April 7, 2025 • 26 mins
Gabe Cox is a goal planning and business strategist and the founder of Red Hot Mindset, who helps entrepreneurs personalize and take action on a game plan that works with their capacity in different seasons so that they don't have to sacrifice everything to hit their goals.
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Gabe shares her expertise on setting goals without relying on social media, offering strategies for entrepreneurs to grow their businesses offline. She highlights the benefits of personalizing your approach to fit your life's various seasons, ensuring you don't sacrifice your well-being for success.
We also talk about effective alternatives to social media that can help you maintain a healthy balance while achieving your business goals.
Watch the next episode on YouTube, "3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way with Gabe Cox" (releases April 9th)
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Gabe's Links:
- Work with Gabe through her website
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- Register for her FREE masterclass "3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way"
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So are you sitting on the other side of the
headphones, as it were, planningout your 2025 and wondering
about this whole goal settingthing, Like I'm sure you've
heard different ideas?
Burn the ship, leave no plan Band commit to your goals so you
can achieve them.
Or have a solid,well-thought-out plan B so that
your brain can be free from fearto achieve those goals and you
(00:22):
know that if your goals don'twork out, you have a backup plan
.
And also, are you burnt out onsocial media?
Would you like a way to growwithout social media?
Because today's guestspecializes in both of those
areas goal planning and businessstrategy, especially without
social media.
Her name is Gabe Cox.
She is a goal planning andbusiness strategist and the
(00:43):
founder of Red Hot Mindset.
She helps entrepreneurspersonalize, take action on a
game plan that works with theircapacity in different seasons,
so you don't have to sacrificeeverything to hit your goals.
She teaches how to market yourbusiness without relying on
social media, so that you canditch the hustle culture for
(01:04):
good.
How's that sound, Jamie?
Speaker 3 (01:06):
That sounds really good.
I'm excited to hear about allthis.
Welcome Gabe, we're glad tohave you here.
Speaker 2 (01:11):
Yeah, I'm so glad to be here.
Thanks for having me.
Speaker 1 (01:13):
Dear listener, if you can't see us, you can click in
the show notes below and popover to the YouTube channel
where you can see Jamie, myco-host, and Gabe, our guest.
So, gabe, before we jump backinto how you built your business
and some of those morecharacter defining moments, can
you share with us and thelistener just a snapshot of your
business as it is today, theoffers that you have?
(01:35):
I guess we know about thepeople who you serve.
Speaker 2 (01:37):
Yeah, I love it.
So I would say my business is alittle bit complicated in a way
because I have a few branchesof it.
My biggest portion of mybusiness I would say probably
70% is actually client work.
So I have a couple clients thatI do a lot of business for.
I'm a success coach andcommunity manager for one and I
(02:01):
am kind of her right hand and doa lot for her and her business
and I have loved that becauseit's helped hone my skills as a
leader, as a business owner, andjust been a different way to
use my talents and do businessRight.
So I have that aspect.
And then I also work with aYouTuber.
She's also a bookkeeper and Irun her.
(02:23):
I'm her business manager so Irun all assets of her business
and help make it flow and bringin revenue for her.
So I have two large clients inthat way.
But then I also on the otherpart of my business, have a
podcast and do some one-on-onecoaching very limited these days
.
I started my business moreone-on-one and have moved into
(02:44):
doing group.
I have a membership that bringsin probably roughly 15% of my
income and then I have someprograms on the side, kind of a
la carte for those who arelooking for either goal planning
or business strategy, marketingstrategies without social
organization.
People would say I'm anorganization guru, like I'm all
(03:07):
about simplified systems.
So this is where I say I'mcomplicated, because I could do
a lot of things but you have tohone in on just a couple so that
you can do those couple reallywell.
But that's kind of what itlooks like.
I have a client base and then Ido have some offers of my own.
Speaker 1 (03:21):
Okay, all right.
Speaker 3 (03:23):
When you say programs , do you mean like DIY courses?
Speaker 2 (03:27):
Yeah, for the most part they're all DIY kind of
self-paced courses with somesupport, but they don't have a
big community with it or kind oflive coaching or live aspects.
If they want the live, then theclub.
It's called the Red HotAccountability Club.
That's where they get the live,the coaching, asynchronous
coaching, live events andcommunity.
(03:50):
So I've kind of tailored it sopeople can have the a la carte
if they want or they can getthat live experience if they
want as well.
So how did this all get started?
Take us to the beginning.
Well, you want to know what'sfunny?
The beginning is actually whenI was really little, like
probably five or six.
Speaker 1 (04:11):
Oh, okay, we're going to have to condense this story,
probably going back for 30seconds.
Speaker 2 (04:15):
But essentially I've always wanted to be a writer.
Like my whole dream was to bean author, to write books, and
so, and that started then and Ithought I'll write my first book
by the time I'm out of highschool, and that didn't happen.
And then I'm like, oh, I'llwrite my first book by the time
I'm out of college.
That didn't happen, got married, had kids, all the things right
, and so that that passion wasstill inside me.
(04:37):
So when I finally was like it'stime, and I was like in my
mid-30s, at that point I wrotemy first book, which you see, if
you're watching, you see acouple of books on my shelf.
I have one more shelf because Ihave one more book in my head.
But that is really what startedthe process of online business.
It was mainly to publish a book.
And then, as I was looking anddoing research, I was realizing
(04:59):
that if I wanted to really makea career out of writing, I
needed to create some type ofbusiness around it as well.
And that's how the wheelsreally started spinning and kind
of got me on this trajectory.
I didn't even know like I wrote.
My first two books werepersonal development books, and
I thought I would write fiction,which I still plan on doing at
(05:21):
some point.
But that was what was on myheart and that was the message
that I had.
And now I kind of feel like youknow, I am a Christian, and so
like I'm trying to do it God'sway, like let him lead.
And so I'm like no, I wassupposed to do this for us.
And he goes no, this is what Iwant you to do, right.
And so like I have had to learnthat it's not always my plan
(05:42):
that's going to work.
I have to be flexible withwhere I'm being led as well.
Speaker 1 (05:46):
Awesome.
