April 11, 2025 • 9 mins
You're probably wondering, when is it a good idea to manage your own Facebook and Instagram ads and when it's better to bring in a pro?
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
Jamie and I talk about the real costs—both in money and time—of handling ads yourself and how to know if your business is ready for an ad manager. It’s all about making the best use of your time and focusing on where you can add the most value.
We break down the signs that tell you whether to go DIY with ads or hand them off to a professional, so you’re not just running ads but using them to grow your business the smart way.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
- Get 1:1 Meta Ads Coaching from Kwadwo!
- Say hi to Kwadwo on Instagram
- Subscribe to The Art of Online Business’s YouTube Channel
Jamie's Links:
- Say hi to Jamie on Instagram
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Not everyone needs a Facebook and Instagram ad
manager.
But you're probably wonderinghey, kwejo, I went through the
criteria, I can run ads now, buthow long do I have to run my
own ads?
Versus when is it a good timeto hire out ads management to
somebody like you me, or you Me,you Me, either of us, either of
(00:20):
us.
She has her clients who loveher.
I have my clients who love meeither of us.
She has her clients who love her, I have my clients who love me.
So we're going to break it downin this episode.
Talk about the phases, like youkind of go through, where
you're running your own ads andthat's great, plus how to do so
without spending so much time onads, and then at what point in
your business it makes sense tohire out for a Facebook and
Instagram ad manager.
Speaker 2 (00:40):
Right.
So there's two different thingsyou want to look at here so to
determine if you are actuallyready for an ads manager.
So number one, obviously, yourrevenue and your profit.
So can your businesscomfortably afford that ad
manager monthly fee?
Hiring an expert usually startsat $1,500 to $2,500 a month,
somewhere in that range.
(01:01):
If that is a stretch for you,then you're better off learning
how to run your own ads, atleast for right now, right,
right.
And then the second thing youwant to ask yourself is okay, I
can afford it, but also, what'sthe value of my time, what is
your time worth?
If your business is pulling in125 to 150K per year, then you
might just be at that tippingpoint where running your own ads
(01:24):
is just really taking away fromyour zone of genius, right,
those higher value tasks thatonly you can do creating offers,
partnerships, selling, allthose things that you do best in
your business and running adsis kind of like that nitty
gritty thing that's pulling youaway from doing those higher
level.
Speaker 1 (01:40):
Sure, and we all struggle with this as business
owners because we came up orbrought the business up, wearing
all of the hats right now, fromcopywriting to email strategy
to connecting all the things inour business, you know.
So, all the systems, and plusmarketing and plus for video
editors, and we're Instagrammarketers and YouTube video
(02:02):
creators, and get tired.
You know it's like I can keepdoing it, but listen, it doesn't
make sense once you hit acertain threshold and I tend to
see in my clients that, likethat lowest threshold is like
125k to 150k a year in grossannual revenue.
Speaker 2 (02:20):
Right, yeah Right.
We did have a client once thatwas making over 600k a year and
just couldn't let go of her ads.
Speaker 1 (02:29):
He may have been over a million a year actually, oh
yeah, but yeah, she.
So this is the perfect exampleof somebody who does their ads
too long and thus is taking upbrain power right when you could
be applying it to an area ofyour business that only you can
do.
That would grow.
That you could grow much morequickly.
So, yeah, she just reallywanted to keep doing her ads or
(02:53):
hired me, but then was stillgiving me advice or asking you
know kind of it was like are youalso managing ads?
Are you right working with me?
Speaker 2 (03:03):
Like free up your mind.
No, really, because that's likelet's say you have.
Speaker 1 (03:08):
And the context here, dear listener, is that, like,
your offer is already selling,your business is already
profitable.
I would never advise you to gofind well, to come to me to
manage your ads.
As like a Hail Mary, I pray toGod, this works, sort of thing.
As like a Hail Mary, I pray toGod, this works, sort of thing.
I do believe in praying toJesus, but that is not a valid
(03:30):
ads strategy.
And so you want to come, youknow finding an ads manager,
because your business is doingwell, you've grown it, it's
working organically and you'readding that so-called fuel to an
already burning fire.
So how do you not spend so muchtime managing your own ads?
If you are still managing yourown ads and you want to grow,
(03:51):
and the key here is you need to?
Well, okay, what kind of timedoes it take to manage ads?
