Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Episodes
Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resistant to traditional tactics? To learn three core principles for building trust that lasts: focusing on context over content, using conversations instead of full automation, and prioritizing time-saving transformations over blo...
Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate...
Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you’ve wondered why some marketers keep generating leads and revenue from videos they made years ago, while yours fade into the digital void? The difference isn’t luck or timing—it’s structure. Strategic scripting, built on psychological triggers, transforms YouTube videos from passive content into active sal...
Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and high-impact marketing assets available to marketers. To discover a proven framework for turning a single customer interview into a complete, multi-form...
Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building, I interview Rory Vaden.
Guest: Rory Vaden | Show Notes: socialmediaexaminer.com/673
Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.
Guest: Kately...
Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? To discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced, I interview Louise Brogan.
Guest: Louise Brogan |...
Posting consistently but not seeing business results on Instagram? Wondering how to move beyond likes to generate quality leads and sales? To discover a proven Instagram content strategy designed to attract the right audience, boost engagement, and convert followers into paying customers, I interview Elizabeth Marberry.
Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/670
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Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? To discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth, I interview Lucas O'Keefe.
Guest: Lucas O'Keefe | Show...
Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? To discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed, I interview Pat Flynn.
Guest: Pat Flynn | Show Notes: socialmediaexaminer.com/668
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Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? To discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends, I interview Brock Johnson.
Guest: Brock Johnson | Sho...
Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.
Guest: Melissa Laurie | Show Notes: soci...
Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers are using Threads to spark conversations, build community, and stay ahead of competitors? To discover actionable tips for using Instagram Threads strategically—so you can increase visibility, engage authentically, and turn followers into fans, I interview Nicky Saunders.
Guest: Nicky Saunders | Show Notes: socialmediaexaminer.com...
Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results? To discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business, I interview Michaela Alexis.
Guest: Michaela...
Struggling to turn viewers into loyal fans or paying customers? Wondering what type of video content actually builds trust and drives conversions in 2025? To discover how to craft intentional, connection-driven video experiences that go beyond views to earn you lasting engagement, brand loyalty, and measurable business results, I interview Luria Petrucci.
Guest: Luria Petrucci | Show Notes: socialmediaexaminer.com/6...
Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? To discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year, I interview Michelle Gifford.
Guest: Michelle Gifford | Show Notes: socialmediaexaminer.com/6...
Tired of your short-form videos getting lost in the feed? Are you ready to learn the secrets to using visual effects to maximize your impact on social media? To discover actionable tips and expert advice on using visual effects to create high-impact short-form videos that generate more views and improve conversions, I interview Tyler Tometich.
Guest: Tyler Tometich | Show Notes: socialmediaexaminer.com/661
Are you looking for a breakthrough content strategy? Wondering if a short-form video series could transform your marketing results? To learn how to develop a consistent short-form video series to rapidly grow your audience and create multiple revenue streams, I interview Pat Flynn.
Guest: Pat Flynn | Show Notes: socialmediaexaminer.com/660
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Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer relationships and making content stand out, I interview Mark Schaefer.
Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/659
Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.
Guest: Dr. JJ Peterson | Show Notes: socialmediaexaminer.com/658
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