March 26, 2025 • 54 mins
Another shocking new animal cruelty scandal has erupted involving milk suppliers to Fairlife, a billion-dollar milk brand owned by Coca Cola, sparking calls for a boycott. Animal Recovery Mission, ARM, has released gut-wrenching footage from 2 Arizona dairy farms supplying milk to Fairlife. A 6-month ARM investigation found “egregious and frequent” animal cruelty with animals being hit, dragged, whipped, shot, shoved, force-fed and chained at two Arizona farms.
Click below to see the undercover video for yourself. Warning: It’s graphic.
https://animalrecoverymission.org/operations/factory-farm-division/operation-fairlife-arizona/
Click here to view the boycott petition:
https://actionnetwork.org/forms/boycott-fairlife-and-demand-an-end-to-dairy-cruelty/
This follows previous cruelty scandals involving Fairlife. One ARM video, released in 2019, involved an Indiana Fairlife dairy supplier that sparked headlines, protests and lawsuits.
In 2022, Fairlife owner Coca-Cola and other parties agreed to pay $21 million to settle lawsuits for falsely advertising that their Fairlife ultra-filtered milk came from humanely treated cows. Fairlife then proclaimed that, "animal welfare is and will always be a top priority” and that it had “significantly strengthened our animal care programs and processes since 2019″ through video camera monitoring, a third-party advisory board and more unannounced audits at supplying farms. On its website, Fairlife now makes big claims about its high animal welfare standards saying, "Caring for animals is a top priority at Fairlife, and it all begins with strong relationships with supplying farms.”
So, why the horrible cruelty uncovered by this latest undercover investigation? Fairlife has announced it has cut ties with the two Arizona farms where the cruelty was videotaped. But, ARM founder Richard “Kudo” Couto says that’s not enough. The Arizona Department of Agriculture is reportedly investigating as a new lawsuit is filed. Fairlife and Coca Cola are invited on any time to respond further. Now, UnchainedTV’s Jane Velez-Mitchell gets the inside story from ARM Founder Richard “KUDO” Couto and famed animal activist and podcaster Shannon Blair.
More about our host:
Jane Velez-Mitchell is an award-winning journalist, TV producer and NY Times bestselling author who founded and runs UnchainedTV, the world's premier streaming TV network to promote the plant-based, compassionate, sustainable lifestyle. UnchainedTV offers 2,000 free documentaries, vegan cooking, lifestyle and news shows as part of its nonprofit media network. You can download UnchainedTV for free on any cell phone. You can watch UnchainedTV for free on any TV via streaming devices like Amazon Fire Stick, Roku device and Apple TV device. And, it's on all Samsung TVs. Here's the online portal: https://watch.unchainedtv.com/browse
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
We are live with breaking news, disturbing news,
we've got to warn you.
This is, I have no words to be
honest with you.
Another shocker, a shocking new animal cruelty scandal
has erupted involving milk suppliers to Fairlife, a
billion dollar milk brand owned by Coca-Cola,
(00:22):
sparking calls for a boycott.
Animal Recovery Mission, Arm, has released gut wrenching
footage from two Arizona dairy farms supplying milk
to Fairlife.
A six month Arm investigation found egregious and
frequent animal cruelty with animals being hit, animals
being dragged, animals being whipped, animals being shot,
(00:45):
animals being shoved, animals being force-fed, and
animals being chained at two Arizona farms.
The video is gut-wrenching.
I'm actually trying to process it as a
human being.
(01:06):
I can just say that watching this video
made me cry and it made me embarrassed
to be a member of the human race.
We are here with Kudo, the founder of
Animal Recovery Mission, who has made it his
life work to expose animal cruelty.
Kudo, first of all, kudos on this investigation.
(01:27):
Tell us, we don't want to get into
the names of the farms and the names
of the families.
It's Fairlife, it's Coca-Cola, we're going to
read their statements in a second, but just
tell us the first farm, which is the
video that we saw there.
Describe what you found and how you found
(01:48):
it.
Yeah, well, we've done undercover investigations on Coca
-Cola on Fairlife since 2019.
This is actually our seventh and eighth case.
But this is a new plant for Coca
-Cola in the greater Arizona area, in the
Phoenix zone of the state.
We wanted to see if the crimes were
as upper level as they were in Texas
(02:12):
and in Indiana and other parts of the
country.
A lot of stipulations have been in place
since our 2019 investigation to make animal cruelty
within the Fairlife and Coca-Cola corporations, quote
(02:33):
-unquote, impossible.
Okay, I can't hear you.
We can't hear you.
We can't hear you.
You're breaking up.
Actually affected probably the animals they're supplying animals
were worse crimes we found in 2019.
Yeah, well, I'm so sorry to tell you
(02:53):
this.
We're having trouble- And that $35 million
were invested by Coke and Fairlife to, quote
-unquote, bury the lives of the dairy cows
within their supplying dairies.
The cruelty was eight of 10, out of
one in 10.
We're seeing felony, we're talking- Okay.
(03:19):
At that particular farm.
Yeah.
We're having trouble hearing you, by the way.
I want to go to Shannon Keith.
Shannon Blair.
Shannon, you've been following this for a long
time.
What was your emotional reaction to the footage
as it came up?
(03:41):
Shane, I can barely watch this footage.
I've been to so many places of violence
and slaughterhouses, and when I first saw this,
I couldn't get through it.
I had a physical reaction and was being
vocal because it was...
They just pulled a fully conscious female cow
(04:01):
over an eight-foot concrete wall by a
chain around her neck.
This is really difficult for anyone who has
any type of feelings for other individuals to
watch.
It's sickening.
And you have a son.
What was his reaction?
(04:21):
I know we're going to hear from him
later.
So we have, like you said, we've been
following this for a long time, for over
five years now.
When this first was released in 2019, we
were horrified.
We had found out a few years earlier
about the inherent cruelty of the dairy industry,
but what we saw in the 2019 investigations
(04:43):
was above that inherent cruelty.
It was above and beyond anything that I
could have possibly imagined.
And now seeing this after what we had
seen in the past, and then Coca-Cola
saying that they were going to make sure
that nothing like this had ever happened again,
and they've put $40 million now since 2019
(05:05):
into animal welfare standards.
So now to see these investigations come out
of 2024 investigations, I can't even believe it.
I mean, this is a huge corporation.
They say that they have audits happening constantly,
third-party audits and their own audits.
And I mean, how could this happen?
(05:28):
My son was horrified.
He's been speaking out against it since it
happened.
Everywhere we go, we've been telling people about
it.
Okay.
I think we have Kudo back.
I want to read some of the statements
that Fairlife has made.
We invite them on at any time to
respond, but let's talk about the history of
(05:53):
this and their responses.
So first of all, there was an investigation,
an undercover investigation conducted by you Kudo in
2019.
It was released in 2019.
And at that time, they said they were
going to change.
And then subsequently Coca-Cola bought Fairlife completely.
(06:17):
So now Fairlife is completely owned by Coca
-Cola.
Correct me if I'm any mistakes.
This is the statement that Fairlife gave in
response to this most recent undercover investigation of
yours.
Let me read it and then hopefully get
your response.
(06:38):
Fairlife's response, we have zero tolerance for animal
abuse and the supplier has suspended delivery of
milk from these facilities.
Fairlife does not own farms or cows and
requires suppliers to follow stringent animal welfare standards.
Your response to that.
Again, they say they have suspended delivery of
(07:01):
milk from these facilities.
Your response, Kudo.
Well, that's a pretty weak response from Fairlife.
Suspending doesn't terminate, right?
So they are planning on going back to
that supplier.
I would say very quickly.
They possibly already have.
(07:22):
They're being very, very careful with their language
because now they know they are abusers and
have gone into an industry that is cruelty
by nature.
There's no possible way to have, unfortunately, a
cow dairy producing humane certified milk.
(07:44):
It's just an impossibility.
They now know that and they also now
know that the animal recovery mission has their
number, right?
We know how to get undercover now in
any of their facilities at any time.
So they know that we are going to
hammer them on a yearly basis and expose
them.
And whatever they do, whatever new policy they
(08:08):
put in place for animal welfare, it's not
going to work.
And I think we showed that within this
Arizona investigation.
So I want to read a little bit
more.
And again, Fairlife is invited on at any
time.
We would love to get their response, further
response.
We would love to talk to representatives from
(08:31):
Coca-Cola and we want to really show
what their response to this situation is.
So let me read a couple more statements
that I got right off the Fairlife website.
Here is the one that's been quoted most.
(08:51):
We believe in better care for animals.
Caring for animals is a top priority at
Fairlife.
It all begins with strong relationships with supplying
farms.
Our robust animal welfare programme is led by
a full on-staff veterinarian and combines industry
-leading standards with regular audits, strong oversight, and
(09:12):
the expertise of a third-party animal advisory
council consisting of leading experts in the dairy
industry.
Let's go continue.
It doesn't end there.
Animal Welfare Advisory Council.
Fairlife's Animal Welfare Advisory Council consists of six
of the top experts in the dairy and
animal health industry.
(09:33):
Together, this group works with Fairlife to review
ongoing animal welfare programmes and guide advancement and
improvement to our animal welfare programme based on
new research and learnings.
Industry-leading animal welfare standards.
Our goal is that all cows and calves
are provided with the best care possible.
As a dairy processor that doesn't own farms
(09:56):
or cows, we rely on the partnership of
industry experts, advisors, and our network of supplying
farms to help us achieve this goal.
We are committed to continuously evaluating our animal
welfare programme.
That is their statement.
Now, what I would like to do is
play the video of your undercover investigation with
(10:24):
sound.
That's the statement of Fairlife.
Here is the undercover investigation that you did,
what, 2024, just a few months ago.
By the way, those statements remain on their
website right now.
Okay.
(11:01):
Top managers are using heavy machinery and electrocuting
sick and in-labour mothers.
