The Service Scale Up Podcast
Get actionable digital marketing advice to help you grow your home services company and reach your goals.
Episodes
## Episode Description
You can rank number one on Google and still get zero calls. That gap between being seen and being chosen is the most expensive leak in local marketing, and almost nobody talks about it. In this episode, Chris breaks down why your title tag, not your ranking, decides who actually clicks your listing. You'll learn the simple city-plus-outcome headline formula, how to write a meta description that closes the cli...
Everyone keeps Googling what LSA marketing means, so here's the answer that actually books you jobs. Local Services Ads are the green-badge listings at the very top of Google, and they bill you per phone call, not per click, whether or not you close the job. That sounds great until a missed call becomes a lead you paid for and handed to a competitor. In this episode, Chris Leo breaks down exactly what Local Services Ads are, how th...
Here's an episode description you can use, written to fit standard podcast directory fields (Spotify, Apple, etc.):
Short version (Apple/Spotify, ~150 words):
Movou's own Google Business Prof...
Three out of four service business owners send some version of "Hi, this is Chris from Acme Plumbing. When would be a good time to call you?" That's not a holding reply. That's a job interview question. And it's why your reply rate sits at twenty percent when it should be ninety. In this episode, Chris walks through what to actually say in the first ninety seconds after a lead lands. The five elements every great holding reply has,...
Seventy-eight percent of customers buy from whoever calls them back first. Whoever. Calls. First. Not whoever has the best reviews. Not whoever has the lowest price. Not whoever ranks highest on Google. Whoever picks up the phone first... wins the job.
💡 Tired of awkwardly asking for referrals? What if your clients sent you steady, high-quality referrals — without you ever feeling pushy or desperate? In this episode, we’ll break down how to build a referral engine that grows your business organically, using trust, value, and smart positioning. 👥 Whether you're a service-based business owner, solo entrepreneur, or local pro, this strategy will help you unlock referra...
Today we explore three common mistakes every home service company makes, why these things impact your business growth and how to avoid the same mistakes. We also look at an actionable tip you can roll out today to help your home service company grow and outrank your competition.
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