#77: Social Media in Fitness - The Good, The Bad & The Ugly

The fitness world on social media is a mess—coaches with no credentials, influencers pushing garbage products, and a wave of edited bodies setting impossible standards.

In this episode of The Supra Human Show, Ben Oliver and Dr. Taylor Waters call out the BS, break down what makes content harmful vs. helpful, and share the mindset shift needed to actually succeed in your health journey.

Whether you're a coach, a lifter, or someone just trying to sift through the chaos online, this is the episode you didn’t know you needed.

Chapters:

(00:00) Introduction

(04:27) The Ugly: Pushing Products & Photoshop

(17:48) The Bad: Coaches Debunking Nonsense for Clients

(33:47) Why Extreme Advice Goes Viral

(41:25) The Good: Finding Real Coaches & Free Info

(52:22) How to Vet Fitness Advice Online

(55:37) Is It All Worth It?

To learn more about Supra Human programs: ⁠www.suprahuman.com⁠

Follow us on Instagram: www.instagram.com/suprahumanofficial

Interested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: www.suprahuman.com/careers

Results may vary depending on your condition, starting weight, and commitment to the program.

Episode Transcript

(00:00):
You look at like Brad Pitt and Fight Club, Jason Statham, it's
like they're short guys that were like 150 lbs.
They look great on screen. I've got guys who've been
working with me for some time and they're quite experienced
now. They like, ah, I was scrolling
through social media and I saw, yeah.
And I'm like, mate, you don't need to ask me this question.
You know that's not true. Joe Rogan also smokes weed
before he trains. People just jump straight to the

(00:20):
online coaching because it's easier way to make money as a
side hustle. If you walked into this room now
and I'm here like this and you went mate, what's that?
And I went my own piss. I'd be like, do you need help?
I'm Ryan Stevens. Doctor Taylor Waters, I'm Ben
Oliver. Welcome to the Superhuman show,
Yeah? What's up guys?

(00:42):
Welcome to the Superhuman Show with your host, Ben Oliver
joined with the one and only theDoc Taylor Waters.
And we don't have Ryan Stevens today.
He he's on dad's duties. He's retired, He's retired, he's
retired from the podcast game, he said.
I've done it all now, boys. He's he's the full, full time
dad. So we we don't have dad duties.

(01:03):
We have daddy, daddy duties. I think, I think Jess texted you
this morning. Make sure you change your pants.
Yeah, that's. Fine, no problem.
Yeah, so it's just just the two of us today, But we wanted to
talk about the good, the bad andthe ugly when it comes to social
media pertaining to fitness, youknow, fitness, nutrition,

(01:26):
health. Because I feel like it's just in
my, my opinion of it changes on a daily basis, yeah.
I've got a real like, love, lovelove relationship.
With it, there's, there's some some days where I see something
and I'm like, that is fantastic.That's great information.
That's that's going to help a load of people, you know, if

(01:46):
they take that advice. Then I see some other stuff and
I'm like, someone shoot this person.
Yeah, you do get, you get so much.
Well, it's, it's obviously free as well.
And it's so often that I like flick through social media.
I'm like, oh, that's pretty good.
That's something that I might bring in myself.
Or you read something and you'relike, oh, that's quite
interesting. Like a new, a new bit of news.

(02:07):
And then the next poster you're like, Oh my, I I hate this thing
so much. Yeah, it's that I think the
hardest thing with and this thisis almost out of social media,
but the one of the main issues with the fitness industry is the
barrier to entry doesn't exist. So unless you are a registered
dietitian, you know, and there there are there are

(02:27):
certifications, you know, like there's NCI Martin McDonald's
got his you you know, you can get a degree, but that also
doesn't it's it's not a kind of set standardized thing.
Like you don't have to go into aregister like in in the UKI
think if you want to work in UK sport, you have to be on the
SENR which is the I don't even know what it stands for.

(02:50):
I was on it for like 2 years nowthat this is useless for me.
But it it's like a register. So if, if you're, if you're ever
applying for a job in UK sport, you have to be on the register
to even be eligible to apply because it shows that you've met
a certain criteria and a standard.
So there is, there is some kind of barrier to entry.
However, if you want to be a coach, you don't need anything.

(03:11):
You know, and, and a lot of the guys on social media that you
see, they don't have anything other than maybe they have a
really good track record. And because I, I do know some
coaches which have no degree, noPT qualification, they, you
know, used to work in, in a bar or a mechanic or like sales, but

(03:35):
they are phenomenal coaches and they've learned it all off their
own back. And they have a very, very,
very, very long and solid track record of getting results with
clients. And they put out good content
and they're very intelligent. And then all, and then on the
other side, I know guys that have degrees, you know, you see
stuff from doctors on, on socialmedia and it's complete drivel

(03:58):
and nonsense. And so this, this is where like,
because we, because we're talking about how, how do you
kind of sift through it? And part of me is like
experience like, because it's because it's like, because even
if I said, well, look at the qualifications, like those
stupid doctors like, and then equally there's really
intelligent guys that have nothing.
And so I think we've, we've spoke about this on one of our
previous episodes of kind of what to look for in a, in a

(04:18):
coach, which kind of reigns trueof this stuff as well.
But so let's, but let's kind of break it down.
So we said good, bad, ugly. Let's look at the what do you
want to do first? Should we should we get ugly,
bad, good? Because then we end on a, we end
on a high. Yeah.
Otherwise we're just like, oh, here's the good things, here's
the bad things, here's the shit things, right.
Cheers guys. Everyone delete your social

(04:39):
media. Yeah, so let's let's do the
let's do the ugly. Like what's the, what do you
feel is like the the biggest downside or the biggest risks
of, of getting information from social media when it when it
comes to fitness and health? I don't know if it's the
biggest, but the first one that comes to mind just because I, I

(04:59):
was looking at it this morning is like pushing products.
So if, because everyone like there's a real fine line on
social media between an influencer and a coach.
And it's like, and this is wherethat line is, It's like, because
you know, if you've got a big following, it does help with
your coaching product because then you draw more eyes.
But then just because you do have a big following doesn't

(05:21):
mean you're a good coach either.And I was watching a guy this
morning and he was, you know whohe is?
He's he's, he's somewhat quite big in the, the bodybuilding
world in the, in the UK. And he was saying, you know,
about how if you do work out first thing in the morning, you
want to have, you know, it's oneof the worst things you can do

(05:42):
to train fasted. And I was like, it's not, I
won't say one of the worst things you do.
Ended up on the sex offenders registers pretty bad.
It's. It's that's a terrible thing to
do in the morning, but it's like, you know, it's loads of
people train fasted to really good success.
I, I literally train fasted every single day.

