Follow Up Media Podcast

Follow Up Media Podcast

The Follow Up Media Podcast is your gateway to mastering the art of content creation. Hosted by the experts at Follow Up Media, this podcast is designed to educate and empower business owners worldwide. Each episode dives deep into the strategies and tools that drive successful content, offering insightful advice that you can apply to your own business. In addition to our expert insights, we feature episodes from the podcasts of our clients, showcasing the projects we’ve consulted on and launched. Whether you're looking to enhance your brand's voice or stay ahead in the competitive world of digital media, the Follow Up Media Podcast has you covered. Tune in to transform your content creation journey.

Episodes

December 6, 2025 17 mins
In this episode of the Follow-Up Media Podcast, hosts K-Lee and Reginald Sparklehammer delve into the uncomfortable truths of marketing, emphasizing that hope is not a strategy. They discuss how many businesses mistakenly rely on hope-based marketing, which often leads to ineffective results. The conversation covers the pitfalls of hope disguised as effort, the reasons why hope fails in marketing, and the importance of adopting a...
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In this episode of the Follow-Up Media Podcast, hosts K-Lee and Riley discuss the uncomfortable truths about modern marketing, focusing on the invisibility crisis that brands face today. They explore the reasons why brands become invisible, the importance of consistency in content creation, and the need for a robust content ecosystem. The conversation emphasizes the relevance equation and the challenges posed by the attention e...
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November 4, 2025 11 mins
In this episode of the Follow-Up Media Podcast, Khristian Lee discusses the evolution of video as a crucial currency in business, emphasizing its role in the attention economy. He outlines how businesses can leverage strategic video content to build brand momentum, create engaging ecosystems, and measure success through visibility rather than just views. The conversation also highlights the importance of storytelling in video c...
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In this episode of the Follow Up Media Podcast, KLee and Riley discuss the evolution of websites from static brochures to dynamic media hubs. They explore the importance of creating engaging content, the role of SEO, and how businesses can transform their digital presence to boost engagement and revenue. Tune in to learn how to turn your website into a living ecosystem that works for you 24/7. Ready to level up your brand...
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October 7, 2025 24 mins
In this episode of the Follow Up Media podcast, hosts K Lee and Riley "Zorro" discuss the importance of content creation for businesses, the evolution of their services, and the necessity of authentic engagement with clients. They share insights on how to leverage content to establish thought leadership and drive business growth, using real-life examples and case studies to illustrate their points. They emphasize the need to act ...
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June 24, 2025 24 mins
In this episode of the Follow Up Media podcast, hosts K Lee and Riley-Zorro-Alstin discuss the concept of the content loop, emphasizing its importance in maximizing content creation and distribution for businesses. They explore how a single podcast episode can generate multiple content assets across various platforms, enhancing audience engagement and driving ROI. The conversation highlights the need for consistency in content cr...
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June 10, 2025 19 mins
In this episode of the Follow-Up Media Podcast, our hosts discuss essential strategies for launching a successful podcast. They emphasize the importance of cadence in content delivery, the 10-by-10 rule for content preparation, and the benefits of launching multiple episodes simultaneously. The conversation also covers common pitfalls to avoid in maintaining a consistent publishing rhythm and the significance of planning and prep...
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In this episode of the Follow-Up Media Podcast, Khrisian Lee and Riley Austin delve into the critical yet often overlooked ideation process in content creation. They discuss how ideation serves as the foundation for successful content strategies, emphasizing the importance of understanding your audience and defining the 'why' behind your content. We outline a six-step ideation process that includes goal alignment, audience profil...
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May 13, 2025 15 mins
In this episode of the Follow-Up Media podcast, Khristian and Riley discuss the evolving landscape of podcasting as a marketing tool. They explore how businesses can leverage podcasting not just for brand awareness but also to create networks that enhance industry influence and revenue. The conversation highlights the importance of understanding client needs and the potential for niche markets to benefit from podcasting strategie...
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April 29, 2025 39 mins
