The Seasoned Entrepreneur
Welcome to The Seasoned Entrepreneur, the podcast dedicated to entrepreneurs over 50 who are ready to turn their experience and passion into a thriving business in the digital age. Hosted by Vanessa Collins, this show dives deep into the world of digital marketing, messaging, and business automation, offering actionable insights and step-by-step strategies tailored for the seasoned entrepreneur. Whether you're just starting out or looking to scale your business, each episode provides practical advice, expert interviews, and real-life stories designed to help you embrace technology, simplify your processes, and monetize your expertise. We believe it's never too late to start a successful business or bring fresh growth to an existing one. Join us each week for empowering conversations, valuable tools, and the inspiration you need to create a business you love—and a legacy that lasts. It’s time to make this your best season of entrepreneurship!
Episodes
The 4th quarter is here — and how you show up now can set the tone for your success next year. In this powerful Season 2 kickoff of The Seasoned Entrepreneur Podcast, host Vanessa Collins shares how to finish the year strong by focusing on three essential areas: your Black Friday offer, your content strategy, and your business backend.
Vanessa explains how to create or repurpose an irresistible offer that brings a cash infusion into...
Struggling to write your book? You're not alone—and it's not about time or talent. In this episode, I break down the real reasons most people never finish their book and share the mindset shifts you need to finally get it done. We’ll tackle self-doubt, procrastination, and time management head-on—and I’ll show you how to turn your book into a $10K+ business asset through workshops, courses, coaching, and more. Whether you...
Statistically, most people who dream of writing a book never finish it—and it’s not because of time, skill, or knowledge. In this powerful episode, Vanessa Collins uncovers the real reasons aspiring authors stay stuck and reveals the mindset shifts that separate the dreamers from the doers. If you've been sitting on a story, message, or expertise that the world needs, this episode will give you the clarity, encouragement, and ...
In this episode, I unveil my complete Monetized Author Framework—an actionable system for turning your book into a thriving business. Whether you’re an aspiring author or already published with disappointing sales, this episode breaks down why most books don’t generate real income—and how to change that. I’ll walk you through the 5 key pillars of building a business around your expertise, from developing the right mindset to creati...
Sometimes life demands our full attention, and that's okay. In this heartfelt episode of The Seasoned Entrepreneur, Vanessa opens up about taking an unexpected month-long break from the podcast after losing her 95-year-old mother. She shares why giving yourself grace during life's challenges isn't a sign of entrepreneurial weakness—it's a sign of wisdom.
In this episode, you'll discover:
- Why the "al...
In this episode of The Seasoned Entrepreneur, I share practical social media strategies specifically for authors. Learn which platforms actually deserve your attention, how to optimize your Amazon Author Central page, and simple engagement techniques that won't consume your writing time.
Discover how to build meaningful connections with readers on platforms like Goodreads, Instagram, and Pinterest without feeling overwhelmed or...
Most self-published books never sell more than a few hundred copies—but what if your book could generate thousands, even tens of thousands of dollars beyond royalties? In this eye-opening episode, I share how one book generated nearly $80,000—not from sales, but from the ecosystem I built around it. I’ll reveal the 3 biggest struggles authors face, the mindset shift that changed everything for me, and the framework that helped me t...
In this follow-up to last week’s episode, we dive deeper into how you can strategically monetize your message during the second quarter of the year.
You’ll discover five Q2-specific revenue opportunities—like mid-year reset programs, summer prep offers, and fast-action implementation sprints—that align with your audience’s seasonal mindset. I also walk you through a simple 21-day launch plan that eliminates the overwhelm and gets yo...
As we step into Q2, it’s the perfect time to hit pause, reflect on what’s working, and realign your offers for fresh momentum. In this episode of The Seasoned Entrepreneur, I’m sharing part one of a two-part series on how to monetize your message in the second quarter—without burning out or starting from scratch.
You’ll discover:
- How to evaluate your Q1 performance for profitable insights
- Three key questions to guide your Q2 plann...
