Tap Into An Expert Podcast

Omnichannel Advantage Unlocked: How Retail Media and eCommerce Leaders Drive Growth Through Smarter Metrics, Upskilling, and Accountability | Chris Perry of Firstmovr

Unlock the secrets to omnichannel marketing success in this episode of the Tap Into An Expert Podcast, featuring Chris Perry, Chief Learning Officer and Co-Founder of Firstmovr and a leading authority in retail media, omnichannel strategy, and digital shelf innova...

In this episode of the Tap Into An Expert Podcast, host Eric Sheinkop sits down with Rick Ton, a renowned retail media strategist and former growth marketing leader at Meta, Sam’s Club/Walmart, Under Armour, and Walgreens, to explore how brands can unlock the full potential of mid-funnel retail media and loyalty programs.

Rick draws on over 15 years of experience to demystify the “mid-funnel,” explaining why this critical stage wher...

This episode of Tap Into An Expert explores the transformative intersection of marketing and media within the evolving retail landscape. Host Eric Sheinkop speaks with Kevin Weiss, Vice President of Retail Media at Skai, to delve into the strategies and innovations shaping the future of eCommerce. Kevin shares his expertise on how retail media networks are expanding beyond traditional formats, the growing importance of video, and t...

This special episode of Tap Into An Expert brings you an exclusive conversation recorded live at Shoptalk Spring in Las Vegas. Host Chase Binnie, CEO of RetailWire, sits down with Eric Sheinkop, CEO and Co-Founder of The Desire Company, to explore the strategic shifts and innovations redefining the future of retail.

Building on insights from RetailWire’s recent feature, this episode dives deep into how expert-driven content is resha...

This episode explores the dynamic intersection of retail marketplaces, retail media, and expert-driven marketing. Host Eric Sheinkop speaks with Kiri Masters, a leading expert in eCommerce and retail media, recognized as a Top 100 Retail Influencer and Ad Age 40 Under 40 honoree. Kiri shares her extensive experience helping brands navigate complex retail marketplaces like Amazon and Walmart, offering invaluable insights on how to t...

This episode of Tap Into An Expert dives into the ever-expanding world of Retail Media Networks (RMNs) with industry expert Drew Cashmore. Host Eric Sheinkop speaks with Drew, a seasoned professional with extensive experience at Walmart Connect, Firework, and Vantage, to explore the current landscape and future trajectory of RMNs. Drew shares insights on the growth, innovations, and challenges facing both retailers and brands navig...

Episode 5 of Tap Into An Expert explores the dynamic evolution of retail media networks and their increasing importance in the commerce landscape. Host Eric Sheinkop speaks with Lauren Livak Gilbert, a commerce strategist and Executive Director of The Digital Shelf Institute, who brings more than a decade of experience consulting with omnichannel businesses, from Fortune 100 giants to emerging startups. Lauren shares her insights o...

Episode 4 of the Tap Into An Expert Podcast, titled "Combating Skyrocketing Online Returns," tackles a growing concern for retailers, particularly online retailers: the surge in product returns. Host Eric Sheinkop interviews Ryan Diehl, a seasoned Digital Marketing Leader and Media Network Expert, bringing over 17 years of brand experience from Best Buy Corporate. During his time at Best Buy, Ryan successfully managed Aff...

In this episode of Tap Into an Expert, host Eric Sheinkop sits down with Ash McMullen, Head of eCommerce at Advantice Health and a seasoned eCommerce leader with over 15 years of experience, to explore the fascinating evolution of influencer marketing and its impact on the eCommerce landscape. Ash shares her expertise on how social media has transformed consumer behavior and reshaped marketing strategies for brands.

Highlights:...

Episode 2 of the Tap Into An Expert podcast delves into the critical topic of the Federal Trade Commission's new rules on fake reviews and endorsements, exploring  their impact on brands, retailers, and the overall eCommerce landscape. Recorded live during The Desire Company's event "Fake Reviews, Real Penalties: How to Keep Your Brand FTC Compliant," which took place one week before the new FTC rules came into ...

In this debut episode, host Eric Sheinkop and FTC regulations expert attorney Jim Dudukovich expose the growing problem of fake product reviews. With 95% of customers relying on online reviews, the discussion reveals the latest FTC regulations targeting deceptive endorsements.

Key highlights include:

• New FTC rules prohibiting fake reviews
• Impact on consumer trust and business practices
• Strategies for authentic online reputation man...

Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolvi...