March 31, 2025 • 34 mins
Jodie Brown, a marketing agency owner, educator, podcaster, and luxury retreat host, has found her sweet spot helping coaches and educators get noticed and create content that not only builds their brands but also delivers results and reaches the right audience.
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Jodie shares her entrepreneurial journey in the hair industry, where she learned how to build a successful business by mastering marketing from the ground up. Now, she focuses on helping creative entrepreneurs, coaches, and educators excel at content creation, develop strong brand identities, and build businesses they love.
We also discuss how she balances running a content marketing agency with hosting international luxury retreats, offering transformative experiences for her clients.
Watch the next episode on YouTube, "What's working on Instagram in 2025 with Jodie Brown"
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Jodie’s Links:
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- Sign up for her FREE training "The 2025 Social Pulse"
- Listen to The Visionary Rising Podcast on Spotify and Apple Podcasts
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So if you have started out your business and
the current business that you'rerunning now doesn't really look
anything like the previousbusiness that you started and
you're wondering like mayberight now you're navigating a
few twists and turns, you'regoing to like this guest's story
.
Her name is Jodi.
She's a marketing agency owner.
She's a marketing educator,podcaster and international
(00:22):
luxury retreat host.
Emphasis on international welove international and.
I love retreats.
Speaker 2 (00:30):
I love luxury.
Speaker 1 (00:32):
You love luxury.
This is a perfect guest, a goodmatch.
She specializes in helpingcoaches and educators refine
their messaging, play to theirstrength and create marketing
strategies that feel good and,most importantly, work
effectively.
Jodi found her sweet spothelping coaches and educators
get visible and create contentthat not only builds their
(00:54):
brands but also gets results andreaches the right people.
Her mission is to help creativeentrepreneurs, coaches and
educators master contentcreation.
Learners, coaches and educatorsmaster content creation,
develop strong brand identitiesand build businesses they love.
That's important.
That's important, right, jamie?
It is.
I think so.
If you cannot see us on YouTubeyet, get to the link in the
(01:16):
description below and watch thisepisode, because I got.
Jamie back.
It's been a while, I feel like.
Yeah, I've been kind of in andout with trips and kids and life
, kids and trips and life Jodi,thank you for being on this
episode Welcome.
Speaker 3 (01:32):
Thank you for having me.
I'm super excited to be hereand I can totally relate to the
trips and kids conversations.
Oh yeah, oh yeah.
How so excited to be here.
Speaker 1 (01:43):
Cool, cool.
Well, thanks for this bit oftime and in the next episode,
dear listener, just so you knowwhat's going on, jodi has agreed
to share with us the trendsthat she's seeing on Instagram.
For example, right now, in 2025, is repurposing your long form
podcast or YouTube content intoInstagram really working that
(02:03):
well?
Or is creating content nativelyfor Instagram working better?
And if you feel like you're aslave to the algorithm, she has
some hacks about how to get awayfrom that.
So you're going to want towatch the next episode.
All you have to do is click inthe show notes below.
But for this one, jodi, let'sstart out with a very simple
question what does your businesslook like right now?
(02:24):
Before we go back in time tothe highlights of building your
business and those morechallenging character building
moments where the business builtyou, and don't we all have lots
of those.
Speaker 3 (02:37):
So, as my business looks right now, I have a
content marketing agency, so wehelp educators and coaches and
personal brands kind of buildtheir brand through social, with
a kind of unorthodox, creativeapproach.
And then I also, like youmentioned, host retreats.
So we host retreats in Europepredominantly.
(02:59):
We posted in Spain.
Our third Italy retreat iscoming up in 2025.
And so that's kind of what wedo on that side.
And then I also work with inthe kind of consulting and
mentorship space as well to helpcreatives and, like I said,
coaches, educators, build theirown kind of content strategy and
their brand Sounds good.
Speaker 2 (03:18):
What kind of?
What kind of offers, then, doyou have specifically?
Are you doing like groupcoaching, membership, like what
does it look like?
Speaker 3 (03:26):
So I have the done for you side, which is align
creative co, and we do.
We have three main offers.
So one is the monthly contentretainer.
One is we have a reallyexciting content quarterly
almost VIP week where we'll takeall of your you know your
content backlog and all of yourbrilliant ideas, we pull them
(03:48):
out of your brain and we createa quarter's worth of content for
you.
And then we also have a reallyfun session called a storyboard
session.
So essentially that is where wedo all the strategy and then
hand it over to you to execute.
So that is on the done for youside.
And then retreats are anotheroffer.
And then I do also haveone-on-one hybrid group coaching
(04:08):
program called sought aftereducator.
Speaker 1 (04:10):
Okay.
Speaker 3 (04:11):
Yeah.
Speaker 1 (04:12):
Which one of those makes up like the most revenue
in your business.
Or actually could you just rankall those like from highest to
lowest as far as percentagerevenue they make up?
Speaker 3 (04:20):
Yeah.
So I would say agency isdefinitely number one now and
this has very much changed overthe past few years.
So a little bit of backgroundis I did have I started out
working specifically withhairstylists and then, as so
often happens, the, the demandand the you know, the the
(04:41):
backside of kind of what I wasgetting asked to do, and I had a
lot of my peers approaching mefor help with doing what I was
doing, which was launchingprograms that served
hairstylists to grow theirInstagram and to attract clients
.
And so, as my peers startedapproaching me, more of that
done for you work and buildingmy team started to take over.
(05:01):
And so, as it stands now, as Ihave just launched the
consulting sought after educatorprogram, I would say agency
retreat and then education.
Two years ago it was educationagency, then retreat, so it has
kind of changed a little bit.
Speaker 1 (05:19):
Education agency retreat two years ago, to what
has changed to now.
When did you make the shiftfrom hairstylist?
No, you weren't hairstylist.
Were you ever just ahairstylist?
Speaker 3 (05:32):
Yeah, I was a hairstylist.
So in 2020, that's when I shutdown my I actually my mom was a
salon owner and then I went tohair school.
I was done by the time I turned18.
So I was in the hair industryfor 15 years and so this kind of
funny how I got into what I'mdoing now no-transcript weren't
(06:32):
getting results.
They didn't know exactly, likehow to utilize the platform to
grow their businesses and so, asthe educator is saying, like I
don't really teach that, I wassitting there thinking I don't
relate to this at all.
Like this is, this is somethingthat I've I've thrived using.
Like I've really grown mybusiness.
I went independent within 18months.
(06:52):
I was able to really grow myclientele and create a lot of
demand for my services.
So two weeks later, when youknow the world shut down I know
you have your own story withthat I kind of made the decision
really quickly that you knowthe world shut down.
I know you have your own storywith that.
I kind of made the decisionreally quickly that you know I I
really wanted to get intoeducation.
For a long time I had worked onthe sales side of the hair
(07:15):
industry, so I'd I'd thoughtabout this on multiple occasions
and I just decided like this is, you know the time, this is.
There's a message for me herewith this timing.
It felt like a almost divinetiming going to that class and
then everything that happened,and so I actually handed in my
notice not like to terminate mylease at the place that I was
(07:39):
renting a chair at, and Idecided to go full on into
education and marketing, andthat was kind of how I got
started.
Speaker 1 (07:49):
Nice.
Given the timing, I hope theywere going to let you out of
your lease or do somethinganyway.
Speaker 3 (07:54):
That was crazy yeah it was a crazy time and we did
have to like there was theexpectation to keep paying
without being able to work, andso you know, that was that was a
little bit of a consideration,but also it was more so the this
is the time and also realizing,you know, after two weeks out
(08:15):
of that environment I felt a lotbetter and I'd I'd already been
really enjoying the marketingmore than the service providing
for a long time, and so it feltlike an opportunity to kind of
make that shift.
Speaker 1 (08:30):
Okay, all right, you're speaking so positively
about a time when everything wasup in the air and we well, we,
but maybe everyone we had verylittle sense of direction.
Like, where did you derive thatsense of peace, calm and
direction from?
Speaker 3 (08:47):
You know it's interesting because when I look
back at it, I do have I mean,obviously, aside from all of the
, you know, it was a hard time.
It was a really stressful time.
I personally had been goingthrough a really dark time
before that, and so for me itfelt like a turning point, like
(09:09):
we, you know I'll I'll give justlike a little bit of background
.
Like my husband, I had gonethrough a secondary infertility
journey, and so I was dealingwith a lot of like depression.
I was dealing with a lot of,you know, just really I would
say, lack of purpose, like whenyou are so committed to the
thing that I wanted, which wasto grow our family right, and
then we weren't able to, thesense of like the loss of
(09:30):
control and like the, the justdarkness that I that I felt at
that time.
I think that, really, wheneverything in the world like
fell apart a little bit, I wasalmost it was a weird time, but
I was almost able to find mypurpose a little bit, find
purpose in something new, findpurpose in, you know, and and in
(09:52):
a lot of ways that reallylifted me out of what I had been
going through.
I'd also been kind of goingthrough more of like a personal
development journey and likereally learning how to cope with
all of the things that were outof my control and and so, yeah,
I think that that's where, forme, I was already going through
such a difficult time that itjust kind of felt like okay,
(10:15):
like what's next, almost, likeyou know, taking away that sense
of almost artificial security.
I think is what happened for alot of us right.
Like we felt like there's allthe security, and then when that
was no longer there, it almostfreed me mentally to think about
(10:35):
what do I actually want, whatwill make me happy, what will be
the thing that I can make myimpact in, and so that's kind of
, I think, what helped me getthrough that time.
Okay.
Speaker 2 (10:48):
Yeah, okay, wow.
So then had you you you saidyou had already been doing your
Instagram, or you felt like you,that was something that you
already were thriving at.
So had you already kind of hadlike this online thing going, or
like, how did you start, like,oh, I'm just going to create
this agency online, or like howdid that kind of happen?
Speaker 3 (11:11):
Yeah.
So the agency is something thatcame a little bit later.
That kind of grew organically,but at the very beginning, what
happened was I started creatingcontent for other hairstylists
and I was like this is where Iwas kind of like this is how you
can keep serving your clients,like even when you're not able
to be at the salon, how this ishow you can.
You know, because I had hadthat success growing my
(11:34):
clientele, I was able to fillcancellations with an Instagram
story, like a lot of things thatlooking back, I'm like, wow,
like.
But at the time it was justkind of what I was doing to grow
my business.
I had gotten really obsessed.
Back in like two 2015, 2016,.
When I came back from maternityleave, I went back to a salon
that had zero walk-in traffic.
(11:56):
It was very different from whenI got into the industry at 17
years old.
Like the, the digital agetransformed the beauty industry
and so, you know, I startedlistening to things like Amy
Porterfield's podcast, jennaKutcher's podcast, being boss,
like all of those you know,beginning digital marketing
(12:20):
podcasts and started applyingthat to the hair industry
because there were nohairstylist specific marketing
podcasts at.
Started applying that to thehair industry because there were
no hairstylist specificmarketing podcasts at the time,
and so that was kind of, youknow, four years before this all
happened.
That was kind of my intro, andonce you start listening in the
entrepreneurial space, I'm suresome of your listeners can
(12:41):
relate to this.
Like it starts to plant that,like what's possible, like that
seed Right, and so that was kindof already one of the things
that was happening.
I also had kind of become thego-to person for a lot of my
peers, like stylists you know toask about okay, how are you
doing this?
How are you getting clients?
(13:01):
Like and I had less than athousand followers, like during
when I built up 90% of myclientele.
So it's not like I had gotteninto that influencer stage or
anything, even it was justlearning how to market my
business.
And so then, you know, when Imade that transition, I started
with I very much someone.
(13:22):
Before I launched something, Iwant evidence, like I want to be
able to troubleshoot it, makesure that it wasn't like a fluke
, quote unquote.
I wanted to make sure thesethings were repeatable and that
other people would also getresults, and so I started doing
one-on-one mentorship, which waslike very, very low cost.
It was, like you know.
(13:42):
I think I was charging like $40an hour or something to to to
didn't last long, but that waskind of like I wanted to, I
wanted to test it Right and andI this was like I didn't know
anything about the online space,like this was brand new.
I was just doing what I, what Icould do to like get through
(14:04):
this crazy time.
And then I also got startedgetting approached by like some
brands and some, you know,educators and stuff like that to
manage their social media.
So, because I was in that likegrassroots phase, I was like I
just want to make, I just wantto make money online.
I just want to make it so thatI don't have to, you know, go
(14:25):
back and so that I can reallymake something of this.
And that's the truth about howit started.
Very quickly, I signed up formasterminds, I took a lot of
copywriting courses, which isstill something that I kind of
bring into my content creationtoday and organically, like
after I launched my firstprogram, which did really well,
(14:46):
you know for me, like I was ableto get, I think, like eight
people registered into thisgroup coaching program from
Instagram stories Again, I hadlike 1500 followers at the time,
and so that was kind of justwhere it started.
And then, you know, my nextlaunch was even better.
And then the launch after thatwas my first five figure launch
and, you know, doing 20 K injust a few, like it felt like
(15:10):
you know it's obviously a lotmore work, but in a week I was
like, oh my God, this is amazing, it's huge yeah it felt huge,
and so that was kind of where Iand again in this process, my
peers started being like how areyou doing this, how is this
structure happening?
Because in the beauty industrythere's a lot of educators, but
(15:32):
it's not like a lot of theonline business space, Right?
So that was kind of where theagency started.
Is I?
I just started getting askedand then that got busy so that I
needed to bring on support tohelp me fulfill, and that's just
kind of how it started going,Wow.
Speaker 2 (15:49):
Yeah.
So I have a question, as, sincewe are Facebook and Instagram
ads managers, my question is inany of this time did you ever
use ads, or was it all justorganic growth?
Speaker 3 (16:01):
So predominantly organic, and I did a lot of like
collaborations and things likethat.
So that was.
I kind of built it and borrowedit predominantly.
I did play around with somelike webinar ads, though, so,
and like challenge ads andthings like that, but very, very
low cost, like I think the mostdiverse one was like a thousand
(16:23):
dollars on a launch.
Okay, yeah, so predominantlyorganic.
Speaker 1 (16:31):
Before I ask my next question do you want to share a
little bit about this 2025social pulse that you are very
kindly offering to our audience?
Speaker 3 (16:44):
Absolutely so.
I you know with my work, when Ifirst started supporting other
people, instagram reels weren'teven a thing.
Reels weren't even a thing.
So let's give that a littlecontext, because I think that we
forget how much you knowInstagram as a platform and
social media as a platform haschanged over the past five years
.
So I have put together atraining and essentially what
(17:07):
it's going to do is it's goingto help you take what was
working for you, cause I think alot of entrepreneurs can relate
to the fact that what wasworking in 2023, it's a lot
harder to get traction now right, a lot harder.
I'm going to talk in thistraining about ways that you can
update your messaging to createmore relevance now, as well as
(17:30):
ways that you can kind ofmeasure those results
differently and ways that youcan create a content strategy
that's going to give you thevisibility, it's going to give
you the trust building and thatnurture with your community and
then also that's going to leadto conversions, because I think
that so often as entrepreneurs,we get really stuck in that
(17:51):
visibility phase, which is vital.
It's very, very important.
However, there's more to it'svery, very important.
However, there's more to it andthere's more pieces, and that's
why I say we help people buildtheir brand through content,
because there's a lot of fringebenefits that people don't think
about and like, for example,for our clients, things like,
you know, creating a coursebased off the feedback they were
(18:15):
getting on specific types ofcontent that they were able to
have like a five-figure launchon the first one, just with a
wait list because they werelistening to their audience.
So content like in a manner toget that feedback.
Also, ways that we can leveragetools like ManyChat to not just
(18:35):
have the conversation end atsocial media.
Right, ideally, that's where itbegins, and you know, we want
to really think about socialmedia as a whole as a part of
our marketing, not as theseparate entity, which I think a
lot of us do tend to think ofit as so.
And then also we're going totalk a little bit more about how
you can optimize yourrepurposed content, because I've
(18:59):
seen a lot of ways that it'snot working.
And then you know we'll talkabout that in the next episode
too, but yeah, that's that'sreally what it's about.
So this training is typically$47.
You can.
You can buy it on my website oryou can go to
aligncreativecocom.
Slash art and, just for yourlisteners, I'm offering it for
(19:19):
free so they can check that outthank you very much align
creative cocom forward slash artgrab that and the YouTube
description below.
Speaker 1 (19:37):
Okay, jodi, so when you were building your agency,
was there ever a point you know,coming out of the pandemic now,
looking for five years back wasthere ever a point where you
were like is this working?
Maybe I should go back to doinghair?
Speaker 3 (19:53):
Oh, I'm sure there was multiple points.
Maybe I should go back to doinghere.
Oh, I'm sure there was multiplepoints like none that lasted
more than 24 hours.
But I think that, because youknow it just, I feel like my
purpose is so strong with thisfor multiple reasons.
But there were definitely quitea few moments that were really
felt sticky, because at thebeginning I think really felt
(20:17):
sticky because at the beginningI think revenue is always a big,
and not just revenue, butprofit is always like a big.
It's not, you know, it's not ascushy right as it is later on.
And so I remember a specifictime where but it's funny
because all of those have led tolike growth moments for me.
I'm not sure if you, if you,can relate to that, but I think,
like all of the things thatwere really tricky for me,
(20:38):
looking back, I was like, oh,thank goodness that happened at
the time, though it feels likethe sky is falling.
Speaker 1 (20:47):
Give us an example.
Give us an example.
I want to hear it.
Speaker 3 (20:51):
So I found this mastermind that I wanted to join
Right and it was like it wasthis launching mastermind
because I I really went all in.
I was like I'm going to treatthis like a university
reeducation, I'm going to investin this.
So I had like kind of looked atthe numbers and it was, it was
a big investment for me at thetime.
It was like, I think, $1,200 amonth.
(21:13):
It was a year commitment.
That was a big chunk,especially kind of in those
beginning phases.
But I was like I looked at itand I was like, okay, my clients
, like you know, and it was.
I was like I can make this work.
It'll be a little, you know,it'll cut into my take home a
little bit, but I can make itwork.
And so I.
I again, I very much believe inthe power of investing and so I
(21:38):
took the leap.
I hyped myself up for itbecause I needed to.
That was more than double whatI'd ever spent on my business
before in year two.
And the next day I looked at myStripe account and I noticed
that a payment had bounced fromone of my clients.
And I was like, okay, thisclient was probably the most
(22:02):
difficult person I've everworked with also, and like it
was very much like not a goodrelationship.
I was like it had become not agood relationship.
It was very much like scopecreep, like all of the things.
But I was, I was counting onthis and I did have a 30 day
cancellation policy and so, youknow, I sent an email.
This taught me a lot about whatto you know deal with as well.
(22:25):
So I sent an email and I gotone back from their assistant
saying, yeah, we're actually notgoing to be moving forward Like
this person's, you know, goingin a different direction, or
they.
They decided to do it.
There was some really weirdthing like a couple like red
flags leading up to this point,but basically they just they
(22:46):
were just not going to honor the30 day notice and they were
just not going to be payinganymore, despite the fact that,
like, a lot of the work for thatnext month was already done and
that was within, I want to say,48 hours of signing up for that
mastermind, and their monthlylike bill essentially was the
(23:08):
exact same.
So I was like, not only am Isigning up for this mastermind,
now I have lost this exactamount in revenue was like not
only am I signing up for thismastermind, now I've lost this
exact amount in revenue.
And that was a moment where Iwas like it really, really like.
Lots of tears, lots of like ohmy goodness, lots of a little
bit of like, you know, mad, likeanger at myself for ignoring so
(23:29):
many red flags was like thepredominant feeling that I had.
So that was an example of likewhat am I going to do?
Moment, because you know again,it's like back in that, in that
beginning phase where you knowit's it's not as cushy, that
kind of thing makes a hugedifference.
However, looking back it,freeing up from that particular
(23:56):
client had that not happened, Ilikely would not have been able
to execute at the same levelthat I was able to inside of
that mastermind, and that iswhat led to that first $20,000
launch.
And so the lesson for me waslike okay, your capacity is
(24:18):
massive and so, having thatmental drain of that, that
person that was so difficult towork with and took advantage,
and and having that energy oflike, oh, I need this person, I
think, had that not happened, itwould have held me back from
from what ultimately was able totake place.
Speaker 2 (24:36):
Right.
Okay, we've all had thoseclients right when.
Speaker 3 (24:41):
I won't say any names right now, but luckily, that is
the last client like that Ihave had since then, because I
learned that it's not just aboutyou know, people who are
(25:01):
willing to pay you, it's aboutpeople who are aligned with you
and that you can get greatresults from, and so I have not
made a decision like that, sincewhich you know we all need
those lessons I feel like yeahexactly, and it's like I don't
need your money that bad for mypiece.
Speaker 1 (25:18):
We'll find somebody else and it's exactly what you
said people who are aligned withyou that you can get good
results for, because like wecould get results for a wider
range of people than that arealigned with that.
When there's not alignment,especially from certain types of
(25:38):
special clients, the lovelierones then it's you're.
You might still get results,but it just I.
I've been there.
It's like you're thinking abouttheir account all day long and
wondering if the email's comingin and what's going to be next,
and it's like but now, yeah, thescope creep, wow, so that alone
(25:59):
could be its own episode, likescope creep, and how not to do
that you shouldn't even go thereum, for me, it was that inner
people pleaser too, Like, whichis something that that's been
one of my biggest likechallenges like outside of it is
.