As Christian business ownerstoo, and having talked to like a
myriad of other Christianbusiness owners, can you just
explain mean to have a, for youto have a God-led business?
Speaker 2 (05:59):
For me, it means not separating the two.
Now, I started with what?
Quote unquote secular business,so I didn't.
I wasn't like bringing my faithinto it, wasn't like outright
talking to Christianentrepreneurs.
Actually, I wasn't talking toentrepreneurs at all.
I was talking to, essentially,moms and women who had a goal or
, you know, wanted to take theirdreams off their shelf, because
(06:22):
they put them on the shelf formotherhood, which I think is our
first and best mission, ofcourse, but there's something
about being an example for ourkids, right?
Like something about showingthem how to plan a goal and how
to go after a goal, because ifwe want them to do that, we
can't expect them to do that.
We're not willing to do it.
Right, we are there to be theirmentors.
We need to do, we need to show,because they're going to
(06:45):
essentially do what we do morethan what we say.
Right, they're going to modelafter us, and so that's really
where it started.
Speaker 1 (06:56):
They've gotten a lot of my bad habits.
I think everyone's consistentparenting and good examples.
Speaker 2 (07:02):
It's kind of funny because when you see them do it
you're like, where did you learnthat?
And then you like, oh, that wasfrom me a lot of it comes from
this one.
Speaker 1 (07:10):
Most of it for me, yeah, it's around to run to the
bus.
I love it, she does a great job.
Speaker 2 (07:17):
She does a great job, yeah, yeah so I would say, like
for me it's listening to thekind of that, the inner voice of
where am I being led Right,like what is that next right
step?
And not not like I'm all abouthaving a plan, I'm about having
a vision.
Let's look big, let's plan, butthen it's about what's that
(07:39):
next right step, and that mightchange and it might shift us
where we're going to go, and soit's also getting into the word.
I find that my business doesmuch better, mainly because my
personality and my anxiety andmy peace do a lot better when I
start my day in the word, evenif it's only for five minutes,
(07:59):
even if I just listen to someworship music or whatever it is
that I have the capacity for.
Just listen to some worshipmusic or whatever it is that I
have the capacity for, I findthat really helps me get in the
mode and get focused on what isreally, what really matters
Right, and so that's importantto me, but then also like
listening in being obedient tothose things I hear.
(08:19):
So, for example, I, like I said,I started really just talking
to women and moms in particularand talking about goals and
dreams and things like that.
Well, I got this nudge.
That was like I want you toshift into the entrepreneurial
space and I was like no, that'soversaturated, I don't want to
talk to entrepreneurs, I don'tyou know.
And so, but I listened and Idid it and I made that shift.
(08:43):
And then it was also it wasreally interesting because I was
talking mainly to women and,honestly, I'm a woman, I know
how to teach women, you know,like I I I been there, done that
Right, but I wasn't likefocusing on men.
Well, what I was finding is likeI was getting a lot of male
coaching clients, so they werestill listening to me and taking
(09:03):
in the things I was teaching.
And I was like, well, that's soweird because it says like I
help women entrepreneurs righton my website.
And so then I was like feelingthat shift, like maybe you're
just supposed to open it up andtalk to everyone.
Not, well, we'll not go there,not everyone, but like
essentially, men and women rightIn in the specific niche that
I'm in.
And so I was like, okay, I'lldo that Right, but like I would
(09:26):
say, 40% of my business at leastcoaching business was men at
that time.
So, very interesting, but it'slike those little nudges that we
feel like taking time to prayand seek, like is this really
where I'm supposed to go?
And then, if it is, even if itfeels very contrary to culture
like when I was told to get offsocial media right when it's
(09:46):
contrary to culture, still doingit and being obedient, because
I think God rewards thatobedience.
Speaker 3 (09:51):
Right.
Speaker 1 (09:52):
Speaking of getting off of social media, like dear
listener, you should know thatGabe is the creator and owner
and runner of a rather largesummit called the Grow your Biz
Without Social Summit, and usbeing Facebook and Instagram ad
managers.
(10:12):
I have a spot at the summit.
We've already recorded theepisode, but if you're curious
how you can grow without socialmedia one, we're going to ask
Gabe how she has done it.
But two, you can click in thedescription below and register
for that summit.
(10:32):
Now, gabe, I believe selling isserving and in order to serve
more people with the gifts andpassions that we were given by
God, that we were given by God,we need to sell and expand the
reach of our businesses so thatwe can reach those people who we
were meant to serve.
(10:53):
How did you do that withoutsocial media, and were you ever
on social media at one point,and really, what went into that
change?
Speaker 2 (11:03):
So I started my business hearing from everybody
out there that you have to beeverywhere and you have to be on
social media in order to growyour business.
So I did just that and I postedhowever many times a day they
said to post, and I scheduledout content and I focused so
much on it and I really likebeing able to have an influence
(11:27):
in that type of a marketplace,Like I think there is reason for
people to be on social media.
So I'm not like anti-socialmedia, I'm anti-making that your
number one plan, Cause I'vefound that it really doesn't
work like it used to.
Maybe 10 years ago it workedreally really well.
But things shift Right and thesocial media algorithm wants you
to stay on social media.
They don't want you to click tosomeone else's website or to
(11:48):
click to an offer or things likethat.
They want you to stay there.
And so I did it, all that stuff,and I would say maybe I've
gotten I'll be able to count onprobably one hand how many
clients I've gotten off ofsocial media.
I I'll be honest, that's so.
It was mostly crickets and Iwas like there's gotta be a
better way.
But, and so I would say, forlet's see, my business
(12:11):
officially started in 2019.
And I, 2023 is when, January,when God was like hey, I want
you to do it differently, I wantyou to get off social media.
And I was like huh.
I don't know what to do.
Like, what are you telling me?
I'm not going to have anyvisibility anymore at all.
This is nuts.
(12:31):
And so I thought, well, I'lltake a 30 day break, right?
Like I think fasting is reallygood and I don't think fasting
just has to be food.
It has to be something that'sconsuming our time and energy
and taking the place of ushaving relation with God.
Right and social media can bethat.
For a lot of people, we can getin the scroll, Like, for
example, my boys grew up intechnology.
