The Predictable Revenue Podcast

In this episode of the Predictable Revenue Podcast, we spoke with Patrick Zelaya, founder of HeavyConnect, about one of the cleanest early traction stories we’ve heard.

He didn’t start with code. Or funding. Or even a finished product.

He pitched a room full of farmers with nothing but a pain point, and walked out with 15 checks and two years of runway. No VC. No sales team. Just real demand.

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In this episode, Mike Zayonc, co-founder at Kodif, shares what finding real traction actually looks like: testing fast, selling early, and staying close to the problem.

If you're still guessing at PMF, this conversation will help you stop guessing and start proving.

Highlights include: Taking a Leap of Faith (01:00), Validating Your Next Role (03:32), AI Agents for Customer Service (06:43), The Best Ways t...

When we first spoke to Jacob Bank, founder of Relay.app, the product was ambitious, powerful, horizontal, flexible, but a bit challenging to grasp. 

It was early, and the clarity wasn’t quite there. Fast forward a year, and something’s changed.

Jacob’s post caught fire on LinkedIn: customer love, sharp metrics, and unmistakable momentum. It was clear that we had to bring him back on the podcast.

Highlights include: 3 Phases Your St...

Marketers didn’t have time to review their own content. Consumers clicked random thumbnails. And most of the videos, over 90%, never got watched.

Vyrill was built to fix that.

The insight wasn’t about creating better video. It was about making existing video useful by making it searchable.

Highlights include: Imagine You're Buying a Car (02:20), We're All Buying, Shopping, Browsing on Our Phon...

In the early days, it’s tempting to say yes to everything, especially if you’re in services and can technically do it all. 

But if you want to build a business people refer to, remember, and trust, saying “we do everything” is a fast track to being forgotten.

Walt Maclay learned this the hard way. He didn’t start with a GTM strategy or customer persona. He just started consulting after selling...

Founders overvalue revenue in the early days. The first 10 customers are about learning. Nothing you build next will matter if you don’t have a tight feedback loop. 

That’s how Jason Moolenaar approached the launch of Sentient. A tool that fixes one of the most expensive blind spots in B2B sales: the time lag between form fills and follow-ups. 

He knew the problem firsthand, but he didn’t rush to scale. He optimized for speed, feed...

“You either crush it and they don’t need you anymore, run out of leads, or just don’t get the results. Every cold email engagement has an expiration date.”

That was the reality for Noah Berk and his co-founder in 2016. Their business, built on cold outbound, worked at first. But behind the early wins was a model that couldn’t hold.

Highlights include...

J. Ryan Williams spent years leading sales at high-growth startups. Then he quit. Not because he lost faith in sales, but because he realized most founders were doing it backwards.

Product-market fit starts with message-market fit. Say it simply. Say it like an insider. Say it on camera. Then watch everything else get easier.

Highlights include: The Collapse of a Dream (11:00), “Drunks Holding Each Other Up” (22:00), Y...

The best startup ideas don’t start with brainstorming. They start with frustration. Anirudh Ganesh didn’t invent a new market. He spotted an obvious, painful inefficiency: boutique hotels had outdated, unusable websites, losing up to 30% of revenue to online travel agencies (OTAs).

Startup ideas don’t need to be revolutionary. They need to fix someth...

Product-market fit doesn’t always start with innovation. Sometimes, it starts with frustration.

That’s exactly how Pulpo WMS began: not as a genius idea in a boardroom, but as a real-world pain point inside a medical warehouse.

Highlights include: Has Anyone Actually Tried This? (03:53), Where did Rebillia’s First Customer Come From? (09:33), The Product-Fit Moment (13:05), and more…

Stay updated wi...

When Moran Mizrahi joined us on the Predictable Revenue Podcast, the conversation started with something every founder can relate to: the moment you hit a wall using a tool that clearly wasn’t designed for people like you.

For Moran and Rebillia, that moment came in the subscription billing space. After years running retail and eCommerce businesses, they were spending heavily to acquire customers, only to ...

Collin Stewart almost canceled this episode.

Not because the guest wasn’t great, he was. Dr. Jeremy Weisz, co-founder of Rise 25, helped Collin get his podcast off the ground years ago.

No, Collin hesitated because the strategy they were about to talk about… was working too well.

“I don’t want everyone else to start doing this,” Collin admitted. “It’s working so well right now, I ...

After a serious spinal injury left him temporarily paralyzed, Ty had to navigate the healthcare system to find the right specialists, without reliable online information to guide those critical choices.

On this episode of the Predictable Revenue Podcast, Ty Allen, founder of SocialClimb, shared the deeply personal story behind his company’s origin.

Highlights include: Finding a Gap in the Market (07:10), Validating the...

Sustainability in construction is no longer optional. It’s a business imperative. Large corporations and government agencies demand low-impact materials, pushing manufacturers and suppliers to adapt. 

However, the complexity of sustainability standards, scattered data, and inconsistent reporting slow adoption.

Kathleen Egan, CEO of Ecomedes, appeared on the Predictable Revenue Podcast to share insights on ...

For years, conventional wisdom has said that outbound sales works in B2B but not B2C. The reason? Email. In business sales, you can source and validate work emails. In consumer sales, personal emails are difficult to find and even harder to verify, often leading to spam filters.

Brandon Healy, VP of Sales & Growth at Hemlane, took on this challenge head-on. 

Highlights include: How and Why B2C...

Paul Doerwald set out to solve a problem he knew well. Helping small consultancies manage multiple projects without getting lost in Trello boards and Gantt charts. The idea made sense. It was solving a real issue. But when he brought it to his target audience, the response was clear: "I wouldn’t use it."

Instead of defending his idea, Paul listened. The same person, without prompting, brought up a complete...

Quitting a stable job to start a company is a bet on yourself. For Courtney Krstich, that bet started with a simple but widespread problem in the landscaping industry: business owners didn’t have an easy way to track their finances.

You don’t need the perfect product from day one to turn an idea into a business. it’s You need constant validation, adaptation, and execution. 

Product-market fit ...

Like many startups, PostNitro didn’t start with its current idea. It began as a Twitter automation tool until Elon Musk’s API changes forced a complete reset.

With two months of development scrapped, the team had to rethink everything. During this transition, Muneeb Awan promoted its original product by designing carousel posts and infographics.

The process was frustrating. Manual, time-consuming, and inefficient. 

Every founder starts with a problem. For Zach Barney, that problem was event sales. After years of leading sales teams, attending conferences, and struggling with lead attribution, he realized something: event-driven sales was broken.

“You don't move up in sales leadership unless you know your numbers,” Zach explained. “But when it came to conferences and trade shows, tracking real impact was a nightmare. ...