In the milking parlour, mothers are beaten and
whipped into the milking parlours.
(11:26):
As punishment, their tails are snapped and broken
in half.
Fairlife calves are beaten, punched, dragged, whipped, then
violently thrown into animal transports.
In record numbers, dairy cows and cows are
(11:47):
dying from abuse and neglect.
So, let's go to Shannon first.
You saw the statements from Fairlife, and again,
we invite Fairlife and Coca-Cola on anytime,
and then there's the video.
What do you make of the discrepancy?
I mean, it's a complete, it's fraudulent.
It's a complete act.
(12:07):
Nothing about it is real.
They have to know because the dairy industry
is inherently cruel, and then this is happening
during every single investigation.
So, it's obviously not isolated, and it's just
laughable.
The fact that they can feel okay with
the name of the company and then putting
(12:28):
those statements on the website, and like you
said, they're still up there.
It's unreal.
They have no shame, and the fact that
the mainstream media is not covering this is
really, really disturbing.
Yeah, we're getting a lot of comments, but
as outraged as people are, Shannon, this remains
(12:51):
perhaps the most successful milk company in the
United States, according to a food dive.
In 2024, Fairlife was the leading white milk
brand in the United States, and they're apparently
planning on opening a $650 million facility.
Coca-Cola is expected to open a $650
(13:14):
million facility in New York that will serve
as Fairlife's flagship northeast location.
So, they're not backing down and saying, yeah,
dairy is inherently cruel.
We're going to switch to plant-based, which
could be done, and that's the obvious solution,
whereas dairy is inherently cruel because you have
(13:36):
to separate the mother and the baby, and
they don't want to be separated, and whereas
this is a dairy product, wherefore do the
same exact thing with plant-based milk, soy
milk, rice milk, hemp milk, almond milk, oat
milk, the many, many milks that exist today.
(13:57):
There has been so much outrage from people
around the world over this latest scandal, is
what I'd have to call it.
Let's play some clips that are on social
media.
This is CSI actress Lena Esko reacting.
(14:23):
In 2019, Animal Recovery Mission exposed Fairlife, owned
by Coca-Cola, for their horrific animal abuse.
Fairlife promised change.
They lied.
Arm just went undercover again, this time at
dairy farms in Phoenix, Arizona, where milk is
produced for Fairlife and Coca-Cola.
Not only has nothing improved, but the torture
(14:45):
has gotten worse.
Please go to animalrecoverymission.org and sign the
petition.
Call and email the sheriff's office and Fairlife
and demand justice now.
(15:06):
So that last shot, Richard, you're saying that
they dragged a cow over a fence by
the neck.
Describe that, because that was one of the
ones that really just shook me to my
core.
Yeah, that was about an hour and a
(15:27):
half worth of torture on that mother she
was in labour in the milking parlour, and
she couldn't walk because she was giving birth.
They wanted her out of the milking parlour,
so they dragged her across a slick floor
by the neck, they chained her by the
neck, and then elevated her by the neck
(15:48):
over an eight-foot wall.
They tortured her for about an hour after
that, and then they shot her inhumanely in
the back of the neck a few times
and just let her lay.
It took her a few hours, actually, to
die, but that's very common in your Fairlife
and Coca-Cola supplying dairies.
It's what we saw in that facility time
(16:09):
and time again, almost on a daily basis.
It's just how they treated their animals.
It's almost like policy at the Fairlife supplying
dairies at this point.
You know, the comments are people just expressing
outrage, people who are watching this show on
Facebook.
(16:31):
I wonder if there's any perception, I mean,
if the brand is growing, is that their
criteria?
Again, Coca-Cola and Fairlife on any time.
I am emotionally devastated by having to edit
(16:51):
this video.
I don't even know how you edited the
whole thing.
I had to just take your clips, and
my dogs, because I didn't have headsets on,
were very agitated because they were hearing the
moaning of the cows.
I literally feel like I just can't even
(17:12):
process that this is happening for a second,
a second once, a second once.
What does that say about our culture?
What does that say about humanity as a
species?
What does that say about our values?
(17:34):
That this is the number one, according to
Food Dive, 2014, it was the leading white
milk brand in the US.
Now, I'm not the only one who's had
these reactions.
We're just going to play a couple of
clips from social media stars, up-and-comers.
(17:56):
We have an attorney.
She is Angela Kim, and she's a social
media attorney.
She made this video and posted it.
A new class action lawsuit was just filed
against Coca-Cola for their brand Fairlife.
The allegations are again for false advertising, and
they boil down to the same issue.
So rule of thumb, if a company tells
(18:16):
you something about the product, it really has
to be true, especially if it's a premium
product that charges higher prices based on whatever
they're telling you.
Fairlife markets, based on giving their cows a
fair life, explicitly says in their materials that
they take better care of the animals that
provide us milk.
But this lawsuit is based on a 2024
investigation by ARM, Animal Recovery Mission, and the
(18:37):
pictures made me cry.
I won't share them with you.
They show horrifying abuse of cows that's applied
to Fairlife, frequent flogging, beating, being trampled to
death, denial of veterinary care, newborn cows being
left to die.
The allegations are that not only do they
not provide a better life for their cows,
they actually violate the industry standard of care,
allegedly qualifying as even criminal animal cruelty.
So class action settlements are not just about
(18:59):
money.
They also require the company to right whatever
wrong was alleged in the first place, which
means they either change their advertising promise, frankly
they should change their name at this point,
or improve their treatment of cows to a
standard of care that is consistent with what
they promised.
Seemingly has not happened here.
I will keep you posted.
All right.
Thank you, Angela Kim.
That is just one.
There were many, many examples of people talking
(19:23):
about this, and she said it made her
cry.
I just felt so disoriented.
How can this be happening?
Now, look, let me just say this.
I have several of these.
I know exactly what's happening inside my home
when I walk out the door.
I also have a Furbo, which is a
(19:45):
great product that actually follows my dogs, and
I can hear it too.
If they bark, I hear it.
Now, these statements, this is what I want
to get into.
These statements that they spent something like $30
million, according to Food Dive, in its annual
stewardship report released in April, Fairlife said it
(20:06):
had invested, along with its suppliers, nearly $30
million in its animal welfare programme.
Again, we showed the statements.
I want to be very fair and show
exactly what Fairlife is saying and Coca-Cola
is saying.
It also noted that its supplier farms undergo
(20:28):
regular third-party audits, ensuring the highest levels
of animal care and the highest quality products,
end quote, the highest level of animal care.
And you have a video of a cow
being dragged by the neck over a wall
and tails being broken and floggings.
(20:49):
Now, this is a very cheap item.
I have several of them.
I can see, and there's plenty of them
where you can hear and everything else, okay?
It doesn't add up, $30 million, and that's
happening not once.
But, Kudo, are you saying that this was
(21:12):
regular standard operating procedure, and was it just
low-level employees?
No, this was the top-level management, right
under the owners.
The cameras that you held up, they had
cameras throughout the dairy.
They adhered to all of the policies put
(21:32):
in place, forced by Coca-Cola and Fairlife.
But it just goes to show you that
in the dairy industry, in the dairy environment,
in a farm-like setting, in a dairy,
cruelty is just everywhere, and it is impossible
to steer away from it.
Part of the problem is, with those cameras,
(21:53):
the same people that were doing the abusing
on a felony level, killing the animals inhumanely,
were the same ones that were monitoring those
camera systems, right?
They were the people that were conducting the
training for the new higher, lower-tier dairy
worker.
(22:14):
So, I will say that whatever Fairlife and
Coca-Cola do for the future, it will
not change the abuse in any of their
supplying dairies, and I will put anything I
have on that statement, that whatever dairy that
(22:35):
the Animal Recovery Mission goes undercover in the
future at Fairlife, and we're going to do
it again, and I know the Fairlife and
Coca-Cola attorneys are watching this, but we
have your number.
So, we'll be back, and the same type
of is going to be shown again, over
and over and over.
Why?
Well, because it's the dairy industry.
(22:57):
Right.
That's your prediction, and I would invite anybody
from Coca-Cola and Fairlife, I would love
to dialogue with you.
Is there a win-win out of this
situation, when we're in the 21st century, and
we have soy milk, oat milk, almond milk,
rice milk, hemp milk, cashew milk, all of
(23:20):
these different kinds of milks, what is stopping,
and by the way, zero-cholesterol milks, when
they're plant-based, what is stopping a transition
to something, if indeed, Rich Kudo is correct,
and again, those are his allegations, and we
would invite you on any time, if indeed,
his allegations are correct, that there's basically no
(23:42):
nice way to, on a large scale, take
milk from mother cows and feed that to
people while removing the calves, because otherwise they
would drink the milk that nature intended for
them.
If there's no nice way to do that,
why do it?
Why not switch?
(24:02):
It's the 21st century.
This is a question that I put out
to whoever is watching this from the industry.
We invite anybody from the industry on any
time.
We would love to dialogue with you, and
again, we are showing the statements that you
(24:24):
have issued publicly and that are still on
your website, so I see that we have
a young social media influencer who's known as
Vegan Evan, the son of Shannon Blair here.
Hi, Vegan Evan.
Hello.
I just want to get your emotional reaction
as, how old are you now?
(24:44):
I'm 14.
Okay, and come up and speak up, please,
my dear.
What was your emotional reaction to seeing the
video?
I mean, I've seen plenty of videos of
footage from the dairy industry, which is always
cruel.
The dairy industry is inherently cruel, and this
(25:05):
just being a step further, while they have
so many statements about how great their care
for these animals is, it's very appalling and
disturbing, and these animals, they want to have
a happy life just like we do.
(25:25):
They want to be safe, not abused and
tortured and having their babies ripped away from
them, and it's just so gross when you
think about it.
We're not made to be drinking another species
milk made for their babies.