(12:52):
They love technology, but I'dbe like you've been on all day.
They have time limits andthings, but they're like no, I
just got on.
I'm like five hours earlier.
You just don't realize how muchtime you're spending.
And so I thought, okay, I'lltake a fast.
And I took a fast and I haven'tgotten back on because I found
that, being obedient in thoselittle things, it opened doors
(13:16):
to other opportunities.
And what I found is that I loveconnecting with others like
Quajo and Jamie, like you guys,like I wouldn't have never
really had these expandedopportunities had I not taken my
focus away from social mediaand looked for different ways to
network and grow.
And one interesting fact isthat once I got off social, a
(13:37):
month later, my podcast grew400%.
It was crazy because I focusedon that instead of focusing on
posting all the time.
And so and I'd say it's notmaybe correlated, but it's
correlated to obedience, it's mebeing obedient to what I was
being called to do, and so someother ways that I've found the
(13:59):
market that work way better isreally the main thing is
collaboration.
So collaborating with otherbusiness owners like you guys,
who I'm so excited to have atthe conference because you bring
a new spin on social media tooand being able to help grow each
other's businesses and reallyconnect and learn about each
other and see how can wecompliment each other, because I
(14:24):
don't feel competition at allwith you two.
You're tight, teaching ads.
I'll send people your way anyday if they're wanting to learn
ads, because I know they'regetting good quality coaching
and support from you right, andso I think if we think of that,
about being a community andreally connecting and growing in
(14:45):
that way, it opens up so manydoors.
Speaking at conferences, doingsome different email, newsletter
swaps, podcast sponsorships,conference sponsorships all
those things have grown mybusiness way more.
So I would say, what's funny,we were talking in the beginning
like what does your businesslook?
Like my revenue?
More than I made, more in thatfirst year of being off social
(15:07):
media than I did in the entirefirst part of my business, and
it was because I was way morefocused and intentional in the
couple areas.
Speaker 1 (15:18):
I think that is a breath of fresh air and
definitely a good amount of hopefor the listener who doesn't
want to grind away at socialmedia or feels like they cannot
get traction.
And I can confirm one of mybest clients and definitely
maybe one of my longest shedoesn't post much on social
media but because she has spentthe time investing in her
(15:43):
messaging and because she has agreat offer like her, Facebook
and Instagram ads crush and it'slike she adds followers to her
social media and she's addinglots of people to her email list
.
I think actually I know exactlybecause I just sent a report
out this past Friday we'respending like $575 a day on ads
(16:07):
Profitably, might I add.
But, she doesn't post much onsocial media, like, if you look
at her social media, especiallyher niche, it's a traditional,
let's say a pretty niche whereusually lots of pictures are
posted on social media right,but she doesn't, and yet her
business grows and thrives,which is part of why I agreed to
(16:29):
speak at you know, your summit,because that is one way and
it's kind of a myth like oh,facebook and Instagram's are
gonna, ads are gonna work for me, I need to be posting and
actually you don't.
Speaker 3 (16:39):
So all right, all right, mind Mind blown.
So can you tell us like I guessyou just kind of told us what
changed before and after youused social media, but what were
like what else did you develop?
Can you touch back on that alittle bit more?
Like, what else did you developin order to grow without social
(16:59):
media?
Speaker 1 (17:00):
You mentioned the podcast and or maybe your
favorite way of growing media.
Okay, because you mentioned,like collabs.
Yeah, she mentioned, yeah, thesummit yeah.
Speaker 2 (17:10):
So I would say I have in a rise marketing framework
of like growing without and itI'll just tell it, list it.
So a is assets, so have thingsin place like your media kit and
things like that, so that youcan do those collabs simplified.
I'm all about do it simple,don't take hours of your day or
week, you don't need to.
(17:31):
S is socially connect, and thatdoesn't mean social media, it
means like collaborating, oractually that was a rise.
R is relationships.
So email marketing is huge formy business.
That's where I nurture, becauseI find that way more people
open my emails and read themthan they will see my posts on
social.
So I really want to connect andengage there.
(17:52):
So assets, relationshipssocially connect.
I is inspire and instruct.
I'm taking them out of order,apparently, but that's like.
So podcasting for me is where Idecided to live.
I love podcasting.
I love doing things withouthaving to be on video if I don't
have to, because then I can doit.
(18:12):
I don't have to get my makeupready, don't have to do anything
, but having that way to reallyteach and inspires, which can
build that trust with others.
And then E is what is E, e isevaluate, and so, like
everything that we do, we needto look at if it's working,
because if it's not working andit's not serving a purpose, why
are we doing it?
(18:33):
So, and that was social mediato me.
I was doing it because I wastold to do it and I was doing it
a lot and spending hours andhours doing it with no result.
No good result, right.
And so that's the definition ofinsanity doing the same thing
over and over again, expectingbetter results, right.
Like you have to change it toget good results, to get
(18:53):
something.
So my favorite way tocollaborate, I would say, really
is actually doing like leadmagnet swaps, so swapping a free
resource or a resource insomeone else's newsletter, so I
will promote something of theirs, they'll promote something of
mine.
I find that to be a really warmway to find new leads.
(19:17):
And it's a one-on-one type ofway where I love the conferences
.
Like my conference has become abig event and people have
emailed me like are you doingthis conference again?
I really want to invite morepeople and I want to come attend
and all things, but that is oneto many like there's a lot of
us collaborating, so that bringslike a lot of people get a lot
(19:38):
of, a lot of a lot of voicesright, where the lead magnets is
one-to-one, and I like that.
But I also really love thespeaking opportunities and being
able to like because I thinkthat when you are speaking at a
conference it builds thatauthority a little bit more,
because you're able to teach infront of them.
They hear you, they see you andthey can get to know if you are
(20:01):
maybe the coach for them or thevoice they wanna learn from.
So that's one reason I reallylike the virtual conferences a
lot.
So I'd say email swaps andvirtual conferences are my
favorite.
Speaker 1 (20:13):
And neither are a strategy that we have yet to do
in our business, I think moreimmediately attainable or doable
is finding someone to do a leadmagnet swap.
