Create Connect Convert

In this episode of Create Connect Convert, hosts Regina Garay, Kristy Crippen, and Laura Templeton unpack one of the most intimidating parts of marketing for small business owners: cold traffic. Regina Garay leads the discussion, guiding an honest conversation about why speaking to people who don’t know you yet can feel so much harder than marketing to a warm audience. Together, the team breaks down what cold traffic actually is, ...

In this episode of Create Connect Convert, hosts Laura Templeton, Regina Garay, and Kristy Crippen tackle one of the most common challenges legacy-driven women entrepreneurs face: selling without feeling uncomfortable or inauthentic. Laura Templeton leads the discussion, guiding a powerful conversation around reframing sales through clarity, confidence, and compassion. Together, the team explores why so many women struggle with “s...

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore the powerful role habits play in shaping our lives and businesses. Kristy Crippen leads the discussion as the team unpacks how habits can either uplift us or quietly work against us over time. Together, they reflect on specific habits that have contributed to their own growth and success, while also addressing an important re...

In this episode of Create Connect Convert, hosts Regina Garay, Kristy Crippen, and Laura Templeton explore how to turn one marketing idea into many pieces of meaningful content. Regina Garay leads the conversation as the team breaks down why creating content one piece at a time is one of the biggest mistakes business owners make. Together, they discuss how a single story, project, or client win can be repurposed into posts, emails...

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore The Human Side of AI — diving into how entrepreneurs can use AI without losing the heart of their message. Laura Templeton leads the conversation as the team unpacks the biggest mistakes business owners make when using AI for their messaging and how to avoid sounding robotic or disconnected. Together, the panel tackles challe...

In this episode of Create Connect Convert, hosts , Kristy Crippen, Laura Templeton, and Regina Garay dive into the productivity challenges that quietly derail even the most capable business owners. Kristy leads the conversation as the team explores the subtle — and often sneaky — disruptors that can throw your focus off track. Together, they unpack common productivity challenges, the indicators that signal your momentum is slippin...

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen dive into practical marketing for service-based businesses — especially those without a physical product to put on display. Regina leads the conversation as the team explores why marketing can feel harder for service providers than for product-based businesses. Together, they unpack common challenges like explaining intangible value,...

In this episode of Create Connect Convert, hosts Laura Templeton, Regina Garay, and Kristy Crippen explore how your brand message influences the people, conversations, and opportunities you attract while networking. Laura leads the conversation, unpacking why some networking experiences feel effortless while others fall flat — and how it often comes down to how clearly (or unclearly) you communicate who you are. Together, the team...

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen dive into the power of presence and what it really means to dress with purpose. This impromptu conversation explores how what we wear influences our mindset, confidence, and the energy we bring into our work. Together, the team discusses how dressing for your brand, adapting to the seasons, and staying true to your personal style can...

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore how well-designed systems can transform productivity and peace of mind for business owners. Kristy leads the discussion, diving into why structure and intentional processes are essential for staying focused and effective. Together, the team unpacks how productivity systems help you increase efficiency, streamline your day-to-...

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore what it really means to find your marketing sweet spot — that space where effort meets ease. Regina leads the conversation as the team unpacks how small business owners can stop spreading themselves thin across every platform and start focusing on what truly works. Together, they discuss how to recognize when you’re doing too...

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen dive into why strong, authentic brand messaging still matters—especially in a world where trends shift overnight. Laura Templeton leads the conversation, unpacking how clarity, confidence, and compassion form the foundation of messages that connect and convert. Together, the team explores how to know when your message isn’t resonatin...

Effective collaboration doesn’t happen by accident — it’s built on clear systems and strong communication. In this episode of Create Connect Convert, Kristy Crippen leads a conversation on how to build better team systems that support meaningful collaboration and long-term success. The team explores why collaboration matters, even for solopreneurs, and shares practical tools like project management platforms, SOPs, and shared folde...

Marketing doesn’t have to be overwhelming—momentum starts with small, intentional actions. In this episode of Create Connect Convert, Regina Garay leads the discussion on how to create marketing momentum by focusing on quick wins that build confidence and results. The team shares how to develop a manageable, consistent marketing system that fits your energy and schedule, along with tips for tracking progress and staying accountable...

Want to position yourself as the go-to expert in your field? In this episode of Create Connect Convert, Laura Templeton leads the discussion on building brand authority through the power of social proof. The team explores how testimonials, reviews, and case studies can strengthen your credibility, along with practical tips for gathering and showcasing them across digital and offline platforms. We’ll also dive into strategies for al...

Well-designed systems and workflows are an essential part of any business owner's life so they stay focused, productive, and grounded. In this episode of Create Connect Convert, we're diving into the many benefits of automating your business, exploring how to identify which specific areas in your business need automation, and then how to begin designing a system that's tailor-made to you and your business's unique needs. We'll also...

Building a robust email list is an integral part of a business owner's marketing plan. Email is one of the most effective ways to nurture the leads you collect from people who are interested in what you offer but aren't quite ready to buy yet. We'll talk about what to consider for your lead magnet, key ideas for email consistency, how to shift the way you think about sending emails, and how this is a long term strategy that any bus...

Collaborations can be a powerful way to grow your business, but finding the right partners and setting clear expectations is key. In this episode of Create Connect Convert, Regina Garay leads a discussion on how to identify ideal collaborators, explore creative partnership opportunities, and establish clear roles to ensure success. The team shares practical ideas, from joint giveaways and newsletter swaps to co-hosted webinars and ...

Maintaining a consistent brand voice can feel challenging—especially across different platforms. In this episode of Create Connect Convert, Laura Templeton leads the discussion on defining, refining, and maintaining a brand voice that truly represents your business. The team explores how to craft messaging that resonates with your audience, leverage AI to enhance (not replace) your unique tone, and ensure consistency without soundi...