Jack Chambers-Ward and Mark Williams-Cook discuss the excitement and preparations for April’s BrightonSEO.
Mark gives a preview of his talk, the duo pick some of the talks they’re looking forward to as well as the live podcast Jack is co-hosting with Sarah and Tazmin from the SEO Mindset podcast.
The episode also delves into Dr. Pete Myers’ article on the increasing volatility of Google updates, with the delightful pun of 'Google warming,' and how this rapid evolution only makes the SEO landscape more complex.
BrightonSEO April 2025 Talk Recommendations
Mark’s picks:
- https://brightonseo.com/talks/custom-event-tracking-in-ga4-for-saas
- https://brightonseo.com/talks/does-structured-data-markup-influence-eeat
- https://brightonseo.com/talks/fake-eeat-until-you-make-eeat
Jack’s picks:
- https://brightonseo.com/talks/data-driven-seo-a-framework-based-approach
- https://brightonseo.com/talks/query-counting-for-seo-why-you-need-to-be-paying-attention
- https://brightonseo.com/talks/how-to-fight-giants-seo-secrets-for-challenger-brands
Dr Peter Myers - Google Warming https://moz.com/blog/charting-the-google-algorithm
Chapters
00:00 Introduction
00:11 BrightonSEO Preparations and Excitement
01:40 Diving Adventures in Brighton
02:52 A Preview of Mark’s BrightonSEO Talk
07:37 Upcoming BrightonSEO Talks and Recommendations
08:23 Custom Event Tracking in GA4 for SaaS - Bengü Sarıca Dinçer
09:13 Data-driven SEO: A Framewor Based Approach - Kazushi Nagayama
11:25 Does Structured Data Markup Influence EEAT? - Jarno van Driel
12:58 Query Counting for SEO - Daniel Foley Carter
14:16 Fake EEAT until you make EEAT - Emma-Elizabeth Byrne
18:22 Moderating and Live Podcast Plans
19:48 Upcoming Show Floor Interviews and Live Podcast
20:21 Google's Frequent and Volatile Updates
21:34 Impact of AI on Search and Content
25:27 Challenges with AI Accuracy and Reliability
28:47 The Future of Personalized Search
38:38 Concluding Thoughts and Future Plans
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