(06:03):
So I'm, I'm sat there and thinking, oh, it's one of the
worst things that I can do. And I can tell you I've done a
lot worse. But they look in and he was
like, so if you do train fasted,you want to drink 1.5 litres of
water first thing in the morningand add in like 100 gram of carb
via this this powder. And next you know, like the
products come out, he's got this100 gram carb and then he's got

(06:27):
this other powder that he's using like you, you have to have
so. Who is this?
He's he's bold. They're all bold.
They're all bold. It would have been easier to
say. He's got hair go in the UK Bold
talking about 100 grams of carbsin the morning.
You, I think you know someone who was coached by him and his

(06:48):
coaching was wank in the commentsection.
See if you can guess who it is. You can figure out.
You have to tell me after I'm going to tell you off.
Yeah. OK.
So, yeah, basically you have 50 to 100 gram of carb powder and
then you have this other BCAA probably or an EAA product.
You got to have these. So it's like the what he's

(07:09):
saying is like Cuba. Is it Cuba?
It's good, Yeah. I knew, I knew.
You get it. But yeah.
And it's like you have to have these.
And I'm thinking, you know, it'syou don't like it's So what?
So the way you can see, the way the marketing works, it's like
this is the worst thing you can do knowing full well.

(07:29):
But a lot of people will fall into the category by have to
train before work. So it's like, let's get a big
mass of people say what they're currently doing is the worst
thing that they can possibly do when trying to build muscle and
then say, so you need these products to offset the worst
thing that you're doing. And it's like, Nick, that's

(07:51):
you're just, you're literally just looking to push the product
and like you're a coach. So why are you?
So again, like, are you a coach or are you an influencer who's
trying to make money on the products and you're sort of blue
in the lines there. It's.
I like, I understand like obviously with, with marketing
and advertising and stuff, therehas to be, there has to be a

(08:13):
hook like to get people to watch.
And so, you know, if you say like an outlandish statement to
start, it gets people, yes, it was attention.
And I understand that the again,like the, I guess like I was
going to say the scientist at me, but I barely passed my
barely passed my master's degree.
And you wouldn't fit in a lab. The the plagiarist, didn't they?

(08:36):
But the the the issue that I have with it is it's that there
are these blanket statements, yeah, where it's like like if
you train fasted, this is the word like that's the worst thing
you can do. But then, you know, it's like
adds context. Like if your goal is to be a
huge bodybuilder like and you need 6000 calories a day, then I

(08:59):
would. And again, there's still not an
absolute you'd say like it's probably a good idea to get some
calories in whilst you train anda car powder could be useful
here. And so like that statement is
completely different to trainingfast is the worst thing you can
do. You need this it's and again,
like because depending on your goal training fast, it might be

(09:19):
good. Yeah, like if it could be if you
get stomach upset with your pre workout meal, train fasted, like
it's like that's a great option for you train first thing if
you're a busy, you know, guy that has to work 12 hours a day,
train first thing in the morning, like get it in.
So it's like there's there's so much new nuance to it that I, I
really don't like blanket statements.

(09:41):
And you can, you can see, I would, I would say maybe someone
can find a statement that we've said, but I, I would challenge
one of our three listeners to like find somewhere.
Shout. Out Nan, but I I challenge you
to find like a statement where we say something completely
absolute like that everyone should be doing because I was I

(10:04):
would say 99.9% of time will sayif XY and Z probably this is
likely or probably this. And so there's never there's
never an absolute. But yeah, that's, I wouldn't, I
wouldn't say that's like my #1 kind of like, I guess ugly from
it. I I totally understand.
I would probably put that in a band, yes.

(10:25):
That's what I mean. It wasn't.
It wasn't the ugly ugly, but it was it.
Was but but no. So I related to that.
I would say the ugly is pushing bullshit products.
So like carb powder is carb powder.
Yeah, yeah, it's it's like at least the product that's being
sold is what it says, it does what it says on the tin kind of
thing. Where?
You go in an extra level that way you're pushing.
Where whereas when it's it's like the, you know, super

(10:49):
oxygenated water, you know, bubble machine and like just
certain products. And again, like the female
market was rife with this where it's like detox pills, seven
day, you know, drop 20 lbs. The laxative teas, Where?
Where have they gone? I guarantee they'll come back.
Yeah. Yeah.
But like all all, like all the kind of pyramid scheme kind of

(11:10):
stuff like that was like a really like bad time for that
stuff. And everyone was falling for it
and trying to promote it. And I think that was, if
anything, I just. I almost felt sympathy for
people that bought into it because.
And we've spoke about this in the past where, you know, if
you're really struggling with your health or your weight and

(11:32):
you feel like you've tried everything and nothing works,
you will buy into that stuff because you're looking for just
any kind of way to get out of your current situation.
And so it's for, for these people marketing.
And so it's easy pickings. And so they're of course,
they're going to do it because they're going to make millions.
And again, it's not it normally it comes, they get the backlash
a few years later. Like I think Herbalife got sued

(11:54):
for millions and millions for being like a pyramid scheme, but
but again, it was like it was a pair.
It got sued for being a pyramid scheme, not for selling bullshit
products. Yeah, yeah.
And the products were complete crap.
Yeah, but yeah. So I I think like the the
product push in is a big one. I think the ugly, if I had to go
for one of the worst things is the body distortion.

(12:16):
So obviously that that Goob U2 has been one of the biggest
pushers of this, where you're basically catching people
editing their photos. And he he normally will just
call out coaches and bodybuilding competitors.
And it's mad because you're talking about people who though
they are like they've almost built a business based off their
image. Like their their image is, is,
you know, it's, it's definitely not one of the bottom of the

(12:38):
pile. It's, you know, it's definitely,
yeah, yeah. And even people to that degree
are still editing their photos to look a certain way so that
they can attract clients. And it, that's the one that
like, I don't know how morally you can do that and feel OK with
what you're doing. Like, don't get me wrong.
Like people edit photos. Like you look in a magazine and

(13:01):
they're going to be somewhat airbrushed.
The lighting is a little bit better, the angles, the
highlights, certain features. Like there's there's a line
though, between that and then like blowing up your delts,
blowing up your glutes, making your waist smaller on these
editing apps. And technology's getting so good
now. It's just when you see some of
the people that get caught out with that stuff.

(13:24):
Who was it it? Was Ryan, Ryan Terry Ryan Terry,
Mr. Olympia? He came out that it was like
one, it was one of his photographers and he did it
without his knowing. That's exactly what I'd say as
well. If I'd been caught, there's,
there's very I, I'd be very, I'dbe mind blown to think that he
didn't know that he could look, he could look at.

