Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
Episodes
April 23, 2025 • 24 mins
Are you 30 days away from launching your subscription box?
Whether you’re launching for the very first time or opening up to new subscribers again, these steps will help you build momentum, stay focused, and launch with confidence.
Step 1: Set Your Launch Date (and Tell People About It)
When you commit to a specific date—and announce it to your audience—everything shifts.
You create urgency.
You focus your content.
You hold yo...
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April 16, 2025 • 41 mins
Whether you’re just getting started or dreaming of your next big milestone, this conversation will encourage you, motivate you, and inspire you . We talk about how they built momentum, what they focused on (and what they let go of), and the mindset shifts that helped them scale without losing their sanity.
Kristy launched Kristy’s Craft Room in 2019 by simply doing what she loved — crafting and building community. She hosted in-pe...
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April 9, 2025 • 23 mins
What if I told you writing six simple emails once could bring ongoing revenue into your subscription box business?
There are three email automations (also called flows or sequences)every subscription box owner needs to have in place. Write these once and they’ll work for you for a long time.
If you’ve listened to my podcast, seen me on social media, or read my blog, you know I like to keep things simple but effective. That’s ...
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April 2, 2025 • 21 mins
Spring is here, and it’s the perfect time to bring in some extra revenue—even if you don’t add any new subscribers. In this episode, I’m sharing two super simple, super effective ways you can generate quick cash flow this season by creating limited-time, one-time boxes your audience will love. These strategies work, whether you want to clear out inventory or make the most of gift-giving opportunities.
Spring is the perfect time to...
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March 26, 2025 • 31 mins
When Jane Wild of Jane’s Agenda first joined me on the podcast in Episode 92, we were celebrating a huge milestone: 500 subscribers to her planner subscription. That was a big deal—and one that meant Jane had to start doing things differently in her business.
Now she’s back, and her numbers have more than doubled. With 1300 active subscribers and an 85% growth rate in 2024, Jane is sharing exactly how she got here—and what she’s d...
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March 19, 2025 • 20 mins
Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people.
One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list!
W...
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March 12, 2025 • 36 mins
As subscription box business owners, we wear all the hats—marketing, customer service, tech, fulfillment—you name it, we do it. But trying to do everything can hold you back from growing your business. That’s where hiring help–a Virtual Assistant (VA) or a Digital Marketing Assistant–comes in.
If you've been thinking about hiring help but aren’t sure where to start, this episode is for you!
I sat down with Emily Reagan, who specia...
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March 5, 2025 • 17 mins
Are you relying solely on automations to recover failed payments? If so, you are losing money and experiencing unnecessary churn in your subscription box business. Business is personal. Recovering failed payments needs more than just automation - it needs a personal touch. Your personal touch.
Think about how much time, energy, and money you spend getting new subscribers. How much time and energy are you willing to spend to keep ...
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February 26, 2025 • 34 mins
When I first started my subscription box, I thought I was selling cute products. I didn’t realize my audience wasn’t just buying things—they were buying transformation. They wanted to feel confident, stylish, and put-together, but my messaging wasn’t reflecting that.
Making that shift—from selling products to selling a feeling—was one of the biggest game-changers in my business. And it can be the biggest game changer in your bus...
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February 19, 2025 • 32 mins
Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business.
I...
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February 12, 2025 • 35 mins
Betsy Goodman of B Goods Lettering is back on the podcast, and wow—what a difference two years makes! When I last interviewed Betsy in October 2022 on episode 93, she had 118 subscribers to her Lettering Box and was using Instagram brilliantly to grow her audience. Fast forward to today, and she’s running two thriving physical subscription boxes, a digital membership, and has grown her subscriber base to 1800!
In this episode, Be...
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February 5, 2025 • 33 mins
Scaling your subscription box business isn’t just about making more money—it’s about building a business that works for you, instead of you working for it.
Are you stuck in the day-to-day grind, feeling like growth is just out of reach, or afraid that scaling will be overwhelming (or expensive!)? Then this episode is for you.
When I first launched my subscription box, my goal was 100 subscribers. That felt HUGE. I never imagined ...
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January 29, 2025 • 18 mins
Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business.
The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be ti...
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January 22, 2025 • 31 mins
In this episode of The Launch Your Box Podcast, we’re diving into 4 productivity hacks that will help subscription box owners save time, reduce stress, and grow their businesses more efficiently.
1 - Avoid Task Switching
Set boundaries to allow you to focus on one task at a time.
2 - Batch Your Work
Focusing on a single task allows your brain to get into a flow. This improves concentration and efficiency.
3 - Use Time Bloc...
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January 15, 2025 • 35 mins
On this episode of the Launch Your Box podcast, meet Jenny Finke of Love Me Gluten Free. Jenny didn’t just pivot from blogging to launching her subscription box—she sold out her first 125 boxes in just two hours and now has over 1,200 subscribers in less than a year!
Learning and Sharing All Things Gluten-Free
Jenny launched a blog where she shared recipes, stories, products, advice, and more. She ran the blog for over 10 years ...
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January 8, 2025 • 29 mins
What one thing can you do in your business every single day that would help you be the most successful? Work to build and grow your email list!
If you’re not replenishing the pool of people you’re selling to, you won’t be able to grow your business the way you want to. Growing your email list gets new, fresh eyes on your stuff. It allows you to present your offer to new people. And that allows you to grow.
One of my main goals ...
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January 1, 2025 • 26 mins
In this episode, we’re talking with Denise Parkes of The Crafty DIYer. Denise and I know each other well. She’s a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind. As one of my Mastermind Ladies, I get to see Denise in person 3 times a year! Her strength and the story of the last year in her business inspire me and the other members of our Mastermind. It will inspire you, too.
Denise is an artist and a crafter...
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December 25, 2024 • 26 mins
Have you thought about taking your subscription box business from a side hustle to a full-time gig?
It’s absolutely possible. I did it and so have many members of Launch Your Box.
But…
Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal.
Take your time and get...
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December 18, 2024 • 24 mins
This past year in my business was filled with wins, challenges, and hard-earned lessons. And that’s okay. Because being an entrepreneur, and especially a subscription box owner, isn’t as glamorous as the internet sometimes makes it seem. It’s more like a rollercoaster – holding on tight through the highs, the lows, and all the in-betweens. In this episode, I’m taking you behind the scenes of my business, sharing the good, the bad, ...
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December 11, 2024 • 48 mins
“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter.
My podcast producer, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to mo...
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