The Social Circle

It’s the end of the year, our 30th EPISODE, and we’re breaking down the real story of 2025: what worked, what flopped, what surprised us, and what we’re doing differently moving into 2026.

We talk mindset, metrics, repetition, trolls, analytics, income claims, and the lies creators are still being sold - and how to stay grounded when content feels heavy or discouraging.

Inside this episode:

• Why content feels easier now (and wh...

If selling feels awkward, you’re probably pitching too soon. In this episode we show you how to use a simple 4:1 value-to-offer rhythm to turn free content into paid customers, without pressure or cringe.

We cover ethical selling, how to turn comments into warm leads, and fast lead magnets that point to a next step.

You’ll learn

- The 4:1 rule (and when to switch to 3:1 or 2:1)

- Serving vs. selling—and a quick ethical checklist

- Comm...

This is Part 2 of our conversation with Trevin Peterson – 8-figure Amazon FBA seller, Amazon Influencer, and founder of Viral Vue.

Start a Viral Vue account and use code CIRCLEVIP at checkout for 10% off for life, just for our listeners.

In this episode, we move past the origin story and talk about what actually keeps a creator or founder going when results are slow, people don’t get it, and you’re tired of starting over.

We cover...

In this Social Sitdown, we’re hanging out with Trevin Peterson – 8-figure Amazon FBA seller, Amazon Influencer, and founder of Viral Vue, the tool that’s quietly saving creators hours of their life every week.

This is Part 1 of 2, because there was no way we were squeezing this conversation into one episode.

**Start a Viral Vue account and use code CIRCLEVIP at checkout for 10% off for LIFE, just for our listeners!**

In this f...

STOP posting on vibes. Plan around the life you’re actually living, holidays, launches, travel, family, and plug your offers where they fit.

In this episode, we show you how to plan calendar-first, mapping real life (holidays, launches, travel, family) into a simple two-week content plan.

We cover building a value to offer bridge that doesn’t feel salesy, how to stack formats that already work, and whitelisting/allow-listing so bran...

If you’ve ever felt stuck between starting and succeeding, this episode is your permission slip to keep going.

In Part 2 of our Social Sit Down with Dr. Guinevere Stasio, we go beyond mindset and into the real, practical strategies that move your business forward when results feel slow.

You’ll learn:

• Why timelines stall more dreams than failure ever will

• Why your email list is more powerful than social media (and how to move follow...

Dr. Guinevere Stasio, clinical doctor turned empowerment and wealth coach, shares the unglamorous truth behind her pivot from a $15K salary cut as a brand-new mom to building an aligned online business.

We talk the three-year ramp most people never mention, why chasing tactics without mindset leads to burnout, how Human Design can guide your work, and why marketing is just how you talk to people.

Key takeaways

• Your first offer is a...

Stop guessing about your content!In this episode, we show you how to read your analytics so you actually know what’s working... then turn those insights into better hooks, better retention, and better results!We break down Trial Reels, A/B testing, and our 3-Second Circle Hack so you can decide what to repeat, what to repurpose, what to fix, and what to DITCH!What you’ll learn: • How Trial Reels work (and what metrics to watch) • A...

We are heading into quarter four and brands are spending!

We break down our biggest takeaways from a JoinBrands training: think like a viewer, lead with a visual hook, and front-load the benefit so people don’t scroll.

You’ll get a fast product-demo checklist, ideal video lengths, a copy-and-paste hook bank, and a simple 7-day plan to test one product in multiple ways.

We also cover platform differences (TikTok vs IG vs Amazon) and ...

Ready to create your first digital product, but feel totally overwhelmed?

In this episode, Candace and Jennifer are walking you step-by-step through what it actually takes to go from a simple idea to a sellable offer. From choosing what to make, to beginner-friendly tools like Canva and Beacons, we’re showing you how to skip the bs and get your first product out into the world.

We’ll also share how to use freebies to build trust...

Episode 30?!?! Wow!

Holiday content gets attention, but it doesn’t have to drain your wallet.

In this episode, Candace and Jennifer share simple, repeatable ways to make festive videos using what you already own, why planning early beats posting on October 29, and how to tie your offers into seasonal content without sounding salesy.

What you’ll learn:

• How to plan holiday content early so it actually gets seen

• Fast “set” ideas w...

New creators ask us all the time: how do you land your first paid brand deal?

In this episode, we cover what brands actually look for, why free product ≠ partnership, how to write a pitch that gets opened, and what to negotiate so you protect your time and usage rights.

What you’ll learn:

• Cold pitch subject lines that get opened

• Free product vs paid partnership (and when free makes sense)

• What to include in your pitch (short, c...

Mindset is the first step we walk every new creator through, because if you skip it, you quit.

In this episode, Candace and Jennifer break down the reframes, small wins, and accountability habits that keep you consistent when perfectionism, comparison, and slow growth get loud.

We talk:

“learning in public,”

why messy action builds trust

how to track daily progress so you finally see momentum

Social Spotlight: Bunnie XO host ...

Want to know the secret to creating more content in less time? The answer is content batching.In this episode of The Social Circle, Candace and Jennifer explain what batching actually is, why it saves time, and how to do it without burning out.

You’ll learn a simple, step-by-step process to plan ideas, film multiple videos in one sitting, and spread out the editing and posting so it fits your real life.We’ll show you how to break b...

Trying to show up on every platform can turn into a full-time job... unless you know how to Repurpose and Repost!

In this week's episode, we walk through a sustainable multi-platform strategy: the difference between repurposing and reposting, where your content actually belongs (and where it doesn’t), and how to choose a core platform before you expand.

Circle Hack: Repurpose.io — the automation tool we use to push clips ...

Sales don’t have to feel gross. In this episode, we talk about how to sell on social media without turning off your audience, or yourself.

We’ll share:

• Why some posts feel too “salesy” and how to fix them

• Examples of soft-selling content that converts

• How to keep your feed value-first while weaving in your offers

• CTA strategies that feel like natural conversations

  
  

We’ll also spotlight a creator, Guinevere Stasio, who sol...

Engagement isn’t just likes anymore, it’s connection.

In this episode of The Social Circle, we’re breaking down the engagement hacks that are still working in 2025 and which ones you can leave behind. From comments and shares to the brand-new repost feature on Instagram, we’ll cover what actually matters for growth right now.

We talk about:

• Why likes are low on the algorithm’s priority list

• How shares, saves and comments stack...

Content creator burnout is real, and it’s one of the biggest reasons people give up on building their personal brand.

In this episode of The Social Circle, Candace and Jennifer open up about their own experiences with burnout in content creation; what it feels like, how to recognize it and what will actually help you push through.

We cover:

• Burnout vs. creative fatigue...what’s the difference?

• How hustle culture sets creators ...

Trends can grow your account... or totally kill your vibe.

In this episode, we’re breaking down how to use trends in a way that feels natural, authentic and actually works for YOUR brand.

Candace and Jennifer share how they’ve seen trends succeed and flop, the importance of choosing what fits your content, and how to remix a trend so it reflects you (not someone else’s brand).

We’re talking:

• Choosing trends that match your niche

• Tra...