This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land?

The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing.

In other news, the TikTok deal is delayed (again).

In marketing winners and losers, Joe takes on the Catholic church while Robert gushes over Duolingo.

Rants and raves includes London's takedown of Leon, w...

Possibly our dumbest episode yet.

Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week.

TikTok is for sale. No it's not. Maybe it is. Will we know this week?

Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers.

And META's AI steals a bunch of copyrighted books. Heck, they've probably already stolen this podcast.

Marketing lose...

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys.

1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning.

2. What's t...

New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession?

Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made.

And is AI slop a brute force attack on the major platforms? The point? AI content i...

The boys are back and the buys are heating up.

Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so.

Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency?

And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targ...

The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens.

In other news, more and more creators are going full AI. How close is it to real, or does that even matter?

Marketing winners and losers include Disney and Trump's Gold card.

Rants and raves include travel within the US and Meta testing out agents...

The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators.

Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force.

And is Substack the new Instagram for smaller creators?

Winners ...

Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet?

In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content?

Winners and losers include Al...

Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.

But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time?

In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? ...

It's Super Bowl week and the boys make their predictions.

Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners?

Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do?

Winners and losers include Nielsen and Hertz communications.

Rants and raves include AMO and T...

Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry?

The buyers line up for TikTok, but is the US Government playing favorites?

And Substack is paying cash for TikTok creators to make the switch.

Marketing winners include Timothee Chalamet and the TGL golf league.

Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating mom...

The boys return with a cornucopia of news. 

The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include:

META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this.

A very special This Old Marketing Predictions' episode.

As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends?

This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there?

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason.

The boys are back with a regular episode this week!