The Digiday Podcast
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
Episodes
On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the ripple effects of President Donald Trump's tariffs on the marketing and advertising industry (18:20). To make sense of all the tariff talk, they are joined by senior marketing editor Kristina Monllos and senior reporter Sam Bradley. Also on this episode, Peterson and McCoy discuss big te...
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This week’s episode recaps the topsy-turvy tariff changes, Walmart’s rising retail media demands and the U.S. Federal Trade Commission’s antitrust case against Meta. Then TikTok creator Alyssa McKay (16:17) joins to discuss how Snapchat and Instagram Reels could fill the TikTok void if the ByteDance-owned platform ends up being banned.
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April 8, 2025 • 52 mins
On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the TikTok ban’s second extension (yes, it has been extended yet again), tariff’s trickle down effects and why agency holding companies are looking to bolster the data capabilities. Also on this episode, Amie Owen (17:28), chief commerce officer at Kinesso, a performance marketing agency wit...
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This week’s episode examines the gloomy ad market outlook, Apple’s App Tracking Transparency troubles and ad verification vendors’ bot blind spots.
Then Dotdash Meredith svp and gm of D/Cipher Lindsay Van Kirk joins to discuss how the publisher has enlisted OpenAI to give its contextual ad targeting product a AI-assisted boost.
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March 25, 2025 • 53 mins
Sara Jerde, managing editor at Digiday, joins this week's episode of the Digiday Podcast to talk about Apple's $1 billion streaming TV loss, Ben & Jerry's ousted CEO and of course, Perplexity's proposal to buy TikTok the countdown to the ban continues. Also on this episode, Digiday senior media reporter Sara Guaglione and senior entertainment media reporter Alexander Lee joined the Digiday Podcast to preview the hot topics likely t...
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March 18, 2025 • 52 mins
This week's episode of the Digiday Podcast covers recession fears and signals, and their impact on the market, how streaming networks are looking to scoop up YouTube creators for shows and Scope3’s plans to pivot, bringing the ad tech company into the AI era.
Also on this episode, Digiday platforms reporter Krystan Scanlon walks through the ever-looming TikTok ban, and how it could impact marketers, users and creators alike.
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March 11, 2025 • 58 mins
This week's episode of the Digiday Podcast covers T-Mobile and Publicis Groupe's ad tech acquisitions amidst the "everything's an ad network" narrative, the TikTok ban tug-of-war and YouTube's new subscription service, Premium Lite. Also on this episode, Pinterest's chief revenue officer Bill Watkins walks through the platform's play for more ad dollars this year with AI-powered tools, a focus on performance marketing and balancing...
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March 4, 2025 • 64 mins
Puck’s famed journalist-centric publishing model is changing. Sort of.
The news outlet debuted in 2021 with its journalists as the company’s audience-facing focal point, not the publication. People would subscribe less so to Puck than to Matthew Belloni’s or Julia Ioffe’s newsletters via Puck. And Puck’s journalists were, in part, compensated directly for the subscribers they attracted. Lately though, Puck’s newsletters have come t...
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February 25, 2025 • 51 mins
In January, the U.S. Federal Trade Commission finalized an updated version of the Children’s Online Privacy Protection Act. And for as much attention as the update may have received, it probably merits more.
“It is a big deal. And I think because there’s been so much other activity in the news, people haven’t really paid attention to it,” Debbie Reynolds, a privacy expert and founder, CEO and chief data privacy officer at Debbie Re...
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February 18, 2025 • 50 mins
The house built around diversity, equity and inclusion is coming apart brick by brick. Since last summer, brands, retailers, holding companies and, most recently the federal government, have been dismantling (or retooling) DEI initiatives, many of which were built up after the murder of George Floyd and subsequent Black Lives Matter Movement of 2020.
The “diversity” portion of diversity, equity and inclusion has become divisive, im...
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Google’s long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant's cookie phase-out plans still remain unclear.
Seemingly, Google's plan to ask Chrome users to opt in to cookie-based tracking is reflective of Apple’s App Tracking Transparency (ATT) move a few years back. Sure, marketers have long since seen the writing on the wall with this. But, as the future of third-party cookies remains ...
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February 4, 2025 • 47 mins
Last year Architectural Digest switched up its e-commerce strategy. Having added affiliate links to its “Open Door” YouTube series showcasing celebrities’ decked-out abodes in 2021, the Condé Nast-owned publication started redirecting viewers from the Google-owned video platform to its own site to shop the decor.
“It’s a much, much deeper, richer experience for the user to go to our site. It’s more fully shopped-out there, and it’s...
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January 28, 2025 • 45 mins
Remember when 2025 was supposed to be the first official year of the post-cookie era? Well, clearly that hasn’t happened and seems unlikely to happen anytime soon. And it certainly won’t happen until sometime after Google introduces its user choice mechanism in Chrome for people to allow or block third-party cookies.
“If there’s wild amounts of opt-in, then yeah, the third-party cookie in the Chrome ecosystem is probably alive and ...
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January 21, 2025 • 50 mins
Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to get ads in front of a massive audience. There's been an uptick of interest in unconventional sports like pickleball, and women’s sports. Streaming platforms like Netflix bet big on live sports in hopes to bring in more money from advertisers. Finally, since the National Collegiate A...
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January 14, 2025 • 43 mins
Omnicom Group’s pending acquisition of Interpublic Group seems especially timely in the hindsight of last week’s Consumer Electronics Show in Las Vegas.
A major talking point among the brand and agency executives in attendance was the onset of the so-called agentic era of artificial intelligence, in which AI tools handle multi-step tasks for people like booking a full travel itinerary — or firing off a client brief. In this era, da...
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January 7, 2025 • 55 mins
Fast food and quick service restaurant brands had a rough go over the past few years as shoppers have tried to save a few bucks amidst rising grocery prices and inflation. Seemingly, parts of the brand playbook are seeing a rewrite with things like $5 deals to make consumers feel they’re getting more bang for their buck.
It’s a tale all too familiar to Domino’s, the more than 60-year-old pizza brand that has marketed its way throug...
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December 31, 2024 • 40 mins
2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can’t escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.”
Last year, several rocks were thrown in the water, ripple effects that’ll shake out in...
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December 24, 2024 • 22 mins
Hold on tight. The rollercoaster that was 2024 is finally coming to an end.
Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers’ wallets. There was also the generative AI boom (or bauble, depending on who you ask). Of course, there was Google’s long kiss goodnight with third-party cookies,...
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December 17, 2024 • 38 mins
Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist – making moments themselves as opposed to retroactively marketing around them. That's why e.l.f. Beauty has built out its own entertainment arm, e.l.f. made, tasked with creating of the moment content around music, movies, gaming and sports.
Thanks to the short-form content boom, advertisers like e.I.f Beauty have been working to mo...
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December 10, 2024 • 48 mins
Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach can lose potency if the proverbial funnel isn’t regularly refilled with new prospective customers.
“Over time, in order to compete and continue to grow, you need to expand your funnel. Otherwise you risk to optimize yourself to the ground and run out. If you continue to sharpen a ...
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