Traction: The Technology Growth Show
Are you hungry to scale your startup? Struggling to break through the noise and capture your target market? Traction is your playbook for growth. Hosted by founder and tech PR consultant James Taylor and Peter Hopton, a founder, investor and mentor to multiple early-stage tech startups, we go beyond the headlines to reveal the gritty realities of building a successful tech business. Discover the growth stories and strategies that cut through the clutter, the tactics that convert prospects into loyal customers, and the growth hacks that fueled rapid expansion. We share unfiltered stories from founders, marketers and other experts who’ve been there, done that, and lived to tell the tale. Traction isn’t just inspiration; it’s a masterclass in acquiring customers, building a brand, and achieving escape velocity. Tune in and ignite your growth engine.
Episodes
When Automated Analytics ventured into the United States, CEO Mark Taylor thought his reporting was broken. In just 48 hours, the startup from Doncaster had secured hundreds of new clients against a target of 20 - a testament to the power of innovative AI technology, partnership and meeting a common need.
In this episode of Traction, Mark shares how he turned a kitchen table startup into a global AI powerhouse that helps businesses...
Over the last decade or so, The Floow has transformed the global motor insurance industry by making it possible to assess risk, en masse.
In this episode of Traction, founder Sam Chapman tells James Taylor and Pete Hopton how The Floow transformed a simple idea into a multi-million-pound data technology company.
Learn how strategic thinking, adaptability, analytical thinking, and seeing opportunity in regulatory changes can turn a...
Just dropped: An incredible conversation with Dr Tim Craggs, founder of Exciting Instruments - a Sheffield-based startup revolutionising scientific research.
Imagine detecting a single molecule's behaviour - now imagine making that technology accessible to thousands of labs worldwide. That's exactly what Tim and his team are doing.
Watch or listen now to Tim's conversation with James Taylor and Peter Hopton, and hear how this scrap...
Chris Dalrymple was one of three co-founders at Mina, a tech startup who transformed a niche electric vehicle charging problem into a successful exit in less than five years.
From landing their first customer (a London chimney sweep) to navigating the complex world of corporate partnerships, Chris reveals the raw, unfiltered journey of building and selling a startup.
Discover how Mina solved a problem few knew existed: accurately t...
At the height of a dotcom boom, Chris Dymond lived in a central London hotel suite, led a thriving digital consultancy, and worked on a £5 million-per-month financial services IT project. But he hated his life.
It took the closure of his business, rekindled love and a move to Sheffield for him to find happiness. And that's where we see him today.
In this episode of Traction: The Tech Growth Show, Chris Dymond – founder and director...
Bumper was born a decade ago after its founder, James Jackson, “living paycheck to paycheck” in London, was hit by an unexpected car repair bill.
He took that £700 cash flow problem and turned it into one of Europe’s fastest-growing fintechs, a high-flying startup he’s confident will do more than £1bn worth of business this year.
In this episode of Traction: The Tech Growth Show, James Jackson talks to Pete Hopton and James Taylor...
How do you redesign a city for innovators to thrive? Charlotte Thompson is seeking to answer that question for the Sheffield Innovation Spine, a two-year planning project with a 20-year vision to transform Sheffield and create more spaces for startups and scale-ups to be successful.
The project's partners - Sheffield Technology Parks, Sheffield City Council, The University of Sheffield, Sheffield Hallam University and South Yorkshi...
Peter Hopton says the odds of taking a startup from ideation to £1m revenue are impossible but believes this milestone be achieved more often than not with the right magic and a band of misfits. He’s already taken VeryPC and Iceotope on the “zero-to-one” journey, and he’s on a mission to advance the development of hundreds more startups through Venture.Community.
Join us to discover the monster factors founders must overcome to ac...
Tracy Johnson, Project Director at TECH SY, isn’t building a technology company. She’s on a mission to advance an entire tech ecosystem in South Yorkshire that she says is connected, collaborative, and can “move mountains for early-stage entrepreneurs.” In this interview, she discusses public sector involvement in long-term planning and fostering a supportive ecosystem, opportunities in advanced manufacturing, health innovation, an...
In just a few short years, FourJaw Manufacturing Analytics has established a global customer base and a big name for itself in the world of smart factories. In this interview, co-founder and CEO Chris Iveson discusses FourJaw’s origin story and £0-£1m revenue journey and how it is helping hundreds of manufacturers address their number one concern: productivity. Join us to explore FourJaw’s focus on simplicity and benefit over techn...
Stuart Green, CEO of Zoo Digital, discusses the evolution of his company from a sports and entertainment-focused startup in 2001 to a leading provider of media localisation services. Initially, Zoo developed interactive DVD games, notably "Who Wants to Be a Millionaire," which sold over a million copies. Despite initial resistance, it pivoted to providing services for major studios like Disney and Netflix, leveraging its proprietar...
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