Speaker 3 (20:26):
Yeah, I like that idea.
We should try that.
Speaker 1 (20:28):
Yeah.
Speaker 2 (20:31):
Well, and what I like too, because I love podcast
guesting.
I think it's one of the easiestways to start if you don't have
an audience at all, because mostof the time the podcast like
for me.
I think it's one of the easiestways to start if you don't have
an audience at all, becausemost of the time the podcast
like for me I have a podcast.
I'm not going to ask them howbig is your email list to say
yes to them as a guest Like,whereas at a conference they
might ask what size is youremail list because we're
promoting it right.
But from that it's a warm leadto do more collaborations.
(20:54):
So if I do, if I guest onsomeone's podcast now I can be
like hey, would you like to do alead magnet swap?
I'd love to do that with you.
Right, and it just gets anextra.
So it kind of that the podcastguesting.
What I like about it is itgives you that kind of warm
connection and you get to knowpeople and then you can learn
who you could collaborate within the future as well.
Speaker 3 (21:13):
Right, that's really good.
Speaker 1 (21:16):
I'm typing down the strategy.
Speaker 3 (21:17):
First guest podcast.
Speaker 1 (21:19):
Then, if you guys hit it off, propose a lead magnet
email swap.
You know, Gabe, I can say thatthat's the first time that
anyone that I've interviewed hasmentioned a lead magnet swap as
a way of cross-promoting andgrowing with a strategic partner
.
So, like I?
I I am taking notes.
(21:40):
You can't see them and, dearlistener, you can't see them
either, but my wife can see them.
Speaker 3 (21:45):
Take notes, take notes.
Speaker 1 (21:48):
Seeing as you're in charge of outreach for podcasts,
marketing and outreach.
Speaker 3 (21:50):
I guess that's coming on me.
All right, all right.
Speaker 1 (21:53):
Jamie Gabe, what would you say about the upcoming
episode and also how thelistener can get in touch with
you before we say goodbye fortoday?
Speaker 2 (22:04):
Yeah, absolutely so.
Best way to get in touch withme is going to my website,
redhotmindsetcom.
You can find the Pursuing GoalsGod's Way podcast there and
links to some fun resources.
You won't really find me onsocial media.
I have it like a business card,so I have my handles.
I just am never there.
Speaker 1 (22:23):
Okay, okay.
Speaker 3 (22:24):
So I do have a question when did this name come
from?
Red hot mindset, okay.
Speaker 2 (22:30):
That's a good question.
Speaker 3 (22:31):
Red hair.
Am I getting something to dowith that, or is it because
you're super passionate aboutthe goals and it's twofold.
Speaker 2 (22:39):
So a red hot comes from the red hair.
So back in college there wasalways, like you know, the fight
between the blondes and thebrunettes, and the redheads
always got left out.
So I had a couple redheadedfriends and we made the red hot
club.
And so, yeah, so it comes fromthat, but it also comes from
essentially stepping into therefiner's fire.
And so you, so it comes fromthat, but it also comes from
essentially stepping into therefiner's fire.
(23:01):
And so, you know, it's aboutlike letting God mold and shape
us to be the people he can use,because it's not really about us
, like I would say, we're notreally worthy, we're not really
good enough, we really don'thave the strength enough, but
when we have him on our side, hewill give us the tools, he will
equip us and he will comealongside and help us, and that
(23:22):
way, when we hit our goals, hegets the glory.
And so it's really about beingwilling to step into the heart,
because being a business owneris not easy, going after a goal
is not easy.
You're going to have roadblocks.
What are we going to do withthem?
Are you going to be willing tostep into that fire and mold and
shape and you know like, letthose layers come off, right,
(23:44):
just to become a little bitbetter and get to that next step
, to the summit, right?
And so that's really it was.
It's twofold it's the red hair,but it's also the refinery fire
.
Speaker 1 (23:53):
What do we mean?
You know, because that isdefinitely christian code.
So for the non-christian that'slistening.
Speaker 3 (24:01):
Jamie, break down the concept of the refiner's fire
well, so they put like silverinto the fire, for example, and
there's like the dross is whatthey call, like the stuff on top
right that there's impurities,impurities, thank you.
Speaker 1 (24:16):
So this is this is a term about making things out of,
let's say, silver and goldright, okay, so you basically
want to.
Speaker 3 (24:22):
You have to put it in the fire to burn away those
impurities, right, so that whatcomes out is that pure metal,
that pure silver, pure gold,right?
So when we go through thosetrials, right it, it's like
there's, there's stuff that'sgoing to come out of you Like
that.
That kind of needs to be.
I see your true, right?
(24:42):
I think parenting for example,or business is a great example
Like there's stuff that comesout of you that it's just like I
didn't know that this botheredme so much, I didn't know that I
could get so upset about youknow the certain thing, or
whatever.
And so, anyway, as you gothrough those trials, though,
(25:04):
and walking with the Lordthrough them, like I think a lot
of what you said is you know,we make our plans, like we
should make plans, but the Bibledoes say like we make our plans
and the Lord orders our steps,and so, within that, as we're
walking through, these differenttrials and these kind of
impurities, so to speak, arebeing burned away until you,
until you can get to the otherside or get to the top of the
(25:25):
mountain business context oldmindsets old mindsets, exactly
things that you need to overcomeand and yeah, I guess, push
through to make it to the otherside and come out and say I'm
glad I went through that, sothat you know.
Now I have a testimony, a storyto tell and, like you said, gabe
(25:46):
, that God gets the glorybecause he took you through it,
and the glory goes back to him.
Speaker 1 (25:52):
All right.
Speaker 3 (25:53):
There we go.
Speaker 1 (25:55):
Breaking down concepts.
All right, there we go,breaking down concepts.
So in the next episode we'regoing to talk about the pillars,
the three pillars to settingand crushing goals.
And if you're still with us andyou're like, okay, do I set
goals, do I not set goals, youknow, do I put all my eggs in
one basket or do I keep a couplein plan B, well, gabe is gonna
(26:19):
talk to you from her experiencehelping other people set goals,
what she believes and what she'sseen get results in their
businesses.