Speaker 3 (26:14):
Like you know, I very much learned through
entrepreneurship that I reallycared what people think about me
and and I I want everyone tothink that I'm nice, and that's
actually been the biggestinternal battle that I've had to
overcome is you can be a goodperson and still stand up for
yourself and have boundaries.
Speaker 2 (26:34):
You seem nice to me.
You do seem like a really niceperson.
Speaker 1 (26:39):
While we're talking about boundaries, is there any
way we can get on that retreatfor free?
Speaker 3 (26:48):
I love the shooting, the shot.
Speaker 2 (26:52):
But speaking of retreats, I do just want to
touch on, before we finish upthis episode, on these
international luxury retreats,like how did you start that?
Or decide like, I'm just doingthese retreats because that is
also super appealing for me.
I'm like that's cool.
Speaker 1 (27:09):
We're looking at your Instagram stories now we love
travel and stuff obviously.
Speaker 3 (27:15):
So the retreats that kind of came about in a couple.
It's like I feel like there'salways when I think about how
things came about, it's like themoment that it happened, but
then there's always thegroundwork.
So the moment that it happenedwas I've been, I've been wanting
(27:38):
to go to Italy since I was likeI like 12 probably, like I have
always, just always felt like Iwanted to go there, so it's
been on a dream trip list.
So when I started my businessin 2022, I think, is when we
yeah, so I started my businessin 2020.
In 2022, I think, is when weyeah, so I started my business
in 2020.
In 2022, I finally was able to,like, take my family on a trip
to Italy, and so I was soexcited and we went for two
(27:59):
weeks and towards the end of thetrip, this was also the first
time I'd taken time off.
So I had a team that I was ableto completely take that two
weeks off, aside from a littlebit of check-in.
So I had a team that I was ableto completely take that two
weeks off, aside from a littlebit of check-in.
So I was with my family, hadthis amazing trip, my husband
and my son.
One day when we were inSermione in the North, they had
(28:20):
gone out to go fishing and findlike a fishing store to try and
go fishing at the lake and I wassitting on the balcony and I
was like reading the big leap.
I remember the book I wasreading and I was drinking
cappuccino and I started, likeyou know, journaling and I just
wrote down this idea.
I was like what do I wantthings to look like next year?
(28:41):
And I was like I want to bringpeople here because I had gotten
so much clarity from that tripand getting out of my day-to-day
and being able to, like youknow, take some time away from
the business, that I was justthinking about how I needed to
bring my peers here.
I needed to bring other peoplehere to get out of their
day-to-day so that they couldkind of get this clarity and
(29:04):
this, you know, this freshmindset that I had experienced
on this trip.
And so this kind of led up tothis, also because I had been
talking to several of my peerslooking at the retreats that
were available and thepredominant thing there was kind
of one of two issues with a lotof them, because I was looking
(29:25):
for a retreat to attend.
One, it was so much informationin such a short space of time,
like almost like that they werecoming home and they were
inspired, but then they weren'treally doing anything with it
because it was kind of likeinformation overload.
Or two, it was more of justkind of like a wellness retreat.
Both of these things have theirplace.
So I'm not saying there'sanything wrong with either of
those approaches, but I kind ofhad a vision for something
(29:47):
different, where I wanted to godeep instead of wide and I
wanted to really get atransformative kind of element
to the retreat.
So I went to my friend's housetalking about the trip after and
she's a photographer, she'dbeen my brand photographer for
years and as I was leaving Ikind of just like word vomited,
like I have this idea, I thinkwe should host retreats, like I
(30:09):
think we should partner on this.
And she's like what?
And I was like, okay, I have togo because I have to pick up
Mason from school.
But we got on the phone while Iwas driving home and we kind of
mapped out this idea and I waslike, okay, give me 24 hours,
I'm going to float this to a fewpeople.
I'm going to see if we can getsome deposits, and then let's do
this.
Speaker 2 (30:27):
Wow.
Speaker 3 (30:28):
So I sent out five DMs to my existing clients and I
think within 48 hours I had twopanfills and two retreats, or
in two deposits for this retreat.
And so yeah, so it was justcreating what was needed and I
just looked at it and I was likethis is what people need, this
(30:51):
is what people want.
It was very much aligned withwhat I taught, anyway, what I
did with my existing clientsjust taking it to the next level
and going deeper.
So that's how they were born.
And then our second one, oncewe launched it publicly, that
sold out.
This one in 2025 has sold out.
It really, I think, just camefrom a place of creating
(31:11):
something that people wanted wow, do you do one a year, two a
year?
we did two.
So we did one in 2023, two in2024, one this year because I
have been in a little bit of arebuild, and then we are hoping
to go back to two in 2026.
(31:32):
So stay tuned because, I'll becoming soon.
Speaker 1 (31:35):
Two retreats a year, that's almost like a full-time
business.
That's a lot, yeah.
Speaker 3 (31:40):
Yeah, it definitely is.
Wow.
I do have a business partner,which is amazing because we're
able to like I don't think Icould do it a hundred percent
myself if it was the two, butyeah, we I do have a an
incredible business partner whowe're very much have opposing
strengths, and so that's beenable to work really beautifully.
Speaker 1 (31:59):
Opposing strengths.
Speaker 3 (32:00):
Yeah.
Speaker 2 (32:01):
I like that.
A wise man.
A wise man Like opposing thumbs, but better.
Yeah, this is a new inside joke.
Speaker 1 (32:09):
I guess we just watched this cute movie called
Harold and the Purple Crayon.
Have you seen that?
Speaker 3 (32:15):
No, I haven't, it's cute.
Speaker 1 (32:17):
It's definitely.
We liked it.
I would say it's worth I'llcheck it out.
It's worth a watch.
Is it on?
Speaker 2 (32:22):
Netflix.
Speaker 1 (32:23):
No.
Speaker 2 (32:23):
Probably well in the States it's supposed to be.
I think for us it wasn'tworking.
Speaker 1 (32:27):
Yeah, because we're in Mexico and so our Netflix is
different and we had to get iton Apple.
But it was a cute movie.
And there's this porcupine whoall of a sudden became a human
and got opposing thumbs and Iwon't spoil it for you, but it's
pretty cute.
Speaker 3 (32:42):
Okay, I'll check that out.
Speaker 1 (32:46):
Well, we're going to jump into the next episode
what's one thing you would liketo leave the listener with
before they click down in theshow notes if they're still
listening on audio only and goto the next episode, where we
talk about repurposing contentto Instagram and what's working
best to do that now versuscreating content natively for
(33:07):
Instagram.
Speaker 3 (33:09):
Yeah, so I would just leave.
Just you know, I think, when itcomes to the entrepreneurship
journey, I feel like we need tolisten to ourselves and trust
ourselves a lot more than allthe outside sources.
And this is really going tolead into our conversation.
You know, get the knowledge,get the information.
(33:29):
You know, get all the trainingthat you need.
But, at the end of the day, wealready have a lot of what we
need inside of us.
And the reason that you startedyour business the reason that
you started you know what it isthat you're doing is because you
have something unique to offer.
Bring that into your business,trust yourself and bring that
into your content.
