OnAgency

In this episode, we sit down with Carrie Corbin, Co-Founder and Managing Partner of Hope Leigh Marketing. Carrie shares her journey from her extensive experience in employer branding roles at major companies like AT&T, Samsung, and Dell, to founding her own agency. We discuss the nuances of recruitment marketing versus traditional marketing, the importance of storytelling in job postings, and the challenges of blending employer...

In this episode of OnAgency, hosts Patrick and Craig sit down with Julia Fitzgerald—longtime CMO and the force behind the Mid-Size Agency Matchup. Julia brings a powerhouse résumé with leadership roles at Build-A-Bear, Sylvan Learning, Thermos, and more, and she's here to shed light on a big gap in the marketing world: how mid-size brands find right-fit agency partners—and why that search often comes up short.

Together, we dive int...

Mindfulness, Dog Tackling, and the Evolution of HR Tech PR with Jeanne Achille

In this engaging episode, Patrick and Craig navigate through a lively discussion, starting with a humorous encounter involving a blurry video feed and a mischievous dog. The conversation then deepens as they welcome their guest, Jeanne Achille, the accomplished CEO of The Devon Group. Jeanne shares insights into her career, starting her PR agency during ...

In this episode, we sit down with Corinne Gudevich, Managing Director of Brand Experience at Ruder Finn. With an illustrious career that includes 17 years at Ketchum, Corinne shares her experiences from beginning at a boutique agency to evolving through major industry shifts. Learn about her journey at Sears during tumultuous times, her approach to bridging corporate and brand communications, and her current venture of building a n...

In this episode, we sit down with John Corey, President and Founding Partner of Greentarget, and Aaron Schoenherr, Founding Partner at GreenTarget. Over 20 years, this Chicago-based public relations agency has evolved from its humble beginnings, funded by friends and family, into a consultative powerhouse that serves some of the world's largest firms. They share their entrepreneurial journey, the value of earned media, and how thei...

In this episode, Patrick and Craig delve into the intricacies of employer branding and the future of AI in talent acquisition with Susan Lamott, founder of Exaqueo. Susan shares her journey from corporate to consultancy, the evolution of recruitment marketing, and the vital role of human relationships in employment. She offers insights into strategic branding, leveraging data, and the responsibilities of agencies in the AI-driven l...

In this episode, we chat with Daniel Stone, Founder and Co-Owner of Bandolier Media & Roasty Buds, and Louis Montemayor, Co-founder and Creative Director of Bandolier Media. They share their journey of creating their own social media agency, Bandolier Media, renowned for creative campaigns for big names like TikTok, Facebook, and Walmart. They dive into the backstory of their agency, their unique creative processes, the challen...

In this episode, Patrick and Craig sit down with Scott Emalfarb, Founder and CEO of Fresh Content Society, to explore the dynamic world of social media management and content creation. Scott shares his journey from Edelman Public Relations to establishing Fresh Content Society, emphasizing the importance of staying current and authentic in social media strategies. He discusses innovative campaigns like Nutter Butter's 'brain rot' a...

In this candid and insightful episode, Craig Fisher and Patrick Rooney interview each other, diving deep into their professional backgrounds and current ventures. They discuss their opinions on marketing buzzwords, the impact of AI, and their varied career paths in politics, talent acquisition, marketing, and technology. They also delve into their search habits and the tools they use, offering practical tips for research and produc...

In this episode, special guest, Gayle Novak, Chief Brand Strategist and Founding partner of BrandAction Agency, shares insights on balancing brand and demand strategies to shorten sales cycles. Gayle highlights the importance of authentic client relationships and addresses the challenges of a remote workforce. The episode also touches on sports fandom and industry dynamics.

Get in touch with Gayle at Gayle.Novak@BrandActionAgency.c...

In this episode, we delve deep with Dave Kissel, Global Business Lead at DDB. Dave shares his extensive experience and insight into the world of advertising, detailing his journey from handling the McDonald's global advertising account to his current role with DDB. He discusses the enduring power of brands, the importance of creativity in marketing, the evolving role of AI in advertising, and the value of cultivating talent. Dave a...

In this episode, Patrick and Craig sit down with Bob Finlayson, Co-Founder of Bold Marketing and Communications, and delve into the intricacies of running a successful marketing agency. 

Bob shares his journey from working at top agencies in Silicon Valley to founding Bold. We discuss the evolution of marketing tools and channels, the impact of AI on marketing, and the importance of understanding the customer journey. Bob also offe...