The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

Welcome to The Video Strategy Show — your go-to podcast for YouTube tips, video marketing strategies, and content creation made simple for business owners. Hosted by former TV anchor and video coach Virginia Kerr, this show is designed to help you grow your audience, attract the right clients, and use video to build a profitable brand online. Each week, you’ll get practical strategies to plan, script, and film YouTube content that connects — without the overwhelm. Whether you're new to YouTube or ready to scale your channel, you'll learn how to turn your expertise into content that converts. You’ll walk away with clear video strategies, storytelling tips, and confidence to show up on camera like the pro you already are. Hey, I'm Virginia! In this podcast, I'll teach you simple ways to: - grow your business without social media - start a successful YouTube channel - get a proven YouTube strategy - grow on YouTube - get a solid Video marketing strategy - come up with YouTube content ideas - get clients with video - get more views on YouTube - get YouTube SEO tips - to show up confidently on camera - film yourself with ease So if you're ready to finally make YouTube doable without it taking over your life- sit back and let me help you grow your YouTube channel, your business and your income. Connect with Virginia on social media! IG: @thisisvirginiakerr YouTube: @thisisivirginiakerr For more information about This is YouTube School visit www.thisisvirginiakerr.com

Episodes

April 16, 2025 22 mins

Do you have a hard time telling stories in your YouTube videos? Do your YouTube videos attract the wrong people or if they do attract the right people, they're not buying from you? We're solving all three of those problems in this episode.

I'm giving you 5 YouTube video ideas to help you start telling stories so that your ideal viewer sees themself in your business and wants to work with you.

And to make it easy for you- I'm giving...

Mark as Played

Is your YouTube channel growing at a snail's pace? Are you confused why you can't get people to buy from your videos?

You might be making one or more of the 10 YouTube mistakes I'm covering today. Grab a pen and paper or your notes ap cause I'm dishing out the stuff that will move the needle on your channel and your business.

Want me to help you grow your channel and buisness faster?

 Check out my Group Coaching program This Is You...

Mark as Played

In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money online.

I'm asking you a set of questions so you know what to talk about and how to talk about it. Rhat way your ideal viewer feels like your content was created just for them!

Want to make money with YouTube? Check out my group coaching program:  https://thisisvirginiakerr.com/this-is-you...

Mark as Played

In this episode, I'm breaking down how I transitioned from Instagram to YouTube.

If you're tired of daily posting, platform changes and burnout from Instagram, I'm giving you the exact steps I used to move my marketing to YouTube and start getting new clients every week.

You'll learn strategies to make a smooth transition, and the tools you need to grow a profitable YouTube channel. 

Learn more about This Is YouTube School:  https:...

Mark as Played

Editiing is what holds most people back from making YouTube videos. If that's you, this episode will give you practical filming tips so you can start growing your YouTube channel and growing your buisness with YouTube.

 

Want to learn more about This Is YouTube School click here.

Our next challenge in the program starts Monday 3/24.

Each day we meet for a live training, and I give feedback on the assignment from the day before.

Mark as Played

I'm breaking down 5 reasons you need to quit Instagram if you're a buisness owner plus I'm giving you my simple strategy I use now to run my 6 figure business with YouTube.

This is also a video- you can watch here.

Want to get weekly video tips in under 3 mintues? Click here.

Want to grow your YouTube channel and transform it in 30 days? Learn how here.

Mark as Played

Starting a YouTube channel is stressful but you can remove a lot of that stress with these 10 Recording hacks.

I used these same Youtube tricks when I started my channel at 45 and still use them 5 years later.

Also this is a video, so if you'd like to watch the podcast video you'll find it here.

Mark as Played
February 17, 2025 20 mins

I'm sharing how I reinvented my life at 50. Here are 10 things I quit after 50 to be more at peace.

If you'd like to watch this podcast you can find it on YouTube at Virginia Kerr The Podcast.

Mark as Played

Crafting your video skills helps you on and off camera. It impacts both your business and your personal life. 

