GTM Innovators

GTM Innovators

Podcast by 3Sixty Insights

Episodes

GTM Innovators: Why AI Is Making Average Marketing Easier and Great Marketing Rarer

January 11, 2026 • 41 mins
AI has made it easier than ever to produce content, launch campaigns, and optimize performance at scale. But has it actually made marketing better?  In this episode of GTM Innovators, Kyle James sits down with Joey Lai, B2B Marketing Director at Mastercard, for a candid and deeply thoughtful conversation about what’s being lost as AI tools become embedded in everyday marketing work.  Drawing on her experience across fast-growing ...
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GTM Innovators: The GEO Playbook - How Partner Marketing Fuels AI Discoverability with Michael Cole

October 26, 2025 • 43 mins
In this episode of GTM Innovators, host Kyle James sits down with Michael Cole, SVP of Marketing at Everflow, to explore how Generative Engine Optimization (GEO) is redefining the rules of search and discoverability. As AI tools like ChatGPT and Gemini become the new front doors to information, long-tail SEO is giving way to a world driven by citations, partnerships, and authentic content. Michael shares how leading brands are adap...
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Building GTM Trust Through Analyst Relations with Chris Manfredi

August 9, 2025 • 52 mins
In this episode of GTM Innovators, Kyle James sits down with Chris Manfredi, Global Director of Analyst Relations at Sprout Social, to explore the power of analyst relations as a trust-building force in go-to-market strategy. With over a decade of experience navigating firms like Gartner, Forrester, and IDC, Chris shares how AR serves as a strategic connective tissue across product, marketing, sales, and the C-suite. From managing ...
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Texting with Intent - Phil Portman on Smarter SMS for Modern GTM Teams

July 20, 2025 • 44 mins
In this episode of GTM Innovators, we sit down with Phil Portman, founder and CEO of Textdrip, to explore how SMS is evolving from a simple communication tool into a powerful, intent-based automation channel for modern go-to-market teams. Phil shares his entrepreneurial journey from flipping houses to building a scalable, compliant SMS platform designed for regulated industries. We dive into how Textdrip leverages AI (without losin...
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GTM Innovators: Creating Demand Through Community - A GTM Chat with Mark Kilens

June 1, 2025 • 46 mins
In this episode of GTM Innovators, we sit down with Mark Kilens for a conversation that brings us back to the GTM fundamentals. Mark is the VP of Marketing at EasyLlama and Founder of TACK. Mark shares how the most effective go-to-market strategies today are rooted in community, education, and trust. From building scalable programs to fostering authentic engagement, Mark’s insights may sound simple—but they’re powerfully foundation...
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GTM Innovators: Vetting the Future with John Baldino: Trust, AI, and the Human Touch

May 3, 2025 • 43 mins
In this episode of GTM Innovators, host Kyle James sits down with John Baldino, President of Humareso and co-host of the But First Coffee Podcast, for a candid conversation on the future of AI in the workplace. This discussion explores how organizations must balance innovation with responsibility when adopting AI technologies. John shares his insights on building trust, maintaining ethical standards, and preserving the human elemen...
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GTM Innovators: Reimagining BPO with AI - Innovation and Insights from OneSource CSO Scott Newman

April 27, 2025 • 49 mins
In this episode of GTM Innovators, we sit down with Scott Newman, Chief Strategy Officer at OneSource, to explore how AI is fundamentally transforming the BPO industry. Scott shares how OneSource is leveraging its platform, CalibrAIte, to move beyond traditional contact center operations—empowering frontline agents, automating coaching and QA processes, and generating the structured data companies need to truly adopt AI. From real-...
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GTM Innovators: AI, Babelfish & the Future of Translation: A GTM Deep Dive with Sara Rosso

April 13, 2025 • 43 mins
In this episode of GTM Innovators, host Kyle James sits down with Sara Rosso, Senior Director of Product Marketing at Smartcat, for a wide-ranging conversation on the evolving role of AI in global go-to-market strategies. From her roots in engineering to her marketing leadership across companies like HubSpot, Automattic, and now Smartcat, Sara shares how AI is transforming content localization, translation workflows, and the very n...
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GTM Innovators: AI + Competitive Intelligence - A Smarter Way to Compete, with Jon White from Crayon

