The Pricing Guys
Join pricing experts Avy Punwasee and Michael Stanisz as they break down the latest pricing trends, industry insights, and strategies to maximize profitability. From in-depth analyses to real-world applications, this podcast is your go-to resource for mastering the art and science of pricing.
Episodes
In this week’s episode of The Pricing Guys, we’re answering a great question from one of our listeners, Dan, about the growing buzz around the “Chief Pricing Officer” role and whether adding a new title is really the key to driving pricing success.
Avy and Michael dig into why mindset, alignment, and organizational readiness matter far more than structure alone when it comes to driving pricing success, and why without these foundat...
In this episode of The Pricing Guys, Avy and Michael explore why price drops like falling oil costs don’t always make it to the end customer. They dig into the disconnect between supplier pricing and what happens downstream with distributors, resellers, and sales teams.
The conversation covers why discounts often fail to drive volume, how internal habits and channel dynamics distort intent, and what it really takes to tie discounts...
In this episode of The Pricing Guys, Avy and Michael dig into McDonald’s recent performance slump and ask the tough question: is it really the economy, or is something deeper going on?
They explore whether rising prices at traditional value spots like McDonald’s are pushing customers toward fast casual alternatives, grocery stores, or even doing nothing at all. This episode also looks at how price perception, value trade-offs, and ...
In this episode of The Pricing Guys, Avy and Michael dive into the world of pricing transparency from Airbnb rentals to software contracts.
Prompted by a real-life booking experience gone sideways, they unpack the frustration consumers feel when the price you think you’re paying ends up being far from reality. They reflect on how pricing transparency, when done right, can actually be a strategic asset.
Whether it’s customizing off...
In this episode of The Pricing Guys, Avy and Michael unpack how tariffs are reshaping forecasting, pricing, and business operations. As some companies abandon forecasting altogether, overwhelmed by scenario fatigue, the conversation shifts to whether that’s a strategic pause or a costly mistake.
They explore what it means to plan around worst-case scenarios, why pricing should be the first lever pulled and how organizations can av...
Join us for a fast-paced look back at standout moments from the first 10 episodes of The Pricing Guys podcast.
From the real impact of tariffs and AI on pricing to B2B customer dynamics and acquisition breakdowns like Poppy under Pepsi, this highlight reel gives you a quick taste of the conversations shaping today’s pricing world.
💡 Got a topic idea or want to be a guest? Visit https://revenueml.com/the-pricing-guys-podcast, click...
In this episode of The Pricing Guys, Avy and Michael draw powerful pricing insights from the world of sports contracts, specifically mega-deals like Shohei Ohtani’s.
They explore how concepts like anchoring, deferred value, and portfolio thinking show up in both B2B pricing and professional sports. Through parallels between franchise players and marquee customers, they discuss:
- Why the headline price is rarely the real price
- H...
Continuing the conversation from their previous episode, Avy and Michael shift the focus from structure to people, unpacking the personalities that shape today’s pricing teams.
Drawing from over 15 years of experience across industries, they break down the common leader types they’ve encountered: the hyper-analytical deep diver, the buzzword-hyping visionary, the well-liked but indecisive order taker, and more.
But it doesn’t end t...
In this heated episode of The Pricing Guys, Michael and Avy go toe-to-toe on one of the most debated questions in pricing: Where should the pricing function sit?
They explore how organizational maturity, leadership style, and internal dynamics all play a role in shaping effective pricing teams. Whether you're in a startup or a global enterprise, this episode will help you rethink how your pricing function is set up.
In this episode, Avy and Michael explore the rise and fall of 23andMe, the DNA testing giant that soared to a $6B valuation before veering toward bankruptcy.
They break down what went wrong, including:
- A gimmicky value proposition with limited long-term appeal
- The shaky logic of subscriptions for a non-recurring service
- The ethical grey zone of monetizing personal health data
It’s a cautionary tale about the importance of ali...
In this special anniversary episode of The Pricing Guys, Michael and Avy reflect on 10 years of Revenue Management Labs.
They dig into the early days of the company (including some hilariously bad slide decks), what’s changed over time, and what’s stayed constant like the commitment to real insights, even if the delivery wasn't always polished.
Whether you're a pricing professional, consultant, or someone trying to drive real chang...
In this episode of The Pricing Guys, Michael and Avy discuss Pepsi’s nearly $2 billion acquisition of Poppi, a gut-health soda brand.
They explore why large corporations often struggle to innovate internally despite vast resources, leading them to acquire smaller, trend-setting brands. The conversation highlights how big companies frequently dilute the essence of these brands by altering marketing, expanding product lines too ag...
What happens when the unexpected disrupts your business formula? Luigi Mangione's case has left people questioning everything they thought they knew about expectations and outcomes. With over $300K raised for his legal fees, he's shown that things don’t always go according to the formula we expect. This got us thinking - what can we learn from this situation?
In business, especially pricing, we often rely on formulas and past behav...
Tariffs have arrived, and their impact is already being felt. Retailers are reacting—Target warns of price increases, while Walmart claims they’ll "manage through." But what does that really mean? Will manufacturers take the hit, or will consumers end up paying more?
From avocados and strawberries to broader supply chain shifts, businesses must act fast—but not recklessly. A strategic, thoughtful approach is key. In this episode, w...
Is AI Making Us Smarter or Just More Reliant?
In this episode of The Pricing Guys, Michael and Avy take a hard look at AI’s impact on pricing strategies, decision-making, and human expertise. With AI being hailed as the next Industrial Revolution, is it truly delivering? Even top industry leaders are questioning its potential - Microsoft CEO Satya Nadella recently shared his concerns, and Bloomberg recently reported that Apple is f...
Welcome to the debut episode of The Pricing Guys!
In this episode, Michael and Avy dive deep into the current buzz around tariffs and the economic implications of the new administration's policies. They explore whether tariffs are a real concern or just a lot of noise and break it all down. The hosts also discuss how companies are reacting—whether they're preparing with multiple business cases or taking a more wait-and-see approach...
Welcome to The Pricing Guys podcast!
Join pricing experts and hosts Avy Punwasee and Michael Stanisz, Partners at Revenue Management Labs, as they break down the latest pricing trends, industry insights, and strategies to maximize profitability. From in-depth analyses to real-world applications, this podcast is your go-to resource for mastering the art and science of pricing.
Watch this space for engaging interviews with key indust...
Popular Podcasts
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.