As infants, we're supposed to drink our mother's
milk, just like every other mammal.
(25:47):
These mother cows have to carry their babies
for about nine months, about the same as
a human, and when they give birth, pretty
much right away, the baby is taken away
from them, just so humans can steal the
milk, and when they can't make milk anymore
or not as much that's not as profitable,
they're discarded like trash, and they're treated as
(26:10):
commodities when they're sentient beings.
Coca-Cola, as far as I see it,
does not belong in the dairy industry, and
if they do feel like they belong in
the dairy industry, they need to transition to
plant-based milks and alternatives.
Very well said from a 14-year-old
who sounds like you could be running for
(26:32):
public office, and I know there have been
protests outside Fair Life headquarters.
I want to play some clips of Vegan
Evan speaking there, as well as his mother.
You guys, this was not so long ago.
This was very recent when Vegan Evan spoke,
(26:53):
and I believe this was Chicago, and it
needs to stop, especially under Coca-Cola.
Coca-Cola has no business in the dairy
industry.
Coca-Cola makes great drinks that taste great,
that don't require a race to exist.
This is awful.
This is unnecessary.
It's violent.
It's cruel, and we need Coca-Cola to
(27:14):
cut ties with the dairy industry or switch
to plant-based milks, because that's what the
future is.
It's their bodies!
Their lives!
Their babies!
They don't want to live!
Just like us!
They want to be free!
Just like us!
They don't want to be physically impregnated!
(27:36):
Just like us!
They don't want to have their babies ripped
away from them!
Just like us!
The babies don't want to be ripped away
from their mothers!
Just like us!
Within seconds of birth, they do not want
to be ripped away from their mothers!
Just like us!
So, Richard, you were there at that protest,
as well.
(27:57):
Did you get the sense that it was
having any impact?
Did any executives see this coming in and
out?
I saw the big Fair Life sign there.
Yeah, I think the Fair Life executives now
are just burying their heads, locking themselves in
closets, when something like this transpires.
When we go public with another investigation, their
policy now is to not comment.
(28:19):
And in part, what that's doing is lessening
the negative press on their new label, Fair
Life Milk.
But they're just not coming out of their
buildings.
And they're hoping and praying that this subsides
very, very quickly and things go back to
(28:40):
normal.
And that is the problem.
I mean, part of the reason why some
of the larger networks haven't run negative stories,
well, the truth behind the Fair Life scandal
is because Coca-Cola is the sixth largest
corporation on planet Earth.
They spend a lot on advertising, and they're
(29:00):
using that and putting it over some of
the larger networks, NBC, CBS, ABC, Fox News.
But I have to jump in here and
say, this is your opinion.
I was in the mainstream media for many
years.
And I agree, advertiser-based media, advertised-based
media, anybody who's on a major network, all
(29:25):
you have to do is see the commercials
to understand that ultimately, the commercials keep the
lights on.
But we certainly can't make accusations against specific
networks.
So I'm gonna stop you right there.
But I wanna get back to what Shannon
Blair said.
And you also attended that demonstration.
So let's hear you and the speech you
(29:48):
gave, and then talk a little bit about
what you observed and what the reaction has
been in your opinion.
I have three children, three beautiful babies who
are my entire world.
My oldest is here with me today.
(30:08):
I could never imagine having my babies ripped
away from me and not being able to
do anything about it.
I've been to so many dairy farms.
They're the worst places on this planet.
Female animals are held captive against their will
(30:31):
and forcibly impregnated over and over again.
Each time they carry their baby for nine
months, just like a human female.
The day that their precious baby is born,
he or she is violently ripped away from
their mother so that we can steal her
breast milk.
The dairy industry is inherently cruel.
(30:55):
The dairy industry rips babies away from their
mothers and steals their breast milk.
That is what it is.
But what we've seen in these three undercover
investigations is far beyond that inherent cruelty.
This is the most horrific abuse in the
(31:18):
history of the dairy industry caught on film
in the United States.
They're all connected to Coca-Cola's unfair life
plan.
This is so shameful, and we cannot let
them get away with this again.
(31:40):
Wow.
Wow.
Again, I invite any industry executive, whether it's
the suppliers, whether it's Coca-Cola, whether it's
Fair Life, I invite you on.
I want to dialogue with you because anything
(32:01):
I could do, anything I could do as
a human being to not have to go
through just what I went through watching this
and just watching it to upload it so
that we could show clips.
I'm shaken.
I am shaken today.
I've been a reporter for more than 30
years.
I've covered some of the most horrific crimes
in the last 30 plus years.
(32:26):
I'm shaken.
I've cried.
And I don't, I'm beyond just, it's not
anger.
It's just, what is a human being?
What is humanity?
Why?
Why?
Why?
Why?
(32:48):
Is there anything worth this?
Anything?
Anything?
If there's anything worth this, please let me
know because I can't imagine what could be
worth this.
So I think I'm not the only one
having a shaken reaction to these videos.
(33:11):
You've heard from Shannon Blair.
You've heard from the attorney, Angela Kim.
You've heard from the CSI actress, and she's
been in a lot of other films, Lena
Esco.
And Switch for Good is also a very,
very active organisation that has come out with
(33:34):
statements about this.
And I'm looking for their statement that we
might be able to play that because here
it is.
They also actually issued a trigger warning on
this video.
Hey, everyone.
We have something really important that we want
to talk to you about today, but I
have to give you a trigger warning ahead
of time as it's disturbing to watch.
Last month, Animal Recovery Mission exposed horrific animal
(33:57):
cruelty and environmental violations at two major suppliers
of Coca-Cola's Fairlife milk outside of Phoenix,
Arizona.
Cows were kicked, whipped, dying of dehydration in
135 degree heat and left to die in
horrendous conditions.
Milk is cruel to cows and it is
cruel to the human body.
Despite Fairlife and Coca-Cola's claims of humane
sourcing, Animal Recovery Mission's investigation proves the corporation's
(34:20):
complicity in severe abuse.
Please support Switch for Good's ongoing efforts to
wean the world off dairy for the cows,
for human health, for the planet, and for
food justice.
This is why we do what we do
at Switch for Good.
That last kind shot, I don't know who
that was, but that wasn't part of the
undercover video.
(34:41):
So where do we go from here?
There's a number of developments that I'd like
to discuss.
And one of them is the class action
lawsuit.
And as I understand it, not being a
lawyer, at this point it is a proposed
class action lawsuit.
So it was filed in connection with the
(35:02):
release of this undercover video.
And it says here, a class action complaint
for damages, restitution, and injunctive relief for violation
of breach of express warrants, false advertising, unfair
competition, consumer legal remedies act, and unjust enrichment,
et cetera.
And this is a quote from within that
(35:25):
lawsuit, which runs many, many, many, many pages.
It says, animal care and sustainability marketing scheme
and practise are based on materially face false
misleading, untrue, and or unjust claims and omissions.
Video evidence from multiple undercover investigations conducted by
(35:46):
Animal Recovery Mission arm reveals systemic widespread egregious
animal cruelty, cruel standard practises, extreme neglect, including
at the hands of an awareness and with
the awareness of management.
So tell us about this proposed lawsuit, Kudo,
where does it stand?
And it's filing in conjunction with the release
(36:07):
of your undercover video.
Yeah, well, that was filed, I believe the
day that we exposed and had our press
conference in Phoenix.
So we're at the beginning stages of this
lawsuit.
It took a while for this to be
put together by a host of incredible attorneys,
some of the better attorneys in the country,
(36:27):
working side by side with the best animal
welfare attorneys.
But everyone needs to understand that there are
a host of lawsuits other than this class
action that have just been filed and that
are being filed within the incoming weeks.
And I don't want to give Coca-Cola
too great of a heads up on that.
So I can't go into detail.
(36:48):
But things are coming down the pipeline legally
for them that hopefully are going to hurt
this company and force them to recognise and
admit to their shortcomings and what really goes
on behind closed doors because they haven't done
that yet.
(37:09):
So what I find interesting about all this
is that this isn't the first class action
suit.
Now, when you did your 2019 investigation, there
was a class action suit that was filed
that ultimately resulted, I believe in 2022, in
(37:31):
a $21 million settlement.
Can you tell me elaborate on that?
So there's already $21 million that has been
paid reportedly as part of a settlement that
emanated from your previous investigation released in 2019.
(37:54):
And now there's a new proposed class action
suit.
And the reason I say proposed is that
an attorney told me until the courts take
it to a certain level, it's a proposed
class action.
So tell us about that, the previous one.
Yeah, well, Coca-Cola did have to pay
out $21 million from the first class action
lawsuit stemming from our investigation in 2019.
(38:15):
But they also had to adhere in that
lawsuit, overseen and signed off by a judge
to a lot of changes in their policies.
And some of them you've already gone over
cameras, you know, in their supplying barns and
new veterinary care, so on and so forth.
Also, they cannot harvest dairy, their product from
(38:38):
a dairy farm that's cruel to their animals.
That is specifically said in the first class
action.
So they violated, right now they have violated
their class action lawsuit from 2019.
That right now is being looked over by
a judge, I believe out of Illinois and
or Michigan.
(38:58):
So that's an open investigation right now.
And Fairlife and Coca-Cola could be looking
at a huge number in fines from that
alone.
Okay, thank you, Kudo.
And again, that's Kudo's explanation.
I will continue to invite Coca-Cola and
Fairlife officials, anybody connected with the industry on
(39:18):
at any time to further elaborate.
Although we have placed on camera a lot
of your statements from your website that are
up there right now.
I got these the night before.
Okay, so these haven't been taken down.
These are up there right now.
(39:39):
We believe in better care for animals.
So if we took you at your word,
then if you believe in better care for
animals, what would be the ultimate way to
ensuring better care for animals while obviously not
using them?
And in today's 21st century, we have plant
-based milks.
