A Well-Designed Business® | Interior Design Business Podcast

A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

Episodes

1082: What Would Lu Do?: The Big Shift: What’s Changing on A Well-Designed Business® and Why

April 25, 2025 • 39 mins
Today With LuAnn Nigara: After 9 years, 1,400+ episodes, and over 9 million downloads, A Well-Designed Business® is evolving. In this solo episode, LuAnn shares the next chapter of the podcast—and why this shift isn’t a step back, but a powerful step forward. She explains the two types of episodes you’ll hear in the coming months, and the all-new format she’s creating to deliver even more value for seasoned business owners. Wheth...
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1081: Tracee Murphy: The Psychology of Luxury Sales in Interior Design

April 22, 2025 • 77 mins
Today With Tracee Murphy: Welcome to a Well-Designed Business. Today, we’re diving deep into the psychology involved in the sales process—and why it begins with understanding that you are a luxury service provider. Tracee Murphy, psychologist-turned-designer, leverages her background in her business, and teaches others to do the same thing. Today, she’s here to unpack how understanding client motivations and mastering deep listenin...
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1080: Power Talk Friday: Brad Robinson: What Builders Really Want from Interior Designers

April 18, 2025 • 60 mins
Today With Brad Robinson: Welcome to a Well-Designed Business. Design-build is something that so many newer designers want to get into. And the question always becomes how to break into it. It’s always interesting to hear from the builder’s perspective. What are they looking for? How can designers break in? How can they prove themselves and the value they bring to a project? What can they do to set themselves apart? Today, I am so ...
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1079: Amber Guyton: Being Bold in Entrepreneurship

April 15, 2025 • 96 mins
Today With Amber Guyton: Today on A Well Designed Business, I'm joined by Amber Guyton, the creative force and entrepreneurial mind behind Blessed Little Bungalow. Amber's journey from corporate America to the design world is anything but typical - she left a six-figure tech job to pursue her passion, and has since created a multi-faceted business as a designer, influencer, product creator, and soon-to-be property investor. LuAnn ...
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1078: On-Air Strategy Session: Rebecca Pearson: Acquiring a Company and Creating Smooth Processes

April 11, 2025 • 76 mins
Today With Rebecca Pearson: Welcome to A Well-Designed Business. In today’s on-air strategy session, I'm joined by Rebecca Pearson, who recently acquired Design I.D., an interior design and architectural refurbishment consultancy. Rebecca finds herself facing several challenges during the transition, starting with smoothing out processes and creating SOPs. Rebecca’s situation might be unique, but it comes down to the same core p...
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1077: Noel Gatts: Why Character-Driven Design Creates Authentic Spaces & Streamlines Your Process

April 8, 2025 • 74 mins
Today With Noel Gatts: Today I am joined by Noel Gatts, founder of beam&bloom interiors and HGTV Host on "Home Inspector Joe" and "What's Wrong With That House?" With a unique background spanning from Broadway to interior design, Noel brings a character-driven approach that transforms how designers connect with clients. In this episode, she reveals how her theatrical training informs her design process, helping her understand clien...
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1076: Power Talk Friday: Porsche Williams: Create a Better Client Experience by Outsourcing Interior Design Back-End Tasks

April 4, 2025 • 57 mins
Today With Porsche Williams: Welcome to A Well-Designed Business. Today, Porsche Williams, founder of The Prototype, joins me to discuss the power of streamlined backend operations for interior designers. Porsche’s company specializes in seamlessly managing client onboarding, discovery calls, lead management, and more, freeing designers from administrative overwhelm. She believes that “your creativity thrives when your business op...
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1075: What Would Lu Do?: The Ultimate Guide to Mounting a Designer Show House

April 1, 2025 • 16 mins
Today With LuAnn Nigara: Are you thinking about saying yes to a designer show house? Before you commit, listen to this episode. A show house can be an incredible opportunity—but only if you approach it the right way. Too many designers assume that just participating will bring them business. It won’t. Today, I’m sharing the smartest, most strategic insights from three powerhouse designers at different stages in their careers: 🎨 Ba...
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1074: Live from KBIS 2025: Alexander Dornbracht on Kallista, Creating Authentic Luxury, Product Innovation & Family Legacy

March 28, 2025 • 47 mins
Today With Alexander Dornbracht: Today I am joined by Alexander Dornbracht, VP and General Manager of Kallista, a brand renowned for authentic luxury plumbing and brassware. Recorded live from our KBIS podcast booth, Alexander shares how his family legacy in the industry—his grandfather founded Dornbracht—shaped his passion for excellence in design. Alexander reveals why Kallista stands out as a designer-driven luxury brand, explai...
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1073: On Air Strategy Session: Jessie Surber – Embrace Your Small Market to Set Up Long-Term Success

March 25, 2025 • 69 mins
Today With Jessie Surber: In this On-Air Strategy Session, I work with Jessie Surber of Jessie Surber Design to tackle the challenge of growing a design business in a small town. Based in Greenville, Ohio (population 12,000), Jessie is passionate about British-inspired interiors but struggles with converting website visitors into inquiries. I provide strategic guidance on whether to fully embrace her niche now or take a more gradua...
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1072: Maya Crowne & Price Latimer: Alkemis Paint is Disrupting the Industry with Sustainable Luxury

