Ask Frank Kern
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
Episodes
Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book.
I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce...
Hope everybody's well. Happy whatever today it is...Saturday.
I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with?
There's a lot of debate on it. So here's the thing about Clubhouse...
He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?
Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker.
And from that other guy, David Ogilvy.
And from that guy, Claude Hopkins.
And from that guy, Gary Halbert.
And Dan Kennedy...and hard won experience.
When would you use campaign budget versus ad set budget?
Later...
What's happening y'all? This is an honest to God, real live actual planned podcast episode.
So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it.
The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you...
So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad?
Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...
How do you inspire yourself to create content?
Dude. It's fun!
So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it.
I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved.
Let's get to work. OK, try to do these every day.
Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other?
The answer in my opinion is no. It's not going to replace anything, but it is a pretty good feed...
One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that.
So the lowest hanging fruit is going to be an individual who's thinking about buying...
I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next?
OK. What's the thing you sell?
So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks.
So I'm trying to think about how do I expand and find different targets when there's really not targetable...
Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something I'll share with you from personal experience, might help you have yourself more fun and a better life...
He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened?
OK. We're getting into harder core stuff, but I like this kind of stuff. This is c...
There's something I forgot to mention to you, which is how absolutely horrible the sales page is.
Seriously, look at it...
A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads?
Any recommendations?
Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that?
Anyway, before I tell you about this, I want to warn you, this cannot be faked...
Here is some of Frank's best advice on "how to write good."
How do Frank's Catastrophic Failures help you with your marketing skills?
What does Copy have to do with Frank's revenge?
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