February 5, 2025 • 28 mins
Oz Konar is a passionate entrepreneur and multiple seven-figure business owner, committed to helping individuals design and build their dream businesses. With a mission to revolutionize the Alternative Lending Industry, Oz is determined to impact one Business Loan Broker at a time.
Through his renowned training program, Business Lending Blueprint, Oz has created the most comprehensive success guide focused on leveraging low risk for high rewards and speed. His program is built on strong principles, providing a solid foundation that follows an ethical and consultative process, helping others become profitable in a short period.
Oz is a best-selling author of two books, an international speaker, and a coach who has mentored hundreds of business owners on small business success and marketing. Outside of his professional accomplishments, Oz is a coffee connoisseur, a bookworm, a father of two, and a proud pet owner of Tofu.
During the show we discuss:
- Inspiration Behind Revolutionizing The Alternative Lending Industry.
- Core Principles Of Business Lending Blueprint For Fast Success.
- Lead Generation System For High-Quality Clients And Scaling.
- Marketing Strategies For Financial Advisors, Local Businesses, And Lenders.
- Common Marketing Automation Mistakes And How To Avoid Them.
- Systems For Consistent, High-Quality Leads In Merchant Cash Advance.
- Key Topics In Strategy Workshops For Business Growth.
- Emerging Trends In Business Finance Lead Generation And Automation.
Resources:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us.
I am super excited you could be here
today because today we are gonna put you
into the business of becoming a profitable business
(00:44):
funding broker.
So you're gonna learn today what really is
involved to add funding as a primary, even
a secondary business so you can help customers
get money and then make a lot of
money, make a very creative, very lucrative primary
or secondary income stream.
And have a conversation.
I have the guy that literally, no pun
intended, you'll see what I'm talking about, created
the blueprint on exactly how to do this.
(01:07):
As a matter of fact, his actual website
is businesslendingblueprint.com.
So with us today is Oz Kunar.
Now Oz is a passionate entrepreneur with multiple
seven-figure businesses and committed to, as a
passionate entrepreneur and multiple seven-figure business owner,
he's committed to helping individuals design and build
their dream businesses.
So with a mission to revolutionize the alternative
lending industry, Oz is determined to impact one
(01:30):
business loan broker at a time.
Now through his renowned training program, Business Lending
Blueprint, Oz has created the most comprehensive success
guide focused on leveraging low risk for high
rewards and speed.
So his program is built on strong principles,
providing a solid foundation that follows an ethical
and consultative approach and also helps others become
(01:52):
profitable in a very short period of time.
Now Oz is the best-selling author of
two different books, an international speaker and a
coach who has mentored hundreds of different business
owners on small business success and marketing.
Outside of his professional accomplishments, Oz is a
coffee connoisseur, a bookworm, a father of two,
and a proud pet owner of Tofu.
(02:14):
Oz, I love the name Tofu.
Where did you come up with that?
Well, he's Snow White, so I didn't wanna
name him Snow White and I called him
just Tofu and it stuck with him.
I love it.
So it's good to have you on, man.
I mean, we've run the same circle for
many years and I can't consider you to
be a friend.
I love what you do in the industry.
So just first of all, kudos and congrats
to all your success.
(02:35):
Appreciate it, brother.
I can say the same thing for you.
We've been in parallel industries for many years,
successfully running companies.
So it's an honor to be here again.
So you've nodded me before once more.
So it's good to be back to talk
about what we do on a daily basis
because you and I can do this all
day long, right?
Yeah, and the cool thing about you is
that we follow, we have a lot of
synergies in a lot of different areas.
Like I was a marketer, I'm a marketer,
(02:56):
and then got into the space.
You're the same way.
You did a lot in the marketing side
and then broke into that space.
But tell us a little bit, how did
your journey go to get you into the
loan funding, loan broker space?
Yeah, I follow this principle that I learned
years ago that business is all about innovation
and marketing.
I think many people, many of us, tend
to make it a little more complicated than
(03:17):
that.
So I used to be a door-to
-door salesperson in New York, selling different products
from like POS systems for restaurants, to then
got introduced to a merchant cash advance company.
And I didn't understand half of what the
gentleman was saying about the product.
He then said, forget it, just get me
a couple of customers who bought from you
and let's ask them if they need money.
(03:38):
And that's when I came across industry.
And after referring a few people, he handed
me a check for $4,000.
And that was like such a pivotal moment
for me because I've never seen that much,
that size of a check with my name
on it until then, right?
And obviously I dropped everything and hyper-focused
on that thing.
And my goal was, how do I make
it easy because New York is cold on
(04:00):
winters?
I don't wanna be pulling on doors or
calling 600 people.
Because as you would agree, that's what the
industry was doing back then, right?
Just hit the phones baby every single day
and that's how it works.
And I remember that saying that you gotta
innovate and you gotta figure out the marketing.
And that got me into the marketing industry.
I bought a lot of trainings from different
coaches, wanted to understand how do I generate
(04:21):
leads on demand?
Meaning that how do I get in front
of people who are already looking for something,
right?
So our industry, the lending industry is interesting.
Many people wake up thinking about becoming a
business loan broker.
They usually wake up, they wanna invest in
the stock market, they wanna get into crypto,
maybe they wanna start an Amazon business, maybe
they wanna be a real estate agent.
But when you innovate and do the proper
(04:42):
marketing, I noticed that you get in front
of eyeballs and that created the marketing agency.
And then we started reaching out to existing
loan broker companies and saying that, hey, your
marketing kind of sucks.
Like you have like a floor full of
people dialing and when they walk out at
5 p.m. your marketing is over.
Like you're not in front of people.
So it's very human dependent marketing and that
(05:04):
agency took off.
But something incredible happened along the way.
We attracted a lot more people who are
not from the industry but they wanted to
get into the industry.
And there was not a lot of information
out there about what this industry is and
what it does and do you need to
be licensed?
How do you make money?
And that started the educational route.
So that was the start of the marketing
transitioning into coaching to answer your question.
(05:26):
Love it.
When you develop the business London Blueprint, love
the name, by the way, absolutely.
Hope you have that big trademark because that's
fantastic.
Oh, for sure, yeah.
So what are some of the core principles
in the lending blueprint?
The do more with less, right?
So many people when they come to us,
they already have a lot going on.
Like we have single moms with three kids,
(05:47):
we have firefighters, we have even NBA players
and everyday people who just either wanna make
side income or they're tired of their corporate
job.
Like before we started recording, you and I
were talking about the difficulties of working with
the corporate world, right?
Everything is slow.
You're kind of stuck.
You've been waiting for the next promotion for
10 years, 20 years, just to make slightly
more.
(06:07):
You're kind of stuck there.
When these people come to us, they're not
looking to add more stuff to their plate.
They're looking to do less, right?
And that's why we follow the principle of,
it's not about doing more, it's about cutting
out the things that do not work so
you can focus your time on the right
things, right?
Then I created what's called a BAMOS structure.
BAMOS is a funny abbreviation.
(06:29):
BAM is like bare ass minimum.
Basically we tell people like, how much do
you need to make right now to keep
your standard of living, right?
Cause usually when people look into a business
opportunity, they have crazy figures in their minds.
Ty, I wanna make a million dollars.
Sure, that's like everyone.
But let's start with like, how much do
you need to make right now so we
can give you some relief of the things
that you don't have to do anymore, right?
