GTM Innovators

GTM Innovators

Podcast by 3Sixty Insights

Episodes

GTM Innovators: Creating Demand Through Community - A GTM Chat with Mark Kilens

June 1, 2025 • 46 mins
In this episode of GTM Innovators, we sit down with Mark Kilens for a conversation that brings us back to the GTM fundamentals. Mark is the VP of Marketing at EasyLlama and Founder of TACK. Mark shares how the most effective go-to-market strategies today are rooted in community, education, and trust. From building scalable programs to fostering authentic engagement, Mark’s insights may sound simple—but they’re powerfully foundation...
Mark as Played

GTM Innovators: Vetting the Future with John Baldino: Trust, AI, and the Human Touch

May 3, 2025 • 43 mins
In this episode of GTM Innovators, host Kyle James sits down with John Baldino, President of Humareso and co-host of the But First Coffee Podcast, for a candid conversation on the future of AI in the workplace. This discussion explores how organizations must balance innovation with responsibility when adopting AI technologies. John shares his insights on building trust, maintaining ethical standards, and preserving the human elemen...
Mark as Played

GTM Innovators: Reimagining BPO with AI - Innovation and Insights from OneSource CSO Scott Newman

April 27, 2025 • 49 mins
In this episode of GTM Innovators, we sit down with Scott Newman, Chief Strategy Officer at OneSource, to explore how AI is fundamentally transforming the BPO industry. Scott shares how OneSource is leveraging its platform, CalibrAIte, to move beyond traditional contact center operations—empowering frontline agents, automating coaching and QA processes, and generating the structured data companies need to truly adopt AI. From real-...
Mark as Played

GTM Innovators: AI, Babelfish & the Future of Translation: A GTM Deep Dive with Sara Rosso

April 13, 2025 • 43 mins
In this episode of GTM Innovators, host Kyle James sits down with Sara Rosso, Senior Director of Product Marketing at Smartcat, for a wide-ranging conversation on the evolving role of AI in global go-to-market strategies. From her roots in engineering to her marketing leadership across companies like HubSpot, Automattic, and now Smartcat, Sara shares how AI is transforming content localization, translation workflows, and the very n...
Mark as Played

GTM Innovators: AI + Competitive Intelligence - A Smarter Way to Compete, with Jon White from Crayon

April 6, 2025 • 41 mins
In this episode of GTM Innovators, host Kyle James sits down with Jon White, SVP of Product at Crayon, to explore how AI is reshaping the world of competitive intelligence. Jon shares how Crayon is helping go-to-market teams move beyond manual research and outdated battle cards by harnessing AI to surface real-time insights, identify emerging competitors, and enable sales teams with smarter, more strategic content. From parsing cal...
Mark as Played

GTM Innovators: Why Thought Leaders Win - Finn Thormeier on Content, Clarity, and Controversy

March 30, 2025 • 53 mins
In this episode of GTM Innovators, Kyle James chats with Finn Thormeier, founder of Project 33, about how B2B founders and execs can unlock growth by building authentic, strategic personal brands. Finn breaks down what separates real thought leaders from content noise, how to turn subject-matter expertise into consistent demand, and why controversial takes (when done right) drive results. If you're leading a GTM motion and want you...
Mark as Played

GTM Innovators: Rethinking B2B Partnerships: Jenn Steele’s Approach to Modern GTM

March 23, 2025 • 44 mins
In this episode of GTM Innovators, we sit down with Jenn Steele, founder and CEO of SoundGTM, to explore how B2B partnerships are evolving as a powerful growth strategy. Jenn shares her journey from IT leadership to marketing powerhouse—spanning roles at HubSpot, Amazon, and beyond—and why she believes traditional partner marketing is broken. We dive deep into the challenges of scaling B2B partnerships, the role of AI in optimizing...
Mark as Played

Ditching Buyer Personas - Mastering Hyper-Personalization in Modern GTM

March 9, 2025 • 42 mins
In this episode of “Ditching Buyer Personas: Mastering Hyper-Personalization in Modern GTM,” host Kyle James sits down with serial entrepreneur and content aficionado Nick Zeckets the CEO at Air Traffic Control to explore the evolving landscape of AI-driven marketing. From delivering the right content at precisely the right time to automating relevance at scale, Nick shares why traditional buyer personas are losing their power—and...
Mark as Played

GTM Innovators: Unlocking GTM Success - AI, Behavioral Science & Demand Gen with Sheri Otto

March 2, 2025 • 37 mins
In this episode of GTM Innovators, host Kyle James sits down with Sheri Otto, founder and CEO of Growth Lane Strategies, to explore the evolving role of AI, behavioral science, and demand generation in modern go-to-market (GTM) strategies. As businesses struggle to connect content to revenue, Sheri shares her expert insights on how AI can go beyond just content creation to drive real engagement, improve segmentation, and optimize ...
Mark as Played

GTM Innovators: Building Smarter with AI - Tim Macchi on Automation, Research & Product Strategy

February 23, 2025 • 39 mins
In this episode of GTM Innovators, we sit down with Tim Macchi, Growth Product Manager at TeamGantt, to explore how AI is reshaping the way we build and optimize products. From using AI agents for QA testing to accelerating market research and streamlining product analytics, Tim shares his hands-on experience with automation and AI-powered workflows. We dive into how product managers can leverage AI to work smarter, reduce ineffic...
Mark as Played

GTM Innovators: The Future of Demand Gen - AI, Data, and Personalization with Prashant Kaw

February 15, 2025 • 42 mins
Demand generation is undergoing a major transformation, and AI is at the center of it all. In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting traditional attribution models, and redefining go-to-market strategies. From hyper-personalization to the rise of dark social, we dive deep into the biggest challenges and opportunities for marketers i...
Mark as Played

AIQL, Bespoke Data, and the Future of Sales - A Conversation with John Marcus III

February 8, 2025 • 42 mins
In this episode of the GTM Innovators Podcast, host Kyle James sits down with John Marcus III, founder of Fractional Ventures, to explore the cutting-edge intersection of AI and sales. John introduces the transformative concept of AI Qualified Leads (AIQL), dives into the power of bespoke data for uncovering non-obvious customer insights, and shares why context is the cornerstone of successful AI implementations. Packed with action...
Mark as Played

GTM Innovators: AI in Customer Success – Insights from Mike Redbord

February 2, 2025 • 36 mins
In this episode of GTM Innovators, I sit down with Mike Redbord to explore how AI is transforming customer success and support. From leveraging automation to streamline operations to the evolving role of CS professionals, Mike shares insights on balancing technology and human connection in modern B2B SaaS.
Mark as Played

GTM Innovators Introduction

January 14, 2025 • 2 mins
Hosted by Kyle James, this podcast dives deep into the world of B2B SaaS, featuring conversations with experts in go-to-market strategies. With over 15 years of experience across customer success, sales, marketing, and more, Kyle brings a wealth of knowledge and a passion for storytelling to every episode. In Season 1, we tackle five key questions shaping the future of B2B SaaS: How are AI and automation transforming teams? What’...
Mark as Played

Popular Podcasts

    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    24/7 News: The Latest

    24/7 News: The Latest

    The latest news in 4 minutes updated every hour, every day.

    Crime Junkie

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

    Dateline NBC

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Explore

iHeart

Live Radio

Podcasts

Artist Radio

Exclusives

News

Features

Events

Contests

Photos

Information

About

Advertise

Blog

Brand Guidelines

Contest Guidelines

Subscription Offers

Jobs

Get the App

Automotive

Home

Mobile

Wearables

© 2025 iHeartMedia, Inc.