Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social
This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.
Episodes
June 23, 2023 • 75 mins
In this engaging session, we will uncover real-life examples and success stories that showcase the transformative impact of data-driven strategies.
We are thrilled to announce we have some leaders in the print industry joining us:
- Elly Chichester, Chief Marketing Officer, Allied Printing Co.
- Dan Cornelius, Director of Integrated Marketing, Think Patented
- David Rosendahl, President, MindFire, Inc.
Tune in as we dive into to...
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June 9, 2023 • 74 mins
Join us for an exclusive webinar where legends in the industry come together to reveal the untold secrets of empowering your legacy sales team and equipping them with the art of selling integrated marketing/omnichannel solutions with print.
Are you ready to take your enterprise accounts to new heights, gaining more loyal and stickier clients, and even tripling your print volume?
Imagine being the sole printer your enterprise acco...
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May 25, 2023 • 79 mins
Over the course of the webinar, we will explore the topic Preparing for the Enrollment Cliff: What Higher Ed Needs to Know that informs and educates the market on how to connect with the right students for your university.
In this session, our panelists will break it all down and discuss four hot topics:
How to prepare for the enrollment cliff
The critical importance of defining the right target students
How to address changing d...
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November 17, 2022 • 74 mins
In this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five considerations:
1] Why it is imperative to write an effective proposal to convince the required executives and the technical team that new 3D print technology is a worthy investment. The need to justify the expenditure.
2] The importance of designating a project lead and the value ...
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September 15, 2022 • 90 mins
Direct Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality most mailers and their clients face.
And yet, a growing number of leading Direct Mailers have learned to employ an unusual and differentiated Direct Mail offering that starts with adding a Personalized URL (“PURL”) and Personali...
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August 16, 2022 • 76 mins
What you’ll learn…
In this session, our panelists break it all down and discuss:
1] Why now IS the right time to invest in additive manufacturing and reshore your supply chain (in the face of a looming recession).
2] Surefire ways to find and land profitable opportunities, assess cost-effectiveness, and prove the value of AM.
3] The best ways to avoid common startup challenges and set yourself up for success.
4] How learning t...
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August 16, 2022 • 81 mins
Is a recession coming?
How can our business survive the rising costs?
Should we change our marketing and sales strategies?
What should we be doing right now?
In this webinar, our business experts discussed the looming recession’s impact on business and the counterintuitive strategies innovative business leaders use to grow during a recession. Hear from industry titans who have been there before and have come out the other side ...
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August 16, 2022 • 59 mins
During this webinar, our panel reviewed innovative strategies, tactics, and programs necessary to deliver the results you want and need for the second half of 2022.
Such as:
NEW OptiChannel Marketing Solutions you may not be aware of and why they are essential in today’s world.
NEW Customer Loyalty Strategies for Growth and Success.
Customer Acquisition Program Must-Haves.
Employee Recruitment Program Opportunities.
NEW Avenu...
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August 16, 2022 • 86 mins
Remember. one thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take action NOW to ensure our companies, people, and clients continue to grow.
I remember the last recession. We could have lost our business. But instead, it was a time of profound growth and learning. Thankfully by taking some needed steps – we grew during that period – and so did m...
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April 15, 2022 • 51 mins
Trade Show Marketing - from Sinking to Shining!
Here at MindFire we have a motto that we live by in order to ensure that we maximize the ROI we get from exhibiting at a conference: “we believe we’ve won or lost by the time we get to a show based on the amount of pre-scheduled qualified meetings we’ve set and locked for our team.”
Truth be told, we came up with this motto after spending hundreds of thousands of dollars and not get...
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April 4, 2022 • 47 mins
In this episode, we cover the trials and tribulations businesses have endured the past two years and how to overcome it all, with guest panelists Joanne Gore, President of Joanne Gore Communications, Andrew Ettinger, Owner & CEO of The Best Postcards and Mike Robinson, Director of Business Development at Summit Direct Mail.
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click t...
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April 4, 2022 • 41 mins
In this interview, Warren Werrbit and Dave Rosendahl discuss the secret on how to increase your social presence.
The results may surprise you but if you're struggling to leave a digital footprint on social platforms then this episode is for you. You don't want to miss it!!
They cover topics such as:
- Finding the right modality for your company
- How your daily life and interests can generate views and engagement
- How you...
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March 17, 2022 • 39 mins
Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about some of the most critical issues they are facing in the industry.
Which includes:
- Supply Chain Issues
- Increased Gas Prices
- How to retain key people
If you doing Direct Mail or are looking to break into the market you will be hearing some very valuable insight as they walk you through their thought-process of how they handle these types o...
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February 10, 2022 • 47 mins
Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about their process of getting mailers ready for the season, and why they are important, Marketing is key to consistent business and growth...
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/why-you-need-to-reach-out-to-your-custo...
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December 22, 2021 • 70 mins
Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business)
Joy (his real name) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia.
Connect with him on LinkedIn here or via email here.
In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how branding can help you and your business grow.
(A little secret: Andrew is planni...
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December 10, 2021 • 58 mins
There have been a lot of myths about 3D printing over the years. While some have said that 3D would do everything, it is not true that it 100% replaces injection molding or CNC.
Now, you might wonder what the actual use cases for 3D printing are and how you can leverage them and get maximum results?
I'm glad you asked!
After years of exploring the potential of additive manufacturing, experts from leading 3D manufacturing compani...
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December 10, 2021 • 48 mins
Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies to grow brand, generate leads, and increase sales.
This session covered numerous ess...
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December 8, 2021 • 33 mins
Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers.
You will also hear as David Rosendahl, President and Co-Founder of MindFire, Inc. explains why having an OptiChannel marketing strategy is important and demonstrate how to create an engaging ...
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November 12, 2021 • 14 mins
In this episode, hear WhatTheyThink's Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew's personal "origin story," going from an $800,000 per year salary to losing everything before landing on his feet as CEO of The Best Postcards.
RESOURCES MENTIONED IN THE EPISODE
Join the Texting...
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November 1, 2021 • 65 mins
In our third session, we cover a variety of aspects related to the building of OptiChannel campaigns, including:
- How do you go from a Client’s objective to an executable
OptiChannel plan?
- What does it take to build an OptiChannel campaign? What types of
skills are needed?
- How do you keep a Client engaged when the first touch doesn’t
deliver the results they expected?
- In what ways does OptiChannel build deepe...
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