(06:51):
So you can lessen your hours.
So that was the principle.
How do we simplify the business?
Because if you wanna do more, you have
to reduce the number of projects.
That's what the word decision is, right?
Incision is cutting into, decision is cutting off.
So we're trying to help people make decision.
And the whole business lending blueprint was created
with that principle.
How do we take a financial services product,
which people usually deem to make it complicated
(07:14):
and simplify it and teach people regardless of
their background so they can start adding initially
side income or if they wanna go full
on board and build a business with employees
out of that.
So that was the leading principle that how
I operate in my mind, how do I
simplify stuff?
How do I cut stuff out?
So we make the more time and that
worked for many people from thousands of people
(07:34):
from all walks of life, basically.
So that's our guiding principle all the time.
What do we focus on right now?
How do we take imperfect action, right?
Many people who have common jobs and they
come from academics, they're big on trying to
learn everything.
As you and I know, as entrepreneurs, we
don't know everything.
We're trying to figure out a lot of
stuff, but they shouldn't stop us from taking
(07:55):
massive action.
So we focus on taking imperfect and massive
action.
And if you just do that, results will
come.
As you get results, reduce what is hurting
you more so you can allocate that time
to do more of what you love to
and what makes money.
One of the things I love about you
and love about Lending Blueprint is that I
found that whenever somebody's getting into something new
(08:15):
or they're looking to add an income stream,
they're looking to be able to create a
primary one, getting customers, getting leads is like
the number one thing that they need to
figure out.
It's the number one thing they're worried about.
It's the number one thing they're scared about.
What I love about Lending Blueprint is that
you guys, that is your focus.
Like a large part of your focus is
helping them in an area that let's just
be honest, most of the industry just completely
(08:37):
neglect and then people pay for packages and
programs and stuff.
And then they never get any work because
they don't know how to get customers in
the door.
So how does that work?
How does you, what do you do in
the Blueprint to help people actually generate the
leads and attract high value customers?
That's a great question.
We start with eliminating limiting belief style, right?
So people usually have preconceived notions when it
(08:58):
comes to sales and marketing.
You have people who come to our program
saying that I've been selling for 25 years.
I know how to sell.
Just get me the lenders.
Or just, if you give me access to
the lenders, I'll succeed.
And the answer is you want, right?
So you need, like I said in the
beginning, business is all about innovation and marketing.
We innovate on people's behalf like Business Lending
(09:18):
Blueprint constantly innovates.
Marketing is the weapon.
You might suck as a salesperson, but if
you figure out the marketing, you'll get lucky
every once in a while.
I'm not saying sales is not important, but
marketing is ever more important.
You wanna get to a point of having
more leads that you know what to do
with.
That's our entire focus.
We tell people, yeah, mastery will take time.
For you to master Merchant Cash Advance or
(09:39):
SBA or Invoice Factoring, that's gonna come with
time as you practice it.
But what you need to do is get
in front of people.
And usually people do not wanna do that
because they have limiting beliefs on that one.
They think they're gonna be on the streets
pulling on doors.
They need to do this.
They need to get out of their comfort
zone.
And we train them on like, hey, you
really wanna make this change or not, right?
Because the old version of you brought you
(10:00):
here, which you told us you're not happy
with.
If everything was fine, you wouldn't have found
us, right?
So something is bothering you, obviously.
It could be financial limitations, time limitations, resources.
So you have that going on.
For us to resolve that, you have to
follow the blueprint.
And then blueprint is primarily showing you so
many different marketing vehicles based on what you're
(10:22):
already good at, right?
So if you're 40 years old, you've been
doing some stuff until that age.
So let's take that and help you niche
down in an area that's comfortable with you.
Some people come in, they're a little more
savvy on online stuff.
We teach them how to do paid advertising
or organic marketing through different channels.
Others are great in front of the camera.
We tell them, hey, you should do some,
you should be like Ty Crandall, getting in
(10:43):
front of the camera, shoot, shoot, shoot, and
get to your audience that way.
Others are great people in person networking, right?
And some people are manager times.
They wanna stay behind the scenes and we
show them how to hire people.
Because marketing can be done as you know,
in so many different ways, but becomes a
problem when it is not in tune with
your values and who you are.
And that's what we help people.
So it's a lot less on the technical
(11:05):
marketing stuff because that can be figured out.
We have videos on that one.
We have a video library with like 140
videos, but I wanna get to the core
of what stops people from actually doing the
stuff that they promised they would do.
And usually it comes down to, if you
push them to do something, say only Facebook
works, but then it's not, they're not aligned
with that.
That's not true.
(11:25):
There's so many other ways, right?
It's a process of us getting to know
them and just prescribe the right solution for
them to get going.
Because people know that program works, like business
works.
They just don't know that it's gonna work
for them.
So our goal is to help them get
a win.
Even if it's a small win, like they
get a deal, small deal funded, or they
(11:45):
get the credit card process, or they do
credit repair.
Once they see that it's a very easy
transformation after that point, they just do whatever
you tell them to do.
They just need to believe that they can
do it because they can see others do
it and it works for them.
It's just a matter of time.
All we do is we call it activation
points.
We work on reducing the activation point on
(12:07):
people and that requires for us to know
them.
And that's what we spend time on.
That's why the program works to answer your
question.
Yeah, and I love that because, first of
all, like if I look at Credit Suite
where we are today, like I'm an email
marketer.
That's what I do coming in, right?
And I also do digital ads.
And here we are like a decade plus
later and we still are driven based on
(12:27):
email and based on digital ads, right?
And so I talk to a lot of
people that are the same thing.
They're like, how do I market?
Well, like you said, there's a thousand ways
to market.
So many ways.
What are you good at?
Do you want to go door knocking?
Do you want a cold call?
Or do you want to do digital?
Like, what do you want to do?
And I'm sure you like, we've seen people
do everything.
We've seen people run newspaper ads.
(12:48):
I'm like, I've never even thought of that
before, right?
So I'd love that you take that approach
because if you don't like it, you're not
gonna do it.
You won't do it.
It's like, and I've been like you, I've
been cold calling and knocking on doors in
my life.
I didn't like that.
So I wanted to go and pivot the
things that I like.
And then those things I still do today.
So I love that you do that.
What do you do in regards to automation?
(13:09):
Do you help them?
Because it sounds like your strategy is all
about getting the fastest results with the minimum
amount of work.
Not to say it's not a lot of
work.
It's anything's work.
Yeah, for sure.
But what do you do to help with
the working smart, the automation part?
Yeah, that's a great question.
So we focused on what are some of
the bottom lines?
Let's say we have this person, we handle
the mindset issues, like limiting beliefs and they're
(13:30):
ready to go and they're taking action.
What slows down the process of them getting
to money, right?
So in the funding industry, there are a
couple of unchangeable facts.
Like you need statements, bank statements, a couple
of documentation from people, right?
And also as marketers, follow up is really,
really important.
So when you get a lead, you need
to stay on that person.
(13:51):
We can do that manually.
We can automate it.
That's why we release within BLB and every
member within BLB get access to this, or
believe it or not, free.
When they join, we call Autopilot.
Autopilot gives them the website because many people,
when they join, they need online presence.
And we don't want them to be a
referral partner for BLB.