Khristian Lee and Mark Wolfe delve into the significance of sonic branding and music composition in modern marketing. They discuss how sound can create emotional connections, enhance brand recognition, and differentiate businesses in a competitive landscape. The discussion covers the importance of custom music over royalty-free options, the role of sonic logos, and the future of audio branding in the digital age. Through real-world...
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In this episode of the Follow-Up Media podcast, hosts Khristian Lee and Riley Alston discuss the importance of effective marketing strategies, particularly in the realm of social media. They explore the benefits of outsourcing marketing efforts, the significance of understanding different social media platforms, and the necessity of creating engaging content tailored to each platform's unique audience. The conversation emphasizes...
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In this episode of the Follow-Up Media podcast, Khristian and Ryley discuss the importance of outreach in digital marketing, particularly through podcasting. They emphasize that businesses should focus on more than just download numbers, highlighting the significance of building trust and engagement with listeners. The hosts outline a structured approach to creating a podcast funnel that includes attracting listeners with compellin...
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In this episode of the Follow Up Media podcast, hosts Khristian Lee and Ryley Austin discuss the evolution of their media production agency and the significant role podcasts play in brand awareness and internal communication. They explore how podcasts can establish businesses as thought leaders, enhance employee engagement and streamline communication within large organizations. The conversation highlights the benefits of internal ...
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In this episode of the Follow Up Media Podcast, hosts Khristian Lee and Riley Austin delve into the intricacies of podcasting, focusing on content creation, discoverability, and the importance of SEO. They discuss various platforms like YouTube, Apple Podcasts, and Spotify, and how to optimize content for each. The conversation also highlights the significance of guest appearances in expanding audience reach and establishing author...
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February 18, 2025 25 mins
In this episode, Khristian Lee and Riley Austin discuss the critical questions business owners should ask themselves regarding their SEO and marketing agencies. They explore the common pitfalls of SEO services, the importance of understanding reports, and the need for continuous improvement in strategies. The conversation emphasizes the necessity of clear communication and accountability between businesses and their marketing partn...
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In this episode, Khristian Lee and Riley Austin discuss the importance of YouTube optimization for businesses. They explore how aligning content with audience needs can enhance visibility and engagement on the platform. The conversation emphasizes the significance of authenticity, consistency, and SEO in creating a successful digital presence. They also highlight the potential of video content as a lead-generation tool and the ne...
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In this episode of the Follow-Up Media podcast, Khristian Lee shares the story of Iron Mountain, an expansive outdoor adventure park, and the vision for a podcast that would highlight its offerings and the action sports community. The conversation explores the potential of the Iron Mountain podcast, the importance of digital presence, and the unique features of the resort. Lee emphasizes the value of building relationships and trus...
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In this episode of the Follow Up Media podcast, hosts Khristian Lee and Riley Alston discuss the importance of content creation and marketing strategies for businesses in the new year. They emphasize the need for personal touch in marketing, overcoming fears associated with content creation, and the significance of authenticity. The conversation also touches on the challenges of compliance in content creation and the benefits of ou...
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January 7, 2025 42 mins
In this episode of the Follow Up Media Podcast, hosts Khristian Lee and Riley Austin discuss the importance of content creation for businesses in 2025. They emphasize the shift from traditional marketing methods to digital content strategies, highlighting the role of podcasts and YouTube in enhancing brand awareness and engagement. The conversation also covers the benefits of partnering with Follow Up Media for content production a...
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January 7, 2025 18 mins
In the inaugural episode of the Follow Up Media Podcast, host Khristian Lee and co-host Riley Alston introduce their full-service production and marketing agency. They discuss the importance of content creation for businesses, the challenges faced in the podcasting world, and the need for effective follow-up in client relationships. The episode sets the stage for future discussions on best practices, industry insights, and inspirin...
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