Campaign Code Breakers
Campaign Code Breakers is a B2B marketing podcast that unpacks real-world marketing campaigns. Each episode dives into the strategies, tactics, and tools used by top marketers, revealing how they achieve standout results. Join us to learn insider tips, creative approaches, and game-changing insights that will help you “break the code” for your next big campaign.
Episodes
What if one piece of content could fuel your entire marketing strategy for a year? That’s exactly what happened when The Brooks Group launched their Best Practices of High-Performance Sales Teams report—and in this episode, we’re breaking down how they did it.
I sit down with Larissa DeStefano, VP of Marketing at The Brooks Group, to unpack the strategy behind this powerhouse campaign. We cover how they transformed a simple researc...
In this episode of Campaign Code Breakers, we chat with Rachel Gleiberman, Marketing Manager at Profire Energy, about how her team aligned with sales to craft a campaign that tripled their leads and drove record engagement. From turning highly technical product features into relatable content to adopting a “human-first” messaging strategy, Rachel shares the exact tactics that helped Profire crack new markets and deliver standout re...
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