Mortgage Marketing Radio

In this conversation, John Donnelly shares insights on sales leadership, the importance of referral partnerships, and effective strategies for engaging with Realtors and clients. 

He emphasizes the significance of follow-up, the power of teaching classes, and leveraging social media, particularly LinkedIn, to build relationships and grow business. John also discusses the role of AI in content creation and the necessity of havin...

In this conversation, Geoff Zimpfer discusses that progress often feels slow and invisible, but it's during these quiet moments that momentum is built. Through real success stories, he illustrates how small, consistent actions lead to trust and referrals. 

Takeaways

• You're not alone in feeling like progress is slow.
• Momentum is built during quiet periods.
• Social visibility can lead to unexpected referrals.
• Teaching positions yo...

In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year. 

Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately. 

Episode Timestamps:

00:50 – PJ’s bold move to Orlan...

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

Done-for-You Realtor Classes – No more guessing what to teach!

Coaching & Community – Learn directly from Geoff Zimpfer & i...

In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.

He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. 

Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad m...

In this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.' 

They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques. 

⏰ Timestamps ⏰

06:07 The Importance of Effective Communication Skills

11:48&nb...

In this conversation, we introduce HomeLight's Buy Before You Sell. They offer a modern bridge loan solution for clients, allowing them to unlock up to $2 million of their home's equity with 0% interest.

By partnering with HomeLight, mortgage loan officers can help clients eliminate home sale contingencies and reduce their debt-to-income ratios, enabling them to make stronger, non-contingent offers on new homes. 

This partnershi...

In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. 

He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.

Takeaways

Takeaways

• Using agent classes to differentiate yourself from other loan officers.
• Approximately one-third of Nate's business comes from agents who attended his classes.
• Nate believes that presenting to a group is essential for success in sales.
• Social media is a powerful tool for engagement.
• Utilize private groups to foster community and learning.
• Balance in-person and virtual training for effectiveness.
• Leverage affiliates to expand ...

In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. 

Todd shares his experience with a 100-call challenge and highlights the upcoming Modern Mortgage and Real Estate Summit, which aims to provide actionable insights for industry professionals.

Takeaways

• What's ...

In this conversation, Sam Abazari shares insights on coaching loan officers to enhance their productivity and success in the mortgage industry. Sam outlines a structured approach for loan officers to transition from closing 2-4 loans per month to achieving 10 or more, highlighting the significance of lead generation, effective time management, and the value of education in the industry. 

Takeaways

• Building rapport through so...

In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. 

He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.

Takeaways

In this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry. 

They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize the need for loan officers to create their own markets and build relationships ...

In this conversation, I'm sharing some thoughts about how to get clear on the strategies that worked vs fell short and evaluating which activities to focus on for 2025.

takeaways

• Evaluate your activities to identify what drives revenue.
• Focus on top-performing activities to build momentum.
• Streamline or eliminate underperforming initiatives.
• Analyze conversion rates to identify bottlenecks.
• Maximize relationships with referral partn...

In this episode, Geoff Zimpfer unpacks the idea that everything you want is on the other side of your reach and reputation.

Episode Resources:

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Welcome to the Show

In this episode, Geoff Zimpfer dives into the fascinating world of AI and its potential to streamline content creation while maintaining authenticity. Geoff shares his latest experiment with Google Notebook LM, a cutting-edge AI research assistant, and how it’s helping him create engaging, scalable content for his business and podcast.

What You’ll Learn in This Episode

1. AI for Content Creation:...

In this conversation, Geoff Zimpfer and Kelly Yale discuss the multifaceted challenges faced by loan officers in the mortgage industry, emphasizing the importance of personal branding, effective relationship building, and the balance between content creation and fundamental sales strategies. 

Connect With Kelly on LinkedIn

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WHEN YOU'RE READY

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In this conversation, Jane Floyd shares the key mindset and skills that led to her funding $100 Million in closed loans in 2024.

The discussion also covers innovative marketing strategies and the importance of planning for future success by focusing on lead conversion and team collaboration.

Timestamps:

00:00 Introduction to Jane Floyd and Her Journey

03:02 The Importance of Passion and Mindset

05:58 Skill Set vs. Mindset: What Com...