(13:46):
It and go I'm not that big like my shoulders.
Aren't that big. That's the it's almost like the
the guys who get caught with thePED.
It's the protein powder. It was the protein.
You have to say that as a scapegoat.
Yeah, I always get 4 year back. Makes you look better.
There was the other one, something black.
Is it Courtney Black or something?
No, maybe. I don't want to get the name
wrong, actually. It's your big fitness.

(14:08):
It was it was boom during COVID.It was I, so I'm thinking of
Zoe, Zoe, someone who was Ryan Fischer's ex-girlfriend, but she
had Photoshopped all of her photos and Goob called her out
and she had, she wrote out like an apology video and stuff for

(14:28):
it. Yeah.
But there's, there's, there's, Imean, there's been loads of
them. You can, you know, take your
pick. There's a a lot of female
influencers that will do it. What was her name?
Something black. Oh, I can't remember anything.
Yeah. Anyway, yeah, she got caught out
and like, you know, she she was a big angle of hers was like the
love, love yourself, be comfortable in the body you're

(14:49):
in. And it's like, that's not you.
Like you're, you're obviously very body conscious and you have
to edit your photos in order to post them.
It's like, yeah, that that's thething that's really toxic
because it it does affect people.
It's like, you know, people willwork hard and they'll and
they'll train and they're actually, they feel great and
they look great. But there's always that.

(15:10):
But then I don't look anywhere remotely like these people.
But you're comparing yourself tosomeone that's not even real.
It's literally like looking at The Incredible Hulk.
I mean, like, oh, I haven't got enough muscle.
Yeah, I need to add more tissue.And it's like, how can you help
me? The guy's a cartoon.
Like it's, it's like a recipe for body dysmorphia and it, it,
it a lot of times it sets reallyunrealistic expectations.

(15:32):
And that's not to say because I,I think it's, it's, there's two
sides. I think sometimes a lot of
people they can achieve a lot more than what they think they
can. Yes.
And then equally you've got guysthat they almost become
delusional as to what they want to attain because of what
they've seen on social media. And it's like, I hate to break

(15:54):
it to you, but like you are never going to look like this
guy. Yeah.
And that whether that's because of genetics, PEDs, Photoshop,
whatever it is, but it's like that just that ain't going to
happen. Like even like I remember, you
know, that when the, when the movie 300 come out and like, you
know, like all, all of them had 6 packs when you saw them.
Yeah. But when you saw them behind the

(16:16):
scenes, like without all the light in and, and stuff, like
they were like they were in all right shape.
They're a bunch of skinny dudes.Like they, they all just fucking
starve themselves for that. Like to have no, no fat, but
like none of them were jacked. No like whatsoever.
Like they looked really yoked, really yoked.
And and so like, you know, even you look at like Brad Pitt and
Fight Club, Jason Statham, it's like they're all, they're short

(16:39):
guys that we're like 150 lbs. Like they look great on screen,
but if you stood next to them, you'd be like, like, you know, I
thought you were huge. Like, yo, yeah.
So I think it, it paints an unrealistic picture and it I
would say it's just as as bad for guys, that is for women.
Like, you know, like for for women, it's always, I think the
model in industry and stuff is always painting an unrealistic

(17:00):
picture. But I, I don't think enough.
I say credit, but like, it's notspoke about enough on the male
side. And I, I think men are probably
more insecure about the way theylook than women.
They just don't show it. They just don't talk about it.
You know, I, I think you, you, you go to a gym and you

(17:21):
immediately look around and be like, where do I stack up in the
jackness in, in this gym? I think, I think the playing
field has definitely been levelled somewhat and I
especially in the fitness world where image is more important
potentially, you know what I mean?
So yeah, the the player field isdefinitely levelled.
Yeah. So I I think like that's, I

(17:43):
would probably love that in the ugly because IA lot of the
conversations that we have with clients and and people, it's
more related to like their mindset and psychology around
this stuff and how how they viewthemselves versus any tactical
stuff that we're that we're giving them in terms of
nutrition and training. I think like the if we go kind

(18:05):
of into the bad related to that is sometimes as a coach, you're
having to defend your approach against nonsense that clients
might see on social media where you know, you've got a plan laid
out for someone. They see a post on social media,
whether it's from, you know, Sean Baker, carnival guy and

(18:27):
like, you know, he's jacked, like pulling rowing records and
stuff. And he only eats meat.
Cool N = 1. Like, I also know that and lots
of guys that eat meat that look terrible, like, and, and then
whether it's like a vegan thing or a fasting thing, like
whatever it is. And then, you know, they'll send
you a, a post on social media like, oh, what about this?
Like, should we, should we do this?
Yeah, And I'm kind of like if I thought we should, we would be

(18:49):
doing it like, and it's like, I see all the same stuff that you
see on social media. Like, and if I if, what if I was
going to go, Oh yeah, we should,what kind of coach would I be?
If I, Oh no, I, I just, I build my plans off what I see on my
feed, like based on what's popular.
Like that's, that's a terrible approach.
It's so hard to escape as well. Like I've got guys who've been
working with me for some time and they're quite experienced

(19:10):
now. And even still they're like, ah,
I was scrolling through social media and I saw this and I'm
like, mate, you know, like you don't need to ask me this
question. You know that's not true, but
it's still it's when it's when it's pumped in front of your
eyes time and time and time again.
It's almost like it's it's. It gets hard to ignore when you
see it so often. The, and the hard thing as well
is like a lot of the guys are, they're very good at speaking

(19:35):
and selling you and it. And if you, if you don't have a
background in like academics or,or like, you know, if you didn't
do like a science degree or something, it all sounds it all,
it's like 99% right, 100% wrong.And like one of the one of the
ones I I love, I love to shit onhim.
Gary Brecker But like, there waslike a Gaza old gas bracket.

(19:58):
G Dog, Yeah. But he, he, he was doing like a
presentation. He had a whiteboard and stuff.
And so it's like it's official. He's he's making notes.
But it was, it was like the his like the best fat burning
workout that you can do. And my first thought is like,
Gary's not shredded. So if this is the best fat
burning workout ever, why are you not, you know, peeled, I'll

(20:22):
ignore that. And then let's just say you
don't want to do it. And then, but then it was like
one of the things he said was ifyou exercise fasted in the
morning after I think he said after 15 minutes, your glycogen
stores are gone and you start toliquefy muscle.
That was his words, liquefy muscle.
And so my brain is going, well, you have glycogen for about two

(20:48):
hours depending on the intensityof the activity.
And so like, there's so many nuances to it because like, 1,
glycogen is local. Like you can't shift the
glycogen from your quad to your bicep.
Like once glycogen's gone in your bicep, it's gone there.
So 1, he didn't reference the intensity activity.
He said once you exercise 15 minutes, glycogen's gone, right?