Like, if you're going to do itright, you could be spending
daily anywhere from, like, Iwould say, 30 minutes on the low
end if everything's going wellup to like two and a half hours
on the high end in your account,especially if you have a large
(04:12):
budget which requires you toactively manage more.
I'm thinking of one of myclients.
She's at like $575 of ad spendper day.
You know, and I recently havehad clients like we're testing
ads, as in just started managingads relatively recently for a
client, and wasn't she?
I think it's supposed to be atlike 1200 a day or something
(04:34):
like this.
Right, she wants to scale up tothat yeah because her funnel's
converting.
But that requires a lot ofactive ads management and it
also depends too on like howeasy the listeners ad account is
, because some people they justhave a much easier go at ads and
in some niches the ads are justharder.
It depends like how good, howgood their messaging is, how
(04:56):
good their landing page is, howgood their offer is like.
If the offer sucks, it's goingto be difficult to run ads to it
successfully.
Speaker 2 (05:02):
Right.
Speaker 1 (05:03):
And if the lead magnet also is not the best
quality, or should I say mostaligned with their ideal leads
needs frustrations, then thatlead magnet won't perform as
well, so their ads will take alot more work to test.
Now would be a good time to saybefore I give you some
practical ways to make yourrunning ad simpler.
(05:25):
Obviously, if you're having ahigh cost per lead and you want
to lower that as low as possible, using the same framework that
I use to lower cost per lead formy clients while still getting
high quality leads, you willneed to go click in the show
notes below and get the coursethe ad testing cheat code.
So so you stop wasting money onads that don't work and quickly
(05:47):
get to the kind of ads that dowork.
That's like normally $37, only$17 for you, everyone, including
you you've got you deserve lowleads at a high quality.
So all right If your ads aregetting complicated, these
aren't things that I usually dobecause I'm more hands-on
testing in client accounts, butyou can do certain things, like
(06:11):
set up an ad campaign that hascampaign budget level
optimization, like they'rerunning the budget at the
campaign level and they have,you know, an ad set or two,
maybe two ad sets inside thatcampaign.
Like in each ad set has likefive ads running.
And then what happens in thebeauty of this is that you know
(06:32):
you pick two audiences that havea high percentage chance of
working pretty well for you.
That would be a lookalikebuilding like a lookalike
audience of a custom audiencethat you have.
That's pretty valuable.
Ie, if you have a big emaillist, upload your email list and
say Facebook, give me a big oldlook-alike audience of like two
million people that look likethe folks on my email list.
(06:54):
Or I have a big Instagramaccount, give me a look-alike
audience of those folks.
Run those two audiences.
You know there's like 10 adsrunning, total in there five ads
per audience.
And then you can kind of sitand let the algorithm do its
thing.
Speaker 2 (07:10):
Right.
Speaker 1 (07:11):
You know it's a little more hands-off approach.
You do have to log in,obviously, and manage the
algorithm, because it will runawry sometimes Right Right.
Also be structured in yournaming schemes, like name your
campaign, your ad sets your adsconsistent with, like some sort
of naming scheme where it's easyto tell what's in which ad set
(07:32):
and which ad is, so that you'renot, like some of the clients
I've coached around in theiraccount, like what is what?
Like what's what ad is this?
Which is that?
What have you tested?
What hasn't worked?
Like what's the ad copy that'scontinuing to work here?
I don't know.
I gotta click now and look atthe read through the ad copy and
(07:52):
it just it takes time and itdrains your energy right, right,
which I would also say.
Speaker 2 (07:56):
Your time is a resource, so one.
If you are managing your ownads, just don't let it eat up
your entire week.
Make it a limited time that youare just kind of cause you
could tinker and meta all daylong, really.
Speaker 1 (08:11):
Right.
Speaker 2 (08:11):
But the real question , though, isn't just can I
afford the ads and ads manager,but is running my own ads the
best use of my time?
Speaker 1 (08:20):
So Yep, Yep.
You're the owner of yourbusiness and usually focusing on
the things that only you can dothat are very, very, very, very
, very high value per hour orhigh return on investment, ie
your time.
That's the way to go.
Ads management can be hired outright Among other things, like
(08:40):
you know inbox management, youyou know customer service and
customer support, communitymanagement inside of your
Facebook group or maybe your owncircle like those things can be
hired out right and yeah, sowe'll end here.
Take care, be blessed, know thatyou got your skills and your
passion.
I believe your business willgrow.
(09:01):
Continue to make those smartdecisions, continue to evaluate
your time and see where you canbest put your time, and then you
can scale faster.