It's easy for us to slap our logo
on a website and give it to them
(14:12):
so they can just send deals to us.
We wanna teach entrepreneurship.
That's one of my values.
I want them to be independent entrepreneur.
That's why we custom designed their website and
put their logo, their own phone number, their
own email.
We also built a funnel.
We call it document collection funnel.
So when the potential client goes to our
broker's website, they go through a survey and
(14:34):
based on the responses, they're qualified, disqualified.
And then they see a recording, a professional
video, telling them what the next steps are.
The whole process is designed to replace the
need for our brokers to be on the
phone, explaining the process, what is needed first.
And people can upload their documents and then
submit it.
And on the backend, they're ready to go.
(14:55):
They have a completed file.
We also activated what we call BLB Oracle.
BLB Oracle is an AI system built into
the autopilot.
So that way, when they have this file,
the next question is.
And now a quick break to hear from
our sponsor.
(15:21):
So give us a call at 877-600
-2487 or schedule your free consultation at creditsuite
.com forward slash consult to see how much
money you can get approved for today.
Who would I fund this through, right?
So before it would require them to go
watch more training and understand the lending partners.
They can literally take the parameters from this
file and ask Oracle because Oracle is trained
(15:43):
by the 10 years of training BLB has
gone through.
All the recordings, the lender training, lending partners,
funding boxes, they place it in there.
It literally tells you, hey, this is what
you need to do that.
This is who you need to send it
to.
This is the potential offer.
This is how much you're making.
So we streamline that process too.
As you can see, our model is based
on eliminating the bottlenecks because as a business
(16:05):
owner, before we got our business to 25
plus million dollars, every day you're dealing with
bottlenecks.
What is the bottleneck?
Oh, bottleneck is us.
Okay, then we need to hire some person
to handle that.
What is the next bottleneck?
Well, it's the marketing.
Okay, then you hire a marketing person or
eliminate that process.
We're going through the same process for our
people.
Then the same system, the CRM system is
(16:25):
automated text messages and emails.
So our brokers do not have to stay
on the person.
So based on the responses, they can be
followed up and that eliminates, because as you
know, times have changed.
When I first started marketing, they used to
say that every customer needs like six touchpoint.
Right now it's like 16 and maybe 20,
who knows?
They are distracted all the times.
It's not reasonable to expect a human being
(16:47):
without any tools and technology to be able
to do that for every person.
So that's one of the reasons that people
are getting a lot of great results with
that, because now we not only automated all
of that, also reduced the demand for our
support team to answer questions.
They can just have a conversation with Oracle
and get a lot of the stuff answered
through our built-in AI model.
(17:08):
Yeah, I love so many things about you're
talking about.
You're really talking about tools.
You're talking about tech.
You're talking about training and then you're way
ahead, right?
You're talking about AI and using AI to
make a lot of those decisions that, and
that's so smart, because teaching people a bunch
of different funding products is like a fricking
lost cause.
Yes.
That's impossible.
But now your ability to take everything you've
(17:30):
done and then build an AI that helps
them makes so much more sense.
And it just simplifies their ability for an
average day, everyday person.
Yes.
Like come in and then basically go through
your training and follow a series of steps
to actually get to success.
Yeah, it works amazing, Ty.
Like we activated the option for the speak
to AI as well.
(17:50):
So if they don't want to type it,
they can talk and it can talk back.
So we're adding, obviously it's a large language
model.
So it's going to do as well as
your training.
We're going to keep training.
It's going to get better only, but yeah,
we wanted to do something like, like you
said, everyday person, they're having difficulties understanding and
we're trying to train them on 12 different
funding options.
Obviously that's not an easy task to take
on, right?
(18:11):
With this, they can niche down in one
of the options and master it.
We also train AI to be a role
-playing partner to them.
Like one of the questions we always get
is, hey, I have Ty on the phone.
Let's say he says he's interested.
What do I tell him, right?
You can immediately jump on and we show
it in our demos to people who want
to check out BLB.
Look, let's try it live right now so
you can see how fast it is.
(18:31):
So it reduces that learning curve a lot
by a lot.
Otherwise they're going to wait for the customer
service.
Do we have a large community?
All of that are valuable.
But yeah, I think as AI will be
a game changer, as earlier on with it,
better equipped you are to help your customers
for sure.
Yeah, staying ahead of the curve.
When you're talking about funding products, you talked
about merchant cash advance in the beginning and
(18:51):
that's kind of what got you into it.
Are you teaching your tribe all funding products
or are you just saying, look, here's, cause
you and I both know there's like a
handful of them that you really got.
Yeah.
The other stuff are just outliers.
Are you really focusing on the core handful
of products they need to know?
Or are you trying to kind of teach
them a little bit about everything?
No, many people demand us to teach everything,
but we go back to the same philosophy.
(19:13):
How do we make it simple?
What is the shortest distance between point A
and point B?
Point A, meaning there's enough demand.
Point B, that the average person can go
through that process and start making money in
the shortest amount of time.
When you optimize for that, you have a
couple of products, right?
So, and also you have, when I was
selling merchant cash advance, one of the things
I didn't really like about how the industry
(19:35):
was doing it, they're trying to stuff that
product into everybody's throat, no matter what, right?
I'm like, that's not ethical.
There are already so many other options.
So you only want to offer options that
are a good fit, like demand-based marketing,
right?
So give them what they want, not whatever
you can sell.
Then you can brute force and close people
on a high interest loan, high interest funding
option, but that's not the way we wanted
(19:56):
to build it.
So then we created, now we have bank
-related funding options, which are way more economical
than any merchant cash advance.
We have SBA, we have equipment leasing.
So the equipment leasing industry alone is a
$1 trillion industry.
Every business you know out there, they buy
equipment.
Even if they buy software, that is equipment
and they want to finance that.
That's a huge industry.
(20:17):
And we also added the real estate.
Like many real estate investors, I used to
be a real estate investor myself.
The number one problem is getting your deals
funded.
And after you go through a couple of
properties, banks do not want to approve you.
There's a whole alternative lending industry on real
estate.
So we brought experts on from that industry
to cover that.
So the essence of the program, the 10
to 12 products, main products, is how do
(20:39):
we get someone an offer more than 95
% of the time, regardless of their situation?
That's why we added startup funding, existing businesses,
real estate companies.
So all of that, and people get access
to all of that, but we always advise
them to focus on one or two products,
master that.
Then if you want to niche down in
different areas, you have those options because we're
operating from the first principle, like what makes
(21:00):
sense for our audience?
Otherwise I get hit all the time, Why
don't you add this unique product, add that?
My answer is 99% of the time,
no, because there's not enough demand for it.
It takes eight months to put it through.
There's not enough money for our brokers to
make.
So then it's not a good fit, right?
Just like the same way that we're not
giving them a list of two, 300 lenders,
(21:20):
that's pointless.
It's better to go deep with a couple
of people than try to go wide with
a thousand people.
That doesn't really make sense to maximize it.
So that's why we keep it at those
hottest products that there's always demand, and then
we can monetize it so our people make
a lot more money.
Yeah.
It sounds like you basically looked at every
mistake I've made and you said, I'm not
(21:41):
going to do that dumb crap.
Same here.
I looked at every mistake I've made too,
and I still make it.
I'm like, yeah, we should teach people not
to make those mistakes because a lot of
the mistakes are costly.