I like it.
I like it.
Speaker 1 (33:48):
I like it, it's good.
Dear listener, until you see usin the next episode or hear
from us, take care.
Be blessed, jodi.
Thank you for being here, bythe way.
Speaker 2 (33:58):
Thank you, jodi, thank you for having me.
Speaker 1 (34:01):
We'll see you in the next one.
Speaker 2 (34:02):
We'll see you in the next one Bye, bye.
So if you have started out your business and
the current business that you'rerunning now doesn't really look
anything like the previousbusiness that you started and
you're wondering like mayberight now you're navigating a
few twists and turns, you'regoing to like this guest's story
.
Her name is Jodi.
She's a marketing agency owner.
She's a marketing educator,podcaster and international
(00:22):
luxury retreat host.
Emphasis on international welove international and.
I love retreats.
Speaker 2 (00:30):
I love luxury.
Speaker 1 (00:32):
You love luxury.
This is a perfect guest, a goodmatch.
She specializes in helpingcoaches and educators refine
their messaging, play to theirstrength and create marketing
strategies that feel good and,most importantly, work
effectively.
Jodi found her sweet spothelping coaches and educators
get visible and create contentthat not only builds their
(00:54):
brands but also gets results andreaches the right people.
Her mission is to help creativeentrepreneurs, coaches and
educators master contentcreation.
Learners, coaches and educatorsmaster content creation,
develop strong brand identitiesand build businesses they love.
That's important.
That's important, right, jamie?
It is.
I think so.
If you cannot see us on YouTubeyet, get to the link in the
(01:16):
description below and watch thisepisode, because I got.
Jamie back.
It's been a while, I feel like.
Yeah, I've been kind of in andout with trips and kids and life
, kids and trips and life Jodi,thank you for being on this
episode Welcome.
Speaker 3 (01:32):
Thank you for having me.
I'm super excited to be hereand I can totally relate to the
trips and kids conversations.
Oh yeah, oh yeah.
How so excited to be here.
Speaker 1 (01:43):
Cool, cool.
Well, thanks for this bit oftime and in the next episode,
dear listener, just so you knowwhat's going on, jodi has agreed
to share with us the trendsthat she's seeing on Instagram.
For example, right now, in 2025, is repurposing your long form
podcast or YouTube content intoInstagram really working that
(02:03):
well?
Or is creating content nativelyfor Instagram working better?
And if you feel like you're aslave to the algorithm, she has
some hacks about how to get awayfrom that.
So you're going to want towatch the next episode.
All you have to do is click inthe show notes below.
But for this one, jodi, let'sstart out with a very simple
question what does your businesslook like right now?
(02:24):
Before we go back in time tothe highlights of building your
business and those morechallenging character building
moments where the business builtyou, and don't we all have lots
of those.
Speaker 3 (02:37):
So, as my business looks right now, I have a
content marketing agency, so wehelp educators and coaches and
personal brands kind of buildtheir brand through social, with
a kind of unorthodox, creativeapproach.
And then I also, like youmentioned, host retreats.
So we host retreats in Europepredominantly.
(02:59):
We posted in Spain.
Our third Italy retreat iscoming up in 2025.
And so that's kind of what wedo on that side.
And then I also work with inthe kind of consulting and
mentorship space as well to helpcreatives and, like I said,
coaches, educators, build theirown kind of content strategy and
their brand Sounds good.
Speaker 2 (03:18):
What kind of?
What kind of offers, then, doyou have specifically?
Are you doing like groupcoaching, membership, like what
does it look like?
Speaker 3 (03:26):
So I have the done for you side, which is align
creative co, and we do.
We have three main offers.
So one is the monthly contentretainer.
One is we have a reallyexciting content quarterly
almost VIP week where we'll takeall of your you know your
content backlog and all of yourbrilliant ideas, we pull them
(03:48):
out of your brain and we createa quarter's worth of content for
you.
And then we also have a reallyfun session called a storyboard
session.
So essentially that is where wedo all the strategy and then
hand it over to you to execute.
So that is on the done for youside.
And then retreats are anotheroffer.
And then I do also haveone-on-one hybrid group coaching
(04:08):
program called sought aftereducator.
Speaker 1 (04:10):
Okay.
Speaker 3 (04:11):
Yeah.
Speaker 1 (04:12):
Which one of those makes up like the most revenue
in your business.
Or actually could you just rankall those like from highest to
lowest as far as percentagerevenue they make up?
Speaker 3 (04:20):
Yeah.
So I would say agency isdefinitely number one now and
this has very much changed overthe past few years.
So a little bit of backgroundis I did have I started out
working specifically withhairstylists and then, as so
often happens, the, the demandand the you know, the the
(04:41):
backside of kind of what I wasgetting asked to do, and I had a
lot of my peers approaching mefor help with doing what I was
doing, which was launchingprograms that served
hairstylists to grow theirInstagram and to attract clients
.
And so, as my peers startedapproaching me, more of that
done for you work and buildingmy team started to take over.
(05:01):
And so, as it stands now, as Ihave just launched the
consulting sought after educatorprogram, I would say agency
retreat and then education.
Two years ago it was educationagency, then retreat, so it has
kind of changed a little bit.
Speaker 1 (05:19):
Education agency retreat two years ago, to what
has changed to now.
When did you make the shiftfrom hairstylist?
No, you weren't hairstylist.
Were you ever just ahairstylist?
Speaker 3 (05:32):
Yeah, I was a hairstylist.
So in 2020, that's when I shutdown my I actually my mom was a
salon owner and then I went tohair school.
I was done by the time I turned18.
So I was in the hair industryfor 15 years and so this kind of
funny how I got into what I'mdoing now no-transcript weren't
(06:32):
getting results.
They didn't know exactly, likehow to utilize the platform to
grow their businesses and so, asthe educator is saying, like I
don't really teach that, I wassitting there thinking I don't
relate to this at all.
Like this is, this is somethingthat I've I've thrived using.
Like I've really grown mybusiness.
I went independent within 18months.
(06:52):
I was able to really grow myclientele and create a lot of
demand for my services.
So two weeks later, when youknow the world shut down I know
you have your own story withthat I kind of made the decision
really quickly that you knowthe world shut down.
I know you have your own storywith that.
I kind of made the decisionreally quickly that you know I I
really wanted to get intoeducation.
For a long time I had worked onthe sales side of the hair
(07:15):
industry, so I'd I'd thoughtabout this on multiple occasions
and I just decided like this is, you know the time, this is.
There's a message for me herewith this timing.
It felt like a almost divinetiming going to that class and
then everything that happened,and so I actually handed in my
notice not like to terminate mylease at the place that I was
(07:39):
renting a chair at, and Idecided to go full on into
education and marketing, andthat was kind of how I got
started.
Speaker 1 (07:49):
Nice.
Given the timing, I hope theywere going to let you out of
your lease or do somethinganyway.
Speaker 3 (07:54):
That was crazy yeah it was a crazy time and we did
have to like there was theexpectation to keep paying
without being able to work, andso you know, that was that was a
little bit of a consideration,but also it was more so the this
is the time and also realizing,you know, after two weeks out
(08:15):
of that environment I felt a lotbetter and I'd I'd already been
really enjoying the marketingmore than the service providing
for a long time, and so it feltlike an opportunity to kind of
make that shift.