(21:11):
So if I do this for 15 minutes then I'm then I start to liquefy
my muscle. After my 7 bread rolls last
night, yeah, I don't think so. Yeah.
And then and then it's like liquefy.
Yeah. And then says OK, how like talk
to me, talk to me the through the process of how muscle gets
liquefied, like am I just melting from the inside?
And so it's like already then and there it's like, well,

(21:32):
that's complete nonsense. Like, because there's, there's
no specifics and you've fundamentally got biology wrong.
And but then people are like, oh, oh, so I need, I need this
like amino acids or whatever. Otherwise I'm going to burn into
my muscle within 15 minutes of training.
And then just like we spoke, you've been training fasted for
years, you know, doing hours on the bike, you're still pretty

(21:55):
jacked. And so it's like you'd I'm
hanging. Off you'd.
Just be like a a puddle of mush based on just based on yeah.
So like just stuff like that. But if if you watch it and you
were new to, you know, getting in shape or whatever, you just
looking for some advice, you would 100% buy into it because
of the the conviction that he has in what he says, whether

(22:16):
it's because he's just completely fucking delusional or
he's just very good at selling. And it's like, I know it's
nonsense, but I can just talk the talk.
The the problem is. Back to liar or stupid.
Yeah. And, and there's millions of
Breakers out there. Yeah, that that can convince you
on these things. And you know, I, I bet I could,
like, I bet I could, I could getup into an hour presentation of

(22:37):
like, here's here's why you should never do cardio.
And I, and I could sell it and say, like, cardio will kill you
and like, because, and you couldjust pluck shit out of thin air
and say it with conviction and be like, Oh yeah, I'm never
going to run again. Like, And then equally I could
do the opposite and be like, whycardio is going to make you more
jacked and all these things like, and it's like, you could,
you could literally find any research or, or anything to kind

(22:59):
of back your claim and, and makeit sound good.
And so that's like, that pisses me off because having to debunk
it, I find it's like it's a waste of my time.
Like, and if I've got a client that's like, oh, no, I've been
looking into this and I didn't train, I didn't do my workouts

(23:21):
this week because I can only train fasted.
And I watched this thing on GaryBrecker and, you know, he said
that I'm going to start to lick for my muscles.
So I yeah, I skipped my workoutsand I'm like, what the fuck?
Like, why are you deviating fromthe plan?
And so that I I would like, I would yeah, I put that in the
bad section, but that's more like it grinds my gears.
Yeah, it's. It's tough though, because

(23:42):
you've got on social media, it'slike people listen to authority
figures, but the authority they've got from an, from like a
different context. So for example, like they are a
real like, like you said, they're a really good public
speaker. So now then their information
they provide based on nutrition and exercise is gold standard.

(24:06):
But no, you're judging his knowledge on health and fitness
on his ability to talk. Well, it's they're two different
things. It's like, you know, you'll have
some guys who are are, you know,they're really great business
people and then they start giving their opinion on health
and fitness and it's like, that's not where your expertise
lie. Like your expertise are in are
in business. Like, so fair enough.

(24:27):
You can listen to them in bits. But nutrition just seems to be
one of those things because everyone eats and everyone
drinks and everyone should be fit in an ideal world, everyone
has an opinion on it. It's like, you know, like Joe
Rogan is a real common one wheresomeone will say, Oh yeah, but
Joe Rogan eats that way. Yeah, Joe Rogan was he's a

(24:50):
commentator for the UFC. And then he was like a host on
Fear Factor before that. And he's a stand up comedian.
Yeah. Like, again, where where does
this? But you're you listen to his
opinion on nutrition as if it's gospel.
But then and why it's and you'llkind of take one thing and it's
like, well, Joe Rogan also smokes weed before he trains.
Yeah. Are you going to start doing

(25:10):
that as well? Oh, no, I don't smoke weed.
So why are you willing to take yeah, you know, his bison diet,
but not like smoke his weed. Yeah.
And and so it's like you you kind of cherry pick the things
that you would like the idea of.Yeah, but not look at the whole
the whole thing. And equally it's like, well, Joe
Rogan's trained his whole life. He was a high level.
Was it Taekwondo? Yeah.
Like, you know, compare like there's there's so many other

(25:33):
variables. His source that would get
sourced as well. But lastly, what's his name?
The guy, we don't really live a bodybuilder and he's like
someone commented on that post about the the fasting like,
well, if I have a load of carbs,the even before I can just use
that for the morning. Yeah.
And then someone else commented like, I think this guy knows

(25:53):
what he what he's talking about.Look at the size of him.
Yeah, but it's like the size of him is definitely more to do.
I'm not saying he doesn't know anything about nutrition, but
it's probably more to do with the amount of hormones that he
takes and the length of time that he's trained for than his
knowledge on nutrition. So it's like you're you're

(26:14):
judging his opinion. This.
He's got more muscle than him sohe must know more than him about
nutrition that that's not the case.
You're going to have a fucking shit load of muscle and not
have. Doesn't take a genius to be
jacked. No, Ronnie Coleman, if you
listen to his podcast on Joe Rogan and listen to his like
knowledge on some of the things that are related to Bollywood

(26:36):
doesn't seem to know that much. It's, it's mad sometimes, like
how how much you're like, oh, I thought he'd be a lot more
switched on than that. Yeah, he was, he won the
Olympia, well, like 8-8 times ina row.
So he didn't need to know. Like it doesn't matter.
So it's, it's important to be like, what am I, why am I
listening to this person's opinion on this topic?
Is it because they've got a great haircut?

(26:59):
Is it because they're jacked? Is it because so it, and you
know, you see a lot with like the, the influencer world, they
get famous for one thing and then they think they know about
everything. Like all the like political
views coming out. And it's like you're a stand up
comedian. Like you, you, you crack jokes
about like reading the Yellow Pages with your pants down.
And now you're suddenly given all these political views.

(27:20):
And I was listening. To I love, I love Bill Burke
because like he'll, I think Joe Rogan asked him about like
politics, whatever. And he just, he's like, no,
you're not going to get me into that.
He's like, he's like, why the fuck are people going to look at
2 comedians on their political views?
He's like, you're sat there smoking this cigar with like, a
deer head on the wall. Like we're in no position to
give our views. Like we make people laugh for a
living. What are you talking about?