I don't like the saying that, oh, you
don't fail until you accept you fail.
No, some failures can knock you out of
the game, right?
So you don't want to, you want to
eliminate failure from your life as much as
(22:01):
possible.
If you mean not trying, that's different.
When you try something, you're going to fail,
but some failures are colossal that can put
you out of business.
For that reason, whatever we learn, because we
can take higher risks than our audience, right?
You take a risk, you learn something.
They're like, yeah, that lost us money.
Remove it from BLB and add a new
thing or just bring that advice.
And we do run a lot of live
(22:21):
coaching style.
It's not like a recorded content place.
We have coaches.
We have coaching calls like seven times a
week or so on different lending options, the
best practices, the success stories.
So someone, not only they can go through
recordings, but they can join live.
Because when you're trying to create transformation, it
has to be immersive, right?
People need to get involved with this.
Otherwise it's easy to fall back into old
(22:42):
habits, which didn't serve you so well.
So you came here, right?
Then our thing is instead of giving them
a login and saying, go knock yourself out.
Like, yeah, we have a content library, but
why don't you join the calls with different
people, different personalities and different lending options and
lenders so you can find what resonates with
you.
Yeah, very much.
You're big on the future, AI and everything
(23:03):
that you've talked about.
Where do you see this going?
Like, I'm interested, like the trending, where do
you see the trends going in the future
for really just the lending space, but more
about the space of the professionals that you
teach in your tribe in lending in that
space?
I think as long as people stay ahead
of the curve, they're gonna still make a
lot of money.
(23:23):
I think this AI trend, just like many
other trends, will go up to a certain
point and people will still miss the human
interaction.
Nothing will replace someone having a trusted advisor
as like a business loan broker.
And the biggest example of that was through
the pandemic, right?
So everyone thought that we can just work
remotely, everything will be fine, and then every
(23:44):
company can go remote.
And you and I, we were like halfway,
almost full remote anyway, so it didn't really
affect us.
But the first thing we noticed after a
couple of months, people started missing each other.
They started missing workplace.
They wanted to go back and hang out
with more people.
So we're social animals.
As much as we wanna automate things and
use technology, I think the AI is a
buzzword that's gonna transform a lot of the
(24:05):
things, but it will not change the human
elements to the point that we wanna interact
with another human being.
And then it's gonna make it easier for
people who use tools like we provide because
decision-making will need to speed up, right?
So funding will need to speed up.
So even Amazon is talking about using drones
so they can deliver in two hours instead
(24:26):
of one day, which is already fast.
Now they're going for faster.
So the tools, I think it's gonna be
an augmentation process.
People are saying that AI will take over.
I think as long as you augment it
into your life and use it as your
assistant to speed things up, you're gonna leave
a lot of people behind because unfortunately with
any revolution, many people will not be able
(24:47):
to catch up.
And one day they will wake up and
be like, what happened?
Similar to people who are senior citizens right
now, they couldn't catch the train on internet
and smartphones and they take the phone and
give it to their grandkids.
Like, can you just check this, right?
They totally missed the boat.
AI is about to do that in the
next couple of years to a lot of
people.
That's why I'm adamant about using it as
(25:07):
an augmentation tool to speed up the process,
right?
If you're talking to someone, they need answers.
The answers needs to be there like now,
like today.
While the most of the market will be
so behind on this, if you're there, you're
gonna take advantage of new waves, similar to
.com era, right?
We're gonna create next new batch of millionaires
and billionaires, but unfortunately for other people who
(25:28):
either demonize AI or they're like, oh, that
thing is happening.
I don't know, I don't understand it.
I tell people, don't even say that ever
again.
Like, you don't know.
That statement can make you obsolete in a
couple of years.
No matter how little you might know about
online, get ahold of it somehow and put...
This is a simple recommendation for anyone.
(25:48):
Instead of using Google, use ChatGPT.
I told my team too, you're banned from
using search engines from this point on.
You're gonna use AI because it's about breaking
old habits, right?
I don't know how long you've been using
Google, but I've been using Google probably for
two decades.
Is it a strong habit?
Hell yes, it's a strong habit.
How do I break it, switch it to
AI, right?
We're telling people it doesn't have to be
(26:10):
for business.
For simple tasks, you gotta understand, you gotta
stay a little bit on the curve so
that distance doesn't keep opening up because it's
gonna get to a point that it is
too much to catch up to.
And obviously as a business, we're practicing what
we preach and we wanna stay on the
curve as well.
I love that.
A lot of lessons can be learned.
Like if you think about it, like AI
is catastrophic to Google.
And a few years ago, we didn't think
(26:31):
it was possible, right?
We looked at Google and we were like,
dude, nobody can take out Google.
And then we're like, oh, I guess not.
I guess it's happening.
Where can everybody go to be able to
learn more about BLB, about learning about the
business lending blueprint and getting started with you
guys, or they have an interest in breaking
into the space or they're already in the
space of offering business funding, but they're not
(26:53):
sure how to do it better.
Where can they go?
What action should they take?
Yeah, if they want more information, the best
place is our YouTube channel.
You can type in OzConar or Business Lending
Blueprint on YouTube and you can find us.
If you're specifically interested in Business Lending Blueprint
program, the best place is to go to
businesslendingblueprint.com.
So we have free trainings.
We have a little webinar for 20, 25
minutes that explains you what we deliver on.
(27:15):
And then you can schedule a call with
my team to find out if it is
a good fit for you to invest into
it.
But if you're just generally curious about the
industry, want to find out more about it,
YouTube is the way to go.
We have a couple of hundred, yeah, a
couple of hundred videos there and not as
many as you do on your topic, but
you try to stay up to date.
That's the place to get more educated on
the industry.
That was good.
Oz, thanks for coming on with us today.
Great to be here, man.
Thank you.
(27:35):
All right, so let's say if you're watching
this, I mean, Oz literally has created the
blueprint to success.
And this is something he just created.
Like he's been doing this for a long
time.
It helped a lot of business owners break
into the space.
It's somebody that I've referred business to as
well and brought on a podcast multiple times
because he does such a great job at
what he does.
And he's one of the leaders, thought leaders
(27:56):
in the industry and a phenomenal guy and
his morals and ethics and how he runs
his business are unmatched.
So this is what you should really do.
Go to businesslendingblueprint.com.
If you go to businesslendingblueprint.com at the
top right, you can subscribe to his social
channels right there, including YouTube, which he just
talked to you about.
So there's one action to take, businesslendingblueprint.com,
(28:17):
top right.
Subscribe to his social channels.
It takes seconds to do.
While you're there, check it out because he's
got a free webinar that walks you through
a lot of the things you're gonna wanna
know.
A deeper dive into what we talked about
about breaking into the space of business lending.
He's got a blog there.
He's got case studies there.
He's got reviews there.
So you can actually get an idea of
what it's like to break into this industry
(28:37):
and what kind of success you may be
able to have.
And it's all in one place, businesslendingblueprint.com.
So check it out right now.
Look, if you're not offering funding as a
primary or secondary business, you're leaving a ton
of money on the table.
This is something, this is a problem that
business owners have, a lot of you are
in B2B.
Your clients have this problem, they need it.
And when they come to you for one
thing and you end up getting them funding
(28:57):
on top of that thing, like you are
their hero.
And if you get them funding and that's
their primary goal, you are the hero.