Speaker 1 (08:30):
Okay, all right, you're speaking so positively
about a time when everything wasup in the air and we well, we,
but maybe everyone we had verylittle sense of direction.
Like, where did you derive thatsense of peace, calm and
direction from?
Speaker 3 (08:47):
You know it's interesting because when I look
back at it, I do have I mean,obviously, aside from all of the
, you know, it was a hard time.
It was a really stressful time.
I personally had been goingthrough a really dark time
before that, and so for me itfelt like a turning point, like
(09:09):
we, you know I'll I'll give justlike a little bit of background
.
Like my husband, I had gonethrough a secondary infertility
journey, and so I was dealingwith a lot of like depression.
I was dealing with a lot of,you know, just really I would
say, lack of purpose, like whenyou are so committed to the
thing that I wanted, which wasto grow our family right, and
then we weren't able to, thesense of like the loss of
(09:30):
control and like the, the justdarkness that I that I felt at
that time.
I think that, really, wheneverything in the world like
fell apart a little bit, I wasalmost it was a weird time, but
I was almost able to find mypurpose a little bit, find
purpose in something new, findpurpose in, you know, and and in
(09:52):
a lot of ways that reallylifted me out of what I had been
going through.
I'd also been kind of goingthrough more of like a personal
development journey and likereally learning how to cope with
all of the things that were outof my control and and so, yeah,
I think that that's where, forme, I was already going through
such a difficult time that itjust kind of felt like okay,
(10:15):
like what's next, almost, likeyou know, taking away that sense
of almost artificial security.
I think is what happened for alot of us right.
Like we felt like there's allthe security, and then when that
was no longer there, it almostfreed me mentally to think about
(10:35):
what do I actually want, whatwill make me happy, what will be
the thing that I can make myimpact in, and so that's kind of
, I think, what helped me getthrough that time.
Okay.
Speaker 2 (10:48):
Yeah, okay, wow.
So then had you you you saidyou had already been doing your
Instagram, or you felt like you,that was something that you
already were thriving at.
So had you already kind of hadlike this online thing going, or
like, how did you start, like,oh, I'm just going to create
this agency online, or like howdid that kind of happen?
Speaker 3 (11:11):
Yeah.
So the agency is something thatcame a little bit later.
That kind of grew organically,but at the very beginning, what
happened was I started creatingcontent for other hairstylists
and I was like this is where Iwas kind of like this is how you
can keep serving your clients,like even when you're not able
to be at the salon, how this ishow you can.
You know, because I had hadthat success growing my
(11:34):
clientele, I was able to fillcancellations with an Instagram
story, like a lot of things thatlooking back, I'm like, wow,
like.
But at the time it was justkind of what I was doing to grow
my business.
I had gotten really obsessed.
Back in like two 2015, 2016,.
When I came back from maternityleave, I went back to a salon
that had zero walk-in traffic.
(11:56):
It was very different from whenI got into the industry at 17
years old.
Like the, the digital agetransformed the beauty industry
and so, you know, I startedlistening to things like Amy
Porterfield's podcast, jennaKutcher's podcast, being boss,
like all of those you know,beginning digital marketing
(12:20):
podcasts and started applyingthat to the hair industry
because there were nohairstylist specific marketing
podcasts at.
Started applying that to thehair industry because there were
no hairstylist specificmarketing podcasts at the time,
and so that was kind of, youknow, four years before this all
happened.
That was kind of my intro, andonce you start listening in the
entrepreneurial space, I'm suresome of your listeners can
(12:41):
relate to this.
Like it starts to plant that,like what's possible, like that
seed Right, and so that was kindof already one of the things
that was happening.
I also had kind of become thego-to person for a lot of my
peers, like stylists you know toask about okay, how are you
doing this?
How are you getting clients?
(13:01):
Like and I had less than athousand followers, like during
when I built up 90% of myclientele.
So it's not like I had gotteninto that influencer stage or
anything, even it was justlearning how to market my
business.
And so then, you know, when Imade that transition, I started
with I very much someone.
(13:22):
Before I launched something, Iwant evidence, like I want to be
able to troubleshoot it, makesure that it wasn't like a fluke
, quote unquote.
I wanted to make sure thesethings were repeatable and that
other people would also getresults, and so I started doing
one-on-one mentorship, which waslike very, very low cost.
It was, like you know.
(13:42):
I think I was charging like $40an hour or something to to to
didn't last long, but that waskind of like I wanted to, I
wanted to test it Right and andI this was like I didn't know
anything about the online space,like this was brand new.
I was just doing what I, what Icould do to like get through
(14:04):
this crazy time.
And then I also got startedgetting approached by like some
brands and some, you know,educators and stuff like that to
manage their social media.
So, because I was in that likegrassroots phase, I was like I
just want to make, I just wantto make money online.
I just want to make it so thatI don't have to, you know, go
(14:25):
back and so that I can reallymake something of this.
And that's the truth about howit started.
Very quickly, I signed up formasterminds, I took a lot of
copywriting courses, which isstill something that I kind of
bring into my content creationtoday and organically, like
after I launched my firstprogram, which did really well,
(14:46):
you know for me, like I was ableto get, I think, like eight
people registered into thisgroup coaching program from
Instagram stories Again, I hadlike 1500 followers at the time,
and so that was kind of justwhere it started.
And then, you know, my nextlaunch was even better.
And then the launch after thatwas my first five figure launch
and, you know, doing 20 K injust a few, like it felt like
(15:10):
you know it's obviously a lotmore work, but in a week I was
like, oh my God, this is amazing, it's huge yeah it felt huge,
and so that was kind of where Iand again in this process, my
peers started being like how areyou doing this, how is this
structure happening?
Because in the beauty industrythere's a lot of educators, but
(15:32):
it's not like a lot of theonline business space, Right?
So that was kind of where theagency started.
Is I?
I just started getting askedand then that got busy so that I
needed to bring on support tohelp me fulfill, and that's just
kind of how it started going,Wow.
Speaker 2 (15:49):
Yeah.
So I have a question, as, sincewe are Facebook and Instagram
ads managers, my question is inany of this time did you ever
use ads, or was it all justorganic growth?
Speaker 3 (16:01):
So predominantly organic, and I did a lot of like
collaborations and things likethat.
So that was.
I kind of built it and borrowedit predominantly.
I did play around with somelike webinar ads, though, so,
and like challenge ads andthings like that, but very, very
low cost, like I think the mostdiverse one was like a thousand
(16:23):
dollars on a launch.
Okay, yeah, so predominantlyorganic.
Speaker 1 (16:31):
Before I ask my next question do you want to share a
little bit about this 2025social pulse that you are very
kindly offering to our audience?
Speaker 3 (16:44):
Absolutely so.
I you know with my work, when Ifirst started supporting other
people, instagram reels weren'teven a thing.
Reels weren't even a thing.
So let's give that a littlecontext, because I think that we
forget how much you knowInstagram as a platform and
social media as a platform haschanged over the past five years
.
So I have put together atraining and essentially what
(17:07):
it's going to do is it's goingto help you take what was
working for you, cause I think alot of entrepreneurs can relate
to the fact that what wasworking in 2023, it's a lot
harder to get traction now right, a lot harder.
