On this episode we have brothers, Ken and Don Sofer. They were one of the first to open a California style burrito restaurant in Manhattan. 30 years later, they are still going strong. We talk about mistakes made, memorable branding, failed partnerships, and what it takes to keep employees for many years.
Check out the new Top Restaurateurs website, https://toprestaurateurs.com, and sign up for the show extras. You'll get access to extra content like transcripts of past episodes, audio that didn't make it into the show, and more.
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