April 6, 2025 • 41 mins
In this episode of GTM Innovators, host Kyle James sits down with Jon White, SVP of Product at Crayon, to explore how AI is reshaping the world of competitive intelligence. Jon shares how Crayon is helping go-to-market teams move beyond manual research and outdated battle cards by harnessing AI to surface real-time insights, identify emerging competitors, and enable sales teams with smarter, more strategic content. From parsing cal...
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GTM Innovators: Why Thought Leaders Win - Finn Thormeier on Content, Clarity, and Controversy

March 30, 2025 • 53 mins
In this episode of GTM Innovators, Kyle James chats with Finn Thormeier, founder of Project 33, about how B2B founders and execs can unlock growth by building authentic, strategic personal brands. Finn breaks down what separates real thought leaders from content noise, how to turn subject-matter expertise into consistent demand, and why controversial takes (when done right) drive results. If you're leading a GTM motion and want you...
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GTM Innovators: Rethinking B2B Partnerships: Jenn Steele’s Approach to Modern GTM

March 23, 2025 • 44 mins
In this episode of GTM Innovators, we sit down with Jenn Steele, founder and CEO of SoundGTM, to explore how B2B partnerships are evolving as a powerful growth strategy. Jenn shares her journey from IT leadership to marketing powerhouse—spanning roles at HubSpot, Amazon, and beyond—and why she believes traditional partner marketing is broken. We dive deep into the challenges of scaling B2B partnerships, the role of AI in optimizing...
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Ditching Buyer Personas - Mastering Hyper-Personalization in Modern GTM

March 9, 2025 • 42 mins
In this episode of “Ditching Buyer Personas: Mastering Hyper-Personalization in Modern GTM,” host Kyle James sits down with serial entrepreneur and content aficionado Nick Zeckets the CEO at Air Traffic Control to explore the evolving landscape of AI-driven marketing. From delivering the right content at precisely the right time to automating relevance at scale, Nick shares why traditional buyer personas are losing their power—and...
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GTM Innovators: Unlocking GTM Success - AI, Behavioral Science & Demand Gen with Sheri Otto

March 2, 2025 • 37 mins
In this episode of GTM Innovators, host Kyle James sits down with Sheri Otto, founder and CEO of Growth Lane Strategies, to explore the evolving role of AI, behavioral science, and demand generation in modern go-to-market (GTM) strategies. As businesses struggle to connect content to revenue, Sheri shares her expert insights on how AI can go beyond just content creation to drive real engagement, improve segmentation, and optimize ...
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GTM Innovators: Building Smarter with AI - Tim Macchi on Automation, Research & Product Strategy

February 23, 2025 • 39 mins
In this episode of GTM Innovators, we sit down with Tim Macchi, Growth Product Manager at TeamGantt, to explore how AI is reshaping the way we build and optimize products. From using AI agents for QA testing to accelerating market research and streamlining product analytics, Tim shares his hands-on experience with automation and AI-powered workflows. We dive into how product managers can leverage AI to work smarter, reduce ineffic...
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GTM Innovators: The Future of Demand Gen - AI, Data, and Personalization with Prashant Kaw

February 15, 2025 • 42 mins
Demand generation is undergoing a major transformation, and AI is at the center of it all. In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting traditional attribution models, and redefining go-to-market strategies. From hyper-personalization to the rise of dark social, we dive deep into the biggest challenges and opportunities for marketers i...
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AIQL, Bespoke Data, and the Future of Sales - A Conversation with John Marcus III

February 8, 2025 • 42 mins
In this episode of the GTM Innovators Podcast, host Kyle James sits down with John Marcus III, founder of Fractional Ventures, to explore the cutting-edge intersection of AI and sales. John introduces the transformative concept of AI Qualified Leads (AIQL), dives into the power of bespoke data for uncovering non-obvious customer insights, and shares why context is the cornerstone of successful AI implementations. Packed with action...
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GTM Innovators: AI in Customer Success – Insights from Mike Redbord

February 2, 2025 • 36 mins
In this episode of GTM Innovators, I sit down with Mike Redbord to explore how AI is transforming customer success and support. From leveraging automation to streamline operations to the evolving role of CS professionals, Mike shares insights on balancing technology and human connection in modern B2B SaaS.
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GTM Innovators Introduction

January 14, 2025 • 2 mins
Hosted by Kyle James, this podcast dives deep into the world of B2B SaaS, featuring conversations with experts in go-to-market strategies. With over 15 years of experience across customer success, sales, marketing, and more, Kyle brings a wealth of knowledge and a passion for storytelling to every episode. In Season 1, we tackle five key questions shaping the future of B2B SaaS: How are AI and automation transforming teams? What’...
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