I'm going to talk in thistraining about ways that you can
update your messaging to createmore relevance now, as well as
(17:30):
ways that you can kind ofmeasure those results
differently and ways that youcan create a content strategy
that's going to give you thevisibility, it's going to give
you the trust building and thatnurture with your community and
then also that's going to leadto conversions, because I think
that so often as entrepreneurs,we get really stuck in that
(17:51):
visibility phase, which is vital.
It's very, very important.
However, there's more to it'svery, very important.
However, there's more to it andthere's more pieces, and that's
why I say we help people buildtheir brand through content,
because there's a lot of fringebenefits that people don't think
about and like, for example,for our clients, things like,
you know, creating a coursebased off the feedback they were
(18:15):
getting on specific types ofcontent that they were able to
have like a five-figure launchon the first one, just with a
wait list because they werelistening to their audience.
So content like in a manner toget that feedback.
Also, ways that we can leveragetools like ManyChat to not just
(18:35):
have the conversation end atsocial media.
Right, ideally, that's where itbegins, and you know, we want
to really think about socialmedia as a whole as a part of
our marketing, not as theseparate entity, which I think a
lot of us do tend to think ofit as so.
And then also we're going totalk a little bit more about how
you can optimize yourrepurposed content, because I've
(18:59):
seen a lot of ways that it'snot working.
And then you know we'll talkabout that in the next episode
too, but yeah, that's that'sreally what it's about.
So this training is typically$47.
You can.
You can buy it on my website oryou can go to
aligncreativecocom.
Slash art and, just for yourlisteners, I'm offering it for
(19:19):
free so they can check that outthank you very much align
creative cocom forward slash artgrab that and the YouTube
description below.
Speaker 1 (19:37):
Okay, jodi, so when you were building your agency,
was there ever a point you know,coming out of the pandemic now,
looking for five years back wasthere ever a point where you
were like is this working?
Maybe I should go back to doinghair?
Speaker 3 (19:53):
Oh, I'm sure there was multiple points.
Maybe I should go back to doinghere.
Oh, I'm sure there was multiplepoints like none that lasted
more than 24 hours.
But I think that, because youknow it just, I feel like my
purpose is so strong with thisfor multiple reasons.
But there were definitely quitea few moments that were really
felt sticky, because at thebeginning I think really felt
(20:17):
sticky because at the beginningI think revenue is always a big,
and not just revenue, butprofit is always like a big.
It's not, you know, it's not ascushy right as it is later on.
And so I remember a specifictime where but it's funny
because all of those have led tolike growth moments for me.
I'm not sure if you, if you,can relate to that, but I think,
like all of the things thatwere really tricky for me,
(20:38):
looking back, I was like, oh,thank goodness that happened at
the time, though it feels likethe sky is falling.
Speaker 1 (20:47):
Give us an example.
Give us an example.
I want to hear it.
Speaker 3 (20:51):
So I found this mastermind that I wanted to join
Right and it was like it wasthis launching mastermind
because I I really went all in.
I was like I'm going to treatthis like a university
reeducation, I'm going to investin this.
So I had like kind of looked atthe numbers and it was, it was
a big investment for me at thetime.
It was like, I think, $1,200 amonth.
(21:13):
It was a year commitment.
That was a big chunk,especially kind of in those
beginning phases.
But I was like I looked at itand I was like, okay, my clients
, like you know, and it was.
I was like I can make this work.
It'll be a little, you know,it'll cut into my take home a
little bit, but I can make itwork.
And so I.
I again, I very much believe inthe power of investing and so I
(21:38):
took the leap.
I hyped myself up for itbecause I needed to.
That was more than double whatI'd ever spent on my business
before in year two.
And the next day I looked at myStripe account and I noticed
that a payment had bounced fromone of my clients.
And I was like, okay, thisclient was probably the most
(22:02):
difficult person I've everworked with also, and like it
was very much like not a goodrelationship.
I was like it had become not agood relationship.
It was very much like scopecreep, like all of the things.
But I was, I was counting onthis and I did have a 30 day
cancellation policy and so, youknow, I sent an email.
This taught me a lot about whatto you know deal with as well.
(22:25):
So I sent an email and I gotone back from their assistant
saying, yeah, we're actually notgoing to be moving forward Like
this person's, you know, goingin a different direction, or
they.
They decided to do it.
There was some really weirdthing like a couple like red
flags leading up to this point,but basically they just they
(22:46):
were just not going to honor the30 day notice and they were
just not going to be payinganymore, despite the fact that,
like, a lot of the work for thatnext month was already done and
that was within, I want to say,48 hours of signing up for that
mastermind, and their monthlylike bill essentially was the
(23:08):
exact same.
So I was like, not only am Isigning up for this mastermind,
now I have lost this exactamount in revenue was like not
only am I signing up for thismastermind, now I've lost this
exact amount in revenue.
And that was a moment where Iwas like it really, really like.
Lots of tears, lots of like ohmy goodness, lots of a little
bit of like, you know, mad, likeanger at myself for ignoring so
(23:29):
many red flags was like thepredominant feeling that I had.
So that was an example of likewhat am I going to do?
Moment, because you know again,it's like back in that, in that
beginning phase where you knowit's it's not as cushy, that
kind of thing makes a hugedifference.
However, looking back it,freeing up from that particular
(23:56):
client had that not happened, Ilikely would not have been able
to execute at the same levelthat I was able to inside of
that mastermind, and that iswhat led to that first $20,000
launch.
And so the lesson for me waslike okay, your capacity is
(24:18):
massive and so, having thatmental drain of that, that
person that was so difficult towork with and took advantage,
and and having that energy oflike, oh, I need this person, I
think, had that not happened, itwould have held me back from
from what ultimately was able totake place.
Speaker 2 (24:36):
Right.
Okay, we've all had thoseclients right when.
Speaker 3 (24:41):
I won't say any names right now, but luckily, that is
the last client like that Ihave had since then, because I
learned that it's not just aboutyou know, people who are
(25:01):
willing to pay you, it's aboutpeople who are aligned with you
and that you can get greatresults from, and so I have not
made a decision like that, sincewhich you know we all need
those lessons I feel like yeahexactly, and it's like I don't
need your money that bad for mypiece.
Speaker 1 (25:18):
We'll find somebody else and it's exactly what you
said people who are aligned withyou that you can get good
results for, because like wecould get results for a wider
range of people than that arealigned with that.
When there's not alignment,especially from certain types of
(25:38):
special clients, the lovelierones then it's you're.
You might still get results,but it just I.
I've been there.
It's like you're thinking abouttheir account all day long and
wondering if the email's comingin and what's going to be next,
and it's like but now, yeah, thescope creep, wow, so that alone
(25:59):
could be its own episode, likescope creep, and how not to do
that you shouldn't even go thereum, for me, it was that inner
people pleaser too, Like, whichis something that that's been
one of my biggest likechallenges like outside of it is
.
Speaker 3 (26:14):
Like you know, I very much learned through
entrepreneurship that I reallycared what people think about me
and and I I want everyone tothink that I'm nice, and that's
actually been the biggestinternal battle that I've had to
overcome is you can be a goodperson and still stand up for
yourself and have boundaries.