Like it will come back to you again
and again, the referrals.
And again, it's so lucrative if you know
the steps to succeed.
And that's exactly what business lending blueprint does.
So go to businesslendingblueprint.com, subscribe to his
channel and go ahead and take some steps
forward to watch that free webinar.
(29:18):
So you can learn a little bit more
about breaking into the business lending industry.
Thanks for tuning in.
Don't forget to businesslendingblueprint.com.
You've been listening to the business credit and
financing show with your host, Ty Crandall.
Watch for our next episode to get even
(29:40):
more insight on financing and growing your business.
And don't forget to check us out online
at creditsuite.com for even more business growth
strategies.
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us.
I am super excited you could be here
today because today we are gonna put you
into the business of becoming a profitable business
(00:44):
funding broker.
So you're gonna learn today what really is
involved to add funding as a primary, even
a secondary business so you can help customers
get money and then make a lot of
money, make a very creative, very lucrative primary
or secondary income stream.
And have a conversation.
I have the guy that literally, no pun
intended, you'll see what I'm talking about, created
the blueprint on exactly how to do this.
(01:07):
As a matter of fact, his actual website
is businesslendingblueprint.com.
So with us today is Oz Kunar.
Now Oz is a passionate entrepreneur with multiple
seven-figure businesses and committed to, as a
passionate entrepreneur and multiple seven-figure business owner,
he's committed to helping individuals design and build
their dream businesses.
So with a mission to revolutionize the alternative
lending industry, Oz is determined to impact one
(01:30):
business loan broker at a time.
Now through his renowned training program, Business Lending
Blueprint, Oz has created the most comprehensive success
guide focused on leveraging low risk for high
rewards and speed.
So his program is built on strong principles,
providing a solid foundation that follows an ethical
and consultative approach and also helps others become
(01:52):
profitable in a very short period of time.
Now Oz is the best-selling author of
two different books, an international speaker and a
coach who has mentored hundreds of different business
owners on small business success and marketing.
Outside of his professional accomplishments, Oz is a
coffee connoisseur, a bookworm, a father of two,
and a proud pet owner of Tofu.
(02:14):
Oz, I love the name Tofu.
Where did you come up with that?
Well, he's Snow White, so I didn't wanna
name him Snow White and I called him
just Tofu and it stuck with him.
I love it.
So it's good to have you on, man.
I mean, we've run the same circle for
many years and I can't consider you to
be a friend.
I love what you do in the industry.
So just first of all, kudos and congrats
to all your success.
(02:35):
Appreciate it, brother.
I can say the same thing for you.
We've been in parallel industries for many years,
successfully running companies.
So it's an honor to be here again.
So you've nodded me before once more.
So it's good to be back to talk
about what we do on a daily basis
because you and I can do this all
day long, right?
Yeah, and the cool thing about you is
that we follow, we have a lot of
synergies in a lot of different areas.
Like I was a marketer, I'm a marketer,
(02:56):
and then got into the space.
You're the same way.
You did a lot in the marketing side
and then broke into that space.
But tell us a little bit, how did
your journey go to get you into the
loan funding, loan broker space?
Yeah, I follow this principle that I learned
years ago that business is all about innovation
and marketing.
I think many people, many of us, tend
to make it a little more complicated than
(03:17):
that.
So I used to be a door-to
-door salesperson in New York, selling different products
from like POS systems for restaurants, to then
got introduced to a merchant cash advance company.
And I didn't understand half of what the
gentleman was saying about the product.
He then said, forget it, just get me
a couple of customers who bought from you
and let's ask them if they need money.
(03:38):
And that's when I came across industry.
And after referring a few people, he handed
me a check for $4,000.
And that was like such a pivotal moment
for me because I've never seen that much,
that size of a check with my name
on it until then, right?
And obviously I dropped everything and hyper-focused
on that thing.
And my goal was, how do I make
it easy because New York is cold on
(04:00):
winters?
I don't wanna be pulling on doors or
calling 600 people.
Because as you would agree, that's what the
industry was doing back then, right?
Just hit the phones baby every single day
and that's how it works.
And I remember that saying that you gotta
innovate and you gotta figure out the marketing.
And that got me into the marketing industry.
I bought a lot of trainings from different
coaches, wanted to understand how do I generate
(04:21):
leads on demand?
Meaning that how do I get in front
of people who are already looking for something,
right?
So our industry, the lending industry is interesting.
Many people wake up thinking about becoming a
business loan broker.
They usually wake up, they wanna invest in
the stock market, they wanna get into crypto,
maybe they wanna start an Amazon business, maybe
they wanna be a real estate agent.
But when you innovate and do the proper
(04:42):
marketing, I noticed that you get in front
of eyeballs and that created the marketing agency.
And then we started reaching out to existing
loan broker companies and saying that, hey, your
marketing kind of sucks.
Like you have like a floor full of
people dialing and when they walk out at
5 p.m. your marketing is over.
Like you're not in front of people.
So it's very human dependent marketing and that
(05:04):
agency took off.
But something incredible happened along the way.
We attracted a lot more people who are
not from the industry but they wanted to
get into the industry.
And there was not a lot of information
out there about what this industry is and
what it does and do you need to
be licensed?
How do you make money?
And that started the educational route.
So that was the start of the marketing
transitioning into coaching to answer your question.
(05:26):
Love it.
When you develop the business London Blueprint, love
the name, by the way, absolutely.
Hope you have that big trademark because that's
fantastic.
Oh, for sure, yeah.
So what are some of the core principles
in the lending blueprint?
The do more with less, right?
So many people when they come to us,
they already have a lot going on.
Like we have single moms with three kids,
(05:47):
we have firefighters, we have even NBA players
and everyday people who just either wanna make
side income or they're tired of their corporate
job.
Like before we started recording, you and I
were talking about the difficulties of working with
the corporate world, right?
Everything is slow.
You're kind of stuck.
You've been waiting for the next promotion for
10 years, 20 years, just to make slightly
more.
(06:07):
You're kind of stuck there.
When these people come to us, they're not
looking to add more stuff to their plate.
They're looking to do less, right?
And that's why we follow the principle of,
it's not about doing more, it's about cutting
out the things that do not work so
you can focus your time on the right
things, right?
Then I created what's called a BAMOS structure.
BAMOS is a funny abbreviation.
(06:29):
BAM is like bare ass minimum.
Basically we tell people like, how much do
you need to make right now to keep
your standard of living, right?
Cause usually when people look into a business
opportunity, they have crazy figures in their minds.
Ty, I wanna make a million dollars.
Sure, that's like everyone.
But let's start with like, how much do
you need to make right now so we
can give you some relief of the things
that you don't have to do anymore, right?
(06:51):
So you can lessen your hours.
So that was the principle.
How do we simplify the business?
Because if you wanna do more, you have
to reduce the number of projects.
That's what the word decision is, right?
Incision is cutting into, decision is cutting off.
So we're trying to help people make decision.
And the whole business lending blueprint was created
with that principle.
How do we take a financial services product,
which people usually deem to make it complicated
(07:14):
and simplify it and teach people regardless of
their background so they can start adding initially
side income or if they wanna go full
on board and build a business with employees
out of that.
So that was the leading principle that how
I operate in my mind, how do I
simplify stuff?
How do I cut stuff out?