Ultimately, this is a consumer issue.
(40:01):
Is it not, Shannon Blair?
It is.
And Jane, earlier, you said, what does this
say about our culture?
What does this say about us?
And I think that for a second, but
then I think about how manipulative this is
with just the name Fairlife.
And it does show that the consumers, they
want to do better.
So this name pulls at their heartstrings.
But once people really see the inherent cruelty
(40:24):
in this industry, and they're going to, because
we have the power of social media and
we have the truth on our side, people
are going to wake up to the reality
of the situation that there is no right
way to do the wrong thing.
Coca-Cola, like vegan Evan, my son said,
needs to stop telling people that there's a
right way to do the wrong thing by
(40:45):
having their hands in this industry.
And it is a consumer issue.
We all need to realise that it's not
just Fairlife.
It's the dairy industry and it's all animal
ag.
There's no good way to do something to
an animal that doesn't have to be done
to them when it causes them any type
(41:07):
of suffering.
We don't need to be using them.
And when we do, it's hurting all of
us in addition to what it's doing to
them and their children.
It's affecting our health.
It's affecting the planet that we all share.
I just had two babies in the last
three years.
And so when the first investigation came out
(41:29):
in 2019, I, like I said earlier, had
just recently learned about the atrocities of the
dairy industry in general.
Then seeing that and having a child, it
affected me very much emotionally because I can't
imagine having my child ripped away from me.
Then since that investigation, now I've had two
(41:49):
more and now I see this.
And I just look around and I see
all these mothers.
Everyone is either a mother or there's someone's
child and they had a mother.
So it's something that I think once you
understand and once, I mean, most people I
think still don't even understand that this is
another species lactation and it's not meant for
(42:10):
us.
And when you put it all together, it
becomes pretty simple.
And I think Coca-Cola should just be
smart and get out now because me as
an activist, I'm not going to back down
until everybody understands what dairy is.
And I'm not going to stop asking stores
to take Fair Life off their shelves.
And I'm not going to stop asking the
mainstream media to talk about this.
(42:31):
So they should just, they're lucky.
They don't even own the farms.
They only own the plants.
And like you said, they can just switch
those over.
It is an opportunity.
In every negative situation, maybe not all of
them, but in a lot of negative situations,
there is a way to extract victory from
it.
(42:51):
Nobody has anything personally against this company.
It's the videos.
It's the videos of what we're seeing here.
And just as a member of the human
race, I'm shaken.
I can tell you, I'm not making it
up.
I've seen a lot of horrible crime footage.
I've actually seen dead people when I've covered
murder cases as a beat reporter.
(43:14):
But looking at that video, just really, it
did something to me.
It just, I don't have any words for
it.
Why?
When there's an alternative that doesn't involve using
cows at all, that it's just tasty and
has added benefit of being zero cholesterol.
(43:35):
What's it going to take?
Now, back in 2019, Shannon, after the investigation
that caused a lot of headlines, okay?
That one caused more headlines than this one,
which is an interesting phenomenon that I know
you addressed, Kudo, but the story isn't over
yet.
So who knows, right?
It's just beginning.
(43:57):
But you were so desperate to spread the
word, you and your son and a group
of friends went into a supermarket and you
did an in-store protest outside the dairy
aisle.
And this went viral, not from the video
you shot, but my understanding is there was
another person, like a consumer, just looking at
(44:18):
it and shooting it and sold it to
some outlet that put it up and it
got something like a million views.
But here- It got over 10 million
views, actually.
Wow, over 10 million views, this protest.
So watch this protest.
Okay, so this is a demonstration of the
dairy industry where female cows are forcibly impregnated.
(44:42):
They carry a baby for nine months, just
like a human female, and then today their
precious baby's born.
They are ripped away from their mother.
Their mothers cry out for days, sometimes weeks.
Please give me my baby back.
No, no, no.
My baby.
Somebody help.
(45:05):
Please don't take my baby.
So a recent undercover investigation came out from
Fair Oaks Farm in Indiana.
The brand Fair Life is one of their
products, which is distributed by Coca-Cola.
What happens to baby cows and mother cows
on dairy farms every day?
(45:26):
Mother cows are forcibly impregnated and they carry
their babies for nine months, and when the
baby is born, the baby is stolen from
their mothers immediately.
And so we can take their dairy milk.
We have some footage here for Fair Life
Farm, and today we're showing an undercover investigation
(45:49):
of the abuse that these mother cows and
baby cows endure on this dairy farm.
Abuse is rampant on dairy farms.
This is not just one case.
Wow, that got 10 million views, not from
the angle that you were shooting and recording.
And by the way, that's on Unchained TV.
You can watch it, the whole thing.
(46:10):
It goes on for quite a while.
It's fascinating.
But somebody else, a shopper, took the video
and sold it to an outlet, and you
had told me it got something like 10
million views.
But I think it's a sign of your
desperation, and correct me if I'm wrong to
get the word out.
I mean, people don't do that because it's
fun.
It's done.
(46:30):
It would strike me out of desperation to
wake people up in some way, shape, or
form.
Can you tell me a little bit about
your motives and how you felt and how
the others felt reenacting what happens, in their
opinion, in dairy?
So that was just one of the many
times that we did that demonstration.
(46:52):
And the reason that we were doing it,
like you said, was to raise awareness about
the inherent cruelty of the dairy industry, but
also to show this above and beyond, which
is why we had the props and the
kicking was going on.
And I think that you're absolutely right.
It was a complete attempt in desperation.
We'll do anything that we can to get
(47:13):
people to realise what's happening.
I've been to dairy farms all over the
country now, from the east coast to the
west coast, small, tiny farms that have only
10 female cows, where I'm from in upstate
New York, to massive farms, ones that supplied
or possibly still do to fair life.
And the just seeing the hutches that exist,
(47:36):
not an up-close view of the kicking
and the punching and what we've seen in
these undercover investigations, but just what it is.
It's thousands of female animals being forcibly impregnated.
The sperm is typically being brought from a
different facility.
So there's just females on the property.
And when they're born, that's all they want
(47:56):
is more females.
So the males go somewhere else and the
babies go in these hutches.
And just that in itself, every single human
being should have a problem with that.
And from my experience, they do once they
see it.
And that's why these industries are so desperate
to keep it hidden.
And that's why I'm so desperate to get
(48:17):
the truth out is because I genuinely believe
that most people are good.
I think most people do love animals, but
we've just been born into this world of
normalised violence and we're desensitised to a lot
of it.
But I don't think most people are desensitised
to the horrors of the dairy industry.
They're just not aware of them.
So yes, I'll do anything I can to
(48:38):
get the word out within my legal limits.
Yeah.
Ditto.
I mean, this is the role of journalists
to get this information out.
And as Kudo was mentioning, there's a lot
of pressure to look the other way.
It's too graphic.
(48:59):
So if you just write this and you
write an article about it without showing it,
it doesn't have the impact.
Because it was really, I had read a
couple of articles and then it was when
I looked at the video that I started
having this emotional reaction that I literally was
like, I'm embarrassed to be a member of
(49:20):
the human race.
That's what occurred to me.
Shame for my species.
Shame.
And it just, it goes beyond anger.
It goes beyond, it's just almost this existential
sense of why have we created hell on
earth for these animals?
(49:40):
For what purpose?
When there's obvious alternatives and that are better
for the environment, that are better for human
health because heart disease is a leading killer
and zero cholesterol products have health benefits.
I just, when it doesn't make any sense
(50:01):
on any level except for profit, that's when
I say, wow, you know, our culture has
crossed over into something that I don't really
recognise.
It's like, like I said, there's really no
(50:24):
words.
I will pray literally on my knees that
Coca-Cola consider transitioning to plant-based.
Give it a shot.
Do one with oat milk.
Just see how it goes.
Or soy milk or almond milk or whatever
(50:45):
milk you want.
Just see how it goes.
I'm going to get on my knees and
pray for that.
Pray.
Because I don't want to live in a
world where this is somehow allowed to go
on.
So final thoughts, kudos.
What are your final thoughts?
(51:05):
And again, kudos for your courageous, relentless work
in this field.
Thank you.
I think it's important to know we are
working with law enforcement.
The sheriff's office in that county in the
greater Phoenix area has taken this case as
well as the Arizona Department of Agriculture law
(51:26):
enforcement division.
So we are working with the head lieutenant
there.
It's important to know that this is a
three minute video that was put out to
the greater public.
But I edited this video in which I
sent another video to law enforcement, which was
14 hours long with edited, small edited clips
of felony and misdemeanour animal cruelty only that
(51:50):
violated state law.
That type of footage, over 14 hours of
it, it took me up to six months
to edit that, is beyond anything I've ever
edited before in any case globally.
Not just the dairy industry.
So that's the type of level of cruelty
(52:10):
that we're looking at here.
We're hoping for felony and misdemeanour arrests, not
that it's going to change much, but that
it's going to drive media, right?
Because arrests drive media.
And that this will blow this case up
globally for people to be educated on Fair
(52:31):
Life, but not just Fair Life milk and
Coca-Cola, but the dairy industry as well,
because this is the face of the dairy
industry, right?
So we're hoping that people are educated and
see who Coca-Cola really is, who Fair
Life really is, and what the dairy industry
really is and make that transition for the
(52:53):
first time in their lives possibly to go
to the grocery store and for the first
time buy that plant-based butter or yoghurt
milk, that first oat milk or almond milk
or mayonnaise.
There are so many tastier products out there
other than cow's milk.
(53:15):
And that is what's sustaining this industry, right?
People purchasing the product.
So not government, not the dairy industry, but
we the people have the power to stop
the cruelty.
That's it.
It's simple.
Yeah.
Thank you for that.
And Shannon, your final thoughts.
(53:35):
I'm just, well, I'm really grateful to Kudo
and his team for doing these investigations because
otherwise it just stays hidden completely.
