Video Marketing Madness
Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday.
Episodes
April 9, 2025 • 65 mins
Here's a link to the YouTube video: https://youtube.com/live/FFKTHwgdwi4
Mark as Played
February 3, 2025 • 43 mins
Today on Video Marketing Madness, Why You Need YouTube Videos on Your Website. Ray and Steve recap a Search Engine Land article.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Here’s an outline of that article:
Outline: The Future of SEO Content is Video – Here’s Why
1. Introduction
Overview: Video content with search-optimized transcripts leads ...
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November 24, 2024 • 66 mins
Today on Video Marketing Madness - Steve shares a way to make a living with YouTube. It's from a presentation he did for the American Association of Premier DUI Attorneys. Here's a link to the live video stream on VMM's YouTube channel https://youtube.com/live/ZnF95bwaEQI - Steve's website is https://stevesleeper.com/
Equipment List:
Shoot videos on your phone. Excellent quality. Make sure the lighting is decent
Use an external m...
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October 12, 2024 • 42 mins
Today, on Video Marketing Madness, Inexpensive Small Wireless Microphones for YouTube Videos, Steve has some updates.
The Movo WMX 2 is $120.00 and includes 2 mics and 2 transmitters. You can get 1 mic and 1 transmitter for $89.00. Amazon has wireless mics for $79.00 and $10.00, but they have all kinds of brand names, so look around.
Here are links to two stories Steve talked about:
Google hiding search data. There is a spread...
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August 24, 2024 • 38 mins
Today on Video Marketing Madness, Steve shares a case study on how embedding Youtube videos on a client website took it from Google page 2, to page 1.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
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August 8, 2024 • 40 mins
Today on Video Marketing Madness - How to Green Screen. Ray is an expert, so listen up!
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
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July 25, 2024 • 45 mins
Today on Video Marketing Madness - The Latest Happenings YouTube & Google. Ray and Steve talk about the news you can use.
The big story is the Google Maps scam. Hold onto this article if you or one of your clients get hit. It outlines how to fix your GBP https://searchengineland.com/google-maps-pin-scam-threat-444109
Also, Ray talked about how he's doing affiliate marketing these days.
Today’s episode is made possible by Movo! ...
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June 20, 2024 • 46 mins
Today on Video Marketing Madness - Making Videos with AI. Ray and Steve walk through all the tools available.
ChatGPT will write video titles and scripts
VidVoicer is good with AI voices
Sora and lumalabs.ai have AI video generator
VidChapters uses AI t create YouTube chapters
Opus Clips and Rocket Clips creates Shorts
For long videos, Steve has Temi transcribe. It’s AI and timestamps the video
Updates - Google Business Profile ...
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May 17, 2024 • 35 mins
Today on Video Marketing Madness - YouTube tells us when to upload video to reach the biggest audience.
YouTube issues guidance on when to post content for maximum reach https://searchengineland.com/youtube-issues-guidance-on-when-to-post-content-for-maximum-reach-438774
How To Write ChatGPT Prompts To Get The Best Results https://www.searchenginejournal.com/how-to-write-chatgpt-prompts/479324/
New YouTube Shorts Ad Opportunitie...
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April 18, 2024 • 26 mins
Today on Video Marketing Madness - YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos.
Here's what YouTube asks when uploading a video and this comes from the YouTube back office:
"Do any of the following describe your content?
Makes a real person appear to say or do something they didn't say or do
Alters footage of a real event or place
Generates a realistic-looking...
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March 28, 2024 • 21 mins
Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what's going on!!!
Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a new definition of spam. Listen in as Steve goes into a lot of detail.
Today’s episod...
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February 22, 2024 • 58 mins
Today on Video Marketing Madness - How to Run Tik Tok Ads
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Here's a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/
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February 1, 2024 • 43 mins
Today on Video Marketing Madness - How to Use YouTube Podcast Feature - We’ll walk you through that and other new stuff.
Adding a podcast to your Youtube channel - In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts.
Updates:
Google tests Nearby Events and Deals local search feature https://searchengineland.com/google-nearby-events-deals-lo...
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January 18, 2024 • 41 mins
Today on Video Marketing Madness - Updates and Ray’s new GPT Store App for Optimizing Videos
Here are links to the updates:
Google Ads support is at an ‘all-time low’ – we asked Google why - https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434
Google Ads lays off hundreds of staff amid support crisis - https://searchengineland.com/google-ads-lays-off-staff-support-crisis-436589
Google is shutti...
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December 22, 2023 • 45 mins
Today on Video Marketing Madness – More YouTube News You Can Use. Will YouTube ban AI voices? Listen in!
There is a new AI technology from YouTube that makes videos. Ray has yet to get his hands on it. What’s more, there’s a rumor YouTube will ban AI voices. We doubt that will happen, but if you use AI voices, be sure to vary them.
Google makes it easier to buy YouTube reservation ads - https://searchengineland.com/google-easier-...
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December 7, 2023 • 61 mins
Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTube
The biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated.
There is a new filter in Analytics - New Views and Returning Viewers.
YouTube is deliberately ‘suboptimal’ for people using ad blockers: https://searchengineland....
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November 9, 2023 • 34 mins
Today on Video Marketing Madness – Easily Make YouTube Shorts with Opus Clip. Opus Clip uses AI to make numerous shorts from your videos.
Let’s say you have a 10-minute YouTube video. Opus Clip uses AI to analyze the video and pull out the best part for the Shorts. It also scores the quality of the Shorts. Shorts typically get more views and you can refer them to your main video which gets it more views. It will also auto-recenter...
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November 2, 2023 • 42 mins
Today on Video Marketing Madness – The New iPhone 15 Pro Max - Ray has it, and he talks about all the new features. Also, Ray and Steve have tips on getting more organic YouTube views.
Finally, Apple added USBC, so no more lightning. However, all of Ray’s peripherals are lighting, so he’s investigating adapters. With the USBC, you can add keyboards, hook it up to a TV - and other things. Also, you can record videos on an external ...
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October 12, 2023 • 64 mins
Today on Video Marketing Madness – How to do YouTube Interview Shows. Ray and Steve walk you through the hardware and software you need and how to promote the channel.
Ray talk about all sorts of options, but for these show notes, let’s focus on the simple ways, assuming the interviews are remote and not on-site. Use the Logitech C922 webcam and the Yeti Blue mic. Be sure to get a ring light. A small one is fine. Zoom is OK. It’s ...
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September 14, 2023 • 48 mins
Today on Video Marketing Madness – The New iPhone 15 Video. Ray details some really cool stuff. Plus news you can use.
The biggest thing in the news category is YouTube Promotions. It’s in the content area where you’ll find a tab entitled “Promotions Beta.” Ray says it can get your video on page one of Google for your keyword set.
Ray is going to get the iPhone Pro Max. It’s got a prismatic camera which means there are prisms in ...
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