The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

Episodes

June 17, 2025 23 mins

We’re told that marketing requires hustle, constant availability, and showing up 24/7. But at what cost?

In this episode, I’m sharing the real story behind why I turned off notifications, redefined my work hours, and stopped working from the beach (yes, really). Because protecting your energy is a strategy—and boundaries aren’t walls, they’re invitations.

Whether you’ve been running your business for years or you’re still finding y...

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One of my favorite ways to get clients? Podcast guesting.

And no—it’s not just about showing up, sharing tips, and hoping for the best. It’s about building real relationships, delivering value, and knowing how to turn one great interview into long-term opportunities.

This week, I’m joined by Sam Brake Guia, podcast host and co-founder of PodWritten, to break down how to approach podcast guesti...

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SEO isn’t dead; it just evolved.

Google’s algorithm has changed a lot in recent years, and if you’re still thinking like it’s 2012 (hello, keyword stuffing!), this episode is for you.

I’m joined by Lindsey Busfield of Optimize My Firm to break down what’s actually working in SEO right now—from AI changes and backlink credibility to the human-first experience Google’s really prioritizing.

Mark as Played
May 27, 2025 35 mins

“Hire a team, scale fast, never stop growing.”

That’s the advice we’ve all heard. But what if that isn’t your dream? What if building a business that actually supports your life means not hiring a big team?

This week, Maggie Patterson joins me to talk about her new book, Staying Solo, and why more business owners are choosing to stay lean, profitable, and in control—without sacrificing growth....

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Threads isn’t just another X clone—it’s a community builder.

If you’ve been wondering how to use Threads to grow your business and actually connect with people, Laura Sinclair is here to share how she’s done exactly that.

We talk about how she approaches the platform differently, why her community keeps showing up, and how she’s built real relationships—all without the “salesy” energy we’re al...

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Do you really need another social media app?

If you’re still figuring out if Bluesky deserves a spot in your strategy, this episode is for you. I’m breaking down everything you need to know—from its launch and user experience to the real differences between Bluesky, Threads, and X (formerly Twitter).

You’ll hear my thoughts on its underground, community-focused vibes, the pros and cons of joining early, and who I think should skip ...

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If you’ve ever woken up and thought, “what if I just didn’t post today?”—this one’s for you.

Because sometimes the problem isn’t the strategy. It’s that you’re tired. Life is lifing. Your season is heavier. And marketing feels like too much.

In this episode, I’m sharing the real story behind my current season of business, why burnout hit hard, and what I’ve learned about showing up online when energy is low. 

From data-backed trend...

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Posting more doesn’t require more confidence—it requires clarity.

And as today’s guest Natalie Bullen reminds us, showing up consistently isn’t just about marketing. It’s about choosing to stand in your values, serve your people, and build something sustainable—without letting fear or perfectionism slow you down.

In this episode, we talk about marketing unapologetically, building a personal brand that cuts through the noise, and ho...

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Sales and marketing should work together—but too often, they don’t.

Instead of collaborating, teams operate in silos and miss opportunities hiding in plain sight.

Victor Adefuye is here to change that. In this episode, we talk about how AI is bridging the gap between sales and marketing—by turning real sales conversations into actionable marketing insights, better customer experiences, and smarter strategies.

If you’ve ever felt li...

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Big followings don’t guarantee sales. Connection does.

Because it’s not about how many people see your content—it’s about how many feel something from it.

Brooke Adams joins me to break down the real difference between having an audience and building a community. We dig into what keeps people around, how to create belonging (without burning out), and what makes someone go from casual follower ...

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Let’s talk about scrappy content.

That low-effort, high-impact content that doesn’t look perfect—but still gets the job done.

In this episode, I’m joined by Adam Constantine, founder of Ace Creatives, to talk all about the power of creating content without the studio setup. We dive into what makes scrappy content work, how to stay consistent with only 2 hours a week, and why authenticity still...

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April 1, 2025 25 mins

Think your LinkedIn profile is doing its job? After auditing 10 accounts during the annual LinkedIn Challenge in the Mindful Marketing Lab, I found clear patterns—some great, others... not so much.

In this episode, I’m walking you through the most common profile mistakes, the kinds of content that actually work, and the one thing almost everyone is overlooking when it comes to engagement.

Whether you’re ju...

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Influencer marketing isn’t what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results?

I’m joined by influencer marketing expert Sherri Langburt, who’s breaking down what’s working now and how brands can maximize their influencer partnerships.

If influencer marketing is part of your stra...

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If you’re tired of the constant social media algorithm changes, it might be time to give Pinterest another look. Unlike social media, Pinterest is a search engine—which means your content lasts longer and keeps working for you.

I’m joined by Pinterest strategist Heather Farris, who’s breaking down how to use Pinterest the right way in 2025. 

Whether you want more traffic, more leads, or just a platform that doesn’t demand daily pos...

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March 11, 2025 15 mins

If your marketing to-do list feels overwhelming, you’re not alone. But what if you didn’t need more marketing, just better marketing?

In this episode, I’m sharing a smarter approach to marketing—one that helps you maximize your time, focus on high-impact activities, and get better results without burning out. 

Whether you have two hours a week or twenty, these strategies will help you make every minute count. 

In this episode of th...

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If you’re only posting your podcast once and moving on, you’re missing a huge opportunity. Your podcast can be the foundation for ALL of your content marketing—if you know how to repurpose it the right way.

I’m joined by Anisha Patel, a pharmacist-turned-podcaster who has mastered turning one podcast episode into weeks of content. Whether you’re podcasting to grow your business, share your expertise, or build authority, this episod...

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Want to sound more confident in your marketing? This episode is for you.

How do some people seem naturally charismatic and engaging while others struggle on camera? The good news: speaking confidently is a skill—and today’s guest, Trang Nova, is here to help you master it.

Even if you’re an introvert or feel awkward on camera, you can improve how you show up—without changing who you are. Tune in and learn how to show up confidently...

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What’s actually working on social media this year? 

I’m breaking down the latest Metricool study (analyzing 21 million posts!) to see what platforms are growing, which ones are struggling, and what all this means for your marketing strategy.

If you’re tired of guessing what works and want to know exactly where to focus your marketing in 2025, this episode breaks it all down.

In this episode of the podcast, I talk about: 

  • The f...
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Sick of feeling like you have to create content all the time just to stay visible? Yeah, same. But here’s the good news: there’s a smarter, more sustainable way to grow your business—and it has nothing to do with grinding out more Instagram posts.

In this episode, I sit down with Jenn Zellers, an expert in sustainable marketing, to talk about how podcast guesting and summits can help you attract your dream audience, build authority...

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You’re not building a community on just one platform anymore. And if you are? It’s time to rethink that strategy.

In this episode, I’m diving into why community marketing has gone omnichannel—and why sticking to one platform could be limiting your business growth. Social media, email, podcasts, private spaces… your audience is everywhere

But how do you show up in multiple places without feeling stretched too thin?

In this episode...

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