AI 4 UX with John Whalen, PhD

AI 4 UX with John Whalen, PhD

Welcome to AI 4 UX, a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Go beyond the AI hype as we do a deep dive and show you how the latest AI innovations will benefit you, gain insights on where the tools are headed next, and get a rare glimpse into how leaders in the field believe your role and research approach will evolve in the advent of AI-enhanced tools. Learn more about Brilliant’s AI 4 UX series here: https://bit.ly/3BYdiZt

Episodes

September 26, 2025 53 mins

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/

In this installment of AI for UX, we sit down with Prajwal Paudyal, Founder and CEOs of Qualz.ai. Prajwal discusses how AI can turn research from a slow, biased process into a fast, nuanced, and continuous part of product discovery.

See the tool in action! This interview includes a demo of Qualz —watch the video version on YouTube: https://...

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Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/

In this installment of AI for UX, we sit down with Sergio Perdices, Co-Founder and CEO of Whyser. Sergio shares how Whyser enables richer, faster, and more inclusive UX research by combining AI voice interviews with structured insight validation.

See the tool in action! This interview includes a demo of Whyser —watch the video version on Yo...

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Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/

In this installment of AI for UX, we sit down with Philip Brook, Co-Founder of Voiceform. We discuss how AI can make surveys more interactive, enabling researchers to quickly analyze data and summarize participant responses and follow up on those responses to gather deeper insights.

See the tool in action! This interview includes a demo of Voiceform —wat...

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Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/

In this installment of AI for UX, we sit down with Alok Jain, CEO of Reveal. He discusses how AI can streamline the data analysis process and provide verification mechanisms that make it easier for researchers – and product teams – to trust AI-generated insights. 

See the tool in action! This interview includes a demo of Reveal —watch the video version o...

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Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/

In this installment of AI for UX, we sit down with Axel Thomson, Founder of Wondering. We explore how AI tools are offering innovative real-time AI capabilities that empower product teams to dramatically accelerate their work, drive efficiency, and learn more from every participant.

See the tool in action! This interview includes a demo of Wondering —wat...

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Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/

In this installment of AI for UX, we sit down with Moodi Mahmoudi, Co-Founder and CEO at NEXT. He discusses how the AI-powered product discovery platform helps everyone from executives and product teams validate day-to-day product decisions and big-picture ideas with customer insights.

See the tool in action! This interview includes a demo of NEXT —watch...

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Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/

In this installment of AI for UX, we sit down with Alfred Wahlforss, Co-Founder of Listen Labs. Alfred explains how Listen Labs leverages AI to conduct, analyze, and summarize qualitative research at scale, addressing the challenge of gaining deep user insights while maintaining quantitative power.

See the tool in action! This interview includes a demo o...

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In this installment of AI for UX, we sit down with John Provine, Co-Founder & CEO of Voicepanel. John explains how Voicepanel embeds research into product workflows with customizable AI agents and continuous discovery, redefining how teams learn from users.

See the tool in action! This interview includes a demo of Voicepanel — watch the video version on YouTube: https://youtu.be/9uuwzkJj5i4

Learn more about Voicepanel: https://...

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Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/

In this installment of AI for UX, we sit down with Prayag Narula, Co-Founder & CEO of Marvin. Prayag shares how AI in UX tools like Marvin can help break down silos within organizations by making research accessible to not just researchers but also designers, product managers, and strategic planners.

See the tool in action! This intervi...

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In this installment of AI for UX, we sit down with Ryan Glasgow, Founder and CEO of Sprig. Ryan reveals how AI is transforming research from static reports to real-time, team-wide insight engines.

See the tool in action! This interview includes a demo of Sprig —watch the video version on YouTube: https://youtu.be/G5n7lrIkqh4

Learn more about Sprig: https://sprig.com/

Episode Summary: https://www.brilliantexperience.com/blog/https:/...

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Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/

In this installment of AI for UX, we sit down with Kwame Ferreira, Founder of Synthetic Users. Kwame describes how synthetic users can speed discovery and be especially useful in the initial and growth phases of the product lifecycle, where quick and iterative feedback can significantly influence and optimize development.

See the tool in ac...

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Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/

In this installment of AI for UX, we sit down with Shrey Khokhra, Co-founder of Userology. Shrey explains how AI is redefining UX research by empowering non-researchers with AI that can design research for you and has visual understanding to expand AI moderation into the realm of usability testing.

See the tool in action! This interview inc...

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In this installment of AI for UX, we sit down with Max Hackenschmied, Co-Founder of Condens. Max shared how Condens can accelerate the analysis process and his views on the role AI has in forming research insights.

See the tool in action! This interview includes a demo of Condens —watch the video version on YouTube: https://youtu.be/ggLjJRZhFlY

Learn more about Condens

Episode Summary

“AI for UX” is a space to consider the future...

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In this installment of AI 4 UX, we sit down with Aaron Cannon, CEO and Co-founder at Outset. Aaron discusses the transformative power of AI in UX and product discovery research and his vision to harness the best features of qualitative and qualitative research into a single study.

See the tool in action! This interview includes a demo of Outset —watch the video version on YouTube: https://youtu.be/Q9Ri_JyXSXo

Learn more about Outse...

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In this installment of AI 4 UX, we sit down with Adam Fard, the Founder of UX Pilot. He talks with us all about how integrating AI into insights analysis, workshops, strategy, prototyping, and creating style guides can dramatically enhance the process, while preserving the indispensable human element in UX design.

See the tool in action! This interview includes a demo of UX Pilot —watch the video version on YouTube: https://www.you...

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In this installment of AI 4 UX, we sit down with Henrik Mattsson, the CEO of Lookback. He talks with us all about how AI can increase stakeholder interactions with research data.

See the tool in action! This interview includes a demo of Lookback —watch the video version on YouTube: https://youtu.be/mDf33LanOX8

Learn more about Lookback: https://www.lookback.com/eureka

Episode Summary: https://www.brilliantexperience.com/blog/how-ai...

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In this installment of AI 4 UX, we sit down with Valerie Pegon, the Co-founder of QoQo. She talks with us all about using an AI companion to enhance workshops and UX research planning and analysis.

See the tool in action! This interview includes a demo of QoQo —watch the video version on YouTube: https://www.youtube.com/watch?v=SM6GdGaA7fg

Learn more about QoQo: https://qoqo.ai/

Episode Summary: https://www.brilliantexperience.com/...

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Jason Brand, Co-founder & CEO of Usedge, shares how AI tools are enabling researchers to work more strategically and helping product teams gain faster, self-serve access to insights.

See the tool in action! This interview includes a demo of Usedge —watch the video version on YouTube: https://youtu.be/os0iy6In_68

Learn more about Usedge: https://usedge.com/

Episode Summary: https://www.brilliantexperience.com/blog/research-reima...

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Max Fergus, the CEO of UserCue, talks with us all about future of UX research and how UserCue offers dynamic AI moderated interviews and analysis at scale.

See the tool in action! This interview includes a demo of UserCue —watch the video version on YouTube: https://youtu.be/BL0qKDvg8XI

Learn more about UserCue: https://www.tryusercue.com/

Episode Summary: https://www.brilliantexperience.com/blog/ux-ai4ux-uxresearch-p...

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Arnob Mukherjee, Co-Founder of Olvy, discusses how AI tools are allowing product teams to dramatically increase the number of evidence-driven decisions they make which are based on multiple data streams at once.

See the tool in action! This interview includes a demo of Olvy —watch the video version on YouTube: https://youtu.be/vu5cfMqS_So

Learn more about Olvy: https://olvy.co/

Episode Summary: https://www.brilliantexperience.com/...

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