Personal Injury Mastermind

Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Episodes

April 28, 2025 48 mins
The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO). Sign up for our next webinar: Dominating Legal TV Ads in the Digital Age If your firm isn't adapting to AI-powered search, you're already falling behind. In t...
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They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this episode of Personal Injury Mastermind,  AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest. From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge mar...
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PIMCON 2025 Tickets On Sale Now —> Get yours today! When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from the frontlines of MTMP that will help you determine if mass torts should be your next...
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PIMCON 2025 Tickets On Sale Now —--> Get yours today! You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass tort litigation, even the sharpest teams need an edge. Lisa Gorshe and Cara Wall have found it. In this episode of Personal Injury Mastermind, discover how forward-thinking attorneys are using AI not to replace legal judgment—but to sharpen it. From eDiscovery to cross-ex...
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When a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're faced with difficult choices: refer the case out for a fraction of its value or risk your entire practice. Elizabeth Larrick discovered a third option. In this episode of Personal Injury Mastermind, learn how virtual focus groups provide an innovative solution for small and m...
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The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder. In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. Whether you're considering your own firm or maximizing your value as an associate, t...
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While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs. Sign up for the next webinar THIS Thursday, M...
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What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses? When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional re...
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Small firms can thrive against bigger competition without matching their manpower.  In this episode of Personal Injury Mastermind, Lem Garcia shares how he developed strategic workflows and documentation that increased case velocity while ensuring consistent quality. From his comprehensive case handling manual to specialized team roles, learn how the right systems can transform your practice without requiring an army of staff. If ...
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What if you could compress a decade of law firm growth into just five years? When "The Usain Bolt of Law School" Dennis Carrion opened his firm, he landed a $200K settlement in just 30 days. Five years later, he's built a 50-person team without ever working for another lawyer. In this episode, Dennis reveals the unconventional methods behind his meteoric rise and shows how breaking from tradition created extraordinary results. If...
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When most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert...
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This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI. ...
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Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management. In this episode of Personal Injury Mastermind (PIM), Lopez reveals how treating a law firm like a business unlocked unprecedented growth. His innovative approach to legal marketing sets him apart - while other firms outs...
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In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, discover how understan...
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Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community.  Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases an...
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Trucking litigation is one of the most sought-after practice areas in personal injury law. As the pioneer who helped establish board certification in truck accident law, Joe Fried reveals how he transformed a non-existent specialty into an elite practice area. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Before Joe Fried, trucking litigation wasn't a recogniz...
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When a childhood dog attack left her scarred, Laura Ramos James learned firsthand what it means to be an injury victim. Today, she reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  From grassroots marketing to scaling with purpos...
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You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Don Worley runs one of the nation's largest mass...
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When most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how Kurtz Riley transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive pre-litigation strategies, learn how they've built systems where velocity and technol...
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When every expert is trying to sell you something, how do you really know what your firm needs - or what you're wasting money on? In this episode of Personal Injury Mastermind, John Schroeder, owner of DeFacto Digital Consulting, reveals what he's learned from auditing PI firms spending anywhere from $5K to $100K monthly on marketing. From intake gaps to SEO failures, John shares the brutal truth about where most firms are hemorrha...
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