Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how rising renter expectations drive a fundamental transformation in multifamily websites. No longer just digital brochures, today’s apartment websites must function as dynamic, full-service engagement platforms—capable of delivering a seamless, intuitive, and highly personalized experience at every touchpoint.
In this episode, Kerry and Jimmy explore the key technologies reshaping the digital landscape, from AI-driven chatbots and automated leasing assistants to hyper-personalized content and interactive virtual tours. They discuss how modern renters demand instant access to pricing, availability, and real-time communication and why multifamily operators must leverage automation, data intelligence, and frictionless workflows to stay competitive.
Kerry and Jimmy’s Words of Wisdom: "Multifamily websites are no longer just digital storefronts; they are the front lines of the leasing experience, shaping a prospect’s perception of a community before they ever set foot on the property. Today’s renters expect more than static images and basic floor plans; they demand instant answers, seamless interactions, and a personalized journey that mirrors the convenience of modern e-commerce. From AI-driven chatbots and real-time pricing updates to self-guided tours and frictionless online leasing, every digital touchpoint must be optimized to engage, convert, and close leases."
Resources: Automate Your Marketing Without Scaling Headcount
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