So head down into the shownotes for that, because we're
gonna record it in a moment foryou.
If you're listening now andit's a Monday, because this
episode just dropped that nextepisode will be available two
days from now and you can findthat link in the show notes.
(26:41):
Gabe, thank you for being hereon the podcast, absolutely
thanks for having me and dearlistener, you know, until the
next time you hear from us orsee us, take care and be blessed
.
Bye, bye.
So are you sitting on the other side of the
headphones, as it were, planningout your 2025 and wondering
about this whole goal settingthing, Like I'm sure you've
heard different ideas?
Burn the ship, leave no plan Band commit to your goals so you
can achieve them.
Or have a solid,well-thought-out plan B so that
your brain can be free from fearto achieve those goals and you
(00:22):
know that if your goals don'twork out, you have a backup plan
.
And also, are you burnt out onsocial media?
Would you like a way to growwithout social media?
Because today's guestspecializes in both of those
areas goal planning and businessstrategy, especially without
social media.
Her name is Gabe Cox.
She is a goal planning andbusiness strategist and the
(00:43):
founder of Red Hot Mindset.
She helps entrepreneurspersonalize, take action on a
game plan that works with theircapacity in different seasons,
so you don't have to sacrificeeverything to hit your goals.
She teaches how to market yourbusiness without relying on
social media, so that you canditch the hustle culture for
(01:04):
good.
How's that sound, Jamie?
Speaker 3 (01:06):
That sounds really good.
I'm excited to hear about allthis.
Welcome Gabe, we're glad tohave you here.
Speaker 2 (01:11):
Yeah, I'm so glad to be here.
Thanks for having me.
Speaker 1 (01:13):
Dear listener, if you can't see us, you can click in
the show notes below and popover to the YouTube channel
where you can see Jamie, myco-host, and Gabe, our guest.
So, gabe, before we jump backinto how you built your business
and some of those morecharacter defining moments, can
you share with us and thelistener just a snapshot of your
business as it is today, theoffers that you have?
(01:35):
I guess we know about thepeople who you serve.
Speaker 2 (01:37):
Yeah, I love it.
So I would say my business is alittle bit complicated in a way
because I have a few branchesof it.
My biggest portion of mybusiness I would say probably
70% is actually client work.
So I have a couple clients thatI do a lot of business for.
I'm a success coach andcommunity manager for one and I
(02:01):
am kind of her right hand and doa lot for her and her business
and I have loved that becauseit's helped hone my skills as a
leader, as a business owner, andjust been a different way to
use my talents and do businessRight.
So I have that aspect.
And then I also work with aYouTuber.
She's also a bookkeeper and Irun her.
(02:23):
I'm her business manager so Irun all assets of her business
and help make it flow and bringin revenue for her.
So I have two large clients inthat way.
But then I also on the otherpart of my business, have a
podcast and do some one-on-onecoaching very limited these days
.
I started my business moreone-on-one and have moved into
(02:44):
doing group.
I have a membership that bringsin probably roughly 15% of my
income and then I have someprograms on the side, kind of a
la carte for those who arelooking for either goal planning
or business strategy, marketingstrategies without social
organization.
People would say I'm anorganization guru, like I'm all
(03:07):
about simplified systems.
So this is where I say I'mcomplicated, because I could do
a lot of things but you have tohone in on just a couple so that
you can do those couple reallywell.
But that's kind of what itlooks like.
I have a client base and then Ido have some offers of my own.
Speaker 1 (03:21):
Okay, all right.
Speaker 3 (03:23):
When you say programs , do you mean like DIY courses?
Speaker 2 (03:27):
Yeah, for the most part they're all DIY kind of
self-paced courses with somesupport, but they don't have a
big community with it or kind oflive coaching or live aspects.
If they want the live, then theclub.
It's called the Red HotAccountability Club.
That's where they get the live,the coaching, asynchronous
coaching, live events andcommunity.
(03:50):
So I've kind of tailored it sopeople can have the a la carte
if they want or they can getthat live experience if they
want as well.
So how did this all get started?
Take us to the beginning.
Well, you want to know what'sfunny?
The beginning is actually whenI was really little, like
probably five or six.
Speaker 1 (04:11):
Oh, okay, we're going to have to condense this story,
probably going back for 30seconds.
Speaker 2 (04:15):
But essentially I've always wanted to be a writer.
Like my whole dream was to bean author, to write books, and
so, and that started then and Ithought I'll write my first book
by the time I'm out of highschool, and that didn't happen.
And then I'm like, oh, I'llwrite my first book by the time
I'm out of college.
That didn't happen, got married, had kids, all the things right
, and so that that passion wasstill inside me.
(04:37):
So when I finally was like it'stime, and I was like in my
mid-30s, at that point I wrotemy first book, which you see, if
you're watching, you see acouple of books on my shelf.
I have one more shelf because Ihave one more book in my head.
But that is really what startedthe process of online business.
It was mainly to publish a book.
And then, as I was looking anddoing research, I was realizing
(04:59):
that if I wanted to really makea career out of writing, I
needed to create some type ofbusiness around it as well.
And that's how the wheelsreally started spinning and kind
of got me on this trajectory.
I didn't even know like I wrote.
My first two books werepersonal development books, and
I thought I would write fiction,which I still plan on doing at
(05:21):
some point.
But that was what was on myheart and that was the message
that I had.
And now I kind of feel like youknow, I am a Christian, and so
like I'm trying to do it God'sway, like let him lead.
And so I'm like no, I wassupposed to do this for us.
And he goes no, this is what Iwant you to do, right.
And so like I have had to learnthat it's not always my plan
(05:42):
that's going to work.
I have to be flexible withwhere I'm being led as well.
Speaker 1 (05:46):
Awesome.
As Christian business ownerstoo, and having talked to like a
myriad of other Christianbusiness owners, can you just
explain mean to have a, for youto have a God-led business?
Speaker 2 (05:59):
For me, it means not separating the two.
Now, I started with what?
Quote unquote secular business,so I didn't.
I wasn't like bringing my faithinto it, wasn't like outright
talking to Christianentrepreneurs.
Actually, I wasn't talking toentrepreneurs at all.
