The Conant Code

The Conant Code

Success isn’t just hustle—it’s strategy. The Conant Code cracks the myths of business, entrepreneurship, and life with bold insights and sharp storytelling. Hosted by Paul Conant, this fast-paced podcast delivers powerful lessons in five minutes or less—no fluff, no clichés, just real strategy. Whether you’re building a business or leveling up in life, this is the code you need to crack.

Episodes

September 1, 2025 3 mins

Most people think of Labor Day as barbecues, sales, and the end of summer. But the truth? It was born from blood, sacrifice, and a fight for dignity in the workplace.

This week on The Conant Code, we dig into the forgotten roots of Labor Day, why it exists, what it cost, and why remembering matters more than ever.

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  Welcome to the Conant Code in todays episode we discuss social media kindness. and address the question if you're helping someone, why put it on Facebook? You're doing it for likes and validation, not out of kindness. Her question sent me down a rabbit hole a brief, sharp investigation into what happens when kindness gets an audience.

We tell the scene like this: someone films themselves handing a sandwich to a stranger, another ...

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Success isn't random. It follows a code. Welcome to the Conant Code — a five-minute crack at the small, strange choices that turn into big, durable advantages. This episode opens with a single, odd scene: a Boston workshop in 1845, where Peter Cooper, the man who built America’s first steam locomotive, is boiling animal parts. Not to make soup, but to hunt for something hidden in bone and skin: collagen that, once powdered and mixe...

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In this episode of the Conant Code, we delve into the fascinating world of Victor Lustig, the con artist who daringly sold the Eiffel Tower not once, but twice. Set against the backdrop of 1925 Paris, a city both vibrant and financially strapped, Lustig's audacious scams offer a masterclass in the art of deception. Listeners will be captivated as they follow Lustig's transformation from a well-dressed gentleman to a conman who made...

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This episode dives into the annual cycle of New Year resolutions—filled with hope, ambition, and, ultimately, unmet expectations. It’s not just about what goes wrong but why, with insights from Dr. Robert Mora, who reveals startling statistics: the average person repeats the same resolution for a decade, often failing numerous times before finding a semblance of success.

At the heart of the discussion is the detrimental myth of "go...

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Prepare to be transported back to the late 1980s, a time when the Soviet Union's strength was crumbling under the weight of economic turmoil. In an era where currency mattered less than creativity, PepsiCo executed a daring maneuver that remains one of the most audacious tales of business ingenuity a strategic exchange of fizzy drinks for a formidable naval fleet.

In this episode of the Conant Code, delve into the captivating narra...

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In this episode of the Conant Code, we unravel the hidden strategies that transformed Prego from an underdog to a market leader in the world of tomato sauces. Join us as we venture back to the early 1980s, a time when Ragu dominated the shelves, and Prego's prospects appeared dim. Faced with flat sales and customer indifference, Campbell's, the parent company of Prego, took a bold step by enlisting the expertise of Howard Moskowitz...

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In this episode of The Conant Code, we head back to 1900s Connecticut, where a booming pie company was unknowingly cooking up something far more lasting than dessert. What started as a harmless lunch break game among factory workers turned into a nationwide obsession and eventually, a global phenomenon.

No one planned it. The founder wasn’t thrilled about it. And the company? It didn’t survive.

But what they left behind? It’s still...

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What do a blind Greek poet and a bald cartoon dad have in common? More than you'd think. In this sharp, story-driven episode of The Conant Code, Paul dives into The Odyssey and the epic journey of Odysseus—then flips the script with a modern twist: Homer Simpson. It's ancient wisdom vs. modern distraction in a battle for purpose, grit, and meaning. This 5-minute narrative unpacks what it really means to come home, why struggle reve...

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Dive into the world of ingenious marketing with this episode of The Conant Code, where we unravel the iconic story of how Michelin, a French tire company, revolutionized not just the culinary world, but the very essence of marketing strategy. Join us in 1900s France, a land of cobblestones, horses, and the dawn of the automobile, where two visionary brothers, André and Edouard Michelin, embarked on a journey that would forever chan...