Speaker 2 (26:34):
You seem nice to me.
You do seem like a really niceperson.
Speaker 1 (26:39):
While we're talking about boundaries, is there any
way we can get on that retreatfor free?
Speaker 3 (26:48):
I love the shooting, the shot.
Speaker 2 (26:52):
But speaking of retreats, I do just want to
touch on, before we finish upthis episode, on these
international luxury retreats,like how did you start that?
Or decide like, I'm just doingthese retreats because that is
also super appealing for me.
I'm like that's cool.
Speaker 1 (27:09):
We're looking at your Instagram stories now we love
travel and stuff obviously.
Speaker 3 (27:15):
So the retreats that kind of came about in a couple.
It's like I feel like there'salways when I think about how
things came about, it's like themoment that it happened, but
then there's always thegroundwork.
So the moment that it happenedwas I've been, I've been wanting
(27:38):
to go to Italy since I was likeI like 12 probably, like I have
always, just always felt like Iwanted to go there, so it's
been on a dream trip list.
So when I started my businessin 2022, I think, is when we
yeah, so I started my businessin 2020.
In 2022, I think, is when weyeah, so I started my business
in 2020.
In 2022, I finally was able to,like, take my family on a trip
to Italy, and so I was soexcited and we went for two
(27:59):
weeks and towards the end of thetrip, this was also the first
time I'd taken time off.
So I had a team that I was ableto completely take that two
weeks off, aside from a littlebit of check-in.
So I had a team that I was ableto completely take that two
weeks off, aside from a littlebit of check-in.
So I was with my family, hadthis amazing trip, my husband
and my son.
One day when we were inSermione in the North, they had
(28:20):
gone out to go fishing and findlike a fishing store to try and
go fishing at the lake and I wassitting on the balcony and I
was like reading the big leap.
I remember the book I wasreading and I was drinking
cappuccino and I started, likeyou know, journaling and I just
wrote down this idea.
I was like what do I wantthings to look like next year?
(28:41):
And I was like I want to bringpeople here because I had gotten
so much clarity from that tripand getting out of my day-to-day
and being able to, like youknow, take some time away from
the business, that I was justthinking about how I needed to
bring my peers here.
I needed to bring other peoplehere to get out of their
day-to-day so that they couldkind of get this clarity and
(29:04):
this, you know, this freshmindset that I had experienced
on this trip.
And so this kind of led up tothis, also because I had been
talking to several of my peerslooking at the retreats that
were available and thepredominant thing there was kind
of one of two issues with a lotof them, because I was looking
(29:25):
for a retreat to attend.
One, it was so much informationin such a short space of time,
like almost like that they werecoming home and they were
inspired, but then they weren'treally doing anything with it
because it was kind of likeinformation overload.
Or two, it was more of justkind of like a wellness retreat.
Both of these things have theirplace.
So I'm not saying there'sanything wrong with either of
those approaches, but I kind ofhad a vision for something
(29:47):
different, where I wanted to godeep instead of wide and I
wanted to really get atransformative kind of element
to the retreat.
So I went to my friend's housetalking about the trip after and
she's a photographer, she'dbeen my brand photographer for
years and as I was leaving Ikind of just like word vomited,
like I have this idea, I thinkwe should host retreats, like I
(30:09):
think we should partner on this.
And she's like what?
And I was like, okay, I have togo because I have to pick up
Mason from school.
But we got on the phone while Iwas driving home and we kind of
mapped out this idea and I waslike, okay, give me 24 hours,
I'm going to float this to a fewpeople.
I'm going to see if we can getsome deposits, and then let's do
this.
Speaker 2 (30:27):
Wow.
Speaker 3 (30:28):
So I sent out five DMs to my existing clients and I
think within 48 hours I had twopanfills and two retreats, or
in two deposits for this retreat.
And so yeah, so it was justcreating what was needed and I
just looked at it and I was likethis is what people need, this
(30:51):
is what people want.
It was very much aligned withwhat I taught, anyway, what I
did with my existing clientsjust taking it to the next level
and going deeper.
So that's how they were born.
And then our second one, oncewe launched it publicly, that
sold out.
This one in 2025 has sold out.
It really, I think, just camefrom a place of creating
(31:11):
something that people wanted wow, do you do one a year, two a
year?
we did two.
So we did one in 2023, two in2024, one this year because I
have been in a little bit of arebuild, and then we are hoping
to go back to two in 2026.
(31:32):
So stay tuned because, I'll becoming soon.
Speaker 1 (31:35):
Two retreats a year, that's almost like a full-time
business.
That's a lot, yeah.
Speaker 3 (31:40):
Yeah, it definitely is.
Wow.
I do have a business partner,which is amazing because we're
able to like I don't think Icould do it a hundred percent
myself if it was the two, butyeah, we I do have a an
incredible business partner whowe're very much have opposing
strengths, and so that's beenable to work really beautifully.
Speaker 1 (31:59):
Opposing strengths.
Speaker 3 (32:00):
Yeah.
Speaker 2 (32:01):
I like that.
A wise man.
A wise man Like opposing thumbs, but better.
Yeah, this is a new inside joke.
Speaker 1 (32:09):
I guess we just watched this cute movie called
Harold and the Purple Crayon.
Have you seen that?
Speaker 3 (32:15):
No, I haven't, it's cute.
Speaker 1 (32:17):
It's definitely.
We liked it.
I would say it's worth I'llcheck it out.
It's worth a watch.
Is it on?
Speaker 2 (32:22):
Netflix.
Speaker 1 (32:23):
No.
Speaker 2 (32:23):
Probably well in the States it's supposed to be.
I think for us it wasn'tworking.
Speaker 1 (32:27):
Yeah, because we're in Mexico and so our Netflix is
different and we had to get iton Apple.
But it was a cute movie.
And there's this porcupine whoall of a sudden became a human
and got opposing thumbs and Iwon't spoil it for you, but it's
pretty cute.
Speaker 3 (32:42):
Okay, I'll check that out.
Speaker 1 (32:46):
Well, we're going to jump into the next episode
what's one thing you would liketo leave the listener with
before they click down in theshow notes if they're still
listening on audio only and goto the next episode, where we
talk about repurposing contentto Instagram and what's working
best to do that now versuscreating content natively for
(33:07):
Instagram.
Speaker 3 (33:09):
Yeah, so I would just leave.
Just you know, I think, when itcomes to the entrepreneurship
journey, I feel like we need tolisten to ourselves and trust
ourselves a lot more than allthe outside sources.
And this is really going tolead into our conversation.
You know, get the knowledge,get the information.
(33:29):
You know, get all the trainingthat you need.
But, at the end of the day, wealready have a lot of what we
need inside of us.
And the reason that you startedyour business the reason that
you started you know what it isthat you're doing is because you
have something unique to offer.
Bring that into your business,trust yourself and bring that
into your content.
I like it.
I like it.
Speaker 1 (33:48):
I like it, it's good.
Dear listener, until you see usin the next episode or hear
from us, take care.
Be blessed, jodi.
Thank you for being here, bythe way.
Speaker 2 (33:58):
Thank you, jodi, thank you for having me.
Speaker 1 (34:01):
We'll see you in the next one.
Speaker 2 (34:02):
We'll see you in the next one Bye, bye.
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