I was talking to, essentially,moms and women who had a goal or
, you know, wanted to take theirdreams off their shelf, because
(06:22):
they put them on the shelf formotherhood, which I think is our
first and best mission, ofcourse, but there's something
about being an example for ourkids, right?
Like something about showingthem how to plan a goal and how
to go after a goal, because ifwe want them to do that, we
can't expect them to do that.
We're not willing to do it.
Right, we are there to be theirmentors.
We need to do, we need to show,because they're going to
(06:45):
essentially do what we do morethan what we say.
Right, they're going to modelafter us, and so that's really
where it started.
Speaker 1 (06:56):
They've gotten a lot of my bad habits.
I think everyone's consistentparenting and good examples.
Speaker 2 (07:02):
It's kind of funny because when you see them do it
you're like, where did you learnthat?
And then you like, oh, that wasfrom me a lot of it comes from
this one.
Speaker 1 (07:10):
Most of it for me, yeah, it's around to run to the
bus.
I love it, she does a great job.
Speaker 2 (07:17):
She does a great job, yeah, yeah so I would say, like
for me it's listening to thekind of that, the inner voice of
where am I being led Right,like what is that next right
step?
And not not like I'm all abouthaving a plan, I'm about having
a vision.
Let's look big, let's plan, butthen it's about what's that
(07:39):
next right step, and that mightchange and it might shift us
where we're going to go, and soit's also getting into the word.
I find that my business doesmuch better, mainly because my
personality and my anxiety andmy peace do a lot better when I
start my day in the word, evenif it's only for five minutes,
(07:59):
even if I just listen to someworship music or whatever it is
that I have the capacity for.
Just listen to some worshipmusic or whatever it is that I
have the capacity for, I findthat really helps me get in the
mode and get focused on what isreally, what really matters
Right, and so that's importantto me, but then also like
listening in being obedient tothose things I hear.
(08:19):
So, for example, I, like I said,I started really just talking
to women and moms in particularand talking about goals and
dreams and things like that.
Well, I got this nudge.
That was like I want you toshift into the entrepreneurial
space and I was like no, that'soversaturated, I don't want to
talk to entrepreneurs, I don'tyou know.
And so, but I listened and Idid it and I made that shift.
(08:43):
And then it was also it wasreally interesting because I was
talking mainly to women and,honestly, I'm a woman, I know
how to teach women, you know,like I I I been there, done that
Right, but I wasn't likefocusing on men.
Well, what I was finding is likeI was getting a lot of male
coaching clients, so they werestill listening to me and taking
(09:03):
in the things I was teaching.
And I was like, well, that's soweird because it says like I
help women entrepreneurs righton my website.
And so then I was like feelingthat shift, like maybe you're
just supposed to open it up andtalk to everyone.
Not, well, we'll not go there,not everyone, but like
essentially, men and women rightIn in the specific niche that
I'm in.
And so I was like, okay, I'lldo that Right, but like I would
(09:26):
say, 40% of my business at leastcoaching business was men at
that time.
So, very interesting, but it'slike those little nudges that we
feel like taking time to prayand seek, like is this really
where I'm supposed to go?
And then, if it is, even if itfeels very contrary to culture
like when I was told to get offsocial media right when it's
(09:46):
contrary to culture, still doingit and being obedient, because
I think God rewards thatobedience.
Speaker 3 (09:51):
Right.
Speaker 1 (09:52):
Speaking of getting off of social media, like dear
listener, you should know thatGabe is the creator and owner
and runner of a rather largesummit called the Grow your Biz
Without Social Summit, and usbeing Facebook and Instagram ad
managers.
(10:12):
I have a spot at the summit.
We've already recorded theepisode, but if you're curious
how you can grow without socialmedia one, we're going to ask
Gabe how she has done it.
But two, you can click in thedescription below and register
for that summit.
(10:32):
Now, gabe, I believe selling isserving and in order to serve
more people with the gifts andpassions that we were given by
God, that we were given by God,we need to sell and expand the
reach of our businesses so thatwe can reach those people who we
were meant to serve.
(10:53):
How did you do that withoutsocial media, and were you ever
on social media at one point,and really, what went into that
change?
Speaker 2 (11:03):
So I started my business hearing from everybody
out there that you have to beeverywhere and you have to be on
social media in order to growyour business.
So I did just that and I postedhowever many times a day they
said to post, and I scheduledout content and I focused so
much on it and I really likebeing able to have an influence
(11:27):
in that type of a marketplace,Like I think there is reason for
people to be on social media.
So I'm not like anti-socialmedia, I'm anti-making that your
number one plan, Cause I'vefound that it really doesn't
work like it used to.
Maybe 10 years ago it workedreally really well.
But things shift Right and thesocial media algorithm wants you
to stay on social media.
They don't want you to click tosomeone else's website or to
(11:48):
click to an offer or things likethat.
They want you to stay there.
And so I did it, all that stuff,and I would say maybe I've
gotten I'll be able to count onprobably one hand how many
clients I've gotten off ofsocial media.
I I'll be honest, that's so.
It was mostly crickets and Iwas like there's gotta be a
better way.
But, and so I would say, forlet's see, my business
(12:11):
officially started in 2019.
And I, 2023 is when, January,when God was like hey, I want
you to do it differently, I wantyou to get off social media.
And I was like huh.
I don't know what to do.
Like, what are you telling me?
I'm not going to have anyvisibility anymore at all.
This is nuts.
(12:31):
And so I thought, well, I'lltake a 30 day break, right?
Like I think fasting is reallygood and I don't think fasting
just has to be food.
It has to be something that'sconsuming our time and energy
and taking the place of ushaving relation with God.
Right and social media can bethat.
For a lot of people, we can getin the scroll, Like, for
example, my boys grew up intechnology.
(12:52):
They love technology, but I'dbe like you've been on all day.
They have time limits andthings, but they're like no, I
just got on.
I'm like five hours earlier.
You just don't realize how muchtime you're spending.
And so I thought, okay, I'lltake a fast.
And I took a fast and I haven'tgotten back on because I found
that, being obedient in thoselittle things, it opened doors
(13:16):
to other opportunities.