So we make the more time and that
worked for many people from thousands of people
(07:34):
from all walks of life, basically.
So that's our guiding principle all the time.
What do we focus on right now?
How do we take imperfect action, right?
Many people who have common jobs and they
come from academics, they're big on trying to
learn everything.
As you and I know, as entrepreneurs, we
don't know everything.
We're trying to figure out a lot of
stuff, but they shouldn't stop us from taking
(07:55):
massive action.
So we focus on taking imperfect and massive
action.
And if you just do that, results will
come.
As you get results, reduce what is hurting
you more so you can allocate that time
to do more of what you love to
and what makes money.
One of the things I love about you
and love about Lending Blueprint is that I
found that whenever somebody's getting into something new
(08:15):
or they're looking to add an income stream,
they're looking to be able to create a
primary one, getting customers, getting leads is like
the number one thing that they need to
figure out.
It's the number one thing they're worried about.
It's the number one thing they're scared about.
What I love about Lending Blueprint is that
you guys, that is your focus.
Like a large part of your focus is
helping them in an area that let's just
be honest, most of the industry just completely
(08:37):
neglect and then people pay for packages and
programs and stuff.
And then they never get any work because
they don't know how to get customers in
the door.
So how does that work?
How does you, what do you do in
the Blueprint to help people actually generate the
leads and attract high value customers?
That's a great question.
We start with eliminating limiting belief style, right?
So people usually have preconceived notions when it
(08:58):
comes to sales and marketing.
You have people who come to our program
saying that I've been selling for 25 years.
I know how to sell.
Just get me the lenders.
Or just, if you give me access to
the lenders, I'll succeed.
And the answer is you want, right?
So you need, like I said in the
beginning, business is all about innovation and marketing.
We innovate on people's behalf like Business Lending
(09:18):
Blueprint constantly innovates.
Marketing is the weapon.
You might suck as a salesperson, but if
you figure out the marketing, you'll get lucky
every once in a while.
I'm not saying sales is not important, but
marketing is ever more important.
You wanna get to a point of having
more leads that you know what to do
with.
That's our entire focus.
We tell people, yeah, mastery will take time.
For you to master Merchant Cash Advance or
(09:39):
SBA or Invoice Factoring, that's gonna come with
time as you practice it.
But what you need to do is get
in front of people.
And usually people do not wanna do that
because they have limiting beliefs on that one.
They think they're gonna be on the streets
pulling on doors.
They need to do this.
They need to get out of their comfort
zone.
And we train them on like, hey, you
really wanna make this change or not, right?
Because the old version of you brought you
(10:00):
here, which you told us you're not happy
with.
If everything was fine, you wouldn't have found
us, right?
So something is bothering you, obviously.
It could be financial limitations, time limitations, resources.
So you have that going on.
For us to resolve that, you have to
follow the blueprint.
And then blueprint is primarily showing you so
many different marketing vehicles based on what you're
(10:22):
already good at, right?
So if you're 40 years old, you've been
doing some stuff until that age.
So let's take that and help you niche
down in an area that's comfortable with you.
Some people come in, they're a little more
savvy on online stuff.
We teach them how to do paid advertising
or organic marketing through different channels.
Others are great in front of the camera.
We tell them, hey, you should do some,
you should be like Ty Crandall, getting in
(10:43):
front of the camera, shoot, shoot, shoot, and
get to your audience that way.
Others are great people in person networking, right?
And some people are manager times.
They wanna stay behind the scenes and we
show them how to hire people.
Because marketing can be done as you know,
in so many different ways, but becomes a
problem when it is not in tune with
your values and who you are.
And that's what we help people.
So it's a lot less on the technical
(11:05):
marketing stuff because that can be figured out.
We have videos on that one.
We have a video library with like 140
videos, but I wanna get to the core
of what stops people from actually doing the
stuff that they promised they would do.
And usually it comes down to, if you
push them to do something, say only Facebook
works, but then it's not, they're not aligned
with that.
That's not true.
(11:25):
There's so many other ways, right?
It's a process of us getting to know
them and just prescribe the right solution for
them to get going.
Because people know that program works, like business
works.
They just don't know that it's gonna work
for them.
So our goal is to help them get
a win.
Even if it's a small win, like they
get a deal, small deal funded, or they
(11:45):
get the credit card process, or they do
credit repair.
Once they see that it's a very easy
transformation after that point, they just do whatever
you tell them to do.
They just need to believe that they can
do it because they can see others do
it and it works for them.
It's just a matter of time.
All we do is we call it activation
points.
We work on reducing the activation point on
(12:07):
people and that requires for us to know
them.
And that's what we spend time on.
That's why the program works to answer your
question.
Yeah, and I love that because, first of
all, like if I look at Credit Suite
where we are today, like I'm an email
marketer.
That's what I do coming in, right?
And I also do digital ads.
And here we are like a decade plus
later and we still are driven based on
(12:27):
email and based on digital ads, right?
And so I talk to a lot of
people that are the same thing.
They're like, how do I market?
Well, like you said, there's a thousand ways
to market.
So many ways.
What are you good at?
Do you want to go door knocking?
Do you want a cold call?
Or do you want to do digital?
Like, what do you want to do?
And I'm sure you like, we've seen people
do everything.
We've seen people run newspaper ads.
(12:48):
I'm like, I've never even thought of that
before, right?
So I'd love that you take that approach
because if you don't like it, you're not
gonna do it.
You won't do it.
It's like, and I've been like you, I've
been cold calling and knocking on doors in
my life.
I didn't like that.
So I wanted to go and pivot the
things that I like.
And then those things I still do today.
So I love that you do that.
What do you do in regards to automation?
(13:09):
Do you help them?
Because it sounds like your strategy is all
about getting the fastest results with the minimum
amount of work.
Not to say it's not a lot of
work.
It's anything's work.
Yeah, for sure.
But what do you do to help with
the working smart, the automation part?
Yeah, that's a great question.
So we focused on what are some of
the bottom lines?
Let's say we have this person, we handle
the mindset issues, like limiting beliefs and they're
(13:30):
ready to go and they're taking action.
What slows down the process of them getting
to money, right?
So in the funding industry, there are a
couple of unchangeable facts.
Like you need statements, bank statements, a couple
of documentation from people, right?
And also as marketers, follow up is really,
really important.
So when you get a lead, you need
to stay on that person.
(13:51):
We can do that manually.
We can automate it.
That's why we release within BLB and every
member within BLB get access to this, or
believe it or not, free.
When they join, we call Autopilot.
Autopilot gives them the website because many people,
when they join, they need online presence.
And we don't want them to be a
referral partner for BLB.
It's easy for us to slap our logo
on a website and give it to them
(14:12):
so they can just send deals to us.
We wanna teach entrepreneurship.
That's one of my values.
I want them to be independent entrepreneur.
That's why we custom designed their website and
put their logo, their own phone number, their
own email.
We also built a funnel.
We call it document collection funnel.
So when the potential client goes to our
broker's website, they go through a survey and
(14:34):
based on the responses, they're qualified, disqualified.
And then they see a recording, a professional
video, telling them what the next steps are.
The whole process is designed to replace the
need for our brokers to be on the
phone, explaining the process, what is needed first.
And people can upload their documents and then
submit it.
And on the backend, they're ready to go.
(14:55):
They have a completed file.