Mastering your ads will helpyou scale faster and if you're
in that cool spot where you canwork with an ad manager, then we
can help you scale even faster.
Speaker 2 (09:21):
Right.
Speaker 1 (09:22):
Yep.
Speaker 2 (09:23):
All right, take care, be blessed, we'll see you soon,
bye, bye.
Not everyone needs a Facebook and Instagram ad
manager.
But you're probably wonderinghey, kwejo, I went through the
criteria, I can run ads now, buthow long do I have to run my
own ads?
Versus when is it a good timeto hire out ads management to
somebody like you me, or you Me,you Me, either of us, either of
(00:20):
us.
She has her clients who loveher.
I have my clients who love meeither of us.
She has her clients who love her, I have my clients who love me.
So we're going to break it downin this episode.
Talk about the phases, like youkind of go through, where
you're running your own ads andthat's great, plus how to do so
without spending so much time onads, and then at what point in
your business it makes sense tohire out for a Facebook and
Instagram ad manager.
Speaker 2 (00:40):
Right.
So there's two different thingsyou want to look at here so to
determine if you are actuallyready for an ads manager.
So number one, obviously, yourrevenue and your profit.
So can your businesscomfortably afford that ad
manager monthly fee?
Hiring an expert usually startsat $1,500 to $2,500 a month,
somewhere in that range.
(01:01):
If that is a stretch for you,then you're better off learning
how to run your own ads, atleast for right now, right,
right.
And then the second thing youwant to ask yourself is okay, I
can afford it, but also, what'sthe value of my time, what is
your time worth?
If your business is pulling in125 to 150K per year, then you
might just be at that tippingpoint where running your own ads
(01:24):
is just really taking away fromyour zone of genius, right,
those higher value tasks thatonly you can do creating offers,
partnerships, selling, allthose things that you do best in
your business and running adsis kind of like that nitty
gritty thing that's pulling youaway from doing those higher
level.
Speaker 1 (01:40):
Sure, and we all struggle with this as business
owners because we came up orbrought the business up, wearing
all of the hats right now, fromcopywriting to email strategy
to connecting all the things inour business, you know.
So, all the systems, and plusmarketing and plus for video
editors, and we're Instagrammarketers and YouTube video
(02:02):
creators, and get tired.
You know it's like I can keepdoing it, but listen, it doesn't
make sense once you hit acertain threshold and I tend to
see in my clients that, likethat lowest threshold is like
125k to 150k a year in grossannual revenue.
Speaker 2 (02:20):
Right, yeah Right.
We did have a client once thatwas making over 600k a year and
just couldn't let go of her ads.
Speaker 1 (02:29):
He may have been over a million a year actually, oh
yeah, but yeah, she.
So this is the perfect exampleof somebody who does their ads
too long and thus is taking upbrain power right when you could
be applying it to an area ofyour business that only you can
do.
That would grow.
That you could grow much morequickly.
So, yeah, she just reallywanted to keep doing her ads or
(02:53):
hired me, but then was stillgiving me advice or asking you
know kind of it was like are youalso managing ads?
Are you right working with me?
Speaker 2 (03:03):
Like free up your mind.
No, really, because that's likelet's say you have.
Speaker 1 (03:08):
And the context here, dear listener, is that, like,
your offer is already selling,your business is already
profitable.
I would never advise you to gofind well, to come to me to
manage your ads.
As like a Hail Mary, I pray toGod, this works, sort of thing.
As like a Hail Mary, I pray toGod, this works, sort of thing.
I do believe in praying toJesus, but that is not a valid
(03:30):
ads strategy.
And so you want to come, youknow finding an ads manager,
because your business is doingwell, you've grown it, it's
working organically and you'readding that so-called fuel to an
already burning fire.
So how do you not spend so muchtime managing your own ads?
If you are still managing yourown ads and you want to grow,
(03:51):
and the key here is you need to?
Well, okay, what kind of timedoes it take to manage ads?
Like, if you're going to do itright, you could be spending
daily anywhere from, like, Iwould say, 30 minutes on the low
end if everything's going wellup to like two and a half hours
on the high end in your account,especially if you have a large
(04:12):
budget which requires you toactively manage more.
I'm thinking of one of myclients.
She's at like $575 of ad spendper day.
You know, and I recently havehad clients like we're testing
ads, as in just started managingads relatively recently for a
client, and wasn't she?
