EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search experience, the discussion also revolves around AI's role in modifying search results, and local service ads' impact on user behavior. The talk also touches on how changes in Google's algorithm and business model are propelling a signi...

In Local News!

Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back!

In general digital marketing news, Google’s been dishing out settlements, and Amazon's itching for TikTok. There’s a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting.

Darren shares insights on how loc...

This is going to be big.

SEO Week 2025 is happening at the end of this month!. 

Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics.

Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to...

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google’s strategic maneuvers in Europe are reshaping the SERP landscape and challenging the status quo in local search.

With a strong research effort of the last two years, our guests dissect Google's attempts to comply with the DMA, such as the introduction of the Places Sites Tab, Carous...

Creepy AI Advancements!

Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. 

Google’s recent news about Gemini's real-time video AI and its concerning pervasive presence has sparked widespread conversation, at least with us. Couple this with the perplexing offer to acquire TikTok by Perplexity, and you’ve got a wh...

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena.

We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert im...

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. 

Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google's reliance on brand as a filter to discovering which digital strategies can enhance your site's authority without solely focusing on keywords, we've got the latest insights.

Care t...

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it’s always a good time when he is around!

What do you think about Google's ambitious prediction that AI will craft mesmerizing customer journeys while the search giant navigates through over 5 trillion searches a year?

And what is going on with Google Ads and their announcement that they will use well-performing Headlines in Sitelinks? That’s confusing for ...

Everyone’s lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information exchange and the potential risks looming over our data.

Explore how hedge funds are making daring AI moves, with new platforms demanding personal information in return for supposedly superior features. The question lingers: Are we too q...

Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Social Media right now.

Google Business profiles took a hit but are on the mend, while LinkedIn's newest analytics features help professionals find their path to visibility. On this jaunt down the digital lane, Erin Sparks and Duncan Alney...

Michael Lewittes swings back around to the EDGE to discuss a current and concerning topic, AI content and its effect on journalism.

Michael brings his quarter-century of media experience to the table, sharing his journey from a seasoned journalist to spearheading cutting-edge SEO tools like Rankify. Discover how transparency, fact-checking, and expertise are more critical than ever in the era of AI-generated content and rampant mis...

Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China's deep-sea AI shake-ups to Meta monetizing threads and Google's evolving search Quality Raters Guidelines, this week promises a feast of intriguing insights and digital dilemmas.

We unpack the repercussions of Deepseek—a Chinese AI marvel shaking Silicon Valley with its low-cost, high-performance delivery, and what that means...

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on maintaining engagement without compromising on content value.

Erin Sparks and Paula dive into the core philosophy of enterprise marketing strategies, focusing on effective goal-setting, the fine balance between creativity and productivity, a...

Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the EDGE! We dissect the latest in SEO news from key stories and insight over the last few weeks, punctuated by a sharp decline in HubSpot’s SEO traffic.

We explore how LLMs like ChatGPT and Google Gemini are rewriting the rules of search ...

We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with WIX, where she has spearheaded growth, brand, and product marketing initiatives, significantly contributing to the platform's expansion. Paula shares her insights on balancing strategic planning with daily management, highlighting the ...

This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implications for image licensing, alongside the backlash Automattic is facing from the WordPress community. Adding to this, we explored how Google's search market share has hit its lowest since 2015!

We have a special segment “In Local News” ...

Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com.  Dig into this thing, it’s a blast!

We dive deep into the world of SEO testing with Ryan as we explore essential metrics beyond rank tracking, such as impressions, click-through rates, and how these relate to business outcomes like revenue and user behavior. Learn the importance of creating a testing cultur...

We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts.

We discuss Ryan’s nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert. From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successes—and some surprising setb...

Mark Williams-Cook continues on the EDGE with the last show of 2024 - discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoints that send data to micro-services that influence features on Google, Mark was able to discover a way to modify the requests that output JSON data. From that - they saw a slew of “properties  that Google was collecting from their ran...