And I'm so grateful to you, Jane, for
amplifying the situation.
And my final thoughts, I just hope that
everyone who's watching will just do their best
to get involved and boycott Fair Life, obviously,
(54:00):
and all dairy.
I've been boycotting Coca-Cola and the Simply
Juices and everything they make for years personally,
because that's what I feel like I want
to do until they get out of the
dairy business.
But I hope that the average person will
get upset about this and that they will
not only do the avoiding of the dairy
and the brand, but also ask their store
(54:23):
managers to please take it off the shelves.
Because if you go into a store all
the time, you're the one that they care
about.
So you keep doing that.
Enough people do that all over the place.
Enough people make phone calls, write emails.
We'll get it done.
AnimalRecoveryMission.org is where there is a petition.
If you want to sign it, AnimalRecoveryMission.org.
(54:43):
I want to thank everybody for joining us
for this podcast.
Please share it out if you're watching on
social media.
And you can also share it out if
you're watching it on the Unshamed TV streaming
network.
Again, I invite Coca-Cola, Fair Life, any
industry executive involved in this in any way,
shape or form on to discuss.
(55:04):
I would love that.
I would love to dialogue with you about
a way forward that doesn't involve animals.
Thank you so much for joining us.
Thank you.
We are live with breaking news, disturbing news,
we've got to warn you.
This is, I have no words to be
honest with you.
Another shocker, a shocking new animal cruelty scandal
has erupted involving milk suppliers to Fairlife, a
billion dollar milk brand owned by Coca-Cola,
(00:22):
sparking calls for a boycott.
Animal Recovery Mission, Arm, has released gut wrenching
footage from two Arizona dairy farms supplying milk
to Fairlife.
A six month Arm investigation found egregious and
frequent animal cruelty with animals being hit, animals
being dragged, animals being whipped, animals being shot,
(00:45):
animals being shoved, animals being force-fed, and
animals being chained at two Arizona farms.
The video is gut-wrenching.
I'm actually trying to process it as a
human being.
(01:06):
I can just say that watching this video
made me cry and it made me embarrassed
to be a member of the human race.
We are here with Kudo, the founder of
Animal Recovery Mission, who has made it his
life work to expose animal cruelty.
Kudo, first of all, kudos on this investigation.
(01:27):
Tell us, we don't want to get into
the names of the farms and the names
of the families.
It's Fairlife, it's Coca-Cola, we're going to
read their statements in a second, but just
tell us the first farm, which is the
video that we saw there.
Describe what you found and how you found
(01:48):
it.
Yeah, well, we've done undercover investigations on Coca
-Cola on Fairlife since 2019.
This is actually our seventh and eighth case.
But this is a new plant for Coca
-Cola in the greater Arizona area, in the
Phoenix zone of the state.
We wanted to see if the crimes were
as upper level as they were in Texas
(02:12):
and in Indiana and other parts of the
country.
A lot of stipulations have been in place
since our 2019 investigation to make animal cruelty
within the Fairlife and Coca-Cola corporations, quote
(02:33):
-unquote, impossible.
Okay, I can't hear you.
We can't hear you.
We can't hear you.
You're breaking up.
Actually affected probably the animals they're supplying animals
were worse crimes we found in 2019.
Yeah, well, I'm so sorry to tell you
(02:53):
this.
We're having trouble- And that $35 million
were invested by Coke and Fairlife to, quote
-unquote, bury the lives of the dairy cows
within their supplying dairies.
The cruelty was eight of 10, out of
one in 10.
We're seeing felony, we're talking- Okay.
(03:19):
At that particular farm.
Yeah.
We're having trouble hearing you, by the way.
I want to go to Shannon Keith.
Shannon Blair.
Shannon, you've been following this for a long
time.
What was your emotional reaction to the footage
as it came up?
(03:41):
Shane, I can barely watch this footage.
I've been to so many places of violence
and slaughterhouses, and when I first saw this,
I couldn't get through it.
I had a physical reaction and was being
vocal because it was...
They just pulled a fully conscious female cow
(04:01):
over an eight-foot concrete wall by a
chain around her neck.
This is really difficult for anyone who has
any type of feelings for other individuals to
watch.
It's sickening.
And you have a son.
What was his reaction?
(04:21):
I know we're going to hear from him
later.
So we have, like you said, we've been
following this for a long time, for over
five years now.
When this first was released in 2019, we
were horrified.
We had found out a few years earlier
about the inherent cruelty of the dairy industry,
but what we saw in the 2019 investigations
(04:43):
was above that inherent cruelty.
It was above and beyond anything that I
could have possibly imagined.
And now seeing this after what we had
seen in the past, and then Coca-Cola
saying that they were going to make sure
that nothing like this had ever happened again,
and they've put $40 million now since 2019
(05:05):
into animal welfare standards.
So now to see these investigations come out
of 2024 investigations, I can't even believe it.
I mean, this is a huge corporation.
They say that they have audits happening constantly,
third-party audits and their own audits.
And I mean, how could this happen?
(05:28):
My son was horrified.
He's been speaking out against it since it
happened.
Everywhere we go, we've been telling people about
it.
Okay.
I think we have Kudo back.
I want to read some of the statements
that Fairlife has made.
We invite them on at any time to
respond, but let's talk about the history of
(05:53):
this and their responses.
So first of all, there was an investigation,
an undercover investigation conducted by you Kudo in
2019.
It was released in 2019.
And at that time, they said they were
going to change.
And then subsequently Coca-Cola bought Fairlife completely.
(06:17):
So now Fairlife is completely owned by Coca
-Cola.
Correct me if I'm any mistakes.
This is the statement that Fairlife gave in
response to this most recent undercover investigation of
yours.
Let me read it and then hopefully get
your response.
(06:38):
Fairlife's response, we have zero tolerance for animal
abuse and the supplier has suspended delivery of
milk from these facilities.
Fairlife does not own farms or cows and
requires suppliers to follow stringent animal welfare standards.
Your response to that.
Again, they say they have suspended delivery of
(07:01):
milk from these facilities.
Your response, Kudo.
Well, that's a pretty weak response from Fairlife.
Suspending doesn't terminate, right?
So they are planning on going back to
that supplier.
I would say very quickly.
They possibly already have.
(07:22):
They're being very, very careful with their language
because now they know they are abusers and
have gone into an industry that is cruelty
by nature.
There's no possible way to have, unfortunately, a
cow dairy producing humane certified milk.
(07:44):
It's just an impossibility.
They now know that and they also now
know that the animal recovery mission has their
number, right?
We know how to get undercover now in
any of their facilities at any time.
So they know that we are going to
hammer them on a yearly basis and expose
them.
And whatever they do, whatever new policy they
(08:08):
put in place for animal welfare, it's not
going to work.
And I think we showed that within this
Arizona investigation.
So I want to read a little bit
more.
And again, Fairlife is invited on at any
time.
We would love to get their response, further
response.
We would love to talk to representatives from
(08:31):
Coca-Cola and we want to really show
what their response to this situation is.
So let me read a couple more statements
that I got right off the Fairlife website.
Here is the one that's been quoted most.
(08:51):
We believe in better care for animals.
Caring for animals is a top priority at
Fairlife.
It all begins with strong relationships with supplying
farms.
Our robust animal welfare programme is led by
a full on-staff veterinarian and combines industry
-leading standards with regular audits, strong oversight, and
(09:12):
the expertise of a third-party animal advisory
council consisting of leading experts in the dairy
industry.
Let's go continue.
It doesn't end there.
Animal Welfare Advisory Council.
Fairlife's Animal Welfare Advisory Council consists of six
of the top experts in the dairy and
animal health industry.
(09:33):
Together, this group works with Fairlife to review
ongoing animal welfare programmes and guide advancement and
improvement to our animal welfare programme based on
new research and learnings.
Industry-leading animal welfare standards.
Our goal is that all cows and calves
are provided with the best care possible.
As a dairy processor that doesn't own farms
(09:56):
or cows, we rely on the partnership of
industry experts, advisors, and our network of supplying
farms to help us achieve this goal.
We are committed to continuously evaluating our animal
welfare programme.
That is their statement.
Now, what I would like to do is
play the video of your undercover investigation with
(10:24):
sound.
That's the statement of Fairlife.
Here is the undercover investigation that you did,
what, 2024, just a few months ago.
By the way, those statements remain on their
website right now.
Okay.
(11:01):
Top managers are using heavy machinery and electrocuting
sick and in-labour mothers.
In the milking parlour, mothers are beaten and
whipped into the milking parlours.
(11:26):
As punishment, their tails are snapped and broken
in half.
Fairlife calves are beaten, punched, dragged, whipped, then
violently thrown into animal transports.
In record numbers, dairy cows and cows are
(11:47):
dying from abuse and neglect.
So, let's go to Shannon first.
You saw the statements from Fairlife, and again,
we invite Fairlife and Coca-Cola on anytime,
and then there's the video.
What do you make of the discrepancy?
I mean, it's a complete, it's fraudulent.
It's a complete act.
(12:07):
Nothing about it is real.
They have to know because the dairy industry
is inherently cruel, and then this is happening
during every single investigation.
So, it's obviously not isolated, and it's just
laughable.
The fact that they can feel okay with
the name of the company and then putting
(12:28):
those statements on the website, and like you
said, they're still up there.
It's unreal.
They have no shame, and the fact that
the mainstream media is not covering this is
really, really disturbing.
Yeah, we're getting a lot of comments, but
as outraged as people are, Shannon, this remains
(12:51):
perhaps the most successful milk company in the
United States, according to a food dive.
In 2024, Fairlife was the leading white milk
brand in the United States, and they're apparently
planning on opening a $650 million facility.
Coca-Cola is expected to open a $650
(13:14):
million facility in New York that will serve
as Fairlife's flagship northeast location.