Bet you never thought it was that deep did you? I didn't. But I've learned more about me, become more confident, and a much better communicator because of what I've learned with video.

My guest today is an example of that, too. Jenny Waters is a member of my program This Is Video School. In this episode, she shares how the...

Mark as Played

If you are having a hard time getting sales from your videos- chances are you are missing at least one of these strategies....but most people are missing all three.

The great thing is -they're not hard and you can start using them right now. 

These are just a small sample of what you can get in my program This Is Video School. My spring special starts today (April 22nd) and ends Friday (April 26th.)

Save $100 on lifetime access by ...

Mark as Played

I'm breaking down how I went from losing 100s of followers a day on Instagram to gaining more than 10 thousand in less than a month-- not by going viral-- but by simplifying my content and my strategy.

I'm breaking down exactly what I did and how you can use my exact same strategy.

Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day.

Go to https://th...

Mark as Played

Do talking videos stress you out? Having a hard time writing scripts for them? Maybe it takes way too long to record talking reels.

I'm giving you hacks and hooks so you can take the fear out of talking on camera, know what to say and make them 10 times faster!

Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day.

Go to https://thisisvirginiakerr.com/...

Mark as Played

Get ready to level up your Instagram reels with three simple but powerful storytelling techniques.

In this episode you're getting everything you need to start using these strategies in your very next Reel!

Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day.

Go to https://thisisvirginiakerr.com/this-is-video-school 

Want to hear exaclty what you can ...

Mark as Played

Everyone's video style is different. And if you don't figure out which style is right for you and your business...you can be losing views, followers and clients.

In this episode, I'm going over the 5 questions your need to ask yourself to discover the best video style for you video marketing.

I'm also giving you video ideas and hacks to save time recording and editing.

Check out This Is Video School. The all in one community to hel...

Mark as Played

In this episode, I'm giving you a simple formula to help you optimize your Instagram bio and content to bring in more followers. 

Whether you're starting over, starting for the first time or changing directions, this episode will share the exact strategies to grow to 10k or even 100k followers in 2024. 

Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a...

Mark as Played

You've heard of niching down on who you serve in your business...but we're talking about why you need to niche down on YOU. 

If your industry's saturated and you feel like everything to say has been said and you just look like another person doing what you do - this episode is for you.

Get ready for strategy and specfic video ideas you can do right NOW to help you become more memorable and get more clients.

Message me on Instagram ...

Mark as Played

Yes, you may have noticed your Instagram reels reach and views are down- but have you seen the new insights Instagram just made available?

I've been testing different types of content and using these new insights to analyze Reels and was surprised by what I discovered!

I'm explaining the new Instagram insights so you can look at yours to find out what's working and what's not working. Plus how you can find where people are trying t...

Mark as Played

There is a right way and a wrong way to steal your competition's content. But once you master the right way, you will see your views and engagement increase and you will have tons of new ideas!

Today I'm breaking down exaclty how to steal ideas and dissect successful Instagram Reels so you can instantly improve your Reels content and results.

Last day to save $100 on lifetime access to This Is Video School. Learn more at https://th...

Mark as Played

Are you having a hard time collecting your Reels ideas, organizing them and actually putting them into content?

In this episode I'm giving you a system to help you plan your content and structure your Reels so you not only know what to talk about- you know how to set up your Reels for success.

Want to learn more about This Is Video School? Click here

Listen to my limited series podcast about This Is Video School here. 

Mark as Played

Do you really need to continue Instagram to have a successful business online? Do you need to buy into all the "rules" of posting reels and showing up everyday for your followers?

In this episode we are talking about different strategies to build an online business and I'm giving you the three questions you need to ask yourself before planning your content strategy for the year.

Let me know what you discovered after answering these...

Mark as Played

Popular Podcasts

    Daniel Jeremiah of Move the Sticks and Gregg Rosenthal of NFL Daily join forces to break down every team's needs this offseason.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    Las Culturistas with Matt Rogers and Bowen Yang

    Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.