March 21, 2025 • 65 mins
Today With Maya Crowne & Price Latimer: In today’s episode, I sit down with Maya Crowne and Price Latimer, the visionary co-founders of Alkemis Paint. What started as a personal search for a healthier alternative to conventional paint turned into a groundbreaking company redefining the industry with plastic-free, plant-based, high-performance paint. What You’ll Learn in This Episode: ✔️ Why most conventional paints contain plastic—...
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1071: Brenda Danso: How Interior Designers Can Protect Their Mental Health & Avoid Burnout

March 18, 2025 • 77 mins
Today With Brenda Danso: As an interior designer, you do more than create beautiful spaces—you guide clients through major life transitions, juggle countless responsibilities, and often take on an emotional load that goes far beyond design. But how do you protect your own well-being in the process? In this episode, Brenda Danso, founder of BD Interior Design and mental health expert, shares powerful insights on recognizing burnout,...
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1070: Sponsored Show: Peter and Alex Spalding: Daniel House Club: Simplifying Furniture Acquisition

March 14, 2025 • 74 mins
Today With Peter and Alex Spalding: Welcome to a Well-Designed Business. On today’s sponsored show, I’m joined by Peter and Alex Spalding, founders of Daniel House Club. Daniel House Club is a designer trade program that provides access to a vast network of vendors, offering countless product options, concierge services, and tools to simplify procurement, shipping, and admin. Peter and Alex are committed to keeping their program si...
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1069: Live from KBIS 2025: Richard Anuszkiewicz on Elevating Design, Brand Collaborations & Crafting a Successful Career

March 11, 2025 • 51 mins
Today With Richard Anuszkiewicz: Welcome to another episode of A Well-Designed Business! Today, we’re diving into the world of high-end kitchen and bath design with the incredibly talented Richard Anuszkiewicz. As an award-winning designer and industry thought leader, Richard has built a name for himself through his innovative approach, brand collaborations, and unwavering commitment to excellence. In this episode, we uncover the k...
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1068: Power Talk Friday: Sandra Funk: How "Sleeping in Your Guest Room" Can Make You RICH

March 7, 2025 • 56 mins
Today With Sandra Funk: Today with Sandra Funk, we explore the transformative power of client experience in building a thriving interior design business. Sandra shares her pivotal "dark night of the soul" moment when three clients fired her in one day, and how this crisis became the catalyst for completely reimagining her approach to client relationships. We dive into her philosophy of viewing client partnerships as "mini marriages...
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1067: Run Your Race: Ashley Ross, Muse Noir Interiors

March 4, 2025 • 93 mins
Today With Ashley Ross: In this episode of A Well-Designed Business, I sit down with Ashley Ross, the self-taught designer and founder of Muse Noire, to discuss her journey of building a business that defies traditional expectations. Ashley shares how she confidently navigated her second career, blending creativity with strategy to create a design firm that thrives on relationships, bold risks, and staying true to her vision. You’l...
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1066: On Air Strategy Session: Abby Fitzgerald: Planning Your Design Business for Year-Round Success

February 28, 2025 • 70 mins
Today With Abby Fitzgerald: Welcome to a Well-Designed Business! In today's on-air coaching session, I'm helping my guest, Abby Fitzgerald of Fitz Haus Interior Design, master the seasonal ebbs and flows of her business–a challenge that every designer faces but few plan for effectively. Today, we're diving deep into creating a strategic roadmap for her year, tackling everything from revenue planning across quarters to building thos...
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1065: Eryn Oruncak: Harnessing Neuroaesthetics: Understanding the Power of Space

February 25, 2025 • 74 mins
Today With Eryn Oruncak: Meet Eryn Oruncak, founder of Elan Design | Interior Design & Fine Art. As one of the first designers to achieve SIDC certification in neuroaesthetics, Eryn is leading the way in showing how this cutting-edge science can transform both our industry and our clients' lives. In this episode, Eryn breaks down how neuroaesthetics - the science of how our environment and artwork affect our brain and nervous syste...
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1064: Anna Nelson: Stop Working Against Yourself: Design a Business That Aligns with Your Strengths

February 21, 2025 • 86 mins
Today With Anna Nelson: Today I'm joined by Anna Nelson, a Gallup and ICF certified strengths coach who helps entrepreneurs unlock and unleash their hidden superpowers. Through her diverse background as a marketer, saleswoman, project manager, and business owner, Anna discovered a fundamental truth: success and happiness come from building your business around your authentic strengths. Now she dedicates herself to helping others do...
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1063: Abigail M. Horace: Overcoming Biases and Stereotypes in the Interior Design Industry

February 18, 2025 • 72 mins
Today With Abigail M. Horace: Join me this week as I sit down with Abigail M. Horace, founder of Casa Marcelo. As a Black Latina designer, Abigail found herself surprised and frustrated to repeatedly see a lack of representation in the industry, even within a diverse area like New York City. She founded her firm in part to break away from stereotypes and biases—but she also had to navigate significant challenges along the way. Tune...
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