So, they're not backing down and saying, yeah,
dairy is inherently cruel.
We're going to switch to plant-based, which
could be done, and that's the obvious solution,
whereas dairy is inherently cruel because you have
(13:36):
to separate the mother and the baby, and
they don't want to be separated, and whereas
this is a dairy product, wherefore do the
same exact thing with plant-based milk, soy
milk, rice milk, hemp milk, almond milk, oat
milk, the many, many milks that exist today.
(13:57):
There has been so much outrage from people
around the world over this latest scandal, is
what I'd have to call it.
Let's play some clips that are on social
media.
This is CSI actress Lena Esko reacting.
(14:23):
In 2019, Animal Recovery Mission exposed Fairlife, owned
by Coca-Cola, for their horrific animal abuse.
Fairlife promised change.
They lied.
Arm just went undercover again, this time at
dairy farms in Phoenix, Arizona, where milk is
produced for Fairlife and Coca-Cola.
Not only has nothing improved, but the torture
(14:45):
has gotten worse.
Please go to animalrecoverymission.org and sign the
petition.
Call and email the sheriff's office and Fairlife
and demand justice now.
(15:06):
So that last shot, Richard, you're saying that
they dragged a cow over a fence by
the neck.
Describe that, because that was one of the
ones that really just shook me to my
core.
Yeah, that was about an hour and a
(15:27):
half worth of torture on that mother she
was in labour in the milking parlour, and
she couldn't walk because she was giving birth.
They wanted her out of the milking parlour,
so they dragged her across a slick floor
by the neck, they chained her by the
neck, and then elevated her by the neck
(15:48):
over an eight-foot wall.
They tortured her for about an hour after
that, and then they shot her inhumanely in
the back of the neck a few times
and just let her lay.
It took her a few hours, actually, to
die, but that's very common in your Fairlife
and Coca-Cola supplying dairies.
It's what we saw in that facility time
(16:09):
and time again, almost on a daily basis.
It's just how they treated their animals.
It's almost like policy at the Fairlife supplying
dairies at this point.
You know, the comments are people just expressing
outrage, people who are watching this show on
Facebook.
(16:31):
I wonder if there's any perception, I mean,
if the brand is growing, is that their
criteria?
Again, Coca-Cola and Fairlife on any time.
I am emotionally devastated by having to edit
(16:51):
this video.
I don't even know how you edited the
whole thing.
I had to just take your clips, and
my dogs, because I didn't have headsets on,
were very agitated because they were hearing the
moaning of the cows.
I literally feel like I just can't even
(17:12):
process that this is happening for a second,
a second once, a second once.
What does that say about our culture?
What does that say about humanity as a
species?
What does that say about our values?
(17:34):
That this is the number one, according to
Food Dive, 2014, it was the leading white
milk brand in the US.
Now, I'm not the only one who's had
these reactions.
We're just going to play a couple of
clips from social media stars, up-and-comers.
(17:56):
We have an attorney.
She is Angela Kim, and she's a social
media attorney.
She made this video and posted it.
A new class action lawsuit was just filed
against Coca-Cola for their brand Fairlife.
The allegations are again for false advertising, and
they boil down to the same issue.
So rule of thumb, if a company tells
(18:16):
you something about the product, it really has
to be true, especially if it's a premium
product that charges higher prices based on whatever
they're telling you.
Fairlife markets, based on giving their cows a
fair life, explicitly says in their materials that
they take better care of the animals that
provide us milk.
But this lawsuit is based on a 2024
investigation by ARM, Animal Recovery Mission, and the
(18:37):
pictures made me cry.
I won't share them with you.
They show horrifying abuse of cows that's applied
to Fairlife, frequent flogging, beating, being trampled to
death, denial of veterinary care, newborn cows being
left to die.
The allegations are that not only do they
not provide a better life for their cows,
they actually violate the industry standard of care,
allegedly qualifying as even criminal animal cruelty.
So class action settlements are not just about
(18:59):
money.
They also require the company to right whatever
wrong was alleged in the first place, which
means they either change their advertising promise, frankly
they should change their name at this point,
or improve their treatment of cows to a
standard of care that is consistent with what
they promised.
Seemingly has not happened here.
I will keep you posted.
All right.
Thank you, Angela Kim.
That is just one.
There were many, many examples of people talking
(19:23):
about this, and she said it made her
cry.
I just felt so disoriented.
How can this be happening?
Now, look, let me just say this.
I have several of these.
I know exactly what's happening inside my home
when I walk out the door.
I also have a Furbo, which is a
(19:45):
great product that actually follows my dogs, and
I can hear it too.
If they bark, I hear it.
Now, these statements, this is what I want
to get into.
These statements that they spent something like $30
million, according to Food Dive, in its annual
stewardship report released in April, Fairlife said it
(20:06):
had invested, along with its suppliers, nearly $30
million in its animal welfare programme.
Again, we showed the statements.
I want to be very fair and show
exactly what Fairlife is saying and Coca-Cola
is saying.
It also noted that its supplier farms undergo
(20:28):
regular third-party audits, ensuring the highest levels
of animal care and the highest quality products,
end quote, the highest level of animal care.
And you have a video of a cow
being dragged by the neck over a wall
and tails being broken and floggings.
(20:49):
Now, this is a very cheap item.
I have several of them.
I can see, and there's plenty of them
where you can hear and everything else, okay?
It doesn't add up, $30 million, and that's
happening not once.
But, Kudo, are you saying that this was
(21:12):
regular standard operating procedure, and was it just
low-level employees?
No, this was the top-level management, right
under the owners.
The cameras that you held up, they had
cameras throughout the dairy.
They adhered to all of the policies put
(21:32):
in place, forced by Coca-Cola and Fairlife.
But it just goes to show you that
in the dairy industry, in the dairy environment,
in a farm-like setting, in a dairy,
cruelty is just everywhere, and it is impossible
to steer away from it.
Part of the problem is, with those cameras,
(21:53):
the same people that were doing the abusing
on a felony level, killing the animals inhumanely,
were the same ones that were monitoring those
camera systems, right?
They were the people that were conducting the
training for the new higher, lower-tier dairy
worker.
(22:14):
So, I will say that whatever Fairlife and
Coca-Cola do for the future, it will
not change the abuse in any of their
supplying dairies, and I will put anything I
have on that statement, that whatever dairy that
(22:35):
the Animal Recovery Mission goes undercover in the
future at Fairlife, and we're going to do
it again, and I know the Fairlife and
Coca-Cola attorneys are watching this, but we
have your number.
So, we'll be back, and the same type
of is going to be shown again, over
and over and over.
Why?
Well, because it's the dairy industry.
(22:57):
Right.
That's your prediction, and I would invite anybody
from Coca-Cola and Fairlife, I would love
to dialogue with you.
Is there a win-win out of this
situation, when we're in the 21st century, and
we have soy milk, oat milk, almond milk,
rice milk, hemp milk, cashew milk, all of
(23:20):
these different kinds of milks, what is stopping,
and by the way, zero-cholesterol milks, when
they're plant-based, what is stopping a transition
to something, if indeed, Rich Kudo is correct,
and again, those are his allegations, and we
would invite you on any time, if indeed,
his allegations are correct, that there's basically no
(23:42):
nice way to, on a large scale, take
milk from mother cows and feed that to
people while removing the calves, because otherwise they
would drink the milk that nature intended for
them.
If there's no nice way to do that,
why do it?
Why not switch?
(24:02):
It's the 21st century.
This is a question that I put out
to whoever is watching this from the industry.
We invite anybody from the industry on any
time.
We would love to dialogue with you, and
again, we are showing the statements that you
(24:24):
have issued publicly and that are still on
your website, so I see that we have
a young social media influencer who's known as
Vegan Evan, the son of Shannon Blair here.
Hi, Vegan Evan.
Hello.
I just want to get your emotional reaction
as, how old are you now?
(24:44):
I'm 14.
Okay, and come up and speak up, please,
my dear.
What was your emotional reaction to seeing the
video?
I mean, I've seen plenty of videos of
footage from the dairy industry, which is always
cruel.
The dairy industry is inherently cruel, and this
(25:05):
just being a step further, while they have
so many statements about how great their care
for these animals is, it's very appalling and
disturbing, and these animals, they want to have
a happy life just like we do.
(25:25):
They want to be safe, not abused and
tortured and having their babies ripped away from
them, and it's just so gross when you
think about it.
We're not made to be drinking another species
milk made for their babies.
As infants, we're supposed to drink our mother's
milk, just like every other mammal.
(25:47):
These mother cows have to carry their babies
for about nine months, about the same as
a human, and when they give birth, pretty
much right away, the baby is taken away
from them, just so humans can steal the
milk, and when they can't make milk anymore
or not as much that's not as profitable,
they're discarded like trash, and they're treated as
(26:10):
commodities when they're sentient beings.
Coca-Cola, as far as I see it,
does not belong in the dairy industry, and
if they do feel like they belong in
the dairy industry, they need to transition to
plant-based milks and alternatives.
Very well said from a 14-year-old
who sounds like you could be running for
(26:32):
public office, and I know there have been
protests outside Fair Life headquarters.
I want to play some clips of Vegan
Evan speaking there, as well as his mother.
You guys, this was not so long ago.
This was very recent when Vegan Evan spoke,
(26:53):
and I believe this was Chicago, and it
needs to stop, especially under Coca-Cola.
Coca-Cola has no business in the dairy
industry.
Coca-Cola makes great drinks that taste great,
that don't require a race to exist.
This is awful.
This is unnecessary.
It's violent.
It's cruel, and we need Coca-Cola to
(27:14):
cut ties with the dairy industry or switch
to plant-based milks, because that's what the
future is.
It's their bodies!
Their lives!
Their babies!
They don't want to live!
Just like us!
They want to be free!
Just like us!
They don't want to be physically impregnated!
