Ecommerce Finance Podcast
Hosted by Stephen Brown, COO of LedgerGurus and co-owner of DTC brand Sole Toscana, this podcast is your go-to resource for mastering the financial side of ecommerce. Stephen and his team have worked with hundreds of brands through LedgerGurus which specializes in ecommerce accounting. Add to that his hands-on experience with Sole Toscana, gives him unique insights into the challenges and opportunities ecommerce businesses face. On The eCommerce Finance Podcast, we dive deep into the financial side of ecommerce. Any topic is open for discussion as everything you do in business has a financial impact. Be prepared to go deep with experts and brand leaders on a variety of topics with an understanding of their financial impacts. Join us as we bring you practical tips, expert insights, and real-world strategies to help you thrive with ecommerce. Tune in and transform your ecommerce business today!
Episodes
Summary: In this episode, Stephen Brown and Preston Alder discuss their predictions for the e-commerce landscape in 2026. They cover a range of topics including tariffs, interest rates, inflation, the rise of AI, the value economy, and the implications of a K-shaped economy. The conversation delves into the challenges and opportunities that e-commerce businesses will face, emphasizing the importance of execution excellence and inve...
Summary
Stephen Brown, Founder of LedgerGurus, and Kelley Birrell, Marketing Manager at LedgerGurus, look back at the ecommerce predictions they made at the start of 2025. They review what actually happened across ecommerce growth, marketing costs, interest rates, inflation, and AI adoption. Each prediction is graded with real data and real-world operator context.
They also unpack the biggest curveballs of the year, including tariffs...
Summary
In this episode of the Ecommerce Finance Podcast, Stephen Brown speaks with Oliver Blackmore from Elver Ecommerce Accountants about the complexities of VAT (Value Added Tax) for ecommerce businesses, particularly those looking to expand into the UK and EU markets. They discuss the differences between VAT and sales tax, the registration process for American sellers, common mistakes in VAT compliance, and the tools available f...
Summary
In this conversation, Kurt Bell from Dash.fi discusses the innovative corporate credit card solutions offered by the company, focusing on their unique value propositions such as cash back incentives and ad pay protection services.
The discussion highlights how these offerings can significantly benefit businesses engaged in digital advertising and shipping, ultimately leading to substantial savings and enhanced financial manag...
Summary
In this episode of The Ecommerce Finance Podcast, Stephen Brown and Mark Lupton discuss the intricacies of strategic finance in the eCommerce sector. They explore the importance of understanding exit strategies, aligning founder goals with business strategies, and the significance of long-term and medium-term planning.
The conversation delves into the common pitfalls in strategic finance, the role of intuition in decision-mak...
Summary
In this episode of the Ecommerce Finance Podcast, Stephen Brown and Chris Hondl from Finale Inventory discuss insights gained from a decade of building ecommerce software, focusing on inventory management, the evolution of ecommerce, and the challenges faced by businesses today. They explore the importance of establishing standard operating procedures, the differences between ERP systems and federated systems, and the benefi...
Summary
In this episode of The Ecommerce Finance Podcast, Stephen Brown interviews Ben Hussey, co-CEO of Katana, discussing the complexities of manufacturing and inventory management in the current ecommerce landscape. They explore the challenges posed by rising costs, supply chain disruptions, and the importance of real-time data for effective decision-making.
Ben shares insights from his extensive experience in ecommerce, highlig...
Summary
In this episode of the Ecommerce Finance Podcast, Stephen Brown interviews Ryan King, CFO of Thread, discussing the evolution of the company from handcrafted wallets to a diversified manufacturing model. They delve into the complexities of navigating tariffs, the impact on pricing strategies, and the importance of supply chain diversification.
Ryan shares insights on managing costs, consumer behavior in response to price chan...
Summary
In this episode of the Ecommerce Finance Podcast, Stephen Brown interviews Alec Koenig, CEO of Settle, discussing the complexities of lending in the ecommerce space. They explore Alec's background in lending, the challenges ecommerce businesses face, and how Settle aims to provide innovative solutions that combine lending with software tools.
