The Social Media Reality Check
Cut through the social media noise with data-driven strategies that actually work. No fluff, no outdated tactics - just real results from real businesses. Each week, we share actionable insights, case studies, and proven methods that help businesses grow their social media presence authentically and sustainably.
Episodes
🎧 Here’s what you’ll learn:
- Why aesthetic content alone won’t drive reach or engagement anymore
- The #1 mistake business owners make when creating...
This episode challenges the outdated “post daily” advice and reveals why posting less but engaging more is the smarter approach to Instagram growth. I break down The Instagram Detox Strategy—a proven method that shifts the focus from content overload to quality, connection, and conversion. If you’ve ever felt burnt out from the endless content treadmill or frustrated by low engagement, this episode is for you.
- Beauty Industry Client
- Trendy Reel: 15,000 views → 2 sales
- Educational Reel: 3,000 views → 15 sales
- Service Business Client
- Dancin...
- Brain dump content ideas
- Review performance metrics
- Industry research
- Content planning
- No creation, just planning
- Initial challenge: No reach despite following "best practices"
- Strategy changes:
- Community-focused content
- Entertainment over sales
- Strategic...
In this episode, I break down the six biggest myths in social media marketing and share what's actually working right now, backed by my real client case studies and data.
Key Myths Debunked - Myth #1: Multi-platform presence requirement (B2B client grew 150% focusing on LinkedIn only) - Myth #2: Viral content necessity (Fitness studio grew 200% without viral posts) - Myth ...- Another guru pushing dance trends
- A platform promoting vanity metrics
- A trend-chasing guide
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