(27:36):
Just like us!
They don't want to have their babies ripped
away from them!
Just like us!
The babies don't want to be ripped away
from their mothers!
Just like us!
Within seconds of birth, they do not want
to be ripped away from their mothers!
Just like us!
So, Richard, you were there at that protest,
as well.
(27:57):
Did you get the sense that it was
having any impact?
Did any executives see this coming in and
out?
I saw the big Fair Life sign there.
Yeah, I think the Fair Life executives now
are just burying their heads, locking themselves in
closets, when something like this transpires.
When we go public with another investigation, their
policy now is to not comment.
(28:19):
And in part, what that's doing is lessening
the negative press on their new label, Fair
Life Milk.
But they're just not coming out of their
buildings.
And they're hoping and praying that this subsides
very, very quickly and things go back to
(28:40):
normal.
And that is the problem.
I mean, part of the reason why some
of the larger networks haven't run negative stories,
well, the truth behind the Fair Life scandal
is because Coca-Cola is the sixth largest
corporation on planet Earth.
They spend a lot on advertising, and they're
(29:00):
using that and putting it over some of
the larger networks, NBC, CBS, ABC, Fox News.
But I have to jump in here and
say, this is your opinion.
I was in the mainstream media for many
years.
And I agree, advertiser-based media, advertised-based
media, anybody who's on a major network, all
(29:25):
you have to do is see the commercials
to understand that ultimately, the commercials keep the
lights on.
But we certainly can't make accusations against specific
networks.
So I'm gonna stop you right there.
But I wanna get back to what Shannon
Blair said.
And you also attended that demonstration.
So let's hear you and the speech you
(29:48):
gave, and then talk a little bit about
what you observed and what the reaction has
been in your opinion.
I have three children, three beautiful babies who
are my entire world.
My oldest is here with me today.
(30:08):
I could never imagine having my babies ripped
away from me and not being able to
do anything about it.
I've been to so many dairy farms.
They're the worst places on this planet.
Female animals are held captive against their will
(30:31):
and forcibly impregnated over and over again.
Each time they carry their baby for nine
months, just like a human female.
The day that their precious baby is born,
he or she is violently ripped away from
their mother so that we can steal her
breast milk.
The dairy industry is inherently cruel.
(30:55):
The dairy industry rips babies away from their
mothers and steals their breast milk.
That is what it is.
But what we've seen in these three undercover
investigations is far beyond that inherent cruelty.
This is the most horrific abuse in the
(31:18):
history of the dairy industry caught on film
in the United States.
They're all connected to Coca-Cola's unfair life
plan.
This is so shameful, and we cannot let
them get away with this again.
(31:40):
Wow.
Wow.
Again, I invite any industry executive, whether it's
the suppliers, whether it's Coca-Cola, whether it's
Fair Life, I invite you on.
I want to dialogue with you because anything
(32:01):
I could do, anything I could do as
a human being to not have to go
through just what I went through watching this
and just watching it to upload it so
that we could show clips.
I'm shaken.
I am shaken today.
I've been a reporter for more than 30
years.
I've covered some of the most horrific crimes
in the last 30 plus years.
(32:26):
I'm shaken.
I've cried.
And I don't, I'm beyond just, it's not
anger.
It's just, what is a human being?
What is humanity?
Why?
Why?
Why?
Why?
(32:48):
Is there anything worth this?
Anything?
Anything?
If there's anything worth this, please let me
know because I can't imagine what could be
worth this.
So I think I'm not the only one
having a shaken reaction to these videos.
(33:11):
You've heard from Shannon Blair.
You've heard from the attorney, Angela Kim.
You've heard from the CSI actress, and she's
been in a lot of other films, Lena
Esco.
And Switch for Good is also a very,
very active organisation that has come out with
(33:34):
statements about this.
And I'm looking for their statement that we
might be able to play that because here
it is.
They also actually issued a trigger warning on
this video.
Hey, everyone.
We have something really important that we want
to talk to you about today, but I
have to give you a trigger warning ahead
of time as it's disturbing to watch.
Last month, Animal Recovery Mission exposed horrific animal
(33:57):
cruelty and environmental violations at two major suppliers
of Coca-Cola's Fairlife milk outside of Phoenix,
Arizona.
Cows were kicked, whipped, dying of dehydration in
135 degree heat and left to die in
horrendous conditions.
Milk is cruel to cows and it is
cruel to the human body.
Despite Fairlife and Coca-Cola's claims of humane
sourcing, Animal Recovery Mission's investigation proves the corporation's
(34:20):
complicity in severe abuse.
Please support Switch for Good's ongoing efforts to
wean the world off dairy for the cows,
for human health, for the planet, and for
food justice.
This is why we do what we do
at Switch for Good.
That last kind shot, I don't know who
that was, but that wasn't part of the
undercover video.
(34:41):
So where do we go from here?
There's a number of developments that I'd like
to discuss.
And one of them is the class action
lawsuit.
And as I understand it, not being a
lawyer, at this point it is a proposed
class action lawsuit.
So it was filed in connection with the
(35:02):
release of this undercover video.
And it says here, a class action complaint
for damages, restitution, and injunctive relief for violation
of breach of express warrants, false advertising, unfair
competition, consumer legal remedies act, and unjust enrichment,
et cetera.
And this is a quote from within that
(35:25):
lawsuit, which runs many, many, many, many pages.
It says, animal care and sustainability marketing scheme
and practise are based on materially face false
misleading, untrue, and or unjust claims and omissions.
Video evidence from multiple undercover investigations conducted by
(35:46):
Animal Recovery Mission arm reveals systemic widespread egregious
animal cruelty, cruel standard practises, extreme neglect, including
at the hands of an awareness and with
the awareness of management.
So tell us about this proposed lawsuit, Kudo,
where does it stand?
And it's filing in conjunction with the release
(36:07):
of your undercover video.
Yeah, well, that was filed, I believe the
day that we exposed and had our press
conference in Phoenix.
So we're at the beginning stages of this
lawsuit.
It took a while for this to be
put together by a host of incredible attorneys,
some of the better attorneys in the country,
(36:27):
working side by side with the best animal
welfare attorneys.
But everyone needs to understand that there are
a host of lawsuits other than this class
action that have just been filed and that
are being filed within the incoming weeks.
And I don't want to give Coca-Cola
too great of a heads up on that.
So I can't go into detail.
(36:48):
But things are coming down the pipeline legally
for them that hopefully are going to hurt
this company and force them to recognise and
admit to their shortcomings and what really goes
on behind closed doors because they haven't done
that yet.
(37:09):
So what I find interesting about all this
is that this isn't the first class action
suit.
Now, when you did your 2019 investigation, there
was a class action suit that was filed
that ultimately resulted, I believe in 2022, in
(37:31):
a $21 million settlement.
Can you tell me elaborate on that?
So there's already $21 million that has been
paid reportedly as part of a settlement that
emanated from your previous investigation released in 2019.
(37:54):
And now there's a new proposed class action
suit.
And the reason I say proposed is that
an attorney told me until the courts take
it to a certain level, it's a proposed
class action.
So tell us about that, the previous one.
Yeah, well, Coca-Cola did have to pay
out $21 million from the first class action
lawsuit stemming from our investigation in 2019.
(38:15):
But they also had to adhere in that
lawsuit, overseen and signed off by a judge
to a lot of changes in their policies.
And some of them you've already gone over
cameras, you know, in their supplying barns and
new veterinary care, so on and so forth.
Also, they cannot harvest dairy, their product from
(38:38):
a dairy farm that's cruel to their animals.
That is specifically said in the first class
action.
So they violated, right now they have violated
their class action lawsuit from 2019.
That right now is being looked over by
a judge, I believe out of Illinois and
or Michigan.
(38:58):
So that's an open investigation right now.
And Fairlife and Coca-Cola could be looking
at a huge number in fines from that
alone.
Okay, thank you, Kudo.
And again, that's Kudo's explanation.
I will continue to invite Coca-Cola and
Fairlife officials, anybody connected with the industry on
(39:18):
at any time to further elaborate.
Although we have placed on camera a lot
of your statements from your website that are
up there right now.
I got these the night before.
Okay, so these haven't been taken down.
These are up there right now.
(39:39):
We believe in better care for animals.
So if we took you at your word,
then if you believe in better care for
animals, what would be the ultimate way to
ensuring better care for animals while obviously not
using them?
And in today's 21st century, we have plant
-based milks.
Ultimately, this is a consumer issue.
(40:01):
Is it not, Shannon Blair?
It is.
And Jane, earlier, you said, what does this
say about our culture?
What does this say about us?
And I think that for a second, but
then I think about how manipulative this is
with just the name Fairlife.
And it does show that the consumers, they
want to do better.
So this name pulls at their heartstrings.
But once people really see the inherent cruelty
(40:24):
in this industry, and they're going to, because
we have the power of social media and
we have the truth on our side, people
are going to wake up to the reality
of the situation that there is no right
way to do the wrong thing.
Coca-Cola, like vegan Evan, my son said,
needs to stop telling people that there's a
right way to do the wrong thing by
(40:45):
having their hands in this industry.
And it is a consumer issue.
We all need to realise that it's not
just Fairlife.
It's the dairy industry and it's all animal
ag.
There's no good way to do something to
an animal that doesn't have to be done
to them when it causes them any type
(41:07):
of suffering.
We don't need to be using them.
And when we do, it's hurting all of
us in addition to what it's doing to
them and their children.
It's affecting our health.
It's affecting the planet that we all share.
I just had two babies in the last
three years.
And so when the first investigation came out
(41:29):
in 2019, I, like I said earlier, had
just recently learned about the atrocities of the
dairy industry in general.
Then seeing that and having a child, it
affected me very much emotionally because I can't
imagine having my child ripped away from me.
Then since that investigation, now I've had two
(41:49):
more and now I see this.
