Growth Boss
Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!
Episodes
Growing your business takes more than just hard work. It requires a clear, documented strategy that you can follow and adapt over time. By carefully documenting your marketing plan, you can set your business up for exponential growth.
In this episode, Saul Marquez explains how documenting your marketing strategy can help you 10x your business in just three years. He breaks down the key components of a successful brand guide, why do...
Want to 10x your business in three years?
Document your marketing strategy.
Yes. Write it down.
Step by step.
Who you're targeting. What they care about. Why they buy. What your brand actually stands for.
Most founders skip this. That’s why they stay stuck.
In this episode, Saul Marquez shares:
→ How to create a brand guide that actually drives results. → Why documentation is your secret growth weapon. → And the exact process to fo...
Parasite SEO is a clever way to boost your website’s rankings by using other high-authority sites. Instead of building your own authority, you create content on trusted websites that already rank well. This helps you get more visibility and drive traffic to your site faster.
In this episode, Charles Floate explains how Parasite SEO works, including how to find the best sites, create great content, and build links to improve your ra...
Want faster rankings without building a whole new website?
That’s the power of Parasite SEO, using high-authority sites to get your content ranking fast.
In EP 43 of Growth Boss, Parasite SEO expert Charles Floate breaks down how Parasite SEO works, how to find the right sites, and how to build links that actually move the needle. We also talk about how to use AI for content, what link-building investments are worth it, and where S...
Growing a successful Shopify brand takes more than just launching products. It’s about choosing the right niche, building trust with your audience, and creating content that builds authority in your space. When done right, eCommerce SEO can turn a brand from zero to six figures fast.
In this episode, Louis Smith breaks down how he helped a Shopify brand hit 6-figures in just six months. He shares practical tactics that worked early...
Trying to grow your Shopify store but stuck at low sales?
It’s not just about launching more products. It’s about picking the right niche, building trust fast, and creating content that actually ranks.
In EP 42 of Growth Boss, eCommerce SEO expert Louis Smith shares how he helped a Shopify brand hit 6-figures in just six months. We talk about social proof that converts, SEO strategies that drive traffic fast, and why topical author...
Running LinkedIn ads shouldn’t mean burning through your budget. The key to cutting ad costs is understanding what truly drives performance: great creative, smart targeting, and the right strategy behind it all.
In this episode, AJ Wilcox shares how to cut your LinkedIn ad costs in half without sacrificing results. He breaks down the entire process: from campaign setup to choosing between static and video creatives, building strong...
Spending too much on LinkedIn ads?
It’s not about bidding harder, it’s about better targeting, stronger creative, and smarter strategy.
In EP 41 of Growth Boss, LinkedIn Ads expert AJ Wilcox shares how to cut your ad costs in half without losing results. We talk about how to set up your campaigns the right way, what kind of creatives work best, and how to use AI to target the right people. AJ also shares what the best LinkedIn adve...
Affiliate marketing is one of the most powerful, low-risk ways to grow a business, but most programs barely scratch the surface of what’s possible. The best affiliate programs aren’t just about getting traffic; they’re about building long-term partnerships, aligning incentives, and creating systems that drive serious revenue.
In this episode, Jamie I.F. breaks down what it really takes to scale an affiliate program. From setting t...
Want to grow your affiliate program without adding more risk?
It’s not just about adding links. It’s about building the right systems, incentives, and partnerships.
In EP 40 of Growth Boss, affiliate marketing expert Jamie I.F. shares how one SaaS client 45X’d their affiliate revenue in just 10 months. We talk ChatGPT listicles, commission strategies, PR plays, and the most overlooked tactics that actually move the needle.
Full ep...
Designing for users means putting their needs, behaviors, and goals at the center of every decision you make. It’s not just about clean layouts or trendy visuals; it’s about creating experiences that feel intuitive, useful, and built for real people. When you design with empathy and clarity, you create stronger connections, build trust, and increase retention. In today’s digital world, user-focused design is no longer optional. It’...
Want to increase customer retention on your site?
It starts with designing for real people, not just clean layouts or trendy visuals.
In EP 39 of Growth Boss, UX designer Goodness Adebayo shares how one of her client campaigns boosted customer retention by 70% using data, behavior insights, and thoughtful personalization. We break down how to collect the right data, choose the right images, and what the top 1% of clients are doing ...
Mastering SEO in today’s landscape takes more than just knowing keywords. It’s about understanding links, user behavior, and how AI is changing the game. Whether you're a seasoned SEO or just getting started, having the right mindset and strategy is key.
In this episode, Craig Campbell breaks down the core elements of a successful SEO campaign. He shares his approach to launching fast-moving projects, building links that actually m...
If your SEO campaigns aren’t getting results, you might be making one of the common mistakes Craig Campbell sees every day.
In EP 38 of Growth Boss, Craig Campbell shares how he starts fast SEO projects, builds links that actually help rankings, and uses tools like Koala Writer and Surfer SEO to save time. We also talk about how to improve click-through rates, how AI is changing search, and what most people still get wrong about SE...
Freeing up time as an entrepreneur isn’t just about delegation—it’s about setting up the right systems, hiring the right people, and knowing what truly moves the needle. If you’re feeling stuck in the day-to-day, this episode will help you reclaim your time and focus on what matters most.
In this episode, Kasim Aslam shares how to free up 40 hours a month by building accountability within the team, improving delegation, and hiring ...
Trying to free up time as an entrepreneur?
It’s not just about delegation.
It’s about systems, team accountability, and hiring the right people.
In EP 37 of Growth Boss, Kasim Aslam shares how he frees up 40 hours a month by shifting from doing to leading. We talk about how to improve delegation, where to find A-players, and the big mistake most entrepreneurs make when trying to buy back their time.
Full episode drops tomorrow. D...
Building a successful SEO business in 2025 isn’t just about rankings—it’s about getting real results, attracting the right clients, and growing in a changing industry. Whether you're starting fresh or looking to scale, having the right systems in place is key.
In this episode, Nathan Gotch shares how he went from running an SEO agency to building a training business. He talks about what’s changed in SEO, why he shifted his business...
Starting or scaling an SEO business in 2025? It’s not just about rankings anymore.
In EP 36 of Growth Boss, Nathan Gotch shares how he built a successful SEO training brand after running an agency. We talk about client acquisition, what makes a great agency owner, and how the game is changing.
Full episode drops Thursday. Don't miss it!
. . . .
For simple, real-world SEO and business tips that work, follow @iamgerrid.
#seo #seoagen...
Winning in SEO in 2025 means keeping up with changes, using smart strategies, and focusing on what really helps your business grow. It’s not just about ranking high on Google but about building trust and authority that lasts.
In this episode, Jaume Ros talks about the biggest changes in SEO and how to stay ahead. We cover backlinks, digital PR, programmatic SEO, and how AI is shaping search. Jaume also shares tips on personal brand...
SEO in 2025 isn’t just about ranking. It’s about building trust, staying ahead of AI, and creating strategies that actually grow your business.
In EP 35 of Growth Boss, Jaume Ros breaks down what’s working in SEO now and what to expect next. We talk backlinks, programmatic SEO, personal branding, and why brand signals matter more than ever.
The full episode drops Thursday. Don’t miss it.
For no-fluff SEO and business insights, foll...
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