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January 29, 2025 56 mins
Accountable Leadership is not for Everyone As the leader, you are responsible for everything! You are accountable for the decisions that you make, or don't make. You will be held accountable for the decisions your team makes, or doesn't make. Even more, you will be held accountable for the failures, while giving your team the credit for the wins. You are accountable for your hires. If they work out, great! If they don't...you are on the hook for them. You will be responsible for innovation and creativity as a leader. If the business is not innovative or creative...it's on You! This doesn't sound like it is much fun to be a leader. Well, the fact is, all that accountability can be very rewarding as you remain curious and build into the lives of your people. In this episode of A New Direction, we are joined by former CEO of Tipperary Sales Inc., current Executive Coach and Best-selling author Martha Brown. As she gives practical guidance to leaders at any stage, from her latest book, "It's On You!" Martha Brown's book, "It's On You! Empowerment for Leaders Seeking the Highest Level of Personal Satisfaction and Corporate Success" is a fantastic read from a former CEO who knows how to grow her business and increase profitability. It's on you! It is a self-described guide for emerging and aspiring CEO's and leaders, and the book does not disappoint. I walked away from the book with three in-depth insights from Martha Brown and "It's on You!"  A leader needs to be Strong, Accountable, and Compassionate.  And when you can combine those things successfully, you will have been a great leader. Martha addresses a number of leadership issues from "owning your team", to "creativity and innovation", to "having the hard conversations" to "making sure you have time for you"...and so much more! It's on You! is not a leadership philosophy book. This book has also built in at the end of every chapter, a moment to reflect on where you are at in your leadership, and then a "Step Into Action" section, where she gives you actionable ideas to improve. Simply a great leadership book.  I think it is a must-read.  Get your copy here! Please reach out and thank the sponsors of A New Direction! Zoundy is the ultimate game-changer for authors, publishers, and professionals in the audiobook space. With its cutting-edge marketing, customization, and specialty market sales tools, Zoundy helps you maximize your audiobook’s reach and revenue. Whether you’re launching your first audiobook, scaling your catalog, or leveraging your audiobook to market other products and services, Zoundy simplifies the process while unlocking unlimited opportunities. Visit Zoundy.com/Jay and be sure to use the promo code JAY25 to unlock special savings.” And… Linda Craft Team, REALTORS, for 40 years they have been known as the “Legends of Customer Service”. They have helped people from all over find the right professional to sell or buy their home. And if you are located in the greater Raleigh – Durham – Research Triangle Park (RTP) area stop in and get a bottle of water and learn more…head on over to www.LindaCraft.com for more details Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction. Maybe you’re wondering, “Why should I hire you as a coach”.  Here are some things others have said about me as their coach. With a background in psychology and years of experience in coaching, I specialize in helping clients break through mental barriers and achieve both personal and professional success. My work is grounded in the belief that with the right mindset, anything is possible. What are the Benefits for YOU? Growth & Profitability Increased Teamwork Mindset Growth Increased Resilience Enhanced Leadership Skills Reduced Stress Discover Your Purpose And so much more! Click on the link, fill out the form,
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