BizMagic Podcast

If you’ve got a website (or you’re trying to build one without burning it all down), this episode is for you. I’m breaking down the 12 must-haves every small business website should include—plus some bonus best practices to help you get more conversions and create a better experience for your people.

I’ve been building websites since the days of Yahoo Site Builder (hello, 90s soap opera fangirl life 👋), so yeah—I’ve seen it all. Wh...

Today on the Biz Magic Podcast, I’m joined by the amazing Melissa Rich of Virtually Done Systems—workflow queen and systems whisperer for creatives who swear they “just aren’t systems people.” Spoiler: They are. And you are, too.

We’re diving into the behind-the-scenes dream team duo: your CRM and your Project Management tool. If you’ve ever felt like you’re duct-taping your biz together with a handful of random tools and a prayer, ...

Let’s be real—your brain wasn’t meant to carry every client task, content idea, and “buy oat milk” reminder. In this episode, I’m breaking down why a project management tool isn’t just a “nice to have” but a “how-am-I-not-using-this-already” kind of tool—no matter where you are in your business journey.

Whether you’re still riding solo or wrangling a growing team, I’ll walk you through:

• Why a PM tool is your ticket to less mental...

This episode is the permission slip, pep talk, AND strategy download you didn’t know you needed.

I’m joined by the one and only Keriann Bellamy—a ridiculously talented content strategist, email copywriter, and yes, the Content Manager here at BizMagic! Keriann is breaking down her signature framework of the four types of content your business actually needs to build trust and drive real, honest-to-goodness sales.

No hype. No trends. ...

Today’s episode? It’s for when things are really hard. Like… the world’s-on-fire, tech’s-breaking, brain’s-short-circuiting kind of hard. Whether you're grieving, dealing with burnout, or your business is scaling faster than your sanity can keep up—I got you.

We’re talking about how to keep showing up when you feel like hiding under your desk (no shame, I’ve been there).

In this episode, I dig into:

• What “hard” really means (...

In this episode, I sat down with my longtime client and communication powerhouse, Lisa Merlo Booth, to talk about the sticky (but super important) stuff: defensiveness in business communication.

Lisa is a relationship coach, speaker, and full-on paradigm shifter who's on a mission to transform how we show up in relationships—romantic, professional, and everything in between. This convo was juicy, real, and full of “aha” moments...

In this episode of the BizMagic Podcast, I’m diving headfirst into the sparkly, chaotic world of all-in-one business platforms (lookin’ at you Kajabi, Kartra, GoHighLevel, etc.).

Are they unicorns that solve all your biz tech woes? Or shiny, overpriced distractions that leave you screaming into your coffee? Buckle up, 'cause I’ve got thoughts.

In this episode, we’re talkin’:

• What all-in-ones actually are and what they promise...

Let’s be real—I used to ignore my email list like it was an old Tamagotchi I forgot to feed. But once I realized how much actual power it has to reach people directly (no algorithm middleman)? Total game-changer.

In this episode, I sat down with the brilliant and badass Blaire Brown of Visionary Advantages to talk all things email marketing—specifically why “Direct to Inbox” is where it’s at in 2025. 

We get into:

• Why relying sole...

In this episode of the BizMagic Podcast, I’m diving into the world of workflows—yep, that buzzword everyone loves to say but rarely explains. Spoiler alert: you probably already have some workflows, even if they’re unintentional and held together with duct tape and willpower.

Workflow Magic: 5 Tips to Streamline Your Day is packed with the exact steps I use (and teach my clients) to take the chaos out of daily biz tasks. Whether you...

It’s time for some real talk about email marketing platforms—because I’ve used a ton of them, and I have thoughts. In this episode, I’m spilling the tea on which ESPs (email service providers) I actually like, which ones are solid free options, and which ones I would 100% ghost if they were people.

I’m breaking down why Kit (formerly ConvertKit) is my ride or die, why MailerLite is a strong runner-up, and why MailChimp makes me want...

Welcome back to another episode of the BizMagic Podcast! This time, we're diving into a topic that doesn't always get the attention it deserves but is essential for business growth: storytelling.

Joining me is Katelyn Calhoun, an Emmy-nominated filmmaker and the founder of Calhoun Creative Consulting, where she helps businesses craft compelling narratives that resonate. If you’ve ever wondered why storytelling is important...

Welcome back to another episode of the BizMagic Podcast, where tech meets business with a side of sarcasm! Today, we’re diving into a tool that can completely transform how you run your business: a CRM (Customer Relationship Management system).

If you’ve ever lost track of a lead, scrambled to find client details, or felt overwhelmed by admin tasks, a CRM might be your new best friend. In this episode, we cover:

• What a CRM actual...

In this episode of the BizMagic Podcast, we’re diving into one of the hardest but most necessary parts of running a business—adapting to change! I sit down with my business coach, agency expert, and launch pro Tasha Booth to talk about how to recognize when it’s time to pivot, the mindset shifts that make transitions easier, and how to overcome the fear of change.

Tasha shares her own business evolution, from virtual assistant to ag...

There are a million business tools out there, but which ones are actually essential? In this episode of The BizMagic Podcast, I’m sharing the four non-negotiable tools that I rely on every single day to keep my business running smoothly.

Of course, the best tools are the ones that work for you—but if you’re curious about what’s in my business toolbox and why I swear by these platforms, this episode is for you!

Resources and Links

• ...

Leadership is tricky—because people are complicated. There’s no one-size-fits-all leadership style, no perfect formula for team building, and definitely no magic tech tool to make leadership struggles disappear (but if one ever gets invented, let me know).

In this episode, I’m bringing in three very special guests—my own team! Adriana Strama (Operations Manager & Client Manager), Keriann Bellamy (Content Manager), and Varalaxmi ...

Leadership isn’t about being perfect; it’s about showing up, learning, and growing. In this episode of The BizMagic Podcast, I’m sharing the 4 skills that have made me a better leader—skills I’ve developed through trial, error, and a lot of real-world experience.

Whether you’re leading a team, working with contractors, or just managing yourself, these skills will help you show up with confidence and create a positive impact in your ...

In this episode of The BizMagic Podcast, we’re diving into one of my favorite tools: Notion. Notion is an all-in-one workspace that can transform how you organize and run your business. From task management to content creation, this tool is as flexible as your imagination. Whether you’re a Notion newbie or a seasoned pro, you’ll walk away with five practical ways to use Notion in your business.

Explore Notion
Check out...

2024 was a roller coaster year for many in the online business world, and Patti Meyer, CEO and founder of BizMagic, is sharing her biggest takeaways. From financial challenges to personal growth, Patti reflects on how she navigated a tough year, stayed grounded, and came out stronger.

In this candid episode, Patti opens up about the lessons she learned (and re-learned) about resilience, delegation, and self-acceptance in business. I...

In this episode of the BizMagic Podcast, Patti chats with her longtime friend, biz buddy, and AI enthusiast Tena Moore, a Web Designer and AI Content Strategist. Together, they explore how ChatGPT and AI are revolutionizing the way small business owners work, create content, and strategize. Tena breaks down how to use ChatGPT as a partner to brainstorm ideas, craft social media posts, and create content—all while staying true to yo...