The conversation delves into the importance of cash flow, the impact of tariffs, and...
Summary
In this episode of the Ecommerce Finance Podcast, Stephen Brown and Preston Alder discuss the implementation of the Profit First methodology in their business, Sole Toscana. They reflect on their initial challenges, the importance of understanding cash flow, and the mindset shift required to prioritize profit over growth.
The conversation covers practical applications of Profit First, the impact of market changes, and the sc...
Summary
In this episode of the Ecommerce Finance Podcast Stephen Brown from LedgerGurus and Joseph May from May Law discuss the challenges eCommerce businesses face in securing funding, particularly through traditional means. They explore the concept of equity crowdfunding as an alternative funding vehicle, detailing its compliance requirements, governance implications, and the differences between raising debt and equity.
The discuss...
Summary
In this episode of the Ecommerce Finance Podcast, Stephen Brown and Lauren Maillard catch up on what’s really going on in ecommerce right now. They look back at Stephen’s predictions for 2025 - what he got right (and wrong) - and dig into big changes like new tariffs, the end of the de minimis rule, and what the “Big Beautiful Bill” actually means for sellers.
They also chat about rising marketing costs, how AI is changing t...
In this episode of the Ecommerce Finance Podcast, host Stephen Brown interviews Josh Robbins from the Premara Group to discuss the current state of ecommerce mergers and acquisitions.
They explore Josh's unique background in ecommerce, the evolution of M&A in the sector, and the factors that make consumer products businesses attractive to investors.
The conversation delves into the challenges faced in M&A deals, the importa...
In this episode of the Ecommerce Finance Podcast, Stephen Brown and Scott Scharf discuss the critical aspects of selecting and implementing an inventory management system for ecommerce businesses. They explore the importance of inventory management as a key asset, the methodology for selecting the right system, and the expectations for implementation timelines.
The conversation also covers when to consider an inventory management s...
In this episode of the Ecommerce Finance Podcast, Stephen Brown and Brittany Brown delve into the complexities of inventory accounting and its critical role in financial management for ecommerce businesses. They discuss the challenges of accurately tracking inventory, the importance of accrual accounting, and the implications of Cost of Goods Sold on financial statements.
The conversation highlights the necessity of operational mat...
Summary
In this episode of the Ecommerce Finance Podcast, Stephen Brown and Kelley Birrell discuss the financial implications of tariffs on businesses, particularly in the ecommerce sector. They explore how tariffs affect cost structures, profitability, and pricing strategies, emphasizing the importance of understanding customs value and elasticity of demand.
The conversation also covers potential strategies for managing increased co...
Summary
In this episode of the Ecommerce Finance Podcast, Stephen Brown and Bryce Judy discuss the complexities of tariffs, particularly focusing on the de minimis rule and its implications for e-commerce businesses. They explore recent changes in tariff policies, the impact on dropshipping, and the importance of compliance and accurate classification in trade.
The conversation also covers duty drawbacks, customs processes, and best...
In this episode of The Ecommerce Finance Podcast, Stephen Brown and Liz Adamson discuss the evolving landscape of Amazon fees and the challenges sellers face in 2025. They explore the rising costs of advertising, the complexities of Fulfillment by Amazon (FBA), and the impact of Chinese sellers on the marketplace.
Liz emphasizes the necessity of advertising for success on Amazon and the importance of building a strong brand to comp...
In this episode of the Ecommerce Finance Podcast, Stephen Brown and Mac Wright from Avalara discuss the upcoming changes to sales tax for Shopify Plus users. They delve into the complexities of sales tax calculation, the importance of understanding nexus, and the registration process for compliance.
Mac explains how Avalara's tax engine simplifies the sales tax process for ecommerce businesses, while also addressing the challenges p...
In this episode of the eCommerce Finance Podcast, Stephen Brown and Michelle Barnum-Smith delve into the world of TikTok Shop and its implications for social commerce. They discuss the unique aspects of TikTok as a shopping platform, the frictionless experience it offers, and the significant revenue opportunities it presents for brands.
The conversation also covers the importance of identifying TikTok-able products, pricing strategi...
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