And what I found is that I loveconnecting with others like
Quajo and Jamie, like you guys,like I wouldn't have never
really had these expandedopportunities had I not taken my
focus away from social mediaand looked for different ways to
network and grow.
And one interesting fact isthat once I got off social, a
(13:37):
month later, my podcast grew400%.
It was crazy because I focusedon that instead of focusing on
posting all the time.
And so and I'd say it's notmaybe correlated, but it's
correlated to obedience, it's mebeing obedient to what I was
being called to do, and so someother ways that I've found the
(13:59):
market that work way better isreally the main thing is
collaboration.
So collaborating with otherbusiness owners like you guys,
who I'm so excited to have atthe conference because you bring
a new spin on social media tooand being able to help grow each
other's businesses and reallyconnect and learn about each
other and see how can wecompliment each other, because I
(14:24):
don't feel competition at allwith you two.
You're tight, teaching ads.
I'll send people your way anyday if they're wanting to learn
ads, because I know they'regetting good quality coaching
and support from you right, andso I think if we think of that,
about being a community andreally connecting and growing in
(14:45):
that way, it opens up so manydoors.
Speaking at conferences, doingsome different email, newsletter
swaps, podcast sponsorships,conference sponsorships all
those things have grown mybusiness way more.
So I would say, what's funny,we were talking in the beginning
like what does your businesslook?
Like my revenue?
More than I made, more in thatfirst year of being off social
(15:07):
media than I did in the entirefirst part of my business, and
it was because I was way morefocused and intentional in the
couple areas.
Speaker 1 (15:18):
I think that is a breath of fresh air and
definitely a good amount of hopefor the listener who doesn't
want to grind away at socialmedia or feels like they cannot
get traction.
And I can confirm one of mybest clients and definitely
maybe one of my longest shedoesn't post much on social
media but because she has spentthe time investing in her
(15:43):
messaging and because she has agreat offer like her, Facebook
and Instagram ads crush and it'slike she adds followers to her
social media and she's addinglots of people to her email list
.
I think actually I know exactlybecause I just sent a report
out this past Friday we'respending like $575 a day on ads
(16:07):
Profitably, might I add.
But, she doesn't post much onsocial media, like, if you look
at her social media, especiallyher niche, it's a traditional,
let's say a pretty niche whereusually lots of pictures are
posted on social media right,but she doesn't, and yet her
business grows and thrives,which is part of why I agreed to
(16:29):
speak at you know, your summit,because that is one way and
it's kind of a myth like oh,facebook and Instagram's are
gonna, ads are gonna work for me, I need to be posting and
actually you don't.
Speaker 3 (16:39):
So all right, all right, mind Mind blown.
So can you tell us like I guessyou just kind of told us what
changed before and after youused social media, but what were
like what else did you develop?
Can you touch back on that alittle bit more?
Like, what else did you developin order to grow without social
(16:59):
media?
Speaker 1 (17:00):
You mentioned the podcast and or maybe your
favorite way of growing media.
Okay, because you mentioned,like collabs.
Yeah, she mentioned, yeah, thesummit yeah.
Speaker 2 (17:10):
So I would say I have in a rise marketing framework
of like growing without and itI'll just tell it, list it.
So a is assets, so have thingsin place like your media kit and
things like that, so that youcan do those collabs simplified.
I'm all about do it simple,don't take hours of your day or
week, you don't need to.
(17:31):
S is socially connect, and thatdoesn't mean social media, it
means like collaborating, oractually that was a rise.
R is relationships.
So email marketing is huge formy business.
That's where I nurture, becauseI find that way more people
open my emails and read themthan they will see my posts on
social.
So I really want to connect andengage there.
(17:52):
So assets, relationshipssocially connect.
I is inspire and instruct.
I'm taking them out of order,apparently, but that's like.
So podcasting for me is where Idecided to live.
I love podcasting.
I love doing things withouthaving to be on video if I don't
have to, because then I can doit.
(18:12):
I don't have to get my makeupready, don't have to do anything
, but having that way to reallyteach and inspires, which can
build that trust with others.
And then E is what is E, e isevaluate, and so, like
everything that we do, we needto look at if it's working,
because if it's not working andit's not serving a purpose, why
are we doing it?
(18:33):
So, and that was social mediato me.
I was doing it because I wastold to do it and I was doing it
a lot and spending hours andhours doing it with no result.
No good result, right.
And so that's the definition ofinsanity doing the same thing
over and over again, expectingbetter results, right.
Like you have to change it toget good results, to get
(18:53):
something.
So my favorite way tocollaborate, I would say, really
is actually doing like leadmagnet swaps, so swapping a free
resource or a resource insomeone else's newsletter, so I
will promote something of theirs, they'll promote something of
mine.
I find that to be a really warmway to find new leads.
(19:17):
And it's a one-on-one type ofway where I love the conferences
.
Like my conference has become abig event and people have
emailed me like are you doingthis conference again?
I really want to invite morepeople and I want to come attend
and all things, but that is oneto many like there's a lot of
us collaborating, so that bringslike a lot of people get a lot
(19:38):
of, a lot of a lot of voicesright, where the lead magnets is
one-to-one, and I like that.
But I also really love thespeaking opportunities and being
able to like because I thinkthat when you are speaking at a
conference it builds thatauthority a little bit more,
because you're able to teach infront of them.
They hear you, they see you andthey can get to know if you are
(20:01):
maybe the coach for them or thevoice they wanna learn from.
So that's one reason I reallylike the virtual conferences a
lot.
So I'd say email swaps andvirtual conferences are my
favorite.
Speaker 1 (20:13):
And neither are a strategy that we have yet to do
in our business, I think moreimmediately attainable or doable
is finding someone to do a leadmagnet swap.
Speaker 3 (20:26):
Yeah, I like that idea.
We should try that.
Speaker 1 (20:28):
Yeah.
Speaker 2 (20:31):
Well, and what I like too, because I love podcast
guesting.
I think it's one of the easiestways to start if you don't have
an audience at all, because mostof the time the podcast like
for me.
I think it's one of the easiestways to start if you don't have
an audience at all, becausemost of the time the podcast
like for me I have a podcast.