Feeling behind when it comes to showing up online? You’re not alone—and you’re definitely not too late. In this episode of The Seasoned Entrepreneur, I’m walking you through a practical, no-fluff 90-Day Visibility Plan designed specifically for entrepreneurs over 50.
We’ll break the plan down month-by-month and week-by-week, covering how to build a strong foundation, create consistent content, engage with your audience, and amplify ...
Have you ever said “yes” to something you knew you should have declined—whether it was a last-minute meeting, a free consultation, or a favor that took way more time than expected? You didn’t want to disappoint anyone, but afterward, you felt drained, frustrated, and maybe even resentful.
If that sounds familiar, this episode is for you! Saying no isn’t about being selfish—it’s about protecting your time, energy, and business.
In thi...
Are you constantly juggling client calls, networking meetings, and strategy sessions—only to feel overwhelmed by last-minute requests and endless back-and-forth scheduling? It’s time to take control of your calendar!
In this episode of The Seasoned Entrepreneur Podcast, I break down how to structure your scheduling system for maximum efficiency and peace of mind. You’ll learn:
- Why you need different types of calendars in your bus...
Your book is just the beginning! In this episode of The Seasoned Entrepreneur podcast, we’re exploring 14 powerful ways to turn your book into multiple streams of income. From digital products to coaching and live events, you’ll discover opportunities to grow your brand and increase your revenue.
If you’re an author looking to expand your impact and income, this episode is for you!
📩 DM me on Instagram @Vancollins1 and let me know w...
Getting people’s attention is just the first step—keeping them engaged is where the real magic happens! In this episode of The Seasoned Entrepreneur, we’re diving into practical strategies to nurture your audience, build real connections, and keep them coming back for more—even if you don’t have a massive following.
You’ll discover:
✅ Why consistency beats perfection (and a quick recap from Episode 4 on staying consistent!)
Growing an audience isn’t just about numbers—it’s about attracting the right people who truly connect with you and your message. In this episode, we kick off a 2-part series on How to Build an Engaged Audience by focusing on how to find and attract your ideal audience—even if you're starting from scratch!
You’ll learn:
- Why engagement matters more than follower count
- How to clarify your message so the right people resonate wit...
Struggling to stay consistent with content creation? You’re not alone! In this episode of The Seasoned Entrepreneur Podcast, I break down simple strategies to help you create and share content without feeling overwhelmed. You’ll learn how to define your content pillars so you always have clear topics to focus on, how to repurpose content to maximize what you’ve already created, and how to leverage AI tools to speed up the process. ...
Are you an entrepreneur over 50 struggling to keep up with marketing? What if AI could help you create content, engage your audience, and scale your business—without the overwhelm?
In this episode of The Seasoned Entrepreneur Podcast, I dive into how ChatGPT is transforming digital marketing for entrepreneurs and share 10 POWER PROMPTS you can start using today. These prompts will help you:
✅ Identify and understand your target audie...
Are you ready to take your business to the next level? In this episode of The Seasoned Entrepreneur, we explore the 7 simple funnels every entrepreneur needs to attract customers, build relationships, and generate revenue. Whether you’re just starting out or looking to scale, these funnels will help you create a step-by-step system to grow your audience and simplify your marketing.
Plus, I’ll share two of my favorite tools—HighLevel...
In this episode of The Seasoned Entrepreneur, Vanessa Collins introduces the fundamentals of digital marketing for entrepreneurs over 50. She covers key topics like SEO, social media, email marketing, and content strategy, offering beginner-friendly tips and actionable insights to help you build a strong online presence and grow your business. Whether you're just starting out or looking to refine your skills, this episode is t...
Are you an entrepreneur over 50—or thinking about starting your business—and wondering how to thrive in the digital world? You’re in the right place! In this trailer episode of The Seasoned Entrepreneur, host Vanessa Collins introduces the podcast and shares how it’s designed to help seasoned entrepreneurs like you turn your expertise into a thriving business.
Vanessa brings years of experience helping entrepreneurs amplify their me...
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