We also activated what we call BLB Oracle.
BLB Oracle is an AI system built into
the autopilot.
So that way, when they have this file,
the next question is.
And now a quick break to hear from
our sponsor.
(15:21):
So give us a call at 877-600
-2487 or schedule your free consultation at creditsuite
.com forward slash consult to see how much
money you can get approved for today.
Who would I fund this through, right?
So before it would require them to go
watch more training and understand the lending partners.
They can literally take the parameters from this
file and ask Oracle because Oracle is trained
(15:43):
by the 10 years of training BLB has
gone through.
All the recordings, the lender training, lending partners,
funding boxes, they place it in there.
It literally tells you, hey, this is what
you need to do that.
This is who you need to send it
to.
This is the potential offer.
This is how much you're making.
So we streamline that process too.
As you can see, our model is based
on eliminating the bottlenecks because as a business
(16:05):
owner, before we got our business to 25
plus million dollars, every day you're dealing with
bottlenecks.
What is the bottleneck?
Oh, bottleneck is us.
Okay, then we need to hire some person
to handle that.
What is the next bottleneck?
Well, it's the marketing.
Okay, then you hire a marketing person or
eliminate that process.
We're going through the same process for our
people.
Then the same system, the CRM system is
(16:25):
automated text messages and emails.
So our brokers do not have to stay
on the person.
So based on the responses, they can be
followed up and that eliminates, because as you
know, times have changed.
When I first started marketing, they used to
say that every customer needs like six touchpoint.
Right now it's like 16 and maybe 20,
who knows?
They are distracted all the times.
It's not reasonable to expect a human being
(16:47):
without any tools and technology to be able
to do that for every person.
So that's one of the reasons that people
are getting a lot of great results with
that, because now we not only automated all
of that, also reduced the demand for our
support team to answer questions.
They can just have a conversation with Oracle
and get a lot of the stuff answered
through our built-in AI model.
(17:08):
Yeah, I love so many things about you're
talking about.
You're really talking about tools.
You're talking about tech.
You're talking about training and then you're way
ahead, right?
You're talking about AI and using AI to
make a lot of those decisions that, and
that's so smart, because teaching people a bunch
of different funding products is like a fricking
lost cause.
Yes.
That's impossible.
But now your ability to take everything you've
(17:30):
done and then build an AI that helps
them makes so much more sense.
And it just simplifies their ability for an
average day, everyday person.
Yes.
Like come in and then basically go through
your training and follow a series of steps
to actually get to success.
Yeah, it works amazing, Ty.
Like we activated the option for the speak
to AI as well.
(17:50):
So if they don't want to type it,
they can talk and it can talk back.
So we're adding, obviously it's a large language
model.
So it's going to do as well as
your training.
We're going to keep training.
It's going to get better only, but yeah,
we wanted to do something like, like you
said, everyday person, they're having difficulties understanding and
we're trying to train them on 12 different
funding options.
Obviously that's not an easy task to take
on, right?
(18:11):
With this, they can niche down in one
of the options and master it.
We also train AI to be a role
-playing partner to them.
Like one of the questions we always get
is, hey, I have Ty on the phone.
Let's say he says he's interested.
What do I tell him, right?
You can immediately jump on and we show
it in our demos to people who want
to check out BLB.
Look, let's try it live right now so
you can see how fast it is.
(18:31):
So it reduces that learning curve a lot
by a lot.
Otherwise they're going to wait for the customer
service.
Do we have a large community?
All of that are valuable.
But yeah, I think as AI will be
a game changer, as earlier on with it,
better equipped you are to help your customers
for sure.
Yeah, staying ahead of the curve.
When you're talking about funding products, you talked
about merchant cash advance in the beginning and
(18:51):
that's kind of what got you into it.
Are you teaching your tribe all funding products
or are you just saying, look, here's, cause
you and I both know there's like a
handful of them that you really got.
Yeah.
The other stuff are just outliers.
Are you really focusing on the core handful
of products they need to know?
Or are you trying to kind of teach
them a little bit about everything?
No, many people demand us to teach everything,
but we go back to the same philosophy.
(19:13):
How do we make it simple?
What is the shortest distance between point A
and point B?
Point A, meaning there's enough demand.
Point B, that the average person can go
through that process and start making money in
the shortest amount of time.
When you optimize for that, you have a
couple of products, right?
So, and also you have, when I was
selling merchant cash advance, one of the things
I didn't really like about how the industry
(19:35):
was doing it, they're trying to stuff that
product into everybody's throat, no matter what, right?
I'm like, that's not ethical.
There are already so many other options.
So you only want to offer options that
are a good fit, like demand-based marketing,
right?
So give them what they want, not whatever
you can sell.
Then you can brute force and close people
on a high interest loan, high interest funding
option, but that's not the way we wanted
(19:56):
to build it.
So then we created, now we have bank
-related funding options, which are way more economical
than any merchant cash advance.
We have SBA, we have equipment leasing.
So the equipment leasing industry alone is a
$1 trillion industry.
Every business you know out there, they buy
equipment.
Even if they buy software, that is equipment
and they want to finance that.
That's a huge industry.
(20:17):
And we also added the real estate.
Like many real estate investors, I used to
be a real estate investor myself.
The number one problem is getting your deals
funded.
And after you go through a couple of
properties, banks do not want to approve you.
There's a whole alternative lending industry on real
estate.
So we brought experts on from that industry
to cover that.
So the essence of the program, the 10
to 12 products, main products, is how do
(20:39):
we get someone an offer more than 95
% of the time, regardless of their situation?
That's why we added startup funding, existing businesses,
real estate companies.
So all of that, and people get access
to all of that, but we always advise
them to focus on one or two products,
master that.
Then if you want to niche down in
different areas, you have those options because we're
operating from the first principle, like what makes
(21:00):
sense for our audience?
Otherwise I get hit all the time, Why
don't you add this unique product, add that?
My answer is 99% of the time,
no, because there's not enough demand for it.
It takes eight months to put it through.
There's not enough money for our brokers to
make.
So then it's not a good fit, right?
Just like the same way that we're not
giving them a list of two, 300 lenders,
(21:20):
that's pointless.
It's better to go deep with a couple
of people than try to go wide with
a thousand people.
That doesn't really make sense to maximize it.
So that's why we keep it at those
hottest products that there's always demand, and then
we can monetize it so our people make
a lot more money.
Yeah.
It sounds like you basically looked at every
mistake I've made and you said, I'm not
(21:41):
going to do that dumb crap.
Same here.
I looked at every mistake I've made too,
and I still make it.
I'm like, yeah, we should teach people not
to make those mistakes because a lot of
the mistakes are costly.
I don't like the saying that, oh, you
don't fail until you accept you fail.
No, some failures can knock you out of
the game, right?
So you don't want to, you want to
eliminate failure from your life as much as
(22:01):
possible.
If you mean not trying, that's different.
When you try something, you're going to fail,
but some failures are colossal that can put
you out of business.
For that reason, whatever we learn, because we
can take higher risks than our audience, right?
You take a risk, you learn something.
They're like, yeah, that lost us money.
Remove it from BLB and add a new
thing or just bring that advice.
And we do run a lot of live
(22:21):
coaching style.
It's not like a recorded content place.
We have coaches.
We have coaching calls like seven times a
week or so on different lending options, the
best practices, the success stories.
