Created by the New Mexico Beef Council, we are telling the stories behind the beef in New Mexico.
Joel Van Dam, a third-generation dairy farmer from Route 77 Dairy, takes us behind the scenes of modern dairy production and its surprising connection to the beef industry. With 4,200 dairy cows and a newly acquired ranch, Joel bridges two agricultural worlds with innovative thinking and deep family roots.
The conversation explores "beef on dairy" genetics – an increasingly common practice where dai...
Agriculture runs deep in Larry Reagan's blood. As President of the New Mexico Farm and Livestock Bureau, he bridges the gap between policy and pasture, advocating for the 22,000 members who make up the state's oldest and largest agricultural organization.
"Raising cattle is a calling, not just a job," Reagan explains during this enlightening conversation with Caroline Romo of the New Mexic...
Have you ever wondered what ranching looks like in paradise? Our journey to Maui reveals a surprising side of Hawaii few visitors ever see - a thriving cattle industry generating $82 million annually across the islands. This special collaboration between the New Mexico Beef Council and the Hawaii Beef Industry Council is a fun way to share the story of ranching in another state.
In this special on-location ep...
Secretary Jeff Witte takes us behind the curtain of New Mexico agriculture, revealing how a reluctant political appointee became the state's longest-serving Secretary of Agriculture. With warmth and candor, he shares the fascinating journey that began when his college dean urged him to enter a field he initially resisted, ultimately discovering his passion for agricultural policy and public service.
The ...
Alisa Ogden, a fifth-generation rancher and third-generation farmer from southeastern New Mexico, shares her family's rich history of land stewardship dating back to 1890. Her insights reveal how successful ranchers balance conservation, innovation, and tough decision-making through challenging drought cycles while maintaining passion for producing quality beef.
• Fifth-generation rancher whose great-gre...
Dive into the world of veterinary medicine and food safety with Dr. Samantha Holeck, New Mexico's State Veterinarian, as she shares her remarkable journey from growing up on a small Carlsbad cattle ranch to safeguarding the health of livestock across the entire state.
Dr. Holeck pulls back the curtain on the critical yet often unseen work of protecting our food supply, revealing how her 15 years as a mob...
What happens when a chef's passion for food quality leads to raising cattle? In this enlightening conversation with the family behind Sile Pastures, we discover how culinary expertise transformed into regenerative ranching in Sile, New Mexico.
Sage Hagan shares his remarkable journey from high-end kitchens working alongside Wolfgang Puck to establishing a diversified farm operation with his wife Andrea a...
Agricultural advocate Tara Vander Dussen takes us behind the scenes of modern dairy farming, revealing how traditional practices are evolving alongside innovative approaches like beef-on-dairy breeding programs. As a fifth-generation dairy farmer married to another fifth-generation producer, Tara brings a unique perspective that spans environmental science, hands-on farming, and global advocacy.
The conversat...
Dr. Francine Giotto shares her journey from veterinary medicine in Brazil to becoming a meat science professor at New Mexico State University, where she revitalized the program after a long gap following her predecessor's retirement.
• Originally from Brazil with parents in agriculture and food processing industries
• Holds degrees in veterinary medicine, animal production, and two PhDs in animal sc...
Belinda Garland brings a unique perspective to the beef industry as both a fourth-generation New Mexico rancher and the first female Executive Director of the New Mexico Livestock Board. Her story begins in the 1870s when her great-grandfather settled in Torrance County after the Civil War, establishing a ranching legacy that continues today.
Growing up without brothers meant Belinda and her sister became &qu...
Abby O'Connor, fifth-generation rancher from Stanley, New Mexico, shares her family's century-old ranching legacy and their operation raising Hereford, Angus, and Charlay cattle for seed stock while managing the challenges of New Mexico's unique landscape.
• Bill King Ranch has been operating for over 100 years with Abby's two-year-old daughter representing the sixth generation
• Manag...
Kate Schulz shares her unique perspective as both a ranch-raised dietitian and the nutrition expert for the New Mexico Beef Council, helping bridge the gap between food production and nutritional guidance.
• Family connection to agriculture spans generations, with her great-grandfather homesteading the Nebraska-Wyoming family ranch over 100 years ago
• Becoming a registered dietitian requires a master&apo...
"You're wired that way," Cheryl Knight explains about her deep-rooted connection to ranching, despite once vowing as a teenager never to marry a cowboy or return to ranch life. Life had other plans.
From the windswept mesas of Tucumcari, New Mexico, Cheryl shares the multi-generational story of her family's ranching legacy. What began with her father purchasing land from her grandfather ha...
Journey to the grasslands outside Tucumcari, New Mexico where rancher Justin Knight reveals the authentic story behind your beef. Unlike many in agriculture, Justin didn't inherit a family operation—his passion ignited at age 13 while showing horses, eventually leading him to marry into a ranching family and establish his own cattle operation in Quay County.
What does it really take to produce the beef o...
Belinda Lavender of Lavender Brangus shares her family's century-long legacy of cattle ranching in eastern New Mexico and how they're improving beef genetics with each generation. She discusses the rewards and challenges of raising Brangus seed stock cattle while balancing tradition with cutting-edge DNA technology.
• Fifth-generation rancher with family roots dating back to the 1900s in New Mexico<...
This trailer talks about what to expect from our podcast "Behind the Burger" hosted by the New Mexico Beef Council.
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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