The Art of Online Business

The Art of Online Business

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes • funnels and of course • Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business. You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more. Hit "Subscribe" and let's gooooo!

Episodes

April 28, 2025 30 mins

Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and build meaningful brands using clear, purpose-driven strategies. Her work combines smart marketing with a big heart.

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Jac shares how s...

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If you’re copying ad sets in Meta Ads, there’s one hidden setting that can hurt your results without you noticing. 

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I’ll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You’ll learn exactly what to check so Meta doesn’t a...

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Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creators to generate sustainable incomes from their passion work, particularly through digital product sales funnels. 

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If your Facebook ...

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Becky Kopitzke is the author of four non-fiction books in the Christian living genre and a three-time guest on Focus on the Family’s daily broadcast. 

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Today, she shares how she built her business helping Christian writers and content creators earn real income through digital prod...

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If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not. 

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Let's talk about why using just one audience can limit your results and share the exact order I test different lookalike audiences in to ...

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Natasha, a video marketing expert and host of the Shine Online Podcast—is back and talks about how to create a video series that builds trust and turns viewers into leads.

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Natasha explains what a signature video series is, how many episodes you really need, and why having a clear...

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We’re joined by Natasha Pierre—host of the Shine Online Podcast and a Video Marketing Coach for small businesses. Through her group programs and educational content, Natasha helps business owners grow their brand, community, and impact with a confident video strategy.

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She shares ...

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You're probably wondering, when is it a good idea to manage your own Facebook and Instagram ads and when it's better to bring in a pro? 

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Jamie and I talk about the real costs—both in money and time—of handling ads yourself and how to know if your business is ready for a...

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Gabe Cox is a goal planning and business strategist who teaches how to market your business without relying on social media, so you can ditch the hustle culture for good.

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Gabe is back today to share simple tips for setting goals that work for different times in life and help you ...

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Gabe Cox is a goal planning and business strategist and the founder of Red Hot Mindset, who helps entrepreneurs personalize and take action on a game plan that works with their capacity in different seasons so that they don't have to sacrifice everything to hit their goals. 

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Let’s talk about whether you’re actually ready to run Facebook and Instagram ads for your business. 

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Jamie and I explain why having a solid, proven offer is key before you throw money at ads—because ads won’t fix a bad offer! We go over some clear signs that show you’re ready, li...

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Jodie Brown is a marketing agency owner, educator, podcaster, and international luxury retreat host who specializes in helping coaches and educators refine their messaging, play to their strengths, and create marketing strategies that feel authentic and deliver results. 

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Today, s...

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Jodie Brown, a marketing agency owner, educator, podcaster, and luxury retreat host, has found her sweet spot helping coaches and educators get noticed and create content that not only builds their brands but also delivers results and reaches the right audience. 

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Jodie shares her...

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Want to make your successful Facebook and Instagram ads even better without starting over? 

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The key is improving the parts of your ad based on what already works. I recently helped a client with this, so today, let's explore these small, easy fixes that can lead to big impro...

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Gillian Perkins, a YouTuber with over 700,000 subscribers, is back to share how she turns YouTube traffic into sales. 

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Gillian explains how YouTube’s algorithm helps warm up leads better than most platforms. She walks us through her sales funnel—from the first YouTube video to email s...

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Gillian Perkins is an entrepreneur and YouTuber with over 700,000 subscribers. She shares how she balances running a big family and being the CEO of Startup Society. 

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We talk about the challenges of growing a profitable online business and how she uses YouTube to attract high-qua...

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If you're spending money on ads for your low-ticket offer but still losing money, I’ve got some tips for you. 

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I’ve run almost four million dollars in Facebook and Instagram ads, and I’ve learned a few tricks to turn things around. I’ll show you how to fix your pricing, why ...

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Elise Hodge is back on the podcast to share how to create high-converting email sequences. 

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After showing us how she turns $200 into $350 daily with Facebook and Instagram ads, she now breaks down what makes an email sequence truly connect with your audience. She explains why usi...

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Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads. 

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Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work. She also talks about how she ch...

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Let's talk about a common mistake in Facebook and Instagram ads for low-ticket offers. If your ads aren’t making a profit, your sales funnel might be the problem. 

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After managing millions in ad spend, I’ve learned that without an order bump or upsell, you’re leaving money on...

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