So someone, not only they can go through
recordings, but they can join live.
Because when you're trying to create transformation, it
has to be immersive, right?
People need to get involved with this.
Otherwise it's easy to fall back into old
(22:42):
habits, which didn't serve you so well.
So you came here, right?
Then our thing is instead of giving them
a login and saying, go knock yourself out.
Like, yeah, we have a content library, but
why don't you join the calls with different
people, different personalities and different lending options and
lenders so you can find what resonates with
you.
Yeah, very much.
You're big on the future, AI and everything
(23:03):
that you've talked about.
Where do you see this going?
Like, I'm interested, like the trending, where do
you see the trends going in the future
for really just the lending space, but more
about the space of the professionals that you
teach in your tribe in lending in that
space?
I think as long as people stay ahead
of the curve, they're gonna still make a
lot of money.
(23:23):
I think this AI trend, just like many
other trends, will go up to a certain
point and people will still miss the human
interaction.
Nothing will replace someone having a trusted advisor
as like a business loan broker.
And the biggest example of that was through
the pandemic, right?
So everyone thought that we can just work
remotely, everything will be fine, and then every
(23:44):
company can go remote.
And you and I, we were like halfway,
almost full remote anyway, so it didn't really
affect us.
But the first thing we noticed after a
couple of months, people started missing each other.
They started missing workplace.
They wanted to go back and hang out
with more people.
So we're social animals.
As much as we wanna automate things and
use technology, I think the AI is a
buzzword that's gonna transform a lot of the
(24:05):
things, but it will not change the human
elements to the point that we wanna interact
with another human being.
And then it's gonna make it easier for
people who use tools like we provide because
decision-making will need to speed up, right?
So funding will need to speed up.
So even Amazon is talking about using drones
so they can deliver in two hours instead
(24:26):
of one day, which is already fast.
Now they're going for faster.
So the tools, I think it's gonna be
an augmentation process.
People are saying that AI will take over.
I think as long as you augment it
into your life and use it as your
assistant to speed things up, you're gonna leave
a lot of people behind because unfortunately with
any revolution, many people will not be able
(24:47):
to catch up.
And one day they will wake up and
be like, what happened?
Similar to people who are senior citizens right
now, they couldn't catch the train on internet
and smartphones and they take the phone and
give it to their grandkids.
Like, can you just check this, right?
They totally missed the boat.
AI is about to do that in the
next couple of years to a lot of
people.
That's why I'm adamant about using it as
(25:07):
an augmentation tool to speed up the process,
right?
If you're talking to someone, they need answers.
The answers needs to be there like now,
like today.
While the most of the market will be
so behind on this, if you're there, you're
gonna take advantage of new waves, similar to
.com era, right?
We're gonna create next new batch of millionaires
and billionaires, but unfortunately for other people who
(25:28):
either demonize AI or they're like, oh, that
thing is happening.
I don't know, I don't understand it.
I tell people, don't even say that ever
again.
Like, you don't know.
That statement can make you obsolete in a
couple of years.
No matter how little you might know about
online, get ahold of it somehow and put...
This is a simple recommendation for anyone.
(25:48):
Instead of using Google, use ChatGPT.
I told my team too, you're banned from
using search engines from this point on.
You're gonna use AI because it's about breaking
old habits, right?
I don't know how long you've been using
Google, but I've been using Google probably for
two decades.
Is it a strong habit?
Hell yes, it's a strong habit.
How do I break it, switch it to
AI, right?
We're telling people it doesn't have to be
(26:10):
for business.
For simple tasks, you gotta understand, you gotta
stay a little bit on the curve so
that distance doesn't keep opening up because it's
gonna get to a point that it is
too much to catch up to.
And obviously as a business, we're practicing what
we preach and we wanna stay on the
curve as well.
I love that.
A lot of lessons can be learned.
Like if you think about it, like AI
is catastrophic to Google.
And a few years ago, we didn't think
(26:31):
it was possible, right?
We looked at Google and we were like,
dude, nobody can take out Google.
And then we're like, oh, I guess not.
I guess it's happening.
Where can everybody go to be able to
learn more about BLB, about learning about the
business lending blueprint and getting started with you
guys, or they have an interest in breaking
into the space or they're already in the
space of offering business funding, but they're not
(26:53):
sure how to do it better.
Where can they go?
What action should they take?
Yeah, if they want more information, the best
place is our YouTube channel.
You can type in OzConar or Business Lending
Blueprint on YouTube and you can find us.
If you're specifically interested in Business Lending Blueprint
program, the best place is to go to
businesslendingblueprint.com.
So we have free trainings.
We have a little webinar for 20, 25
minutes that explains you what we deliver on.
(27:15):
And then you can schedule a call with
my team to find out if it is
a good fit for you to invest into
it.
But if you're just generally curious about the
industry, want to find out more about it,
YouTube is the way to go.
We have a couple of hundred, yeah, a
couple of hundred videos there and not as
many as you do on your topic, but
you try to stay up to date.
That's the place to get more educated on
the industry.
That was good.
Oz, thanks for coming on with us today.
Great to be here, man.
Thank you.
(27:35):
All right, so let's say if you're watching
this, I mean, Oz literally has created the
blueprint to success.
And this is something he just created.
Like he's been doing this for a long
time.
It helped a lot of business owners break
into the space.
It's somebody that I've referred business to as
well and brought on a podcast multiple times
because he does such a great job at
what he does.
And he's one of the leaders, thought leaders
(27:56):
in the industry and a phenomenal guy and
his morals and ethics and how he runs
his business are unmatched.
So this is what you should really do.
Go to businesslendingblueprint.com.
If you go to businesslendingblueprint.com at the
top right, you can subscribe to his social
channels right there, including YouTube, which he just
talked to you about.
So there's one action to take, businesslendingblueprint.com,
(28:17):
top right.
Subscribe to his social channels.
It takes seconds to do.
While you're there, check it out because he's
got a free webinar that walks you through
a lot of the things you're gonna wanna
know.
A deeper dive into what we talked about
about breaking into the space of business lending.
He's got a blog there.
He's got case studies there.
He's got reviews there.
So you can actually get an idea of
what it's like to break into this industry
(28:37):
and what kind of success you may be
able to have.
And it's all in one place, businesslendingblueprint.com.
So check it out right now.
Look, if you're not offering funding as a
primary or secondary business, you're leaving a ton
of money on the table.
This is something, this is a problem that
business owners have, a lot of you are
in B2B.
Your clients have this problem, they need it.
And when they come to you for one
thing and you end up getting them funding
(28:57):
on top of that thing, like you are
their hero.
And if you get them funding and that's
their primary goal, you are the hero.
Like it will come back to you again
and again, the referrals.
And again, it's so lucrative if you know
the steps to succeed.
And that's exactly what business lending blueprint does.
So go to businesslendingblueprint.com, subscribe to his
channel and go ahead and take some steps
forward to watch that free webinar.
(29:18):
So you can learn a little bit more
about breaking into the business lending industry.
Thanks for tuning in.
Don't forget to businesslendingblueprint.com.
You've been listening to the business credit and
financing show with your host, Ty Crandall.
Watch for our next episode to get even
(29:40):
more insight on financing and growing your business.
And don't forget to check us out online
at creditsuite.com for even more business growth
strategies.
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