Build Your Tribe | Grow Your Business with Social Media

Build Your Tribe | Grow Your Business with Social Media

Whether you’re a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach & Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you’re a business owner, aspiring entrepreneur or someone who just wants to make extra money on the side, this is your show!

Episodes

July 31, 2025 19 mins

Brock Johnson reveals the secret to viral Reels and why "bad" or low-effort videos can actually get more views on Instagram. He’ll explore how unpolished, authentic content often outperforms high-production videos and why simple, relatable Reels resonate with audiences in 2025.

Brock will dive into the Instagram Reels algorithm and explain how easy, casual content can go viral. If you're looking to grow ...

Mark as Played

In today’s episode, Brock Johnson breaks down how to create viral hooks that actually get views on Instagram and TikTok. He’ll discuss strategies for crafting attention-grabbing hooks in the first 3 seconds of your Reels and videos to maximize engagement and keep viewers watching.

Brock will share effective social media hook formulas, viral content creation tips, and how to structure your videos for maxi...

Mark as Played

In today’s episode, Brock Johnson shares eight Instagram carousel ideas that can help boost your engagement and grow your followers in 2025. He’ll explore how to create high-performing carousel posts that not only capture your audience’s attention but also encourage interaction and sharing.

Brock will walk you through strategies for using carousels to increase engagement, boost visibility, and take advan...

Mark as Played

In today’s episode, Brock Johnson  reveals Instagram SEO secrets that can help you 10X your followers in just 30 days. He’ll dive into Instagram search optimization and explore how SEO strategies can significantly boost your profile's visibility and engagement.

Brock will cover essential Instagram SEO tips, from optimizing your Instagram bio and handle to using the right keywords and hashtags. He’ll also...

Mark as Played

In today’s episode, Brock Johnson  shares six easy ideas to help you go viral on TikTok in 2025. Whether you're a beginner or looking to boost your presence, he’ll explore the best TikTok video formats, trending content ideas, and strategies for growing your TikTok fast.

Brock will  walk you through TikTok growth tips, including algorithm hacks and how to get more views by leveraging the For You Page (FY...

Mark as Played

In today’s episode, Brock Johnson  provides a complete guide to securing brand deals on Instagram in 2025. He’ll dive into Instagram brand partnerships, exploring how to land deals even with under 100k followers and why engagement rates matter more than follower counts, as highlighted by Adam Mosseri.

Brock will  share tips on how to pitch brands on Instagram, including the importance of a strong media k...

Mark as Played

In today’s episode, Brock Johnson breaks down the 7 keys to understanding the Instagram algorithm in 2025. We’ll discuss how the latest updates are impacting Instagram growth strategies, engagement, and content reach, including the shift towards valuing views over follower count.

Brock will dive into strategies to beat the algorithm, focusing on micro-influencers versus celebrities, the importance of sha...

Mark as Played

In today’s episode, Brock Johnson walks you through the steps on how to make $10k on Instagram in 2025. From monetizing your account through Reels bonuses and subscriptions to selling digital products, he’ll explore the key strategies that can help you build a profitable business on Instagram.

Brock shares insights on how to make sales on Instagram, including effective tactics to build trust with your au...

Mark as Played

In today’s episode, Brock Johnson shares how you can create 100 Instagram Reels with the help of AI tools like ChatGPT, GetMunch, OpusClip, Veo 3, and CapCut. We’ll explore how these AI-powered platforms can help you come up with fresh post ideas, automate your content creation process, and significantly boost your Instagram productivity.

Brock will  guide you through the steps to efficiently generate In...

Mark as Played

In today’s episode, Brock Johnson shares the results of posting 100 Trial Reels in just 24 hours. We’ll explore the strategies that worked, the insights he gained, and how this new Instagram feature can impact your growth on the platform.

Brock dives into effective trial reels strategies, explaining what trial reels are and how you can use them to go viral and grow your Instagram presence. He’ll also dis...

Mark as Played

In today’s episode, I analyze the impact of the Edits app on Instagram Reels views. We’ll take a closer look at a study of Reels posted using the Edits app and examine whether using this tool truly increases views and engagement.

I’ll walk you through the results of this analysis, sharing whether the Edits app has a noticeable effect on your Reels performance and if it’s worth incorporating into your con...

Mark as Played

In today’s episode, Brock Johnson  provides a complete guide to creating shareworthy content on Instagram and how to beat the new Instagram algorithm. He’ll explore how to craft shareable posts and Reels that encourage engagement, boost views, and help you grow your presence on the platform.

Brock will  break down strategies for making content that resonates with your audience and motivates them to share...

Mark as Played

In today’s episode, Brock Johnson shares 5 easy Instagram Reels ideas that are designed to go viral in 2025. He’ll break down simple yet effective ways to create viral content that grabs attention, increases views, and helps you grow your followers.

Brock will discuss how to craft viral hooks, optimize your Reels for the Instagram algorithm, and explore creative ideas that are proven to perform well. If ...

Mark as Played

In today’s episode, Brock Johnson interviews Jenna Kutcher to discuss how to make money on Pinterest in just one hour per week. Jenna shares her expert insights on how to grow on Pinterest and how to leverage the platform for income generation with minimal time investment.

We cover the best practices for using Pinterest, including how to optimize your pins, drive traffic, and create a sustainable income ...

Mark as Played

In this episode of Build Your Tribe, Chalene Johnson and Brock Johnson are sharing something a little different—and kind of a big deal. What happens when you’re faced with a major business decision and you’re just not sure what to do? Chalene opens up about a tough choice she’s been wrestling with and how AI (yes, ChatGPT!) helped bring total clarity. Plus, Brock reveals what this shift means for the future of the sho...

Mark as Played

In today’s episode, Brock Johnson is  reacting to his previous interview with the Head of Instagram, Adam Mosseri. He will be sharing his thoughts on the key takeaways from their conversation, including insights into the Instagram algorithm, how to increase Instagram views, and strategies for going viral on Instagram.

Brock will dive deeper into the discussion on Instagram Reels, hashtags, and the latest...

Mark as Played

🚨 This is THE Instagram interview creators have been waiting for! 🚨
I sat down with Head of Instagram, Adam Mosseri, to ask the BIG questions:
👉 Is the algorithm killing your reach?
👉 Are shadowbans real?
👉 What actually matters for growth in 2025?

No fluff. Just real, unfiltered answers straight from the source. We dive into the future of Reels, SEO, original content, hashtags (yes, we went there), an...

Mark as Played

In today’s episode, Brock Johnson shares the experience of interviewing Adam Mosseri, the Head of Instagram, and delves into key insights about the platform’s direction and its impact on creators and businesses. During their conversation, they discussed the latest updates to the Instagram algorithm, how Instagram is evolving, and tips for growing your following in today’s competitive environment.

This ep...

Mark as Played

In today’s episode, Brock Johnson dives into the latest Instagram algorithm updates and shares actionable strategies to get more views on your Instagram Reels. He will  cover how the new algorithm is prioritizing Reels and how you can take advantage of the changes to increase your reach and engagement.

Brock will explore the three key metrics that Instagram is focusing on—shares, watch-time, and likes—an...

Mark as Played

If you're over 40, 50, or even 60 and still haven’t started a YouTube channel, now is the time! YouTube is one of the biggest opportunities for creators in this age group, and Chalene Johnson is breaking down exactly why—and how—to get started. No need to stress over editing, fancy effects, or looking perfect—easy-mode YouTube is the way to go! In this episode, Chalene shares her personal experience, common mistakes t...

Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

    24/7 News: The Latest

    The latest news in 4 minutes updated every hour, every day.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.