(27:41):
And I like, I have so much respect for that of like, I'm
going to stay in my lane and talk about what I talk about,
which is cracking jokes, you know, and offending people.
But it yeah, that that's the, and, and then it's like, the
other thing is there's no repercussions.
Yes. So it's, it's because it's very
easy to mute people, to block people, You know, if everyone's
like, oh, it's complete nonsense, delete, delete.

(28:02):
And so you again, you can createa perception of yourself which
is completely fabricated and you're just blocking out all of
the, the nonsense. And that's why like a lot of
these guys, they, they stay in it for so long because they've
just managed to like put these barriers up for anyone calling
them out. You know, Lane is like Lane
constantly tries to debate people and they're like, no, and

(28:24):
it's like they can just say no. And then it's like you can't put
them on the spot with and to tryand like defend their.
But again, because we come from like an academic background,
it's like if you do like a dissertation, part of that is
you have to defend it. And you will have like a, a, a
line of people that are experts in the field pulling it apart

(28:45):
and you have to try and defend your case, which I think is
great because it's like you should know it like the back of
your hand and kind of and state it.
Whereas in in social media, it'slike state your case.
Nah, I'm going to make another post by yeah.
Yeah, yeah. Yeah.
Just block out. Yeah, but then it is also, you
know, I saw there was a a debateuntil that talk to AIDS.

(29:07):
Have you seen him? No.
He's he's a medical doctor and he does research in nutrition.
Quite a very smart guy. You can tell her by the way he
talks. He understands research.
He understands nutrition really well.
And he had a debate with a more of a social media.
She's a female PhD specializes in peak, peak cars.

(29:29):
I think some something along those lines.
And they had a debate and she did get hammered.
She he did give her a Whoopin tobe fair.
And then and then she got some backlash from it.
And then she did a post though and said like, look like I
wasn't that as well prepared as I should have been.
I know I did get flustered. It doesn't mean I'm a bad

(29:50):
scientist. And like that is also true.
Like you can be wrong and be like, oh, OK, great, now I can
be better moving forward. But I think again on social
media, like if you have one stance and then someone says
something and you're wrong, people get worried because then
like then the the wolves come out to get you then.
And it's like you can also just say, oh, look, OK, yeah, you are
right. That's fine.

(30:10):
Yeah, I was wrong on this topic this one time.
That's OK. I remember this, this was a few
years ago and this, this was like right when Paul Saladino
started getting a bit of attention and he was on a, he
went on a talk show and like I'm, I'm not a fan of most of
the stuff he puts out, but he went on a talk show and they

(30:31):
didn't give him a chance to speak.
And it was like, it was like three women and, and a guy and
they just grilled him and they didn't give him a chance to kind
of give a rebuttal. They, you know, they were trying
to like shit on his credentials being like, you're a doctor of
this. And it's like you're, you're
saying this and like, and they were like overweight women like
berating him, saying like, and and he they literally just like

(30:55):
they obviously tricked him, but they got him on the show just to
bombard him and make him look like an idiot.
And I like I'm, I'm not a fan ofthe stuff he puts out, but I
mean even bigger less of a fan of what they did to him.
Like it was just like, it was awful because it's like, it's
not a fair debate. No.
And there's nothing worse than like someone raising their voice

(31:16):
and not letting you speak when it's like we're having a debate
and you're, you're, you're trying to argue.
And it's, and I, I've genuinely felt sorry for him, like on it.
And like, because again, like, like it's the overall message
that a lot of these guys put out.
I'm not against, you know, saying like, yeah, you know, you
should probably focus more on getting, you know, good sourced

(31:40):
foods as in in comparison to ultra processed cheap, cheap
stuff to a point. But then it, it's, it's also
just being practical with your advice when it's like, not
everyone has access to that stuff.
But then you could argue, cool, my, my content isn't for those
people. Like if he said, you know, my

(32:01):
content is for people that can afford this shit, cool.
No different than our, our, our,you know, our superhuman
coaching is for people that can afford it.
And, and we get endless shit because people are like, Oh,
they're way too expensive. It's bullshit, it's a con, blah,
blah, blah, cool, it's not for you.
So I, I, I get, I get that aspect as well, but it's, it's,
it's when again, people, people don't have the skill set of like

(32:26):
the Bruce Lee, like take what's useful, disregard what's
useless. Like look at the, the
fundamentals of what they're trying to say without looking at
like, oh, so now I need to eat raw meat and honey versus saying
I, what I think he's getting at is try and limit the amount of
junk food. Emphasize these, these proteins

(32:46):
and these vegetables and things.You're probably going to feel,
feel better, feel a bit better. Then start like just start to
adopt some of those things. It doesn't have to be like empty
the pantry, you know, now we're going to have bone broth and,
you know, eel Dick, you know, they're like, and that's going
to be my daily diet. But it's like people, people
just oscillate between these extremes.
In a surplus. But like people just oscillate

(33:08):
between these extremes. And again, it's like something
comes out and says, you know, card cardio is going to hurt
muscle building, right? Never doing cardio again.
It's like, well. Like take it with a grain of
salt. It's like.
Maybe don't run a marathon before your workout, but like, I
don't think a bit of walking is going to hurt you.
And so it's just being like being able to just read between

(33:29):
the lines. I think people struggle.
With it's so hard though, isn't it?
Because these people who are, they're online, it's the
extremes that get attention and social media is all about
getting the attention. And then so you can be like, you
know, on one end of the spectrum, you might have the
really, the really highly qualified coach who gives out
really good info. But because it's just good

(33:52):
quality info which can be a little bit more subtle, it
doesn't get any. Attention.
Or they're an asshole. Yeah, like, you know, like the
Lyle McDonald's, the Victor Blacks.
It's like the information they put out gold standard.
Not Yeah. How was the deliveries?
You will unfollow them because of their sheer attitude.
Yeah. And and so and then they get

(34:13):
upset because no one follows them.
And then they go in on it even more.
And so, yeah, it's yeah. It's such a it's, it's, it
really is a minefield. There's a there's a fight.
That's why someone who does provide good information and has
got the big following as well, then you're like fair play, like
you've done a good job because you haven't sold yourself to the

(34:34):
like I'm just going to post extreme click bait nonsense just
to get the clicks in. And then I've, I've, I've like
stuck to my guns and I've just put out good quality information
and I've tried to brand it as marketed as best as I can and,
and, and it's good enough to getthe job done.
And that's AI think that's a, that's a hard line to find.
I think my last kind of bad would be going back to the the

(34:58):
coaching and the kind of barrierto entry is when people start
announcing that they're coaches because they've either, you
know, done one show or not one or not not done any shows.
We saw one the other day or six weeks.
I'm starting like coaching. Yeah, yeah.
And so like, there's that which,which, which does frustrate me a

(35:21):
little bit or, you know, they'veovercome something like like did
like eating disorders and it's like, oh, like I overcame
bulimia, anorexia, whatever it is.
Like now I'm taking on clients, you know, but it's like, that's
so far out of your scope of practice because like you need

(35:42):
to see AI mean like a doctor or a, or a therapist or a
psychotherapist or someone that specializes in it, because
there's so many, you could do somuch more harm than good.
Just because it worked for you does not mean it's like, cool,
I've got a system that's going to cure anorexia.

