Growth Boss
Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!
Episodes
Want to scale your Meta ads without your cost per customer going up? Most brands hit a wall because their ads stop working once they spend more, and AI ad tools often produce stiff, generic content that doesn't convert. In this episode of the Growth Boss Podcast, you'll learn how to use AI to make ads that scale from a few hundred dollars a day to $12,000 a day while staying profitable.
Kostas Fragoulias, Founder at Essence Growth,...
Not one AI script works out of the box. His ads still scale to $12K a day.
Kostas Fragoulias has run Meta ad accounts spending up to $3M a month.
His team has spent $5M to $8M on Meta ads profitably in the last couple of years.
On their biggest accounts, 35 to 40% of the creative is now AI.
But he doesn’t trust it blindly.
On the next Growth Boss Podcast, Kostas shows how DTC brands can use AI to build Meta ads that scale wit...
Most businesses running Google Ads are either writing copy manually and burning time or dumping a prompt into Claude and wondering why it is not converting. The brands pulling ahead right now have figured out a smarter middle ground where AI does the heavy lifting and the human directs the strategy.
In this episode, Shri Kanase breaks down the exact framework his agency uses to extract $100,000 worth of Google Ads copy using Claude...
Most brands hand their ad copy over to Claude and wonder why it flops.
The problem is not Claude. It is what they give it before they start.
Shri Kanase runs the number one Google Ads agency for seven to nine figure e-commerce brands.
And he has cracked the code on using Claude to extract ad copy that actually converts.
Tomorrow on Growth Boss he breaks down the exact process.
Here is a preview of what is coming:
→ Why most brands ...
Most businesses are trying to sell to everybody and ending up with nobody. The wrong buyers drain your time, drive refunds, and kill your momentum. The businesses that grow fast and stay profitable are the ones that figured out how to use AI to speak directly to the people already looking for exactly what they offer.
In this episode, Jon Benson breaks down the AI framework his company uses to help business owners attract their idea...
Stop selling to everyone.
The moment you do that you start losing your best buyers.
Jon Benson invented the video sales letter format used by thousands of marketers worldwide.
And in this episode of Growth Boss he breaks down the AI framework that does not just write copy but attracts the exact buyers you actually want.
Tomorrow on Growth Boss he shares everything.
Here is a preview of what is coming:
→ Why targeting everyone is th...
AI can help you research content, write posts, design graphics, and edit videos. But getting useful results takes more than a vague prompt. It starts with understanding your audience, teaching AI your brand’s voice, and knowing which decisions still need a human.
In this episode, Shushant Lakhyani breaks down how to use AI across the roles of a full marketing team. He shares how he builds client-specific Claude skills for gho...
Most people use AI to write captions. The top 1% use it to run their entire marketing team. Shushant Lakhyani is an AI generalist, freelance marketer, and no-code builder who has cracked the code on using AI to do what most businesses pay an entire team to do. Tomorrow on Growth Boss he breaks down exactly how. Here is a preview of what is coming: → The specific AI tools replacing researchers ghostwriters graphic designers and ...
Most business owners are sitting on years of specialized knowledge and have no idea it could become a product. The ones pulling ahead right now are not always the most technical. They are the ones who understood that deep expertise combined with the right AI framework can become a scalable, sellable tool that generates revenue without adding headcount.
In this episode, Janu Lingeswaran breaks down the exact framework his product st...
You already have what it takes to build a revenue generating AI product.
Most people just do not know how to turn it into one.
Janu Lingeswaran is the founder of Featherflow a product studio that helps businesses turn their domain expertise into AI products that generate real revenue.
Tomorrow on Growth Boss he breaks down the exact framework his team uses.
Here is a preview of what is coming:
➔ What domain expertise actually means...
Google traffic is declining. Most business owners can feel it but don't know what to do about it. The businesses that are growing right now have figured out a different game, one where ChatGPT, Claude, and Gemini are sending high-intent visitors directly to their website, and it converts at a completely different level than traditional search ever did.
In this episode, Elston Baretto breaks down exactly how his company generated 80...
Google traffic is declining and most businesses have no backup plan.
Elston Barretto built one and it sent him 80,000 visitors in 90 days.
Elston is the founder of Tiny Host and he has cracked the code on getting traffic from ChatGPT, Claude, Perplexity and other LLMs.
Tomorrow on Growth Boss he breaks down exactly how he did it.
Here is a preview of what is coming:
Why LLM traffic converts better than traditional SEO traffic
The R...
Most people think building an audience online means showing up on camera every day. But a growing number of creators are building profitable pages without ever showing their face, using AI influencers that post consistently, go viral faster than human accounts, and sell products on autopilot while the creator sleeps. The barrier to entry is lower than most people think and the upside is higher than most people realize.
In this epis...
Kemi Frank built an AI influencer from scratch.
No personal brand. No camera. No face reveal.
Just a fictional character that sells on autopilot every single day.
Tomorrow on Growth Boss she breaks down exactly how she did it.
Here is a preview of what is coming: → The exact tools she uses to create a viral AI character from scratch → Why AI influencers go viral faster than real people → How to pick the right niche and product befo...
Most local businesses are invisible on Google Maps and AI search without knowing why. They have the right services, happy customers, and years of experience, but their competitors keep showing up first. The difference almost always comes down to a handful of signals that most business owners have never heard of and a review system that runs consistently whether anyone is thinking about it or not.
In this episode, Yash Singh breaks ...
23 leads a week without a single ad. Tomorrow on Growth Boss we show you how.
Yash Singh has helped over 150 businesses get found on Google and AI platforms like ChatGPT and Claude.
And in this episode he breaks down the exact system behind it.
Here is a preview of what is coming:
→ Why AI platforms rank some businesses over others
→ The listicle strategy that gets you mentioned across every major AI platform
→ The Google Business ...
Most business owners think hiring more people is the only way to grow their marketing. They build teams, hire agencies, and watch budgets disappear without knowing if any of it is actually driving revenue. The businesses pulling ahead right now are doing something different. They are replacing entire marketing functions with AI agents that run continuously, test constantly, and optimize toward the only thing that actually matters: ...
He let go of four marketing hires. Not one of them was replaced by a person.
Cody Schneider has been building AI marketing products since October 2022.
Before ChatGPT even launched.
And he says most businesses are still thinking about growth the wrong way.
Tomorrow on Growth Boss he breaks down exactly how.
→ The four marketing roles being replaced right now. → The exact stack he uses to deploy agents in five business days. →...
Most agency owners know AI is important, but many get stuck trying to figure out where to start. They hear about AI agents, workflows, automation, and custom setups, then end up overwhelmed by all the possibilities. The businesses seeing the biggest gains are not replacing people with AI. They are using AI to eliminate repetitive work, empower their teams, and create systems that scale without sacrificing the human touch.
In this e...
He was on a plane. His agents were back home working.
Jace Kovacevich has spent over a decade helping restaurants acquire and retain customers.
Now he is building something most agency owners have never considered.
A full AI powered ecosystem where specialized agents handle research, emails, ads, finance, content, and development.
And they collaborate with each other the same way a real team would.
Tomorrow on Growth Boss he breaks...
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