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In this episode of the Conant Code, we delve into the fascinating journey of Jeff Bezos, the man who took a leap of faith by leaving a secure hedge fund job to start an online bookstore that we now know as Amazon. Despite facing mockery and skepticism from Wall Street and the press, Bezos stayed focused on his vision, revolutionizing logistics, branding, and customer experience. His story is a testament to the power of relentless e...

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In this episode of The Conant Code, we dive deep into the world of psychological manipulation and marketing tricks that run rampant in our everyday lives. We strip back the layers of modern sales tactics and reveal how these cunning strategies have evolved from the dark alleyways of three-card monte hustles to the bright shopping aisles and glossy advertorials.

Discover the parallels between the seemingly simple card game of decept...

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Welcome to another insightful episode of The Conant Code, where we delve into the intricate layers of history, dismantling myths and uncovering truths in less than five minutes. Set against the backdrop of July 4th fireworks and patriotic fanfare, we unravel the audacious origins of the Declaration of Independence. This episode isn't just about hot dogs and flags; it's about the daring decision to challenge a monarchy, the chaos of...

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Dive into the whirlwind world of infomercials with "The Conant Code," where we unravel the life and legacy of the man behind the legendary tag line, "Set it and forget it." In this episode, we journey through the annals of TV history to uncover how Ron Popeil, with his raw charisma and unparalleled salesmanship, transformed the mundane into the mesmerizing and built an empire from the most unexpected of products.

In the sepia-toned...

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Welcome to the Conant Code, where ambition meets reality in bite-sized revelations. This episode transports you to the mid-1970s, an era when Kodak was not just a brand but the photography empire itself. From the heart of Kodak's success story emerges a young engineer, Stephen Sasson, who quietly redefines the future of photography with a prototype camera that operates without film.

Imagine standing in a Kodak boardroom, awash with...

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June 16, 2025 3 mins

At 62, Harlan found himself living out of a run-down car, nearly defeated and carrying a cooler full of raw chicken, hoping for a chance. He had tried it all—farmhand, lawyer, gas station operator—only to face failure after failure. But there was something about Harlan that refused to give up.

As he drove from restaurant to gas station, pitching his meticulously crafted chicken, each rejection was a new challenge, a new opportuni...

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In this episode of The Conant Code, we delve into the unexpected origin story of a holiday that almost never happened – Father's Day. Journey back to 1908 in Fairmont, West Virginia, where the seeds of this celebration were planted amidst tragedy. A memorial service for 362 coal miners, many of whom were fathers, serves as a solemn backdrop to a movement that started with quiet beginnings and sat in the shadows for decades.

Fast fo...

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Lego's journey to becoming a global icon isn't just a story of tiny plastic bricks but rather a testament to resilience, creativity, and vision. In this riveting episode of The Conant Code, we dive deep into the chronicles of Lego, peeling back layers to reveal a history forged in the flames of adversity. Before dominating the world as the preferred toy of generations, Lego faced hurdles that could have obliterated its legacy forev...

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Pablo Picasso wasn’t always a genius. In fact, he was just another broke artist until one tragic moment changed everything.

When his closest friend and creative partner took his own life, Picasso spiraled into grief. What came next? A haunting new style. A body of work soaked in sorrow. And a shift that would define modern art.

But here’s the twist: It wasn’t just tragedy that launched him into fame… It was his rival, Henri Matisse...

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Before the world spoke across oceans… Before phone lines wrapped the planet… Before smartphones lit up in our pockets…

There was silence.

And in that silence stood Alexander Graham Bell, a man obsessed not with fortune, but with sound. Not for himself. But for the people who could never hear it.

In this episode of The Conant Code, we dive into the true and rarely told story behind the invention of the telephone a story rooted not i...

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