(36:02):
It's like, no, like you just and, and, and the other thing as
well, because if you speak to, if you speak to people in that
field, the, the large majority of them will say eating
disorders are incurable. The, and I think, I think like
the best analogy I heard was like the voice will always be
there, but you can just make that voice so quiet that it

(36:26):
doesn't impact your day-to-day in habits and behaviors.
But the urge is always there. No, like, you know, then someone
like quitting smoking, it's likethey're always tempted to have a
cigarette, but they can say no. And it's the same thing with
anorexia, bulimia and stuff likethat.
Urge will always be there, but you've just managed to lock it
in a box and keep it nice and quiet as much as possible, but
it never disappears. Whereas so if someone is like,

(36:47):
you know, I cured myself of thisthing, it's like you either
didn't, didn't have it to begin with or you're lying.
Do you know a way to open that box bodybuilding show?
Literally I, I, I, I cured my eating disorder and now I'm
doing a bodybuilding show and I feel amazing.
And I think you've literally just like that is a breeding

(37:07):
ground for it. Yeah, and the, and there there
was a huge difference between an, A clinically diagnosed
eating disorder and disorder disorder because, because I
mean, you could look at anyone in fitness and you could say
your eating is a bit disordered because you're comparing it to
maybe the traditional breakfast,lunch, dinner, one snack.

(37:29):
It's like, well, I have 6 meals a day.
That's disordered eating. Like it's, it's not the order
that people typically, you know,I had chicken for breakfast.
That's disordered eating becausethat's not a breakfast food.
Like you could like again, it's like anything out of the norm
people class as like disordered eating.
And I don't think there's anything wrong with that
provided someone is mentally like healthy and it's not

(37:51):
impacting their life outside. And there's like we're watching
a guy on YouTube and he eats like 20,000 calorie days and
does like 30,000 steps a day in good shape, you know, and, and,
and he said, you know, people will comment on his stuff saying
you've got an eating disorder, blah, blah.
And he's like eating disorders are typically associated with
guilt and shame, you know, some kind of negative feedback loop,

(38:13):
like depression, all these things.
He's like, I love my life. He's like, I'm I like eating
big. I love walking.
Like I feel great. I'm really happy.
And I genuinely believe it. It's like he's just saying it
for the camera. And so I was like, there's
nothing wrong with that. Like should.
And he's like, do I think everyone should do this?
No, because it will probably give you an eating disorder.
But he's like, it doesn't do that for me because I'm not

(38:34):
telling you to eat how I like toeat.
It's like, I feel good. And so it's again, like there's,
there's always context, but that, that again, that no
barrier to like, oh, you know, I've, I've lost 20 lbs fat.
Now I'm going to help everyone else kind of do it.
And I get that everyone has to start somewhere.
Like we all when we all, when weall thought I'd love to get into

(38:57):
coaching. You're always going to have that
first client. But I think before Instagram and
kind of social media are so prevalent, the only way to train
people was in person. And so you'd get a shitty job as
a personal trainer making peanuts because you just wanted
to get experience. And you'd maybe shadow a trainer
or you would train people for free.

(39:18):
And you would do that for a couple years and then you
eventually kind of move to online because then you can
scale it and you've got the experience and stuff.
And I'm not saying you have to do it that way, but I think
people just jump straight to theonline coaching because it's
like an easier way to make moneyas a side hustle versus spending
the hours in the gym learning, learning your craft.

(39:41):
And it almost, it can almost make you feel like, oh, like it
almost makes me feel like my jobisn't like, so what's the point
of me going to university? If like if these, if Tom, Dick
and Harry can just say, oh, I'm a coach now and they got 50
clients and they're just tellingpeople to eat less like.
And and then I get lumped into the same groups.

(40:02):
Oh, you're one of those online coaches.
And I'm like, don't you dare. You can insult me like that, but
like, and that's just your, yourego talking because you know, we
can look at it and go, well, that's not what we do.
But like, I accept that I'm always going to be lumped into
that group. And it's like, well, like, you
know, if you think that, then cool.
But that's probably one thing which I don't like.
But I've honestly, I've just stopped looking at it because

(40:25):
and I and I've said the same thing to Jess because she'll,
she'll look at pages and be like, oh, look at, look at what
this person is supposed to get. And I'm like, why do you follow?
Like just for clarity, My my jest.
Yeah, that's what I was about tosay.
We don't share a jest. Yeah, yeah, you have a jest like
a. Jest test squad, but I'll say
like, why are you still following them?
Yeah, like if it annoys you every day, why are you actively?

(40:46):
Because I was like, now this is on you because they got me.
Because they got you. They got you.
On the net. So it's like if you're actively
looking at stuff that annoys you, that's your fault.
Yeah, because it's you're you'rewalking in someone house going
Oh, shit again. Well, stop walking in the house
then. Smells in here.
No one's pushing you in the doorlike you're actively going
around and going in. So yeah, I think that's that's a

(41:11):
bit frustrating. But then let's, you know, let's
go to the goods. Let's try and be some somewhat.
Positive because the other side of that is it's allowed us to
find great coaches and bring on the team.
You know, maybe the guys like wewere saying that aren't that
business savvy, maybe not that great at putting out content,

(41:31):
but they've got a really good track record with the clients
that they work with. They don't they're not that
active on social media because they spend their time coaching
and you know, maybe they just haven't been able to make a good
go at their business because of the they're not passionate about
the social media posting. They're not an influencer, but
they are fantastic coaches. And so we've managed to, you
know, assemble a team of, you know, 50 coaches that are they

(41:54):
live and breathe the stuff. But I wouldn't say, you know,
we've maybe got a handful that posts on social media
frequently, but the rest are kind of, you know, you'd
struggle to find them, you know,and.
It's maybe you spend their days coaching.
Yeah. So maybe a couple pictures of
their dog, you know, or like alltheir kids or something.
And then it's like that's that'sit.
They just and then they coach. Ryan's a pivot example, the
forgotten man. He's you know, you're talking to

(42:17):
someone who isn't active on social media barely at all.
You might well he's active in terms of sending me reels, but
folks in his own. So everyone knows when Ryan's
taking his evening shit because we get we get 2020 reels just
said to us back-to-back. But yeah, he doesn't.
I don't even, I don't think I could tell he was a coach if I
looked at his social media. I don't think so.

