The Retention Based Practice™ | The Podcast For Chiropractors

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Episode 148:

Every week more and more Chiropractors are asking me how to create freedom from "needing" to expand their practices? 

While going online isn't for everyon...

Many years back, I'd thought about writing a book.

I had plenty of ideas, what I considered enough motivation and the desire to get 'er done.

That was until I found out the "actual" time and energy it was going to take.

Years later, I consulted with a firm who it appeared would be my saving grace and the book would finally become a reality...

Until I saw the 30-50K price tag.

Yikes.

Although I could see possible value on a global s...

Life By Design For Chiropractors is back! It'll be worth the wait. On today's episode we relaunch with a new segment called "Convos with Chiros". I sit down, virtually, with Laurence Tham from Drive Your Practice. Laurence and I were each others first...

First Chiropractic adjustment that is.

And we've had a friendship ever since that time.

Both Laurence and I have made plenty of "leaps" in our lifetime and we discuss the mechanics...

Candy, vitamin or painkiller?

Which one of these best describes your practice?

In my experience most Chiropractors are positioning themselves as a "vitamin"...

Good for you, but nothing urgent or overly important.

You can live with it, you can live without it, but you probably won't remember much about the experience either way.

I'm not suggesting that's conscious or even what you think about your service.

But it is what your marke...

How would you like to send a simple email, less than 15 words, to your list of subscribers, and have 7 replies back for new patient appointments?

No spinal screenings.

No arm twisting.

Just replies like these:

"Yes please"

"My number is 519-X51-XX12"

"It's for my son, he's 12 years old"

Was this a one trick pony?

Nope.

Every month this email yields 2-9 new patient requests.

I'll even give you the basics of the email I sent!

When I started my practice, I was 1000% convinced I would never lose a patient.

Call me naive, many have before...

I assumed if I simply taught them "what I knew, they would do what I do."

Every other Chiropractor had it wrong.

I had it right.

Until it happened to me.

Which, by the way, took approximately 5 days into my practice life.

On today's episode of Life By Design For Chiropractors, Kreso and I take another break from Traini...

Struggling with your marketing?

Crickets when you post a video to social?

No one is visiting your website?

You've created the world's greatest lead magnet...

And not a single person has opted in?

It must be your market.

Really, it's the only logical solution.

Similar to your patient who has "tried" everything and even followed your advice to a T.

Yes, sure they did :)

When you have a marketing problem, the single most productive ap...

When a patient says no to our recommendations, we assume it's always something we said or didn't say, something we did or didn't do.

That is the case sometimes, but far too often much of the information we could add to aid the decision making process gets overlooked.

There's an entire hierarchy of needs at work inside the patient's mind and most often completely unknown to the patient themselves.

If we know and understand what the ...

Hard bone on a soft nerve?

Foot on the water hose?

How do you communicate chiropractic in the 21st century?

There have been, and still are, some incredible minds in Chiropractic.

Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I'm certainly missing.

These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation.

As powerful as science is, un...

Who wouldn't love a steady stream of new patients coming directly from your existing wonderful and engaged practice members?

While new patients are the lifeblood of your practice, referred new patients are the cream of the crop.

How are you generating more referrals?

Experience.

Results.

Professionalism.

Kindness.

These are all top level attributes that need to be in place and cultivated.

But how easy are you making the referral pr...

It was the best of times.

It was the worst of times.

It was the age of wisdom.

It was the...

You probably get the idea.

In "Chiro" world, the preached purpose is to see as many people as possible and create a subluxation free world.

That means doing whatever it takes to see more people and "serve" more people.

It's a statement that's been screamed from the stage and now social media, since the dawn of Chiropractic times.

But...

Is ...

I love Reggie Gold.

If you don't know who this person is, and that's becoming more and more possible, you need to expose yourself as much Reggie content as possible.

The one caveat, and I may rub some chiropractors the wrong way with this statement, is to be wary of his business model.

It's a bust and honestly, terrible.

That said, Reggie was a fantastic communicator.

His clarity regarding The Third Paradigm of Chiropractic and how...

Have you ever caught yourself making this statement?

"It's always something!"

Typically it comes at a time of stress or overwhelm, a time when you're ready to throw your hands up in the air and give in.

The sentiment is, of course, a negative one.

An endless loop of challenges, uncertainty and the lack of confidence you can overcome them.

"It's always something!"

You're right, it is always something.

Once you accept that as truth, ...

I don't know many people who enjoy being rejected.

Me included!

In my experience, that fear of rejection is even more pronounced in Chiropractors.

Unfortunately, that was likely a bad career choice for many as Chiropractic is rejected on the regular.

What if there was a way to not only minimize the fear and feelings associated with rejection and completely turn the tables but in most cases, make it non existent all together.

On tod...

One way to stack the deck in favour of the highest quality sleep experience is to craft the perfect restoration routine.

A routine is a series of actions done repeatedly.

Not all routines are helpful, or move you towards a predetermined goal, they’re simply routines due to repetition.

You’ll see routines, even rituals, a more intentional form of routine, among many high achievers across a variety of professions.

What makes routines...

Does everything matter?

As far as my practice goes, I once believed that it did.

That was until Mike stepped in to save me from myself once again.

That belief was causing burnout, stress and frustration.

It was an impossible standard to achieve and keep up.

But...

I knew something about the concept was true.

Turns out it was a simple but profound fix.

It was the addition of one single word.

Everything that matters, matters.

On toda...

Standard fare among Chiropractic Coaches is the spousal invite.

Do you invite the spouse?

Do you make it mandatory?

What if they decline?

What if they agree, but show up alone?

In my world four ears are much better than two and having a spouse or someone involved in the prospective patient's health care decision making at the consultation and the review of results is always better than not having them.

BUT...

Where do I draw the li...

It's not just your practice.

It's everything!

If you take stock from every time...

You've failed.

You feel scared.

You think it's "too hard".

You assume your market is so different, unique and abnormal "it" just won't work.

What is at least ONE commonality among those situations?

You've reached a wall.

You've hit your capacity.

Your capabilities are tapped.

Without the ability or the work ethic to push through, you never bridge the...

It's been a wild year!

I have a simple question...

Did you learn anything? Anything that can be used to grow, to develop yourself or your business into a better version of what it was when the world took a tumble?

I did.

Today's episode of Life By Design For Chiropractors is about the 11 things I learned during a global pandemic.

What I Covered

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