And I just look around and I see
all these mothers.
Everyone is either a mother or there's someone's
child and they had a mother.
So it's something that I think once you
understand and once, I mean, most people I
think still don't even understand that this is
another species lactation and it's not meant for
(42:10):
us.
And when you put it all together, it
becomes pretty simple.
And I think Coca-Cola should just be
smart and get out now because me as
an activist, I'm not going to back down
until everybody understands what dairy is.
And I'm not going to stop asking stores
to take Fair Life off their shelves.
And I'm not going to stop asking the
mainstream media to talk about this.
(42:31):
So they should just, they're lucky.
They don't even own the farms.
They only own the plants.
And like you said, they can just switch
those over.
It is an opportunity.
In every negative situation, maybe not all of
them, but in a lot of negative situations,
there is a way to extract victory from
it.
(42:51):
Nobody has anything personally against this company.
It's the videos.
It's the videos of what we're seeing here.
And just as a member of the human
race, I'm shaken.
I can tell you, I'm not making it
up.
I've seen a lot of horrible crime footage.
I've actually seen dead people when I've covered
murder cases as a beat reporter.
(43:14):
But looking at that video, just really, it
did something to me.
It just, I don't have any words for
it.
Why?
When there's an alternative that doesn't involve using
cows at all, that it's just tasty and
has added benefit of being zero cholesterol.
(43:35):
What's it going to take?
Now, back in 2019, Shannon, after the investigation
that caused a lot of headlines, okay?
That one caused more headlines than this one,
which is an interesting phenomenon that I know
you addressed, Kudo, but the story isn't over
yet.
So who knows, right?
It's just beginning.
(43:57):
But you were so desperate to spread the
word, you and your son and a group
of friends went into a supermarket and you
did an in-store protest outside the dairy
aisle.
And this went viral, not from the video
you shot, but my understanding is there was
another person, like a consumer, just looking at
(44:18):
it and shooting it and sold it to
some outlet that put it up and it
got something like a million views.
But here- It got over 10 million
views, actually.
Wow, over 10 million views, this protest.
So watch this protest.
Okay, so this is a demonstration of the
dairy industry where female cows are forcibly impregnated.
(44:42):
They carry a baby for nine months, just
like a human female, and then today their
precious baby's born.
They are ripped away from their mother.
Their mothers cry out for days, sometimes weeks.
Please give me my baby back.
No, no, no.
My baby.
Somebody help.
(45:05):
Please don't take my baby.
So a recent undercover investigation came out from
Fair Oaks Farm in Indiana.
The brand Fair Life is one of their
products, which is distributed by Coca-Cola.
What happens to baby cows and mother cows
on dairy farms every day?
(45:26):
Mother cows are forcibly impregnated and they carry
their babies for nine months, and when the
baby is born, the baby is stolen from
their mothers immediately.
And so we can take their dairy milk.
We have some footage here for Fair Life
Farm, and today we're showing an undercover investigation
(45:49):
of the abuse that these mother cows and
baby cows endure on this dairy farm.
Abuse is rampant on dairy farms.
This is not just one case.
Wow, that got 10 million views, not from
the angle that you were shooting and recording.
And by the way, that's on Unchained TV.
You can watch it, the whole thing.
(46:10):
It goes on for quite a while.
It's fascinating.
But somebody else, a shopper, took the video
and sold it to an outlet, and you
had told me it got something like 10
million views.
But I think it's a sign of your
desperation, and correct me if I'm wrong to
get the word out.
I mean, people don't do that because it's
fun.
It's done.
(46:30):
It would strike me out of desperation to
wake people up in some way, shape, or
form.
Can you tell me a little bit about
your motives and how you felt and how
the others felt reenacting what happens, in their
opinion, in dairy?
So that was just one of the many
times that we did that demonstration.
(46:52):
And the reason that we were doing it,
like you said, was to raise awareness about
the inherent cruelty of the dairy industry, but
also to show this above and beyond, which
is why we had the props and the
kicking was going on.
And I think that you're absolutely right.
It was a complete attempt in desperation.
We'll do anything that we can to get
(47:13):
people to realise what's happening.
I've been to dairy farms all over the
country now, from the east coast to the
west coast, small, tiny farms that have only
10 female cows, where I'm from in upstate
New York, to massive farms, ones that supplied
or possibly still do to fair life.
And the just seeing the hutches that exist,
(47:36):
not an up-close view of the kicking
and the punching and what we've seen in
these undercover investigations, but just what it is.
It's thousands of female animals being forcibly impregnated.
The sperm is typically being brought from a
different facility.
So there's just females on the property.
And when they're born, that's all they want
(47:56):
is more females.
So the males go somewhere else and the
babies go in these hutches.
And just that in itself, every single human
being should have a problem with that.
And from my experience, they do once they
see it.
And that's why these industries are so desperate
to keep it hidden.
And that's why I'm so desperate to get
(48:17):
the truth out is because I genuinely believe
that most people are good.
I think most people do love animals, but
we've just been born into this world of
normalised violence and we're desensitised to a lot
of it.
But I don't think most people are desensitised
to the horrors of the dairy industry.
They're just not aware of them.
So yes, I'll do anything I can to
(48:38):
get the word out within my legal limits.
Yeah.
Ditto.
I mean, this is the role of journalists
to get this information out.
And as Kudo was mentioning, there's a lot
of pressure to look the other way.
It's too graphic.
(48:59):
So if you just write this and you
write an article about it without showing it,
it doesn't have the impact.
Because it was really, I had read a
couple of articles and then it was when
I looked at the video that I started
having this emotional reaction that I literally was
like, I'm embarrassed to be a member of
(49:20):
the human race.
That's what occurred to me.
Shame for my species.
Shame.
And it just, it goes beyond anger.
It goes beyond, it's just almost this existential
sense of why have we created hell on
earth for these animals?
(49:40):
For what purpose?
When there's obvious alternatives and that are better
for the environment, that are better for human
health because heart disease is a leading killer
and zero cholesterol products have health benefits.
I just, when it doesn't make any sense
(50:01):
on any level except for profit, that's when
I say, wow, you know, our culture has
crossed over into something that I don't really
recognise.
It's like, like I said, there's really no
(50:24):
words.
I will pray literally on my knees that
Coca-Cola consider transitioning to plant-based.
Give it a shot.
Do one with oat milk.
Just see how it goes.
Or soy milk or almond milk or whatever
(50:45):
milk you want.
Just see how it goes.
I'm going to get on my knees and
pray for that.
Pray.
Because I don't want to live in a
world where this is somehow allowed to go
on.
So final thoughts, kudos.
What are your final thoughts?
(51:05):
And again, kudos for your courageous, relentless work
in this field.
Thank you.
I think it's important to know we are
working with law enforcement.
The sheriff's office in that county in the
greater Phoenix area has taken this case as
well as the Arizona Department of Agriculture law
(51:26):
enforcement division.
So we are working with the head lieutenant
there.
It's important to know that this is a
three minute video that was put out to
the greater public.
But I edited this video in which I
sent another video to law enforcement, which was
14 hours long with edited, small edited clips
of felony and misdemeanour animal cruelty only that
(51:50):
violated state law.
That type of footage, over 14 hours of
it, it took me up to six months
to edit that, is beyond anything I've ever
edited before in any case globally.
Not just the dairy industry.
So that's the type of level of cruelty
(52:10):
that we're looking at here.
We're hoping for felony and misdemeanour arrests, not
that it's going to change much, but that
it's going to drive media, right?
Because arrests drive media.
And that this will blow this case up
globally for people to be educated on Fair
(52:31):
Life, but not just Fair Life milk and
Coca-Cola, but the dairy industry as well,
because this is the face of the dairy
industry, right?
So we're hoping that people are educated and
see who Coca-Cola really is, who Fair
Life really is, and what the dairy industry
really is and make that transition for the
(52:53):
first time in their lives possibly to go
to the grocery store and for the first
time buy that plant-based butter or yoghurt
milk, that first oat milk or almond milk
or mayonnaise.
There are so many tastier products out there
other than cow's milk.
(53:15):
And that is what's sustaining this industry, right?
People purchasing the product.
So not government, not the dairy industry, but
we the people have the power to stop
the cruelty.
That's it.
It's simple.
Yeah.
Thank you for that.
And Shannon, your final thoughts.
(53:35):
I'm just, well, I'm really grateful to Kudo
and his team for doing these investigations because
otherwise it just stays hidden completely.
And I'm so grateful to you, Jane, for
amplifying the situation.
And my final thoughts, I just hope that
everyone who's watching will just do their best
to get involved and boycott Fair Life, obviously,
(54:00):
and all dairy.
I've been boycotting Coca-Cola and the Simply
Juices and everything they make for years personally,
because that's what I feel like I want
to do until they get out of the
dairy business.
But I hope that the average person will
get upset about this and that they will
not only do the avoiding of the dairy
and the brand, but also ask their store
(54:23):
managers to please take it off the shelves.
Because if you go into a store all
the time, you're the one that they care
about.
So you keep doing that.
Enough people do that all over the place.
Enough people make phone calls, write emails.
We'll get it done.
AnimalRecoveryMission.org is where there is a petition.
If you want to sign it, AnimalRecoveryMission.org.
(54:43):
I want to thank everybody for joining us
for this podcast.
Please share it out if you're watching on
social media.
And you can also share it out if
you're watching it on the Unshamed TV streaming
network.
Again, I invite Coca-Cola, Fair Life, any
industry executive involved in this in any way,
shape or form on to discuss.
(55:04):
I would love that.
I would love to dialogue with you about
a way forward that doesn't involve animals.
Thank you so much for joining us.
Thank you.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
40s and Free Agents: NFL Draft Season
Daniel Jeremiah of Move the Sticks and Gregg Rosenthal of NFL Daily join forces to break down every team's needs this offseason.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.