(42:39):
But one of the best coaches I, Iknow.
So it's like there's loads of those people out there.
Just like there's loads of people that when you look at
their social media, they look like a phenomenal coach and
their coaching is absolutely trash.
It's but then I guess on the good stuff as well, just like
we've slated the information that gets put out there, there
is also a lot of information outthere as well.

(43:02):
Like there's some people you know, I think I think Lane does
put out some good stuff. You know, if if you don't like
his personality, then fine. I think his information is good.
That Doctor Ed's guy I thought was really good.
I thought, I think the way he talk about someone who can break
down quite complex topics and simplify them for the general

(43:24):
public and social media, I thinkit does a really phenomenal job,
Mike. Ezrata was quite good.
Yeah, puts out strange character.
Yeah, very. Bizarre sense of humor and, you
know, and some stuff can go a bit to.
Nuance for Jim, but then, but then that's their that's their
market. I think that I think yeah, I
think that's him. That's more like the he's,
again, you're trying to find that line between like knowledge

(43:45):
and entertainment. And I think he can lean a bit
into the entertainment side a little bit more at times, but I
think his information and his understanding is pretty.
Solid, I think is. Is moral compass can be
questioned? At the times.
But yeah, there is. There's loads of good quality
info and I think if you just followed, you know, a group of
those people and just like, these are the ones that I'm

(44:05):
going to pay attention to, you'll learn an absolute shit
load that you can apply to your own life or your own coaching.
Yep. There's there's, there's a few
guys that I'll follow where, youknow, they, they might make a
couple of slides or something and, and I'll be reading them
and I'm like, this is, this is like this is said in a way
better than I could ever say it.Like this.
This stuff is, is great. And so, yeah, there's, there's
definitely an upside in the factthat it's free because, you

(44:28):
know, we, we spoke about it in the past as well that not
everyone can afford a coach. Not everyone can afford the, the
grass fed, you know, organic stuff.
And as, but as still looking to make a change.
And so the fact that now you cango on social media, you know,
podcasts and stuff and learn a good amount of stuff for free.

(44:52):
You know, we like, we had a message from, I can't remember
his name now. And I know he's going to be
listening and I'm really sorry because I'm just thinking of
his. I think he works in speech
therapy. His Instagram is, like, hard to
swallow. Yeah, yeah, yeah, yeah.
And I forgot his name. I know, I know, it was hard and
it hard to swallow. Yeah, that's because that was
yeah. So if you're listening, I do
apologize. But like, you know, get getting

(45:15):
some feedback from guys like that that, yeah, just a podcast
has really helped them. So I, I think there's, there is,
you know, I, I would say overallit's net positive and I would
say that's probably like a, a 5545.
Like I don't think it's like a 9010, you know, I think it's
pretty close, but I was. Just thinking then the the

(45:39):
positive comments that we get attimes, they're often like DMS.
They come to direct and people who want to post negatives and
negatives. I never get negative DMS.
I get negative comments and I don't often get positive
comments, but I do get. Positive, but I mean that just
shows you that they're looking for the they're looking to get a
raise out of you and they're looking for attention because

(46:00):
you don't get attention in Adm like, you know, it's no one can
see it. But yeah, I think I think
overall there's some there is some really, really good stuff
out there. And you know, and again, the
downside of technology, you know, with like Photoshop and
stuff, we've now got ChatGPT, which is like fucking how?
Like there is the amount of times I've used that on my, on

(46:22):
my phone just to get quick information, you know, or, or
something. It's so useful if you can use it
appropriately. For someone who's come out of
academia and doesn't like to read studies anymore, I love
just breakdown this study for meand summarize the key findings.
Yeah, it's like, OK, great. But.
There's always a bit of QA needed, but yeah, it's but to

(46:43):
have to have that at your. Disposal is is game changer.
I think from a motivational standpoint, obviously vicarious
experiences are always great. So if someone, you know, if you
see someone do something, well if you see someone similar to
yourself do something that you want to do, it can increase your

(47:05):
motivation to actually do it yourself.
Yeah. So, you know, if you see, you
know, oh, there's a there's a mother of three here who's lost
40 lbs still whilst working and dealing with their three kids
and being a good mother. That's amazing.
I'm going to follow her to see what she does and see how I can
apply that to my own life. And then you can start to pick
up little tips and tricks, and then that can get you moving in

(47:27):
the right direction as well. Yeah, I, I, I think that stuff's
great, you know, especially whenit's, when it's true, legit
info. Like it's in like for
inspiration, I think. I think social media has been
has been great. There's a there's a personal
trainer in Australia. It's it's Sean something and I
and I follow him and he's strongas shit, just big bold meathead

(47:48):
and he posts videos of him coaching clients that have
disabilities and it's hilarious.But like it's like I like I, I,
I was so blown away by it. Like I sent him a message and I
was like, you are everything right about personal training.
It's like cracking jokes, but just being very personable,

(48:08):
making the guys feel good, like,you know, giving them
appropriate movements. You know, there's one that's
like an old guy, I'm not sure what kind of disability he has,
but like movements impaired and stuff.
And he's doing like squats onto a box holding TRX straps and,
you know, and then he'll move the box and like you have to go
lower. And the guys like moaning at him
for going lower and they're cracking jokes and it's just

(48:29):
like, it's so great to see. And it's like stuff like that,
like, you know, picks me up, youknow?
That's awesome. So yeah, there's definitely some
some benefits to it for that, like motivation and
inspirational piece. You know, some of it's a bit
overboard, like the, you know, you got guys screaming at the
camera like don't be a lazy, don't be a lazy piece of shit.