I'm not going to ask them howbig is your email list to say
yes to them as a guest Like,whereas at a conference they
might ask what size is youremail list because we're
promoting it right.
But from that it's a warm leadto do more collaborations.
(20:54):
So if I do, if I guest onsomeone's podcast now I can be
like hey, would you like to do alead magnet swap?
I'd love to do that with you.
Right, and it just gets anextra.
So it kind of that the podcastguesting.
What I like about it is itgives you that kind of warm
connection and you get to knowpeople and then you can learn
who you could collaborate within the future as well.
Speaker 3 (21:13):
Right, that's really good.
Speaker 1 (21:16):
I'm typing down the strategy.
Speaker 3 (21:17):
First guest podcast.
Speaker 1 (21:19):
Then, if you guys hit it off, propose a lead magnet
email swap.
You know, Gabe, I can say thatthat's the first time that
anyone that I've interviewed hasmentioned a lead magnet swap as
a way of cross-promoting andgrowing with a strategic partner
.
So, like I?
I I am taking notes.
(21:40):
You can't see them and, dearlistener, you can't see them
either, but my wife can see them.
Speaker 3 (21:45):
Take notes, take notes.
Speaker 1 (21:48):
Seeing as you're in charge of outreach for podcasts,
marketing and outreach.
Speaker 3 (21:50):
I guess that's coming on me.
All right, all right.
Speaker 1 (21:53):
Jamie Gabe, what would you say about the upcoming
episode and also how thelistener can get in touch with
you before we say goodbye fortoday?
Speaker 2 (22:04):
Yeah, absolutely so.
Best way to get in touch withme is going to my website,
redhotmindsetcom.
You can find the Pursuing GoalsGod's Way podcast there and
links to some fun resources.
You won't really find me onsocial media.
I have it like a business card,so I have my handles.
I just am never there.
Speaker 1 (22:23):
Okay, okay.
Speaker 3 (22:24):
So I do have a question when did this name come
from?
Red hot mindset, okay.
Speaker 2 (22:30):
That's a good question.
Speaker 3 (22:31):
Red hair.
Am I getting something to dowith that, or is it because
you're super passionate aboutthe goals and it's twofold.
Speaker 2 (22:39):
So a red hot comes from the red hair.
So back in college there wasalways, like you know, the fight
between the blondes and thebrunettes, and the redheads
always got left out.
So I had a couple redheadedfriends and we made the red hot
club.
And so, yeah, so it comes fromthat, but it also comes from
essentially stepping into therefiner's fire.
And so you, so it comes fromthat, but it also comes from
essentially stepping into therefiner's fire.
(23:01):
And so, you know, it's aboutlike letting God mold and shape
us to be the people he can use,because it's not really about us
, like I would say, we're notreally worthy, we're not really
good enough, we really don'thave the strength enough, but
when we have him on our side, hewill give us the tools, he will
equip us and he will comealongside and help us, and that
(23:22):
way, when we hit our goals, hegets the glory.
And so it's really about beingwilling to step into the heart,
because being a business owneris not easy, going after a goal
is not easy.
You're going to have roadblocks.
What are we going to do withthem?
Are you going to be willing tostep into that fire and mold and
shape and you know like, letthose layers come off, right,
(23:44):
just to become a little bitbetter and get to that next step
, to the summit, right?
And so that's really it was.
It's twofold it's the red hair,but it's also the refinery fire
.
Speaker 1 (23:53):
What do we mean?
You know, because that isdefinitely christian code.
So for the non-christian that'slistening.
Speaker 3 (24:01):
Jamie, break down the concept of the refiner's fire
well, so they put like silverinto the fire, for example, and
there's like the dross is whatthey call, like the stuff on top
right that there's impurities,impurities, thank you.
Speaker 1 (24:16):
So this is this is a term about making things out of,
let's say, silver and goldright, okay, so you basically
want to.
Speaker 3 (24:22):
You have to put it in the fire to burn away those
impurities, right, so that whatcomes out is that pure metal,
that pure silver, pure gold,right?
So when we go through thosetrials, right it, it's like
there's, there's stuff that'sgoing to come out of you Like
that.
That kind of needs to be.
I see your true, right?
(24:42):
I think parenting for example,or business is a great example
Like there's stuff that comesout of you that it's just like I
didn't know that this botheredme so much, I didn't know that I
could get so upset about youknow the certain thing, or
whatever.
And so, anyway, as you gothrough those trials, though,
(25:04):
and walking with the Lordthrough them, like I think a lot
of what you said is you know,we make our plans, like we
should make plans, but the Bibledoes say like we make our plans
and the Lord orders our steps,and so, within that, as we're
walking through, these differenttrials and these kind of
impurities, so to speak, arebeing burned away until you,
until you can get to the otherside or get to the top of the
(25:25):
mountain business context oldmindsets old mindsets, exactly
things that you need to overcomeand and yeah, I guess, push
through to make it to the otherside and come out and say I'm
glad I went through that, sothat you know.
Now I have a testimony, a storyto tell and, like you said, gabe
(25:46):
, that God gets the glorybecause he took you through it,
and the glory goes back to him.
Speaker 1 (25:52):
All right.
Speaker 3 (25:53):
There we go.
Speaker 1 (25:55):
Breaking down concepts.
All right, there we go,breaking down concepts.
So in the next episode we'regoing to talk about the pillars,
the three pillars to settingand crushing goals.
And if you're still with us andyou're like, okay, do I set
goals, do I not set goals, youknow, do I put all my eggs in
one basket or do I keep a couplein plan B, well, gabe is gonna
(26:19):
talk to you from her experiencehelping other people set goals,
what she believes and what she'sseen get results in their
businesses.
So head down into the shownotes for that, because we're
gonna record it in a moment foryou.
If you're listening now andit's a Monday, because this
episode just dropped that nextepisode will be available two
days from now and you can findthat link in the show notes.
(26:41):
Gabe, thank you for being hereon the podcast, absolutely
thanks for having me and dearlistener, you know, until the
next time you hear from us orsee us, take care and be blessed
.
Bye, bye.
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