I think it's supposed to be atlike 1200 a day or something
(04:34):
like this.
Right, she wants to scale up tothat yeah because her funnel's
converting.
But that requires a lot ofactive ads management and it
also depends too on like howeasy the listeners ad account is
, because some people they justhave a much easier go at ads and
in some niches the ads are justharder.
It depends like how good, howgood their messaging is, how
(04:56):
good their landing page is, howgood their offer is like.
If the offer sucks, it's goingto be difficult to run ads to it
successfully.
Speaker 2 (05:02):
Right.
Speaker 1 (05:03):
And if the lead magnet also is not the best
quality, or should I say mostaligned with their ideal leads
needs frustrations, then thatlead magnet won't perform as
well, so their ads will take alot more work to test.
Now would be a good time to saybefore I give you some
practical ways to make yourrunning ad simpler.
(05:25):
Obviously, if you're having ahigh cost per lead and you want
to lower that as low as possible, using the same framework that
I use to lower cost per lead formy clients while still getting
high quality leads, you willneed to go click in the show
notes below and get the coursethe ad testing cheat code.
So so you stop wasting money onads that don't work and quickly
(05:47):
get to the kind of ads that dowork.
That's like normally $37, only$17 for you, everyone, including
you you've got you deserve lowleads at a high quality.
So all right If your ads aregetting complicated, these
aren't things that I usually dobecause I'm more hands-on
testing in client accounts, butyou can do certain things, like
(06:11):
set up an ad campaign that hascampaign budget level
optimization, like they'rerunning the budget at the
campaign level and they have,you know, an ad set or two,
maybe two ad sets inside thatcampaign.
Like in each ad set has likefive ads running.
And then what happens in thebeauty of this is that you know
(06:32):
you pick two audiences that havea high percentage chance of
working pretty well for you.
That would be a lookalikebuilding like a lookalike
audience of a custom audiencethat you have.
That's pretty valuable.
Ie, if you have a big emaillist, upload your email list and
say Facebook, give me a big oldlook-alike audience of like two
million people that look likethe folks on my email list.
(06:54):
Or I have a big Instagramaccount, give me a look-alike
audience of those folks.
Run those two audiences.
You know there's like 10 adsrunning, total in there five ads
per audience.
And then you can kind of sitand let the algorithm do its
thing.
Speaker 2 (07:10):
Right.
Speaker 1 (07:11):
You know it's a little more hands-off approach.
You do have to log in,obviously, and manage the
algorithm, because it will runawry sometimes Right Right.
Also be structured in yournaming schemes, like name your
campaign, your ad sets your adsconsistent with, like some sort
of naming scheme where it's easyto tell what's in which ad set
(07:32):
and which ad is, so that you'renot, like some of the clients
I've coached around in theiraccount, like what is what?
Like what's what ad is this?
Which is that?
What have you tested?
What hasn't worked?
Like what's the ad copy that'scontinuing to work here?
I don't know.
I gotta click now and look atthe read through the ad copy and
(07:52):
it just it takes time and itdrains your energy right, right,
which I would also say.
Speaker 2 (07:56):
Your time is a resource, so one.
If you are managing your ownads, just don't let it eat up
your entire week.
Make it a limited time that youare just kind of cause you
could tinker and meta all daylong, really.
Speaker 1 (08:11):
Right.
Speaker 2 (08:11):
But the real question , though, isn't just can I
afford the ads and ads manager,but is running my own ads the
best use of my time?
Speaker 1 (08:20):
So Yep, Yep.
You're the owner of yourbusiness and usually focusing on
the things that only you can dothat are very, very, very, very
, very high value per hour orhigh return on investment, ie
your time.
That's the way to go.
Ads management can be hired outright Among other things, like
(08:40):
you know inbox management, youyou know customer service and
customer support, communitymanagement inside of your
Facebook group or maybe your owncircle like those things can be
hired out right and yeah, sowe'll end here.
Take care, be blessed, know thatyou got your skills and your
passion.
I believe your business willgrow.
(09:01):
Continue to make those smartdecisions, continue to evaluate
your time and see where you canbest put your time, and then you
can scale faster.
Mastering your ads will helpyou scale faster and if you're
in that cool spot where you canwork with an ad manager, then we
can help you scale even faster.
Speaker 2 (09:21):
Right.
Speaker 1 (09:22):
Yep.
Speaker 2 (09:23):
All right, take care, be blessed, we'll see you soon,
bye, bye.
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