(48:51):
Go go achieve your dreams. Yeah, that's not.
Again, that's the motivation that seems obvious but is
actually potentially more damaging than it is positive.
Yeah, but the, I mean, this is even out of the fitness stuff
now, but it, it's the, the entrepreneur stuff annoys me
more now. Yeah, where it's like, you know,

(49:13):
the guys that are like, oh, you know, like if you can get 10
properties by the time you're 30, like, you know, you'll have,
it's like, and then because there's a guy that does the piss
take and he's like, why not 20? Like when you get 20 properties,
why don't you get 30 properties by your 20 like and then you're
going to have this and it's like.
Like. You're so out of touch of like
how much money people have like in the, I mean, especially in

(49:33):
the UK of like working class, you know, when it's like.
Oh, like if you. Can just save up 50 grand it's
like cool well, my salary is 16 and cool I'm never going to get
that money in my bank ever so cool thanks for that and and and
again that's where like the people can get depressed because
like Oh my God all these people have so much money why have I

(49:54):
got nothing it's like a lot of times they don't they they're
bankrupt and it's. Which is why they're selling
their coaching. Like if I was banking properties
and just racking up property, property, property, property, I
wouldn't be making reels. I would just be banking the
properties up again. It's like the reels that they're
not. They're not saving me at all.
Yeah. So yeah, that, that stuff annoys
me more because it's just like, again, like we, we do very well

(50:17):
for ourselves now, but we didn't.
And it's like, and I, and I knowexactly what it's like to be
like bottom shelf shopping beinglike, right, I've got 3 lbs for
this week and my eggs take up £1.50 of that like, and then I'm
going to get a bag of rice and it's like eggs and rice for the
week. Fantastic.
And so it like we, because we live like that for, for years.
And so for someone to be like, oh, just like just invest in

(50:39):
yourself. And it's like I got enough money
for eggs. I couldn't buy tuna chunks.
I was on tuna flakes. Have you ever opened up a can of
tuna flakes? It's like someone's got a.
Tuna, they just flaked off the skin.
Yeah, you basically like the thesort of dandruff you get in your
beard. They've got that off a tuna and
canned it and that's what I. Put it in salt and water and

(51:00):
it's like, well, that's what that's my protein for the week
yeah so it's it's like, you knowfor and and again like is is
there is there content for people like that?
Probably not, but I'm, I don't know, I think because we're from
that, I always think about that and it's like this is useless
for like 90% of the population because they're not in that in
that situation. But again, you know, you can't,

(51:22):
you can't make content for everyone.
And I think that's I, I think ifpeople said like, here's who my
content is for, it's like, oh, makes complete sense, you know,
and it's no different than our marking.
It's like, here's here's who we serve.
Like you are. If you are not this, then this
probably isn't for you, which I think is absolutely fine.
But I, I think, and here's why most people get annoyed because

(51:43):
they're looking at content whichisn't for them and they're like,
oh, it's complete nonsense. Like what is not for you?
So I, I get that. And and if you try and be master
of everyone, then you're not serving anyone.
Yes, there's always that fine line, isn't there between
marketing and, and product. And it's, it's, it's, it's
trying to sort of find that balance in a, in a, in a moral.
Way yeah, but I, I think again, if, if you can't afford a coach

(52:08):
and you know social media and YouTube and stuff is, is the way
for you to get information and again we've mentioned this in
the past like it's probably worth looking at credentials.
It's worth looking at a track record it's worth looking if
they're selling something and I I wouldn't even say like these
are you know it it it's a combination of things which

(52:30):
could generate a red flag. So it's like if they're selling
something, if they don't have a track record and they don't have
credentials, probably a red flag.
If they have credentials, they have a great track and they're
selling something, they might still be good, you know, because
what they're selling might actually be legit like.
And so I would kind of look at look at all of them and then try
and make as much of an informed decision as you can.

(52:52):
But you know, as long as. If they're talking in extremes.
Yeah, if there's if there's absolute terms, probably
probably wouldn't pay as much attention.
And then I would just I would always just look at it and say
like, well, is the is the advicethey're giving?
Could it be harmful? And if it's not harmful and the
only thing that you might waste is your time, OK, like give it a

(53:15):
shot. If it doesn't work, try
something else. You know, most of the time the
advice that people give out, youknow, it might be like, here's
why carbs suck. And it's like, OK, well, I tried
no carbs for a week and I felt like, shit, cool, you didn't
die. You know, it's when people put
out stuff that is genuinely dangerous that you're like, OK,
this should not be. Because if someone's going to
view that and then try and do it, like I think Dave Aspey was

(53:36):
talking about injecting his own piss at one point.
No joke. There's literally like a video
of him talking about injecting urine.
Yeah, literally. And so like, if someone's like,
oh, like, cool, I'm going to piss in a syringe and just, you
know, is this intramuscular or intravenous?
What do I do? When you're injecting piss,
shove at your eyeball. Like so like there's stuff like
that where I'm just like, oh God, like you should be banned.

(53:58):
But like God, like it's, it's soabsurd and like genuinely
believes it. What do you follow that that
conversation with? So if you walked into this room
now and I'm here like this and you went mate, what's that?
And I went my own pests. How?
How then do you respond to? That, yeah, I'd be like, do you
need help? Like inject.
Yeah, yeah, yeah, I'm good. Like bizarre.

(54:21):
Bizarre. There's just no, no response to
that. I just, I don't get it.
But yeah, I I think like physical appearance again, this
is where we we can't talk in absolutes.
Like does it play a role? Yes.
Is it the be all end all? Absolutely not.
It's some evidence that they potentially know what they're
doing. Yeah.
And because. Because again, you can go down.

(54:44):
Oh, they just look like they've just hammered steroids.
That's why they're in shape. Maybe.
But they could hammer steroids and also be very intelligent.
Yeah. You know, and if someone's
really out of shape, but they'resaying a lot of right stuff,
it's like, OK, but have they implemented it in any way in
their life? Probably a bit of a red flag,
you know, if, if they aren't doing any of the things that

(55:04):
they're that they're saying. And so it's, it's, it's all on a
continuum. And so like don't just look at
if someone is in shape, Don't just look if they're selling a
product, don't just look at qualifications.
You got to look at the whole. Data, it's almost like you
generate like a score sheet of like rate all these things and
if they score higher than this, probably, probably the
reasonable following. Yeah, yeah.

(55:25):
But cool. So yeah, there's some some
really ugly kind of parts, some some bad parts and some and some
great parts, Yeah. So yeah, I think overall it gets
the. I do like social media.
It gets the net thumbs up, yeah.And and the reels, just the
reels crack now, Yeah. Nonsense reels, yeah.
Yeah, if if anything, it just, it can make you laugh and we all

(55:46):
need a bit more of that. But cool.
As always, thank you for tuning in.
Be sure to like and subscribe oniTunes, Spotify, and YouTube and
we'll see you next time. If you love this show, please
like, share and leave us a five star review so that we can help

(56:07):
more people. I'm John Matson, Superhuman CEO,
reminding you to always go get what's yours.