best marketing asset was already on the road? In this episode of the Cincinnati Business Podcast, host Brian Erickson sits down with the team from Crux Roadboardz Graphics to discuss the power of large-format printing, vehicle wraps, and on-the-go advertising.

The Crux team shares their journey from a small family-run business to Cincinnati’s go-to branding experts, wrapping everything from police cars to cons...

What if there was a proven way to grow your business through referrals, build powerful relationships, and create a thriving network of sales advocates—all without cold calling or expensive ads? In this episode of the Cincinnati Business Podcast, host Brian Erickson sits down with Katie English, Executive Director of BNI (Business Network International) for the Cincinnati & Northern Kentucky region.

Katie shares her unexpected jo...